The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Edinburgh region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank - 53 64
Contract jobs citing Web Analytics 0 2 5
As % of all contract IT jobs located in Edinburgh - 0.27% 0.42%
As % of the Processes & Methodologies category - 0.38% 0.62%
Number of daily rates quoted 0 1 0
Average daily rate - £450 -
UK excluding London average daily rate £400 £250 £325
% change year-on-year
+60.00% -23.07%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £11.02
UK excluding London average hourly rate - - £16.50
Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
925 523 811
As % of all contract IT jobs located in Edinburgh 72.04% 69.46% 67.87%
Number of daily rates quoted 531 236 406
Average daily rate £400 £380 £370
Average daily rate % change year-on-year
+5.26% +2.70%
90% offered a daily rate of more than £240 £250 £250
10% offered a daily rate of more than £500 £500 £485
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 15 3 24
Average hourly rate £25.00 £50.83 £20.00
Average hourly rate % change year-on-year
-50.81% +154.12%
90% offered a hourly rate of more than £18.00 £20.35 £10.04
10% offered a hourly rate of more than £180.00 £70.00 £32.00
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Web Analytics
Scotland

Web Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Edinburgh region.

Web Analytics Daily Rate Trend in Edinburgh

Web Analytics
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Edinburgh region.

Web Analytics Hourly Rate Trend in Edinburgh

Web Analytics
Top 26 Related IT Skills in Edinburgh

For the 6 months to 18 April 2014, IT contractor jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 5 (100.00%) Analytics
2 3 (60.00%) Finance
3 2 (40.00%) Information Architecture
3 2 (40.00%) Digital Media
4 1 (20.00%) Business Analysis
4 1 (20.00%) InfoPath
4 1 (20.00%) Statistics
4 1 (20.00%) Online Banking
4 1 (20.00%) Degree
4 1 (20.00%) SaaS
4 1 (20.00%) SharePoint 2013
4 1 (20.00%) Publishing
4 1 (20.00%) Migration
4 1 (20.00%) Web Design
4 1 (20.00%) Agile Software Development
4 1 (20.00%) Banking
4 1 (20.00%) Content Management
4 1 (20.00%) HTML
4 1 (20.00%) JavaScript
4 1 (20.00%) .NET
4 1 (20.00%) CSS
4 1 (20.00%) XML
4 1 (20.00%) XSLT
4 1 (20.00%) SharePoint
4 1 (20.00%) Intranet
4 1 (20.00%) Workflow

Web Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (20.00%) SharePoint 2013
1 1 (20.00%) SharePoint
Applications
1 1 (20.00%) InfoPath
Cloud Services
1 1 (20.00%) SaaS
Communications & Networking
1 1 (20.00%) Intranet
General
1 3 (60.00%) Finance
2 1 (20.00%) Publishing
2 1 (20.00%) Banking
Job Titles
1 2 (40.00%) Web Editor
2 1 (20.00%) IT Business Analyst
2 1 (20.00%) Business Analyst
2 1 (20.00%) Analyst
Libraries, Frameworks & Software Standards
1 1 (20.00%) HTML
1 1 (20.00%) .NET
1 1 (20.00%) CSS
1 1 (20.00%) XML
1 1 (20.00%) XSLT
Miscellaneous
1 2 (40.00%) Digital Media
2 1 (20.00%) Statistics
2 1 (20.00%) Online Banking
Processes & Methodologies
1 5 (100.00%) Analytics
2 2 (40.00%) Information Architecture
3 1 (20.00%) Business Analysis
3 1 (20.00%) Migration
3 1 (20.00%) Web Design
3 1 (20.00%) Agile Software Development
3 1 (20.00%) Content Management
3 1 (20.00%) Workflow
Programming Languages
1 1 (20.00%) JavaScript
Qualifications
1 1 (20.00%) Degree