The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Edinburgh region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 89 82 72
Rank change year-on-year
-7 -10
Contract jobs citing Web Analytics 4 2 3
As % of all contract IT jobs located in Edinburgh 0.28% 0.15% 0.25%
As % of the Processes & Methodologies category 0.34% 0.19% 0.35%
Number of daily rates quoted 2 0 2
Average daily rate £298 - £325
90% offered a daily rate of more than £196 - £265
10% offered a daily rate of more than £400 - £385
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £14.37
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%
Web Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
1164 1071 863
As % of all contract IT jobs located in Edinburgh 81.68% 79.57% 73.32%
Number of daily rates quoted 615 592 444
Average daily rate £400 £400 £375
Average daily rate % change year-on-year
- +6.66%
90% offered a daily rate of more than £280 £285 £250
10% offered a daily rate of more than £550 £525 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 5 8 8
Average hourly rate £19.02 £28.50 £180.00
Average hourly rate % change year-on-year
-33.26% -84.16%
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend in Edinburgh

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the Edinburgh region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Edinburgh region.

Web Analytics Daily Rate Trend in Edinburgh

Web Analytics
Daily Rate Histogram in Edinburgh

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the Edinburgh region over the 3 months to 9 February 2016.

Web Analytics Daily Rate Histogram in Edinburgh

Web Analytics
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Edinburgh region.

Web Analytics Hourly Rate Trend in Edinburgh

Web Analytics
Top 29 Related IT Skills in Edinburgh

For the 6 months to 9 February 2016, IT contractor jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 4 (100.00%) Analytics
2 3 (75.00%) Google
2 3 (75.00%) Google Analytics
3 2 (50.00%) Continuous Improvement
3 2 (50.00%) Digital Content Management
3 2 (50.00%) CMS
4 1 (25.00%) Agile Software Development
4 1 (25.00%) Multimedia
4 1 (25.00%) Content Management
4 1 (25.00%) Data Analysis
4 1 (25.00%) MS PowerPoint
4 1 (25.00%) MS Project
4 1 (25.00%) MS Office
4 1 (25.00%) MS Excel
4 1 (25.00%) SharePoint
4 1 (25.00%) E-Commerce
4 1 (25.00%) Microsoft
4 1 (25.00%) NHS
4 1 (25.00%) Management Information System
4 1 (25.00%) Disclosure Scotland
4 1 (25.00%) Performance Analysis
4 1 (25.00%) User Experience
4 1 (25.00%) Visualisation
4 1 (25.00%) Information Architecture
4 1 (25.00%) Waterfall
4 1 (25.00%) Skype for Business
4 1 (25.00%) Tableau
4 1 (25.00%) Project Planning
4 1 (25.00%) MS Project Server

Web Analytics
Top Related IT Skills in Edinburgh by Category

For the 6 months to 9 February 2016, IT contractor jobs across the Edinburgh region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (50.00%) CMS
2 1 (25.00%) MS Project Server
2 1 (25.00%) SharePoint
2 1 (25.00%) Skype for Business
Applications
1 1 (25.00%) MS Excel
1 1 (25.00%) MS Office
1 1 (25.00%) MS PowerPoint
1 1 (25.00%) MS Project
Cloud Services
1 3 (75.00%) Google Analytics
General
1 1 (25.00%) Multimedia
Job Titles
1 1 (25.00%) Analyst
1 1 (25.00%) Content Editor
1 1 (25.00%) Digital Analyst
1 1 (25.00%) Digital Performance Analyst
1 1 (25.00%) Digital Project Manager
1 1 (25.00%) Performance Analyst
1 1 (25.00%) Project Manager
1 1 (25.00%) Web Content Editor
1 1 (25.00%) Web Editor
Miscellaneous
1 1 (25.00%) Management Information System
1 1 (25.00%) NHS
1 1 (25.00%) User Experience
1 1 (25.00%) Visualisation
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) Continuous Improvement
2 2 (50.00%) Digital Content Management
3 1 (25.00%) Agile Software Development
3 1 (25.00%) Content Management
3 1 (25.00%) Data Analysis
3 1 (25.00%) E-Commerce
3 1 (25.00%) Information Architecture
3 1 (25.00%) Performance Analysis
3 1 (25.00%) Project Planning
3 1 (25.00%) Waterfall
Quality Assurance & Compliance
1 1 (25.00%) Disclosure Scotland
Vendors
1 3 (75.00%) Google
2 1 (25.00%) Microsoft
2 1 (25.00%) Tableau