The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Web Analytics
Rank 139 154 173
Rank change year-on-year
+15 +19
Permanent jobs citing Web Analytics 6 9 8
As % of all permanent IT jobs located in Scotland 0.24% 0.27% 0.22%
As % of the Processes & Methodologies category 0.27% 0.30% 0.25%
Number of salaries quoted 6 9 1
Median salary £47,500 £60,000 £24,000
Median salary % change year-on-year
-20.83% +150.00%
UK excluding London median salary £40,000 £40,000 £40,000
Web Analytics
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2259 2992 3143
As % of all permanent IT jobs located in Scotland 89.61% 90.34% 86.04%
Number of salaries quoted 1406 1886 2007
Median salary £45,000 £45,000 £42,000
Median salary % change year-on-year
- +7.14%
90% offered a salary of more than £30,738 £32,000 £30,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Scotland

Web Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Scotland region.

Web Analytics Salary Trend in Scotland

Web Analytics
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Web Analytics across the Scotland region over the 3 months to 30 September 2016.

Web Analytics Salary Histogram in Scotland

Web Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the Scotland region over the 3 months to 30 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +10 4 £43,750 -27.08%
Glasgow +22 2 £50,000 +5.26%
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 30 September 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Web Analytics.

1 9 (100.00%) Analytics
2 4 (44.44%) Google
2 4 (44.44%) Pay per click
2 4 (44.44%) Marketing
2 4 (44.44%) Google Analytics
2 4 (44.44%) SEO
3 3 (33.33%) HTML
3 3 (33.33%) JavaScript
4 2 (22.22%) Java
4 2 (22.22%) SAS
4 2 (22.22%) Business Intelligence
4 2 (22.22%) Adobe
4 2 (22.22%) VBA
4 2 (22.22%) Finance
4 2 (22.22%) Digital Marketing
4 2 (22.22%) WebTrends
4 2 (22.22%) Big Data
4 2 (22.22%) Credit Risk
4 2 (22.22%) Social Media
4 2 (22.22%) R
4 2 (22.22%) Adobe Analytics
4 2 (22.22%) Analytical Skills
4 2 (22.22%) Tag Management
4 2 (22.22%) Analytics IQ
5 1 (11.11%) Oracle Retail
5 1 (11.11%) Machine Learning
5 1 (11.11%) Stakeholder Engagement
5 1 (11.11%) Waterfall
5 1 (11.11%) Customer Insight
5 1 (11.11%) Enterprise Software

Web Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) SAS
2 1 (11.11%) CMS
Applications
1 1 (11.11%) SPSS
Business Applications
1 2 (22.22%) WebTrends
2 1 (11.11%) Oracle Retail
Cloud Services
1 4 (44.44%) Google Analytics
2 2 (22.22%) Adobe Analytics
Communications & Networking
1 1 (11.11%) Internet
Database & Business Intelligence
1 2 (22.22%) Big Data
General
1 4 (44.44%) Marketing
2 2 (22.22%) Finance
3 1 (11.11%) Billing
3 1 (11.11%) Retail
Job Titles
1 4 (44.44%) Analyst
1 4 (44.44%) Digital Analyst
2 2 (22.22%) Development Manager
2 2 (22.22%) Digital Marketing Analyst
2 2 (22.22%) Marketing Analyst
2 2 (22.22%) Senior Analyst
3 1 (11.11%) Architect
3 1 (11.11%) Consultant
3 1 (11.11%) Data Scientist
3 1 (11.11%) Digital Development Manager
3 1 (11.11%) Java Development Manager
3 1 (11.11%) Solutions Architect
3 1 (11.11%) Technical Architect
3 1 (11.11%) Technical Solutions Architect
Libraries, Frameworks & Software Standards
1 3 (33.33%) HTML
Miscellaneous
1 2 (22.22%) Analytical Skills
1 2 (22.22%) Credit Risk
1 2 (22.22%) Social Media
2 1 (11.11%) Data Integration
2 1 (11.11%) Enterprise Software
2 1 (11.11%) EPoS
2 1 (11.11%) Smartphone
Processes & Methodologies
1 9 (100.00%) Analytics
2 4 (44.44%) Pay per click
2 4 (44.44%) SEO
3 2 (22.22%) Business Intelligence
3 2 (22.22%) Digital Marketing
3 2 (22.22%) Tag Management
4 1 (11.11%) Agile Software Development
4 1 (11.11%) CRM
4 1 (11.11%) Customer Insight
4 1 (11.11%) Data Modelling
4 1 (11.11%) E-Commerce
4 1 (11.11%) Information Architecture
4 1 (11.11%) Market Research
4 1 (11.11%) Performance Management
4 1 (11.11%) Predictive Analytics
4 1 (11.11%) Predictive Modelling
4 1 (11.11%) Security Architecture
4 1 (11.11%) Stakeholder Engagement
4 1 (11.11%) Technical Architecture
4 1 (11.11%) Waterfall
Programming Languages
1 3 (33.33%) JavaScript
2 2 (22.22%) Java
2 2 (22.22%) R
2 2 (22.22%) VBA
3 1 (11.11%) Python
3 1 (11.11%) SQL
Qualifications
1 2 (22.22%) Analytics IQ
2 1 (11.11%) Degree
Vendors
1 4 (44.44%) Google
2 2 (22.22%) Adobe
3 1 (11.11%) ATG
3 1 (11.11%) Optimizely
3 1 (11.11%) Oracle