The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the Edinburgh region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 31 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
31 Jul 2016
Same period 2015 Same period 2014
Web Analytics
Rank 91 90 85
Rank change year-on-year
-1 -5
Contract jobs citing Web Analytics 2 1 1
As % of all contract IT jobs located in Edinburgh 0.16% 0.062% 0.078%
As % of the Processes & Methodologies category 0.19% 0.075% 0.099%
Number of daily rates quoted 1 1 1
Median daily rate £425 £165 £575
Median daily rate % change year-on-year
+157.57% -71.30%
UK excluding London median daily rate £400 £350 £350
% change year-on-year
+14.28% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £35.00 £33.00 £19.00
% change year-on-year
+6.06% +73.68%
Web Analytics
Scotland

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Edinburgh region.

Processes & Methodologies Category
Edinburgh
Contract IT job ads with a match in the
Processes & Methodologies category
1029 1330 1009
As % of all contract IT jobs located in Edinburgh 82.85% 82.46% 78.95%
Number of daily rates quoted 558 696 594
Median daily rate £389 £375 £400
Median daily rate % change year-on-year
+3.79% -6.25%
90% offered a daily rate of more than £280 £275 £270
10% offered a daily rate of more than £500 £500 £525
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 8 10 12
Median hourly rate £42.50 £16.25 £18.00
Median hourly rate % change year-on-year
+161.53% -9.72%
90% offered a hourly rate of more than £11.03 £12.35 £12.00
10% offered a hourly rate of more than £47.25 £42.50 £22.05
UK excluding London median hourly rate £30.00 £30.50 £26.98
% change year-on-year
-1.63% +13.06%

Web Analytics
Jobs Demand Trend in Edinburgh

The demand trend of contract jobs across the Edinburgh region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Edinburgh

Web Analytics
Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the Edinburgh region.

Web Analytics Daily Rate Trend in Edinburgh

Web Analytics
Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the Edinburgh region.

Web Analytics Hourly Rate Trend in Edinburgh

Web Analytics
Top 30 Related IT Skills in Edinburgh

For the 6 months to 31 July 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Web Analytics.

1 7 (100.00%) Analytics
2 6 (85.71%) Content Management
3 4 (57.14%) User Experience
4 3 (42.86%) Agile Software Development
4 3 (42.86%) CMS
5 2 (28.57%) HTML
5 2 (28.57%) Finance
5 2 (28.57%) JavaScript
5 2 (28.57%) CSS
5 2 (28.57%) Microsoft
5 2 (28.57%) Adobe
5 2 (28.57%) Google
5 2 (28.57%) Scrum
5 2 (28.57%) Marketing
5 2 (28.57%) jQuery
5 2 (28.57%) Analytical Skills
5 2 (28.57%) Twitter Bootstrap
5 2 (28.57%) Responsive Web Design
5 2 (28.57%) LESS
5 2 (28.57%) JSON
5 2 (28.57%) Adobe Analytics
5 2 (28.57%) Continuous Improvement
5 2 (28.57%) Front End Development
5 2 (28.57%) Disclosure Scotland
6 1 (14.29%) HP Fortify
6 1 (14.29%) Secure Coding
6 1 (14.29%) Content Development
6 1 (14.29%) Prototyping
6 1 (14.29%) Actionable Recommendations
6 1 (14.29%) FindBugs

Web Analytics
Top Related IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (42.86%) CMS
2 1 (14.29%) Adobe Experience Manager
2 1 (14.29%) Apache
2 1 (14.29%) Confluence
2 1 (14.29%) Drupal
2 1 (14.29%) MS Project Server
2 1 (14.29%) SharePoint
2 1 (14.29%) Skype for Business
2 1 (14.29%) Tomcat
2 1 (14.29%) WordPress
Applications
1 1 (14.29%) MS Excel
1 1 (14.29%) MS Office
1 1 (14.29%) MS PowerPoint
1 1 (14.29%) MS Project
Business Applications
1 1 (14.29%) Radian6
1 1 (14.29%) WebTrends
Cloud Services
1 2 (28.57%) Adobe Analytics
2 1 (14.29%) Google Analytics
Development Applications
1 1 (14.29%) Checkstyle
1 1 (14.29%) Eclipse
1 1 (14.29%) FindBugs
1 1 (14.29%) Git (software)
1 1 (14.29%) Jenkins
1 1 (14.29%) JIRA
1 1 (14.29%) ReSharper
1 1 (14.29%) Selenium
1 1 (14.29%) Team Foundation Server
1 1 (14.29%) Visual Studio
General
1 2 (28.57%) Finance
1 2 (28.57%) Marketing
2 1 (14.29%) Banking
2 1 (14.29%) Legal
2 1 (14.29%) Local Government
2 1 (14.29%) Multimedia
2 1 (14.29%) Publishing
2 1 (14.29%) Retail
2 1 (14.29%) Retail Banking
Job Titles
1 2 (28.57%) Designer
1 2 (28.57%) Developer
2 1 (14.29%) Analytics Consultant
2 1 (14.29%) Angular Developer
2 1 (14.29%) CMS Developer
2 1 (14.29%) Consultant
2 1 (14.29%) Content Designer
2 1 (14.29%) Digital Designer
2 1 (14.29%) Digital Transformation
2 1 (14.29%) Digital UX Designer
2 1 (14.29%) Front End Developer (Client-Side Developer)
2 1 (14.29%) HTML CSS Developer
2 1 (14.29%) HTML Developer
2 1 (14.29%) Scrum Master
2 1 (14.29%) UX Designer
2 1 (14.29%) Web Analytics Consultant
2 1 (14.29%) Web Consultant
Libraries, Frameworks & Software Standards
1 2 (28.57%) CSS
1 2 (28.57%) HTML
1 2 (28.57%) jQuery
1 2 (28.57%) JSON
1 2 (28.57%) LESS
1 2 (28.57%) Twitter Bootstrap
2 1 (14.29%) .NET
2 1 (14.29%) AngularJS
2 1 (14.29%) JAX-WS
2 1 (14.29%) RESTful
2 1 (14.29%) Sass
2 1 (14.29%) Web Services
2 1 (14.29%) XML
2 1 (14.29%) XSLT
Miscellaneous
1 4 (57.14%) User Experience
2 2 (28.57%) Analytical Skills
3 1 (14.29%) Management Information System
3 1 (14.29%) Mobile App
3 1 (14.29%) NHS
3 1 (14.29%) Performance Metrics
3 1 (14.29%) Smartphone
3 1 (14.29%) Social Media
3 1 (14.29%) STB
3 1 (14.29%) Taxonomies
3 1 (14.29%) Visualisation
Operating Systems
1 1 (14.29%) Android
1 1 (14.29%) Apple iOS
Processes & Methodologies
1 7 (100.00%) Analytics
2 6 (85.71%) Content Management
3 3 (42.86%) Agile Software Development
4 2 (28.57%) Continuous Improvement
4 2 (28.57%) Front End Development
4 2 (28.57%) Responsive Web Design
4 2 (28.57%) Scrum
5 1 (14.29%) Agile Project Management
5 1 (14.29%) API Testing
5 1 (14.29%) Content Development
5 1 (14.29%) Customer Engagement
5 1 (14.29%) Digital Content Management
5 1 (14.29%) Information Architecture
5 1 (14.29%) Line Management
5 1 (14.29%) Prototyping
5 1 (14.29%) SDLC
5 1 (14.29%) Secure Coding
5 1 (14.29%) Stakeholder Engagement
5 1 (14.29%) Translating Business Requirements
5 1 (14.29%) Web Accessibility
Programming Languages
1 2 (28.57%) JavaScript
2 1 (14.29%) Java
Qualifications
1 1 (14.29%) Security Cleared
Quality Assurance & Compliance
1 2 (28.57%) Disclosure Scotland
2 1 (14.29%) Actionable Recommendations
Systems Management
1 1 (14.29%) HP Fortify
1 1 (14.29%) TeamSite
Vendors
1 2 (28.57%) Adobe
1 2 (28.57%) Google
1 2 (28.57%) Microsoft
2 1 (14.29%) Coremetrics
2 1 (14.29%) HP
2 1 (14.29%) Omniture
2 1 (14.29%) OpenText
2 1 (14.29%) Sitecore