The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 147 153 161
Rank change year-on-year
+6 +8
Permanent jobs citing Web Analytics 14 7 6
As % of all permanent IT jobs located in Scotland 0.47% 0.23% 0.18%
As % of the Processes & Methodologies category 0.53% 0.26% 0.22%
Number of salaries quoted 14 3 6
Average salary £58,750 £57,500 £35,000
Average salary % change year-on-year
+2.17% +64.28%
UK excluding London average salary £42,500 £40,000 £35,250
% change year-on-year
+6.25% +13.47%
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2665 2660 2763
As % of all permanent IT jobs located in Scotland 89.37% 87.21% 84.01%
Number of salaries quoted 1702 1702 1798
Average salary £45,000 £42,500 £42,500
Average salary % change year-on-year
+5.88% -
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £65,000 £63,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Web Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Scotland

Web Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Scotland region.

Web Analytics Salary Trend in Scotland

Web Analytics
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Web Analytics across the Scotland region over the 3 months to 5 February 2016.

Web Analytics Salary Histogram in Scotland

Web Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Scotland region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +15 14 £58,750 +2.17% 1
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 5 February 2016, IT jobs across the Scotland region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 31 (100.00%) Analytics
2 25 (80.65%) Finance
3 24 (77.42%) Banking
4 22 (70.97%) Project Management
4 22 (70.97%) Agile Software Development
5 6 (19.35%) Google
5 6 (19.35%) Marketing
5 6 (19.35%) Degree
5 6 (19.35%) Google Analytics
6 4 (12.90%) Digital Marketing
6 4 (12.90%) Analytical Skills
7 3 (9.68%) SEO
7 3 (9.68%) Data Analysis
7 3 (9.68%) Java
7 3 (9.68%) Adobe
7 3 (9.68%) SQL
7 3 (9.68%) Mathematics
8 2 (6.45%) Pay per click
8 2 (6.45%) Hadoop
8 2 (6.45%) JavaScript
8 2 (6.45%) HTML
8 2 (6.45%) Adobe Analytics
8 2 (6.45%) Social Media
8 2 (6.45%) Performance Improvement
9 1 (3.23%) Marketing Strategy
9 1 (3.23%) FindBugs
9 1 (3.23%) Link Building
9 1 (3.23%) D3.js
9 1 (3.23%) Facebook
9 1 (3.23%) Twitter

Web Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 5 February 2016, IT jobs across the Scotland region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (3.23%) Apache
1 1 (3.23%) CMS
1 1 (3.23%) SAS
1 1 (3.23%) Tomcat
Cloud Services
1 6 (19.35%) Google Analytics
2 2 (6.45%) Adobe Analytics
Database & Business Intelligence
1 2 (6.45%) Hadoop
2 1 (3.23%) Lumira
2 1 (3.23%) Pentaho
2 1 (3.23%) Qlik Sense
2 1 (3.23%) QlikView
2 1 (3.23%) Spotfire
Development Applications
1 1 (3.23%) Checkstyle
1 1 (3.23%) Eclipse
1 1 (3.23%) FindBugs
1 1 (3.23%) ReSharper
1 1 (3.23%) Team Foundation Server
1 1 (3.23%) Visual Studio
General
1 25 (80.65%) Finance
2 24 (77.42%) Banking
3 6 (19.35%) Marketing
4 1 (3.23%) Retail
Job Titles
1 22 (70.97%) Financial Services Project Manager
1 22 (70.97%) Project Manager
2 21 (67.74%) IT Manager
2 21 (67.74%) IT Project Manager
2 21 (67.74%) IT Services Manager
3 4 (12.90%) Analyst
4 2 (6.45%) Account Manager
4 2 (6.45%) SEO Account Manager
4 2 (6.45%) SEO Manager
4 2 (6.45%) SEO Specialist
4 2 (6.45%) Web Analyst
5 1 (3.23%) CMS Developer
5 1 (3.23%) Data Visualisation Specialist
5 1 (3.23%) Developer
5 1 (3.23%) Digital Marketing Manager
5 1 (3.23%) E-Commerce Analyst
5 1 (3.23%) Integration Developer
5 1 (3.23%) Marketing Manager
5 1 (3.23%) Senior Data Warehouse Specialist
5 1 (3.23%) SEO Analyst
Libraries, Frameworks & Software Standards
1 2 (6.45%) HTML
2 1 (3.23%) .NET
2 1 (3.23%) CSS
2 1 (3.23%) D3.js
2 1 (3.23%) HTML5
2 1 (3.23%) JAX-WS
2 1 (3.23%) jQuery
2 1 (3.23%) JSON
2 1 (3.23%) LESS
2 1 (3.23%) Twitter Bootstrap
2 1 (3.23%) Web Services
2 1 (3.23%) XML
2 1 (3.23%) XSLT
Miscellaneous
1 4 (12.90%) Analytical Skills
2 3 (9.68%) Mathematics
3 2 (6.45%) Social Media
4 1 (3.23%) Computer Science
4 1 (3.23%) Economics
4 1 (3.23%) Mobile App
4 1 (3.23%) User Experience
4 1 (3.23%) Visualisation
Processes & Methodologies
1 31 (100.00%) Analytics
2 22 (70.97%) Agile Software Development
2 22 (70.97%) Project Management
3 4 (12.90%) Digital Marketing
4 3 (9.68%) Data Analysis
4 3 (9.68%) SEO
5 2 (6.45%) Pay per click
5 2 (6.45%) Performance Improvement
6 1 (3.23%) Business Transformation
6 1 (3.23%) Customer Analytics
6 1 (3.23%) Customer Insight
6 1 (3.23%) Data Visualisation
6 1 (3.23%) Front End Development
6 1 (3.23%) Link Building
6 1 (3.23%) Marketing Strategy
6 1 (3.23%) Online Marketing
6 1 (3.23%) Open Source
6 1 (3.23%) Presales
6 1 (3.23%) Responsive Web Design
6 1 (3.23%) Visual Analytics
Programming Languages
1 3 (9.68%) Java
1 3 (9.68%) SQL
2 2 (6.45%) JavaScript
3 1 (3.23%) R
Qualifications
1 6 (19.35%) Degree
Systems Management
1 1 (3.23%) HP Fortify
1 1 (3.23%) TeamSite
Vendors
1 6 (19.35%) Google
2 3 (9.68%) Adobe
3 1 (3.23%) Alteryx
3 1 (3.23%) Apple
3 1 (3.23%) Birst
3 1 (3.23%) Facebook
3 1 (3.23%) HP
3 1 (3.23%) Jaspersoft
3 1 (3.23%) Microsoft
3 1 (3.23%) Omniture
3 1 (3.23%) SAP
3 1 (3.23%) Tableau
3 1 (3.23%) TIBCO
3 1 (3.23%) Twitter
Edinburgh & Lothians
ANSON MCCADE
Salary: £45,000 - £70,000
Posted: 4 days ago