Web Analytics
UK > Scotland
The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 2 May 2024 with a comparison to the same period in the previous 2 years.
| 6 months to 2 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 283 | 224 | 248 |
| Rank change year-on-year | -59 | +24 | -61 |
| Permanent jobs citing Web Analytics | 1 | 4 | 3 |
| As % of all permanent jobs advertised in Scotland | 0.015% | 0.085% | 0.052% |
| As % of the Processes & Methodologies category | 0.016% | 0.090% | 0.057% |
| Number of salaries quoted | 1 | 3 | 3 |
| 10th Percentile | - | - | £36,890 |
| 25th Percentile | £42,500 | £39,829 | £37,588 |
| Median annual salary (50th Percentile) | £45,000 | £40,850 | £42,500 |
| Median % change year-on-year | +10.16% | -3.88% | - |
| 75th Percentile | £47,500 | £41,872 | £68,625 |
| 90th Percentile | - | - | £82,050 |
| UK median annual salary | £45,000 | £59,263 | £52,500 |
| % change year-on-year | -24.07% | +12.88% | +10.53% |
All Process and Methodology Skills
Scotland
Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process or methodology skills.
| Permanent vacancies with a requirement for process or methodology skills | 6,252 | 4,454 | 5,239 |
| As % of all permanent jobs advertised in Scotland | 92.81% | 94.28% | 90.89% |
| Number of salaries quoted | 2,422 | 2,240 | 2,807 |
| 10th Percentile | £28,750 | £32,231 | £30,000 |
| 25th Percentile | £40,500 | £42,000 | £40,000 |
| Median annual salary (50th Percentile) | £52,500 | £57,577 | £52,500 |
| Median % change year-on-year | -8.82% | +9.67% | +5.00% |
| 75th Percentile | £65,000 | £73,906 | £67,500 |
| 90th Percentile | £80,000 | £85,000 | £81,250 |
| UK median annual salary | £55,000 | £61,500 | £60,000 |
| % change year-on-year | -10.57% | +2.50% | +9.09% |
Web Analytics
Job Vacancy Trend in Scotland
Job postings citing Web Analytics as a proportion of all IT jobs advertised in Scotland.
Web Analytics
Salary Trend in Scotland
3-month moving average salary quoted in jobs citing Web Analytics in Scotland.
Web Analytics
Job Locations in Scotland
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the Scotland region over the 6 months to 2 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Glasgow | - | 1 | £45,000 | - | |
| Web Analytics UK |
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Web Analytics
Co-occurring Skills and Capabilities in Scotland by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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