The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 19 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Scotland region.

Location
3 months to
19 Jun 2013
Same period 2012 Same period 2011
Web Analytics
Rank 149 - 136
Rank change year-on-year
- 0
Permanent jobs citing Web Analytics 3 0 19
As % of all permanent IT jobs located in Scotland 0.092% - 0.533%
As % of the Processes & Methodologies category 0.124% - 0.690%
Number of salaries quoted 1 0 14
Average salary £42,500 - £42,500
UK excluding London average salary £36,500 £35,000 £40,000
% change year-on-year
+4.28% -12.50%
All Processes & Methodologies
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2424 2471 2752
As % of all permanent IT jobs located in Scotland 74.11% 72.38% 77.22%
Number of salaries quoted 1507 1745 2004
Average salary £40,000 £40,000 £41,000
Average salary % change year-on-year
- -2.43%
90% offered a salary of more than £30,000 £27,000 £30,000
10% offered a salary of more than £57,500 £60,000 £60,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Web Analytics
UK

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Scotland Web Analytics Jobs Demand Trend

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Scotland region.

Scotland Web Analytics Salary Trend

Web Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Scotland region over the 3 months to 19 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Edinburgh - 2 - -
Web Analytics
UK

Web Analytics
Top 18 Related IT Skills

For the 6 months to 19 June 2013, IT jobs across the Scotland region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 5 (100.00%) Analytics
2 4 (80.00%) Adobe
3 3 (60.00%) Finance
3 3 (60.00%) Stakeholder Management
4 2 (40.00%) Banking
4 2 (40.00%) Content Management
4 2 (40.00%) Investment Banking
4 2 (40.00%) Usability Testing
4 2 (40.00%) Time Management
4 2 (40.00%) Information Architecture
4 2 (40.00%) Axure RP
4 2 (40.00%) Intranet
4 2 (40.00%) Photoshop
4 2 (40.00%) MS Office
4 2 (40.00%) MS Excel
4 2 (40.00%) MS Visio
4 2 (40.00%) Microsoft
5 1 (20.00%) Telecoms

Web Analytics
Top Related IT Skills by Category

For the 6 months to 19 June 2013, IT jobs across the Scotland region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Applications
1 2 (40.00%) Photoshop
1 2 (40.00%) MS Office
1 2 (40.00%) MS Excel
1 2 (40.00%) MS Visio
Communications & Networking
1 2 (40.00%) Intranet
Development Applications
1 2 (40.00%) Axure RP
General
1 3 (60.00%) Finance
2 2 (40.00%) Banking
2 2 (40.00%) Investment Banking
3 1 (20.00%) Telecoms
Job Titles
1 2 (40.00%) User Experience Designer
1 2 (40.00%) Designer
1 2 (40.00%) Content Manager
1 2 (40.00%) Intranet Manager
1 2 (40.00%) Lead Designer
Processes & Methodologies
1 5 (100.00%) Analytics
2 3 (60.00%) Stakeholder Management
3 2 (40.00%) Content Management
3 2 (40.00%) Usability Testing
3 2 (40.00%) Time Management
3 2 (40.00%) Information Architecture
Vendors
1 4 (80.00%) Adobe
2 2 (40.00%) Microsoft
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