The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 2 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2015
Same period 2014 Same period 2013
Google Analytics
Rank 346 364 359
Rank change year-on-year
+18 -5
Permanent jobs citing Google Analytics 107 73 73
As % of all permanent IT jobs located in the South East 0.51% 0.32% 0.34%
As % of the Cloud Services category 5.62% 5.51% 7.35%
Number of salaries quoted 72 64 61
Average salary £37,500 £39,500 £32,500
Average salary % change year-on-year
-5.06% +21.53%
90% offered a salary of more than £26,200 £24,300 £22,500
10% offered a salary of more than £52,500 £51,750 £50,000
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the South East region.

Cloud Services Category
South East
Permanent IT job ads with a match in the
Cloud Services category
1905 1324 993
As % of all permanent IT jobs located in the South East 9.01% 5.88% 4.63%
Number of salaries quoted 1483 1061 866
Average salary £45,000 £50,000 £45,000
Average salary % change year-on-year
-10.00% +11.11%
90% offered a salary of more than £28,000 £32,500 £27,500
10% offered a salary of more than £65,000 £70,000 £75,000
UK excluding London average salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South East region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South East region.

Google Analytics Salary Trend in the South East

Google Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Google Analytics across the South East region over the 3 months to 2 September 2015.

Google Analytics Salary Histogram in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 2 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey +7 23 £45,000 +38.46% 3
Berkshire +11 21 £35,000 -17.64% 1
Hampshire +29 20 £25,500 -49.00%
Buckinghamshire +2 12 £37,500 -16.66%
Oxfordshire +15 10 £37,500 +36.36% 2
East Sussex +19 9 £35,000 +14.75% 1
Kent +3 7 £42,500 +21.42% 1
West Sussex -15 5 £55,000 +83.33%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 2 September 2015, IT jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 187 (100.00%) Analytics
2 183 (97.86%) Google
3 107 (57.22%) Marketing
4 85 (45.45%) SEO
5 74 (39.57%) HTML
6 71 (37.97%) E-Commerce
7 62 (33.16%) Digital Marketing
8 61 (32.62%) Pay per click
9 52 (27.81%) JavaScript
9 52 (27.81%) CSS
10 46 (24.60%) Social Media
10 46 (24.60%) User Experience
11 45 (24.06%) Analytical Skills
12 36 (19.25%) Degree
13 35 (18.72%) Retail
13 35 (18.72%) Content Management
13 35 (18.72%) CMS
14 34 (18.18%) Microsoft
15 31 (16.58%) Agile Software Development
16 30 (16.04%) jQuery
16 30 (16.04%) Adobe
17 28 (14.97%) SQL
18 26 (13.90%) HTML5
18 26 (13.90%) Adobe Analytics
18 26 (13.90%) CSS3
19 25 (13.37%) Photoshop
20 21 (11.23%) Project Management
20 21 (11.23%) Web Analytics
21 20 (10.70%) Ajax
22 19 (10.16%) Subversion

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 2 September 2015, IT jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 35 (18.72%) CMS
2 11 (5.88%) Apache
3 7 (3.74%) Joomla!
4 5 (2.67%) Drupal
5 3 (1.60%) WebSphere
5 3 (1.60%) Sitecore CMS
6 2 (1.07%) SharePoint
6 2 (1.07%) WordPress
7 1 (0.53%) Umbraco
7 1 (0.53%) ExpressionEngine
7 1 (0.53%) SharePoint 2010
7 1 (0.53%) Node.js
7 1 (0.53%) Sitefinity
Applications
1 25 (13.37%) Photoshop
2 16 (8.56%) MS Office
3 14 (7.49%) MS Excel
4 9 (4.81%) Adobe After Effects
5 8 (4.28%) Adobe Illustrator
6 7 (3.74%) InDesign
7 2 (1.07%) Fireworks
8 1 (0.53%) MS PowerPoint
8 1 (0.53%) InfoPath
Business Applications
1 10 (5.35%) Magento
2 4 (2.14%) WebTrends
3 1 (0.53%) SAP CRM
3 1 (0.53%) SAP Oil and Gas
3 1 (0.53%) Dynamics CRM
3 1 (0.53%) Optimost
3 1 (0.53%) Shopify
Cloud Services
1 26 (13.90%) Adobe Analytics
2 4 (2.14%) SmartFocus
3 1 (0.53%) Amazon AWS
3 1 (0.53%) Responsys
3 1 (0.53%) Google Cloud Platform
3 1 (0.53%) Silverpop
Communications & Networking
1 10 (5.35%) SSH
2 6 (3.21%) Internet
3 5 (2.67%) DNS
4 2 (1.07%) Asterisk PBX
4 2 (1.07%) TCP/IP
5 1 (0.53%) HTTP
5 1 (0.53%) HTTPS
5 1 (0.53%) SSL
5 1 (0.53%) Intranet
Database & Business Intelligence
1 13 (6.95%) SQL Server
2 11 (5.88%) MySQL
3 8 (4.28%) Big Data
4 5 (2.67%) SQL Server Reporting Services
5 3 (1.60%) SQL Server Integration Services
5 3 (1.60%) Relational Database
5 3 (1.60%) Data Mining
5 3 (1.60%) BusinessObjects
6 2 (1.07%) Microsoft Analysis Services
6 2 (1.07%) QlikView
6 2 (1.07%) SQL Server Analysis Services
6 2 (1.07%) Data Warehouse
6 2 (1.07%) DB2
7 1 (0.53%) MS Access
7 1 (0.53%) BigQuery
Development Applications
1 19 (10.16%) Subversion
2 10 (5.35%) Axure RP
3 7 (3.74%) Team Foundation Server
4 6 (3.21%) Balsamiq Mockups
5 4 (2.14%) Dreamweaver
5 4 (2.14%) Git (software)
6 3 (1.60%) SQL Server Management Studio (SSMS)
6 3 (1.60%) gulp
7 2 (1.07%) SoapUI
7 2 (1.07%) Bitbucket
7 2 (1.07%) JIRA
7 2 (1.07%) Selenium
7 2 (1.07%) Visual Studio
8 1 (0.53%) Eclipse
8 1 (0.53%) Grunt
General
1 107 (57.22%) Marketing
2 35 (18.72%) Retail
3 17 (9.09%) Advertising
4 14 (7.49%) Publishing
4 14 (7.49%) Finance
5 8 (4.28%) Telecoms
6 4 (2.14%) Games
7 3 (1.60%) Pharmaceutical
8 2 (1.07%) Law
9 1 (0.53%) Manufacturing
9 1 (0.53%) Electronics
Job Titles
1 44 (23.53%) Analyst
2 38 (20.32%) Developer
3 18 (9.63%) PPC Specialist
3 18 (9.63%) PPC Manager
3 18 (9.63%) PPC Analyst
3 18 (9.63%) PPC Executive
4 17 (9.09%) Web Developer
5 16 (8.56%) Senior Developer
5 16 (8.56%) Web Analyst
6 15 (8.02%) Marketing Manager
6 15 (8.02%) Front-End Developer
7 14 (7.49%) Senior Front-End Developer
8 11 (5.88%) Content Manager
9 9 (4.81%) Support Analyst
10 8 (4.28%) Technical Support
10 8 (4.28%) Account Manager
11 7 (3.74%) Technical Support Analyst
11 7 (3.74%) Technical Analyst
11 7 (3.74%) UI Developer
11 7 (3.74%) Senior UI Developer
Libraries, Frameworks & Software Standards
1 74 (39.57%) HTML
2 52 (27.81%) CSS
3 30 (16.04%) jQuery
4 26 (13.90%) CSS3
4 26 (13.90%) HTML5
5 20 (10.70%) Ajax
6 19 (10.16%) XML
7 17 (9.09%) Sass
8 14 (7.49%) REST
9 12 (6.42%) .NET
10 11 (5.88%) ASP.NET
11 9 (4.81%) ASP.NET MVC
12 7 (3.74%) AngularJS
13 6 (3.21%) Twitter Bootstrap
13 6 (3.21%) Web Services
13 6 (3.21%) WCF
14 5 (2.67%) XSLT
15 4 (2.14%) .NET Framework
15 4 (2.14%) ASP.NET Web API
15 4 (2.14%) ASP.NET MVC 4
Miscellaneous
1 46 (24.60%) Social Media
1 46 (24.60%) User Experience
2 45 (24.06%) Analytical Skills
3 19 (10.16%) Mobile App
4 16 (8.56%) iPad
5 13 (6.95%) W3C
6 10 (5.35%) Mathematics
7 9 (4.81%) Computer Science
7 9 (4.81%) Digital Media
8 7 (3.74%) Blog
9 6 (3.21%) Visualisation
10 5 (2.67%) Kinect
10 5 (2.67%) Raspberry Pi
11 4 (2.14%) Web 2.0
12 3 (1.60%) New Media
12 3 (1.60%) Social Network
12 3 (1.60%) E-Learning
13 2 (1.07%) Economics
13 2 (1.07%) Algorithms
14 1 (0.53%) Data Structures
Operating Systems
1 11 (5.88%) UNIX
1 11 (5.88%) Linux
2 7 (3.74%) Android
2 7 (3.74%) Apple iOS
3 5 (2.67%) CentOS
4 4 (2.14%) Windows
5 2 (1.07%) Ubuntu
5 2 (1.07%) Windows Mobile
Processes & Methodologies
1 187 (100.00%) Analytics
2 85 (45.45%) SEO
3 71 (37.97%) E-Commerce
4 62 (33.16%) Digital Marketing
5 61 (32.62%) Pay per click
6 35 (18.72%) Content Management
7 31 (16.58%) Agile Software Development
8 21 (11.23%) Project Management
8 21 (11.23%) Web Analytics
9 16 (8.56%) Business Intelligence
10 15 (8.02%) Responsive Web Design
11 13 (6.95%) Web Design
12 12 (6.42%) Scrum
13 11 (5.88%) Web Development
14 10 (5.35%) Email Marketing
14 10 (5.35%) Data Protection
14 10 (5.35%) MVC
15 9 (4.81%) Online Marketing
16 8 (4.28%) B2C
16 8 (4.28%) ITIL
Programming Languages
1 52 (27.81%) JavaScript
2 28 (14.97%) SQL
3 12 (6.42%) PHP
4 9 (4.81%) C#
5 5 (2.67%) C
6 4 (2.14%) Python
7 3 (1.60%) PHP5
7 3 (1.60%) Java
8 2 (1.07%) Delphi
9 1 (0.53%) VBScript
9 1 (0.53%) VB
9 1 (0.53%) VB.NET
9 1 (0.53%) VBA
9 1 (0.53%) Ruby
Qualifications
1 36 (19.25%) Degree
2 1 (0.53%) PhD
Quality Assurance & Compliance
1 4 (2.14%) SLA
2 2 (1.07%) QA
2 2 (1.07%) Section 508
Systems Management
1 6 (3.21%) Systems Management Server (SMS)
2 5 (2.67%) cPanel
Vendors
1 183 (97.86%) Google
2 34 (18.18%) Microsoft
3 30 (16.04%) Adobe
4 17 (9.09%) Omniture
5 11 (5.88%) Coremetrics
5 11 (5.88%) Facebook
6 9 (4.81%) Tableau
6 9 (4.81%) IBM
7 7 (3.74%) Hitwise
8 6 (3.21%) Twitter
9 4 (2.14%) ExactTarget
9 4 (2.14%) ClickTale
10 3 (1.60%) Sitecore
10 3 (1.60%) hybris
11 2 (1.07%) Yahoo!
11 2 (1.07%) SAP
11 2 (1.07%) Progress
12 1 (0.53%) Oracle
12 1 (0.53%) HP
12 1 (0.53%) Quark
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