The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Web Analytics
Rank 157 152 150
Rank change year-on-year
-5 -2
Permanent jobs citing Web Analytics 5 8 10
As % of all permanent IT jobs located in Scotland 0.15% 0.25% 0.31%
As % of the Processes & Methodologies category 0.18% 0.31% 0.41%
Number of salaries quoted 0 5 9
Average salary - £32,250 £28,500
Average salary % change year-on-year
- +13.15%
UK excluding London average salary £42,500 £35,000 £37,500
% change year-on-year
+21.42% -6.66%
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2832 2540 2439
As % of all permanent IT jobs located in Scotland 83.52% 80.15% 76.58%
Number of salaries quoted 1793 1607 1636
Average salary £42,500 £42,500 £42,500
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £61,250 £60,000 £60,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Web Analytics
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Scotland region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Scotland

Web Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Scotland region.

Web Analytics Salary Trend in Scotland

Web Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the Scotland region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -10 4 - -
Glasgow -3 3 - -
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 21 October 2014, IT jobs across the Scotland region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 9 (100.00%) Analytics
2 6 (66.67%) Finance
3 5 (55.56%) E-Commerce
3 5 (55.56%) Google
3 5 (55.56%) Analytical Skills
3 5 (55.56%) Marketing
4 4 (44.44%) Data Analysis
4 4 (44.44%) Digital Marketing
4 4 (44.44%) Mathematics
5 3 (33.33%) Google Analytics
5 3 (33.33%) Customer Analytics
5 3 (33.33%) Agile Software Development
6 2 (22.22%) Banking
6 2 (22.22%) Retail
6 2 (22.22%) SharePoint
6 2 (22.22%) Content Management
6 2 (22.22%) Stakeholder Management
6 2 (22.22%) WebTrends
6 2 (22.22%) Project Management
6 2 (22.22%) Coaching
6 2 (22.22%) Retail Banking
6 2 (22.22%) Matrix Management
6 2 (22.22%) Economics
6 2 (22.22%) Project Planning
6 2 (22.22%) Degree
7 1 (11.11%) Business Analysis
7 1 (11.11%) SQL Server 2008
7 1 (11.11%) Social Media
7 1 (11.11%) REST
7 1 (11.11%) Tableau

Web Analytics
Top Related IT Skills in Scotland by Category

For the 6 months to 21 October 2014, IT jobs across the Scotland region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (22.22%) SharePoint
2 1 (11.11%) CMS
Applications
1 1 (11.11%) Photoshop
Business Applications
1 3 (33.33%) Google Analytics
2 2 (22.22%) WebTrends
Communications & Networking
1 1 (11.11%) SSL
1 1 (11.11%) Intranet
Database & Business Intelligence
1 1 (11.11%) SQL Server 2008
1 1 (11.11%) SQL Server 2012
1 1 (11.11%) SQL Server
General
1 6 (66.67%) Finance
2 5 (55.56%) Marketing
3 2 (22.22%) Banking
3 2 (22.22%) Retail
3 2 (22.22%) Retail Banking
4 1 (11.11%) Publishing
Job Titles
1 5 (55.56%) Analyst
2 4 (44.44%) Web Analyst
3 2 (22.22%) Project Manager
4 1 (11.11%) Web Content Manager
4 1 (11.11%) Content Manager
4 1 (11.11%) Web Manager
4 1 (11.11%) Business Analyst
4 1 (11.11%) Architect
4 1 (11.11%) Data Analyst
4 1 (11.11%) Information Manager
4 1 (11.11%) Solutions Architect
4 1 (11.11%) Business Intelligence Analyst
Libraries, Frameworks & Software Standards
1 1 (11.11%) REST
1 1 (11.11%) WSDL
1 1 (11.11%) SAML
Miscellaneous
1 5 (55.56%) Analytical Skills
2 4 (44.44%) Mathematics
3 2 (22.22%) Economics
4 1 (11.11%) Social Media
4 1 (11.11%) Mobile App
4 1 (11.11%) Computer Science
4 1 (11.11%) User Experience
4 1 (11.11%) Management Information System
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) E-Commerce
3 4 (44.44%) Data Analysis
3 4 (44.44%) Digital Marketing
4 3 (33.33%) Customer Analytics
4 3 (33.33%) Agile Software Development
5 2 (22.22%) Content Management
5 2 (22.22%) Stakeholder Management
5 2 (22.22%) Project Management
5 2 (22.22%) Coaching
5 2 (22.22%) Matrix Management
5 2 (22.22%) Project Planning
6 1 (11.11%) Business Analysis
6 1 (11.11%) Performance Improvement
6 1 (11.11%) Mobile Application Development
6 1 (11.11%) Business Intelligence
6 1 (11.11%) Web Design
6 1 (11.11%) SEO
6 1 (11.11%) Asset Management
Programming Languages
1 1 (11.11%) JavaScript
1 1 (11.11%) SQL
1 1 (11.11%) Python
Qualifications
1 2 (22.22%) Degree
Vendors
1 5 (55.56%) Google
2 1 (11.11%) Tableau
2 1 (11.11%) ExactTarget
2 1 (11.11%) Adobe
2 1 (11.11%) HP