The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 121 145 160
Rank change year-on-year
+24 +15
Permanent jobs citing Web Analytics 11 20 7
As % of all permanent IT jobs located in Scotland 0.47% 0.65% 0.22%
As % of the Processes & Methodologies category 0.53% 0.72% 0.24%
Number of salaries quoted 10 20 0
Median salary £47,500 £57,500 -
Median salary % change year-on-year
-17.39% -
UK excluding London median salary £40,000 £47,500 £38,000
% change year-on-year
-15.78% +25.00%
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2089 2776 2864
As % of all permanent IT jobs located in Scotland 89.12% 89.58% 88.45%
Number of salaries quoted 1290 1760 1870
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £65,000 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Scotland

Web Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Scotland region.

Web Analytics Salary Trend in Scotland

Web Analytics
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Web Analytics across the Scotland region over the 3 months to 4 December 2016.

Web Analytics Salary Histogram in Scotland

Web Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the Scotland region over the 3 months to 4 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +3 7 £47,500 -17.39% 1
Glasgow +19 2 £50,000 +5.26%
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 4 December 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Web Analytics.

1 14 (100.00%) Analytics
2 8 (57.14%) Marketing
3 7 (50.00%) Credit Risk
3 7 (50.00%) SAS
3 7 (50.00%) Business Intelligence
3 7 (50.00%) Big Data
3 7 (50.00%) Analytical Skills
4 6 (42.86%) Customer Insight
4 6 (42.86%) Market Research
4 6 (42.86%) SQL
4 6 (42.86%) Predictive Analytics
4 6 (42.86%) Data Analysis
5 3 (21.43%) Finance
5 3 (21.43%) CRM
5 3 (21.43%) Sitecore
6 2 (14.29%) Social Media
6 2 (14.29%) R
6 2 (14.29%) Adobe Analytics
6 2 (14.29%) Java
6 2 (14.29%) Migration
6 2 (14.29%) SEO
6 2 (14.29%) Adobe
6 2 (14.29%) WebTrends
6 2 (14.29%) Google
6 2 (14.29%) CMS
6 2 (14.29%) Sitecore CMS
6 2 (14.29%) Google Analytics
6 2 (14.29%) Web Development
6 2 (14.29%) Pay per click
7 1 (7.14%) HTML

Web Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (50.00%) SAS
2 2 (14.29%) CMS
2 2 (14.29%) Sitecore CMS
Applications
1 1 (7.14%) SPSS
Business Applications
1 2 (14.29%) WebTrends
Cloud Services
1 2 (14.29%) Adobe Analytics
1 2 (14.29%) Google Analytics
Communications & Networking
1 1 (7.14%) Internet
Database & Business Intelligence
1 7 (50.00%) Big Data
General
1 8 (57.14%) Marketing
2 3 (21.43%) Finance
Job Titles
1 6 (42.86%) Consultant
2 3 (21.43%) Technical Leader
3 2 (14.29%) Analyst
3 2 (14.29%) Development Manager
3 2 (14.29%) Digital Analyst
3 2 (14.29%) Senior Analyst
4 1 (7.14%) Data Scientist
4 1 (7.14%) Digital Development Manager
4 1 (7.14%) Java Development Manager
Libraries, Frameworks & Software Standards
1 1 (7.14%) HTML
Miscellaneous
1 7 (50.00%) Analytical Skills
1 7 (50.00%) Credit Risk
2 2 (14.29%) Social Media
3 1 (7.14%) Enterprise Software
3 1 (7.14%) Smartphone
Processes & Methodologies
1 14 (100.00%) Analytics
2 7 (50.00%) Business Intelligence
3 6 (42.86%) Customer Insight
3 6 (42.86%) Data Analysis
3 6 (42.86%) Market Research
3 6 (42.86%) Predictive Analytics
4 3 (21.43%) CRM
5 2 (14.29%) Migration
5 2 (14.29%) Pay per click
5 2 (14.29%) SEO
5 2 (14.29%) Web Development
6 1 (7.14%) Content Management
6 1 (7.14%) Data Management
6 1 (7.14%) Data Modelling
6 1 (7.14%) Information Architecture
6 1 (7.14%) Machine Learning
6 1 (7.14%) Performance Management
6 1 (7.14%) Predictive Modelling
6 1 (7.14%) Stakeholder Engagement
6 1 (7.14%) Stakeholder Management
Programming Languages
1 6 (42.86%) SQL
2 2 (14.29%) Java
2 2 (14.29%) R
3 1 (7.14%) JavaScript
3 1 (7.14%) Python
Qualifications
1 1 (7.14%) Degree
Vendors
1 3 (21.43%) Sitecore
2 2 (14.29%) Adobe
2 2 (14.29%) Google
3 1 (7.14%) Microsoft
3 1 (7.14%) Optimizely
Edinburgh, Midlothian
Parallel Consulting
Salary: £40000 - £55000 per annum + bonus, benefits, pension
Posted: 5 days ago