The table below looks at the statistics for SEO skills in IT jobs advertised for the Gloucestershire region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 20 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
20 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
South West / Gloucestershire
Rank 98 95 94
Rank change year-on-year
-3 -1
Permanent jobs citing SEO 4 2 5
As % of all permanent IT jobs located in Gloucestershire 0.44% 0.22% 0.50%
As % of the Processes & Methodologies category 0.48% 0.24% 0.57%
Number of salaries quoted 4 2 5
Median salary £33,000 £35,000 £33,500
Median salary % change year-on-year
-5.71% +4.47%
UK excluding London median salary £35,000 £35,000 £33,000
% change year-on-year
- +6.06%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Gloucestershire region.

Processes & Methodologies Category
Gloucestershire
Permanent IT job ads with a match in the
Processes & Methodologies category
831 817 871
As % of all permanent IT jobs located in Gloucestershire 91.12% 88.61% 87.45%
Number of salaries quoted 683 548 713
Median salary £45,000 £49,000 £42,500
Median salary % change year-on-year
-8.16% +15.29%
90% offered a salary of more than £32,500 £32,500 £29,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in Gloucestershire

The demand trend of job ads across the Gloucestershire region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Gloucestershire

SEO
Salary Trend in Gloucestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Gloucestershire region.

SEO Salary Trend in Gloucestershire

SEO
Job Locations in Gloucestershire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Gloucestershire region over the 3 months to 20 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucester - 4 £33,000 -
Cheltenham - 2 £33,000 -
SEO
South West

SEO
Top 30 Related IT Skills in Gloucestershire

For the 6 months to 20 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Gloucestershire region with a requirement for SEO.

1 8 (88.89%) Pay per click
1 8 (88.89%) Marketing
2 6 (66.67%) B2B
2 6 (66.67%) Web Design
3 3 (33.33%) Analytics
3 3 (33.33%) Google
3 3 (33.33%) Google Analytics
4 2 (22.22%) E-Commerce
5 1 (11.11%) Apple iOS
5 1 (11.11%) Entity Framework
5 1 (11.11%) CSS3
5 1 (11.11%) Web Application Development
5 1 (11.11%) SQL Server 2012
5 1 (11.11%) ASP.NET MVC
5 1 (11.11%) Dependency Injection
5 1 (11.11%) HTML5
5 1 (11.11%) Code First Entity Framework
5 1 (11.11%) ASP.NET MVC 5
5 1 (11.11%) Android Development
5 1 (11.11%) iOS Development
5 1 (11.11%) ASP.NET Web Forms
5 1 (11.11%) ASP.NET Web API
5 1 (11.11%) Continuous Delivery
5 1 (11.11%) OOD
5 1 (11.11%) Retail
5 1 (11.11%) Content Management
5 1 (11.11%) SQL Server Reporting Services
5 1 (11.11%) C#
5 1 (11.11%) HTML
5 1 (11.11%) JavaScript

SEO
Top Related IT Skills in Gloucestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (33.33%) Google Analytics
2 1 (11.11%) Microsoft Azure
Database & Business Intelligence
1 1 (11.11%) SQL Server
1 1 (11.11%) SQL Server 2012
1 1 (11.11%) SQL Server Reporting Services
General
1 8 (88.89%) Marketing
2 1 (11.11%) Retail
Job Titles
1 6 (66.67%) Account Manager
1 6 (66.67%) Web Manager
2 4 (44.44%) Digital Account Manager
3 2 (22.22%) Analyst
3 2 (22.22%) E-Commerce Analyst
3 2 (22.22%) E-Commerce Marketing Analyst
3 2 (22.22%) E-Commerce Web Analyst
3 2 (22.22%) Marketing Analyst
3 2 (22.22%) PPC Analyst
3 2 (22.22%) SEO Analyst
3 2 (22.22%) Web Analyst
3 2 (22.22%) Web Analytics Analyst
3 2 (22.22%) Web Marketing Analyst
4 1 (11.11%) .NET Developer
4 1 (11.11%) Developer
Libraries, Frameworks & Software Standards
1 1 (11.11%) .NET
1 1 (11.11%) .NET Framework
1 1 (11.11%) ASP.NET
1 1 (11.11%) ASP.NET MVC
1 1 (11.11%) ASP.NET MVC 5
1 1 (11.11%) ASP.NET Web API
1 1 (11.11%) ASP.NET Web Forms
1 1 (11.11%) Code First Entity Framework
1 1 (11.11%) CSS
1 1 (11.11%) CSS3
1 1 (11.11%) Entity Framework
1 1 (11.11%) HTML
1 1 (11.11%) HTML5
1 1 (11.11%) LINQ
1 1 (11.11%) Web Services
Operating Systems
1 1 (11.11%) Android
1 1 (11.11%) Apple iOS
Processes & Methodologies
1 8 (88.89%) Pay per click
2 6 (66.67%) B2B
2 6 (66.67%) Web Design
3 3 (33.33%) Analytics
4 2 (22.22%) E-Commerce
5 1 (11.11%) Android Development
5 1 (11.11%) Content Management
5 1 (11.11%) Continuous Delivery
5 1 (11.11%) Continuous Integration
5 1 (11.11%) Dependency Injection
5 1 (11.11%) Digital Marketing
5 1 (11.11%) iOS Development
5 1 (11.11%) MVC
5 1 (11.11%) OO
5 1 (11.11%) OOD
5 1 (11.11%) Refactoring
5 1 (11.11%) Web Application Development
Programming Languages
1 1 (11.11%) C#
1 1 (11.11%) JavaScript
1 1 (11.11%) SQL
Vendors
1 3 (33.33%) Google