The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 2 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 365 374 380
Rank change year-on-year
+9 +6
Permanent jobs citing Google Analytics 78 68 64
As % of all permanent IT jobs located in the South East 0.36% 0.32% 0.29%
As % of the Business Applications category 5.00% 4.61% 4.47%
Number of salaries quoted 66 54 50
Average salary £32,500 £28,500 £40,000
Average salary % change year-on-year
+14.03% -28.75%
90% offered a salary of more than £25,000 £22,500 £24,100
10% offered a salary of more than £50,000 £48,500 £50,000
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the South East region.

Business Applications Category
South East
Permanent IT job ads with a match in the
Business Applications category
1559 1476 1432
As % of all permanent IT jobs located in the South East 7.13% 7.05% 6.41%
Number of salaries quoted 1086 1097 1107
Average salary £52,500 £50,000 £47,500
Average salary % change year-on-year
+5.00% +5.26%
90% offered a salary of more than £33,300 £32,500 £30,000
10% offered a salary of more than £72,500 £65,000 £72,500
UK excluding London average salary £50,000 £49,000 £47,500
% change year-on-year
+2.04% +3.15%

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South East region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South East region.

Google Analytics Salary Trend in the South East

Google Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Google Analytics across the South East region over the 3 months to 2 October 2014.

Google Analytics Salary Histogram in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 2 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -7 16 £42,500 +41.66% 3
Surrey -18 16 £30,500 -12.85% 2
West Sussex -2 14 £27,500 - 2
Buckinghamshire +9 9 £47,500 +53.22% 2
Hampshire -6 8 £47,500 +97.91% 2
Kent -10 5 £37,500 +66.66% 1
East Sussex -17 4 £35,000 -
Oxfordshire - 3 £27,500 - 2
Sussex +1 2 £27,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 2 October 2014, IT jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 190 (100.00%) Google
1 190 (100.00%) Analytics
2 111 (58.42%) Marketing
3 91 (47.89%) HTML
4 89 (46.84%) SEO
5 68 (35.79%) JavaScript
6 67 (35.26%) CSS
7 59 (31.05%) E-Commerce
8 56 (29.47%) Social Media
9 55 (28.95%) jQuery
10 54 (28.42%) CMS
11 50 (26.32%) Content Management
11 50 (26.32%) User Experience
12 45 (23.68%) MS Excel
13 44 (23.16%) Web Development
13 44 (23.16%) Digital Marketing
14 43 (22.63%) Analytical Skills
15 42 (22.11%) CSS3
15 42 (22.11%) HTML5
15 42 (22.11%) Pay per click
15 42 (22.11%) Agile Software Development
16 37 (19.47%) Web Analytics
16 37 (19.47%) WebTrends
17 33 (17.37%) .NET
18 31 (16.32%) SQL
18 31 (16.32%) XML
18 31 (16.32%) Adobe
18 31 (16.32%) Omniture
19 30 (15.79%) Microsoft
20 28 (14.74%) Internet

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 2 October 2014, IT jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 54 (28.42%) CMS
2 11 (5.79%) Joomla!
2 11 (5.79%) WordPress
3 10 (5.26%) Drupal
4 8 (4.21%) Sitecore CMS
4 8 (4.21%) ExpressionEngine
5 7 (3.68%) Apache
6 5 (2.63%) Umbraco
6 5 (2.63%) IIS
7 2 (1.05%) SharePoint
7 2 (1.05%) nginx
Applications
1 45 (23.68%) MS Excel
2 19 (10.00%) Photoshop
3 13 (6.84%) Adobe Illustrator
4 9 (4.74%) MS PowerPoint
5 7 (3.68%) Fireworks
6 5 (2.63%) OmniGraffle
7 4 (2.11%) MS Visio
8 3 (1.58%) MS Office
9 1 (0.53%) SPSS
9 1 (0.53%) Spreadsheet
Business Applications
1 37 (19.47%) WebTrends
2 4 (2.11%) SiteCatalyst
3 1 (0.53%) Oracle CRM
3 1 (0.53%) Magento
3 1 (0.53%) Optimost
Cloud Services
1 2 (1.05%) Google App Engine
1 2 (1.05%) Amazon AWS
1 2 (1.05%) Heroku
1 2 (1.05%) Google Apps
1 2 (1.05%) Office 365
1 2 (1.05%) Basecamp
2 1 (0.53%) MailChimp
Communications & Networking
1 28 (14.74%) Internet
2 2 (1.05%) PPP
3 1 (0.53%) TCP/IP
3 1 (0.53%) SMS
3 1 (0.53%) HTTP
Database & Business Intelligence
1 28 (14.74%) SQL Server
2 12 (6.32%) MySQL
3 8 (4.21%) SQL Server 2012
4 7 (3.68%) Big Data
5 5 (2.63%) MS Access
6 4 (2.11%) Data Warehouse
7 3 (1.58%) SQLite
8 2 (1.05%) SQL Server Analysis Services
8 2 (1.05%) SQL Server Integration Services
8 2 (1.05%) QlikView
8 2 (1.05%) Amazon Redshift
8 2 (1.05%) Redis
8 2 (1.05%) Crystal Reports
8 2 (1.05%) SQL Server Reporting Services
9 1 (0.53%) SQL Server 2005
9 1 (0.53%) Data Mining
9 1 (0.53%) SQL Server 2000
9 1 (0.53%) SQL Server 2008
Development Applications
1 19 (10.00%) Subversion
2 10 (5.26%) Eclipse
3 9 (4.74%) Git (software)
4 7 (3.68%) Team Foundation Server
5 6 (3.16%) Dreamweaver
5 6 (3.16%) Axure RP
6 5 (2.63%) Balsamiq Mockups
6 5 (2.63%) Visual Studio
7 2 (1.05%) PhantomJS
7 2 (1.05%) Sinon.JS
7 2 (1.05%) Cucumber
8 1 (0.53%) Grunt
8 1 (0.53%) Xcode
General
1 111 (58.42%) Marketing
2 23 (12.11%) Finance
3 19 (10.00%) Retail
4 16 (8.42%) Back Office
5 15 (7.89%) Electronics
6 11 (5.79%) Advertising
7 8 (4.21%) Publishing
8 1 (0.53%) Games
8 1 (0.53%) Multimedia
8 1 (0.53%) Telecoms
8 1 (0.53%) Manufacturing
8 1 (0.53%) Pharmaceutical
Job Titles
1 61 (32.11%) Analyst
2 54 (28.42%) Developer
3 27 (14.21%) Web Developer
4 24 (12.63%) Web Analyst
5 16 (8.42%) Insight Analyst
6 14 (7.37%) Research Analyst
7 13 (6.84%) Junior Developer
7 13 (6.84%) Junior
7 13 (6.84%) Front-End Developer
8 12 (6.32%) PPC Manager
8 12 (6.32%) PPC Analyst
8 12 (6.32%) PPC Executive
8 12 (6.32%) Systems Administrator
8 12 (6.32%) Administrator
8 12 (6.32%) PPC Specialist
9 10 (5.26%) Senior Developer
10 9 (4.74%) Junior Web Developer
10 9 (4.74%) Designer
11 8 (4.21%) Senior Analyst
11 8 (4.21%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 91 (47.89%) HTML
2 67 (35.26%) CSS
3 55 (28.95%) jQuery
4 42 (22.11%) HTML5
4 42 (22.11%) CSS3
5 33 (17.37%) .NET
6 31 (16.32%) XML
7 25 (13.16%) ASP.NET
8 15 (7.89%) .NET Framework
8 15 (7.89%) ASP.NET MVC
9 12 (6.32%) JSON
9 12 (6.32%) JSP
9 12 (6.32%) Web Services
10 10 (5.26%) Backbone.js
10 10 (5.26%) KnockoutJS
10 10 (5.26%) JSTL
10 10 (5.26%) Ajax
10 10 (5.26%) Durandal
10 10 (5.26%) Twitter Bootstrap
11 9 (4.74%) ASP.NET Web API
Miscellaneous
1 56 (29.47%) Social Media
2 50 (26.32%) User Experience
3 43 (22.63%) Analytical Skills
4 16 (8.42%) Statistics
5 10 (5.26%) iPad
6 8 (4.21%) New Media
6 8 (4.21%) Open Source
6 8 (4.21%) W3C
6 8 (4.21%) Computer Science
7 7 (3.68%) Mobile App
8 6 (3.16%) Copywriting
9 3 (1.58%) Blog
9 3 (1.58%) Digital Media
10 2 (1.05%) Management Information System
10 2 (1.05%) Cybernetics
10 2 (1.05%) Human Factors
11 1 (0.53%) Clustering
11 1 (0.53%) Social Network
11 1 (0.53%) FMCG
11 1 (0.53%) Algorithms
Operating Systems
1 22 (11.58%) Windows
2 15 (7.89%) Linux
3 7 (3.68%) Apple iOS
4 6 (3.16%) Android
5 5 (2.63%) Windows Server 2008
6 4 (2.11%) UNIX
7 2 (1.05%) Mac OS X
7 2 (1.05%) Debian
7 2 (1.05%) Ubuntu
Processes & Methodologies
1 190 (100.00%) Analytics
2 89 (46.84%) SEO
3 59 (31.05%) E-Commerce
4 50 (26.32%) Content Management
5 44 (23.16%) Web Development
5 44 (23.16%) Digital Marketing
6 42 (22.11%) Pay per click
6 42 (22.11%) Agile Software Development
7 37 (19.47%) Web Analytics
8 21 (11.05%) Data Modelling
8 21 (11.05%) MVC
9 17 (8.95%) Web Design
10 16 (8.42%) Scrum
11 14 (7.37%) Business Development
12 13 (6.84%) Data Analysis
13 12 (6.32%) Online Marketing
14 10 (5.26%) Project Management
14 10 (5.26%) Business Intelligence
15 9 (4.74%) Search Engine Marketing
15 9 (4.74%) Multivariate Testing
Programming Languages
1 68 (35.79%) JavaScript
2 31 (16.32%) SQL
3 25 (13.16%) Java
4 23 (12.11%) C#
5 21 (11.05%) PHP
6 19 (10.00%) Python
7 15 (7.89%) VBA
8 14 (7.37%) R
9 6 (3.16%) PHP5
9 6 (3.16%) C
10 4 (2.11%) C++
10 4 (2.11%) Ruby
11 3 (1.58%) VB
12 2 (1.05%) Delphi
12 2 (1.05%) T-SQL
Qualifications
1 12 (6.32%) Degree
2 2 (1.05%) MBA
Quality Assurance & Compliance
1 8 (4.21%) WAI
2 2 (1.05%) QA
Vendors
1 190 (100.00%) Google
2 31 (16.32%) Adobe
2 31 (16.32%) Omniture
3 30 (15.79%) Microsoft
4 19 (10.00%) Coremetrics
5 14 (7.37%) Twitter
6 8 (4.21%) Sitecore
7 6 (3.16%) hybris
8 5 (2.63%) Facebook
9 4 (2.11%) Hitwise
10 3 (1.58%) Tableau
11 2 (1.05%) ClickTale
11 2 (1.05%) Akamai
11 2 (1.05%) Unica
11 2 (1.05%) Salesforce.com
11 2 (1.05%) ATG
11 2 (1.05%) Genesys
11 2 (1.05%) Business Objects
11 2 (1.05%) Cognos
11 2 (1.05%) IBM
Windsor, Berkshire
Austen Smythe and Associates
Salary: Up to £28,000 per annum + up to 20% Bonus
Posted: 12 hours ago
Chichester, Sussex
RecruitmentRevolution.com
Posted: 16 hours ago
Wallingford, Oxfordshire
Mercator IT Solutions
Posted: 17 hours ago
Newbury, Berkshire
Staffworx Ltd
Salary: excellent salary and bens
Posted: 2 days ago
Thames Ditton, Surrey
Optimus Search Ltd
Salary: From £35,000 to £45,000 per annum
Posted: 2 days ago
Berkshire
Zetman
Salary: From £50,000 to £65,000 per annum
Posted: 2 days ago
Kent
Burns Sheehan
Salary: £30000 - £35000 per annum
Posted: 2 days ago
Southampton, Hampshire
IT Executive Ltd
Salary: £35000 - £45000 per annum + DOE
Posted: 4 days ago
Southampton, Hampshire
IT Executive Ltd
Salary: £35000 - £45000 per annum + DOE
Posted: 6 days ago
Oxford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: From £18,000 to £25,000 per annum
Posted: 6 days ago
Marlow, Buckinghamshire
Premier Group Recruitment
Salary: £24000 - £28000 per annum
Posted: 6 days ago
Marlow, Buckinghamshire
Roc Search
Posted: 6 days ago
West Sussex
Clearwater People Solutions
Salary: £25000 - £30000 Per Annum Excellent benefits
Posted: 6 days ago