The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 3 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Aug 2015
Same period 2014 Same period 2013
Web Analytics
Rank 162 165 157
Rank change year-on-year
+3 -8
Permanent jobs citing Web Analytics 1 5 7
As % of all permanent IT jobs located in Scotland 0.032% 0.14% 0.22%
As % of the Processes & Methodologies category 0.036% 0.16% 0.26%
Number of salaries quoted 1 1 6
Average salary £50,000 £24,000 £34,125
Average salary % change year-on-year
+108.33% -29.67%
UK excluding London average salary £37,500 £37,500 £37,000
% change year-on-year
- +1.35%
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2800 3048 2655
As % of all permanent IT jobs located in Scotland 88.64% 83.71% 82.35%
Number of salaries quoted 1774 2011 1724
Average salary £42,926 £42,500 £41,500
Average salary % change year-on-year
+1.00% +2.40%
90% offered a salary of more than £32,000 £30,000 £30,000
10% offered a salary of more than £62,500 £57,500 £60,000
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

Web Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Scotland

Web Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Scotland region.

Web Analytics Salary Trend in Scotland

Web Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Scotland region over the 3 months to 3 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -2 1 £50,000 +108.33%
Web Analytics
UK

Web Analytics
Top 21 Related IT Skills in Scotland

For the 6 months to 3 August 2015, IT jobs across the Scotland region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 3 (100.00%) Analytics
2 2 (66.67%) Finance
3 1 (33.33%) Agile Software Development
3 1 (33.33%) Banking
3 1 (33.33%) Retail
3 1 (33.33%) Data Analysis
3 1 (33.33%) Google
3 1 (33.33%) Retail Banking
3 1 (33.33%) Google Analytics
3 1 (33.33%) Usability Testing
3 1 (33.33%) Information Architecture
3 1 (33.33%) Axure RP
3 1 (33.33%) Performance Improvement
3 1 (33.33%) Customer Analytics
3 1 (33.33%) Mentoring
3 1 (33.33%) Coaching
3 1 (33.33%) User Experience
3 1 (33.33%) Analytical Skills
3 1 (33.33%) E-Commerce
3 1 (33.33%) WebTrends
3 1 (33.33%) Project Management

Web Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 3 August 2015, IT jobs across the Scotland region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Business Applications
1 1 (33.33%) WebTrends
Cloud Services
1 1 (33.33%) Google Analytics
Development Applications
1 1 (33.33%) Axure RP
General
1 2 (66.67%) Finance
2 1 (33.33%) Banking
2 1 (33.33%) Retail
2 1 (33.33%) Retail Banking
Job Titles
1 1 (33.33%) Project Manager
1 1 (33.33%) Analyst
1 1 (33.33%) Senior Consultant
1 1 (33.33%) Consultant
1 1 (33.33%) Web Analyst
1 1 (33.33%) User Experience Consultant
1 1 (33.33%) Senior User Experience Consultant
Miscellaneous
1 1 (33.33%) User Experience
1 1 (33.33%) Analytical Skills
Processes & Methodologies
1 3 (100.00%) Analytics
2 1 (33.33%) Customer Analytics
2 1 (33.33%) Mentoring
2 1 (33.33%) Coaching
2 1 (33.33%) E-Commerce
2 1 (33.33%) Project Management
2 1 (33.33%) Agile Software Development
2 1 (33.33%) Data Analysis
2 1 (33.33%) Usability Testing
2 1 (33.33%) Information Architecture
2 1 (33.33%) Performance Improvement
Vendors
1 1 (33.33%) Google