The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 24 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Jan 2017
Same period 2016 Same period 2015
Web Analytics
UK / Scotland
Rank 115 142 152
Rank change year-on-year
+27 +10
Permanent jobs citing Web Analytics 15 14 8
As % of all permanent IT jobs located in Scotland 0.67% 0.48% 0.26%
As % of the Processes & Methodologies category 0.75% 0.53% 0.30%
Number of salaries quoted 11 14 3
Median salary £47,500 £58,750 £57,500
Median salary % change year-on-year
-19.14% +2.17%
UK excluding London median salary £45,000 £40,000 £36,250
% change year-on-year
+12.50% +10.34%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Scotland region.

Processes & Methodologies Category
Scotland
Permanent IT job ads with a match in the
Processes & Methodologies category
2002 2636 2675
As % of all permanent IT jobs located in Scotland 89.53% 90.30% 88.25%
Number of salaries quoted 1255 1700 1756
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year
- +5.88%
90% offered a salary of more than £32,500 £32,500 £32,000
10% offered a salary of more than £60,500 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Scotland

Web Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Scotland region.

Web Analytics Salary Trend in Scotland

Web Analytics
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Web Analytics across the Scotland region over the 3 months to 24 January 2017.

Web Analytics Salary Histogram in Scotland

Web Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the Scotland region over the 3 months to 24 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh 0 10 £47,500 -19.14% 1
Glasgow - 3 - -
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 24 January 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Web Analytics.

1 21 (100.00%) Analytics
2 12 (57.14%) Marketing
3 11 (52.38%) Analytical Skills
4 9 (42.86%) Big Data
4 9 (42.86%) Credit Risk
4 9 (42.86%) SAS
4 9 (42.86%) Business Intelligence
5 8 (38.10%) SQL
5 8 (38.10%) Market Research
5 8 (38.10%) Data Analysis
5 8 (38.10%) Customer Insight
5 8 (38.10%) Predictive Analytics
6 7 (33.33%) Finance
7 5 (23.81%) Sitecore
7 5 (23.81%) CRM
8 4 (19.05%) Java
8 4 (19.05%) Microsoft
8 4 (19.05%) Pay per click
8 4 (19.05%) SEO
8 4 (19.05%) CMS
8 4 (19.05%) Social Media
8 4 (19.05%) Sitecore CMS
9 3 (14.29%) Enterprise Software
9 3 (14.29%) Data Management
9 3 (14.29%) Content Management
9 3 (14.29%) Smartphone
9 3 (14.29%) Web Development
9 3 (14.29%) Adobe
9 3 (14.29%) Internet
9 3 (14.29%) SQL Server

Web Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (42.86%) SAS
2 4 (19.05%) CMS
2 4 (19.05%) Sitecore CMS
3 1 (4.76%) SharePoint
3 1 (4.76%) SharePoint 2013
Applications
1 1 (4.76%) MS Excel
1 1 (4.76%) MS Office
1 1 (4.76%) Photoshop
1 1 (4.76%) SPSS
Business Applications
1 2 (9.52%) WebTrends
2 1 (4.76%) Dynamics AX
Cloud Services
1 2 (9.52%) Adobe Analytics
1 2 (9.52%) Google Analytics
Communications & Networking
1 3 (14.29%) Internet
Database & Business Intelligence
1 9 (42.86%) Big Data
2 3 (14.29%) SQL Server
3 1 (4.76%) Microsoft Power View
3 1 (4.76%) PerformancePoint
3 1 (4.76%) PowerPivot
3 1 (4.76%) SQL Server Integration Services
3 1 (4.76%) SQL Server Reporting Services
Development Applications
1 1 (4.76%) Team Foundation Server
General
1 12 (57.14%) Marketing
2 7 (33.33%) Finance
3 1 (4.76%) Manufacturing
Job Titles
1 8 (38.10%) Consultant
2 3 (14.29%) Development Manager
2 3 (14.29%) Technical Leader
3 2 (9.52%) Analyst
3 2 (9.52%) Digital Analyst
3 2 (9.52%) Digital Development Manager
3 2 (9.52%) Senior Analyst
4 1 (4.76%) Data Scientist
4 1 (4.76%) Developer
4 1 (4.76%) Java Development Manager
4 1 (4.76%) Senior Developer
4 1 (4.76%) Senior SharePoint Developer
4 1 (4.76%) SharePoint Developer
Libraries, Frameworks & Software Standards
1 2 (9.52%) HTML
2 1 (4.76%) .NET
2 1 (4.76%) Ajax
2 1 (4.76%) ASP.NET
2 1 (4.76%) CSS
2 1 (4.76%) jQuery
2 1 (4.76%) LLBLGen Pro
2 1 (4.76%) WCF
2 1 (4.76%) Web Services
2 1 (4.76%) XML
2 1 (4.76%) XSLT
Miscellaneous
1 11 (52.38%) Analytical Skills
2 9 (42.86%) Credit Risk
3 4 (19.05%) Social Media
4 3 (14.29%) Enterprise Software
4 3 (14.29%) Smartphone
5 1 (4.76%) User Experience
5 1 (4.76%) W3C
Processes & Methodologies
1 21 (100.00%) Analytics
2 9 (42.86%) Business Intelligence
3 8 (38.10%) Customer Insight
3 8 (38.10%) Data Analysis
3 8 (38.10%) Market Research
3 8 (38.10%) Predictive Analytics
4 5 (23.81%) CRM
5 4 (19.05%) Pay per click
5 4 (19.05%) SEO
6 3 (14.29%) Content Management
6 3 (14.29%) Data Management
6 3 (14.29%) Web Development
7 2 (9.52%) Migration
8 1 (4.76%) Coaching
8 1 (4.76%) Data Modelling
8 1 (4.76%) ERP
8 1 (4.76%) Performance Management
8 1 (4.76%) Stakeholder Management
8 1 (4.76%) UX Design
8 1 (4.76%) Workflow
Programming Languages
1 8 (38.10%) SQL
2 4 (19.05%) Java
3 2 (9.52%) JavaScript
3 2 (9.52%) R
4 1 (4.76%) C
4 1 (4.76%) C#
4 1 (4.76%) Python
4 1 (4.76%) VB.NET
Qualifications
1 1 (4.76%) Degree
1 1 (4.76%) MCP
1 1 (4.76%) Microsoft Certification
Vendors
1 5 (23.81%) Sitecore
2 4 (19.05%) Microsoft
3 3 (14.29%) Adobe
4 2 (9.52%) Google
5 1 (4.76%) JD Edwards
5 1 (4.76%) Nintex
5 1 (4.76%) Optimizely
5 1 (4.76%) Telerik
Edinburgh
Deerfoot IT Resources Ltd
Salary: £60000 per annum
Posted: 19 days ago