The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Web Analytics
Rank 149 152 142
Rank change year-on-year
+3 -10
Permanent jobs citing Web Analytics 7 7 5
As % of all permanent IT jobs located in Scotland 0.23% 0.22% 0.17%
As % of the Processes & Methodologies category 0.27% 0.26% 0.22%
Number of salaries quoted 3 7 0
Average salary £57,500 £35,000 -
Average salary % change year-on-year
+64.28% -
UK excluding London average salary £40,000 £35,250 £38,000
% change year-on-year
+13.47% -7.23%
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2621 2645 2317
As % of all permanent IT jobs located in Scotland 84.85% 81.48% 80.01%
Number of salaries quoted 1692 1709 1542
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £32,500 £30,000 £28,000
10% offered a salary of more than £60,000 £60,000 £62,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Scotland

Web Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Scotland region.

Web Analytics Salary Trend in Scotland

Web Analytics
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Web Analytics across the Scotland region over the 3 months to 30 January 2015.

Web Analytics Salary Histogram in Scotland

Web Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Scotland region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +12 7 £57,500 +130.00%
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 30 January 2015, IT jobs across the Scotland region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 12 (100.00%) Analytics
2 7 (58.33%) Agile Software Development
2 7 (58.33%) Finance
3 5 (41.67%) Retail Banking
3 5 (41.67%) Banking
3 5 (41.67%) Retail
3 5 (41.67%) SharePoint
3 5 (41.67%) Project Management
3 5 (41.67%) Coaching
4 4 (33.33%) Social Media
4 4 (33.33%) Continuous Integration
4 4 (33.33%) Java
4 4 (33.33%) MS Excel
4 4 (33.33%) EAI
4 4 (33.33%) SOA
4 4 (33.33%) Microsoft
4 4 (33.33%) Zachman Framework
4 4 (33.33%) TOGAF
5 3 (25.00%) Stakeholder Management
5 3 (25.00%) Project Planning
5 3 (25.00%) Matrix Management
6 2 (16.67%) Digital Marketing
6 2 (16.67%) Mentoring
6 2 (16.67%) Marketing
7 1 (8.33%) Pay per click
7 1 (8.33%) Publishing
7 1 (8.33%) Content Management
7 1 (8.33%) Data Analysis
7 1 (8.33%) Economics
7 1 (8.33%) Google

Web Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 30 January 2015, IT jobs across the Scotland region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (41.67%) SharePoint
Applications
1 4 (33.33%) MS Excel
2 1 (8.33%) Photoshop
Business Applications
1 1 (8.33%) Google Analytics
Communications & Networking
1 1 (8.33%) Intranet
General
1 7 (58.33%) Finance
2 5 (41.67%) Retail Banking
2 5 (41.67%) Banking
2 5 (41.67%) Retail
3 2 (16.67%) Marketing
4 1 (8.33%) Publishing
Job Titles
1 5 (41.67%) Project Manager
2 4 (33.33%) Digital Architect
2 4 (33.33%) Digital Solutions Architect
2 4 (33.33%) Solutions Architect
2 4 (33.33%) Architect
2 4 (33.33%) Web Architect
3 1 (8.33%) Data Analyst
3 1 (8.33%) Information Manager
3 1 (8.33%) Web Analyst
3 1 (8.33%) Web Manager
3 1 (8.33%) Analyst
3 1 (8.33%) Web Content Manager
3 1 (8.33%) Content Manager
Miscellaneous
1 4 (33.33%) Social Media
2 1 (8.33%) Economics
2 1 (8.33%) Management Information System
2 1 (8.33%) Analytical Skills
2 1 (8.33%) Mathematics
2 1 (8.33%) Computer Science
Processes & Methodologies
1 12 (100.00%) Analytics
2 7 (58.33%) Agile Software Development
3 5 (41.67%) Project Management
3 5 (41.67%) Coaching
4 4 (33.33%) Continuous Integration
4 4 (33.33%) EAI
4 4 (33.33%) SOA
4 4 (33.33%) Zachman Framework
4 4 (33.33%) TOGAF
5 3 (25.00%) Stakeholder Management
5 3 (25.00%) Project Planning
5 3 (25.00%) Matrix Management
6 2 (16.67%) Digital Marketing
6 2 (16.67%) Mentoring
7 1 (8.33%) Pay per click
7 1 (8.33%) Content Management
7 1 (8.33%) Data Analysis
7 1 (8.33%) CRM
7 1 (8.33%) E-Commerce
7 1 (8.33%) SEO
Programming Languages
1 4 (33.33%) Java
Qualifications
1 1 (8.33%) Degree
Vendors
1 4 (33.33%) Microsoft
2 1 (8.33%) Google
2 1 (8.33%) Adobe