The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 375 366 386
Rank change year-on-year
-9 +20
Permanent jobs citing Google Analytics 71 71 66
As % of all permanent IT jobs located in the South East 0.32% 0.34% 0.29%
As % of the Business Applications category 4.54% 4.68% 4.52%
Number of salaries quoted 59 57 49
Average salary £37,500 £30,000 £39,500
Average salary % change year-on-year
+25.00% -24.05%
90% offered a salary of more than £24,800 £22,500 £25,000
10% offered a salary of more than £50,000 £47,000 £50,000
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the South East region.

Business Applications Category
South East
Permanent IT job ads with a match in the
Business Applications category
1563 1518 1461
As % of all permanent IT jobs located in the South East 7.12% 7.20% 6.40%
Number of salaries quoted 1091 1117 1134
Average salary £52,500 £50,000 £47,500
Average salary % change year-on-year
+5.00% +5.26%
90% offered a salary of more than £34,000 £32,500 £30,000
10% offered a salary of more than £72,500 £65,000 £72,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South East region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South East region.

Google Analytics Salary Trend in the South East

Google Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Google Analytics across the South East region over the 3 months to 23 September 2014.

Google Analytics Salary Histogram in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey -13 16 £30,000 -14.28% 4
West Sussex +1 14 £28,750 +4.54%
Berkshire -8 13 £42,500 +30.76% 2
Hampshire -10 9 £50,000 +78.57% 1
Buckinghamshire +6 7 £50,000 +61.29%
Kent +2 4 £42,500 +88.88% 2
East Sussex -17 3 £35,000 -
Sussex +1 2 £27,500 -
Oxfordshire - 2 £26,250 - 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 23 September 2014, IT jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 192 (100.00%) Google
1 192 (100.00%) Analytics
2 112 (58.33%) Marketing
3 93 (48.44%) HTML
4 92 (47.92%) SEO
5 67 (34.90%) CSS
6 66 (34.38%) JavaScript
7 60 (31.25%) E-Commerce
8 58 (30.21%) Social Media
9 55 (28.65%) jQuery
10 54 (28.13%) CMS
11 51 (26.56%) Content Management
12 47 (24.48%) MS Excel
13 46 (23.96%) Web Development
13 46 (23.96%) Pay per click
13 46 (23.96%) User Experience
14 45 (23.44%) Analytical Skills
15 44 (22.92%) Digital Marketing
16 42 (21.88%) HTML5
16 42 (21.88%) CSS3
17 41 (21.35%) WebTrends
18 40 (20.83%) Agile Software Development
19 34 (17.71%) SQL Server
19 34 (17.71%) Web Analytics
20 33 (17.19%) .NET
20 33 (17.19%) SQL
20 33 (17.19%) Microsoft
20 33 (17.19%) Adobe
21 31 (16.15%) Omniture
22 29 (15.10%) Internet

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 23 September 2014, IT jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 54 (28.13%) CMS
2 13 (6.77%) WordPress
3 10 (5.21%) Drupal
3 10 (5.21%) ExpressionEngine
4 9 (4.69%) Joomla!
5 8 (4.17%) Apache
6 6 (3.13%) Sitecore CMS
7 3 (1.56%) Umbraco
7 3 (1.56%) IIS
8 2 (1.04%) nginx
8 2 (1.04%) SharePoint
Applications
1 47 (24.48%) MS Excel
2 21 (10.94%) Photoshop
3 15 (7.81%) Adobe Illustrator
4 11 (5.73%) MS PowerPoint
5 8 (4.17%) Fireworks
6 5 (2.60%) OmniGraffle
7 4 (2.08%) MS Visio
8 2 (1.04%) MS Office
9 1 (0.52%) SPSS
9 1 (0.52%) Spreadsheet
Business Applications
1 41 (21.35%) WebTrends
2 4 (2.08%) SiteCatalyst
3 1 (0.52%) Oracle CRM
3 1 (0.52%) Magento
3 1 (0.52%) Optimost
Cloud Services
1 3 (1.56%) Basecamp
2 2 (1.04%) Google App Engine
2 2 (1.04%) Amazon AWS
2 2 (1.04%) Heroku
2 2 (1.04%) Google Apps
2 2 (1.04%) Office 365
3 1 (0.52%) MailChimp
Communications & Networking
1 29 (15.10%) Internet
2 3 (1.56%) PPP
3 1 (0.52%) TCP/IP
3 1 (0.52%) SMS
3 1 (0.52%) HTTP
Database & Business Intelligence
1 34 (17.71%) SQL Server
2 13 (6.77%) MySQL
3 10 (5.21%) SQL Server 2012
4 9 (4.69%) Big Data
5 7 (3.65%) MS Access
6 3 (1.56%) Data Warehouse
6 3 (1.56%) SQLite
7 2 (1.04%) SQL Server Analysis Services
7 2 (1.04%) SQL Server Integration Services
7 2 (1.04%) Amazon Redshift
7 2 (1.04%) Redis
7 2 (1.04%) Crystal Reports
7 2 (1.04%) SQL Server Reporting Services
8 1 (0.52%) SQL Server 2005
8 1 (0.52%) Data Mining
8 1 (0.52%) SQL Server 2000
8 1 (0.52%) QlikView
8 1 (0.52%) SQL Server 2008
Development Applications
1 17 (8.85%) Subversion
2 9 (4.69%) Eclipse
3 7 (3.65%) Git (software)
3 7 (3.65%) Team Foundation Server
4 6 (3.13%) Axure RP
5 5 (2.60%) Balsamiq Mockups
5 5 (2.60%) Dreamweaver
5 5 (2.60%) Visual Studio
6 2 (1.04%) Cucumber
6 2 (1.04%) PhantomJS
6 2 (1.04%) Sinon.JS
General
1 112 (58.33%) Marketing
2 22 (11.46%) Finance
2 22 (11.46%) Retail
3 18 (9.38%) Back Office
4 16 (8.33%) Electronics
5 11 (5.73%) Advertising
6 6 (3.13%) Publishing
7 1 (0.52%) Games
7 1 (0.52%) Multimedia
7 1 (0.52%) Telecoms
7 1 (0.52%) Manufacturing
7 1 (0.52%) Pharmaceutical
Job Titles
1 62 (32.29%) Analyst
2 54 (28.13%) Developer
3 29 (15.10%) Web Developer
4 25 (13.02%) Web Analyst
5 17 (8.85%) Insight Analyst
6 15 (7.81%) Research Analyst
7 14 (7.29%) Systems Administrator
7 14 (7.29%) Administrator
8 12 (6.25%) PPC Specialist
8 12 (6.25%) PPC Manager
8 12 (6.25%) PPC Analyst
8 12 (6.25%) PPC Executive
9 11 (5.73%) Front-End Developer
9 11 (5.73%) Junior
9 11 (5.73%) Junior Developer
10 10 (5.21%) Senior Developer
11 9 (4.69%) Senior Web Developer
11 9 (4.69%) Designer
12 8 (4.17%) Data Analyst
12 8 (4.17%) Senior Analyst
Libraries, Frameworks & Software Standards
1 93 (48.44%) HTML
2 67 (34.90%) CSS
3 55 (28.65%) jQuery
4 42 (21.88%) HTML5
4 42 (21.88%) CSS3
5 33 (17.19%) .NET
6 29 (15.10%) XML
7 25 (13.02%) ASP.NET
8 17 (8.85%) ASP.NET MVC
9 15 (7.81%) .NET Framework
10 11 (5.73%) JSON
10 11 (5.73%) JSP
10 11 (5.73%) LINQ
11 10 (5.21%) KnockoutJS
11 10 (5.21%) Web Services
11 10 (5.21%) Twitter Bootstrap
11 10 (5.21%) Durandal
12 9 (4.69%) ASP.NET Web API
12 9 (4.69%) Backbone.js
12 9 (4.69%) Ajax
Miscellaneous
1 58 (30.21%) Social Media
2 46 (23.96%) User Experience
3 45 (23.44%) Analytical Skills
4 17 (8.85%) Statistics
5 9 (4.69%) Copywriting
5 9 (4.69%) iPad
5 9 (4.69%) Open Source
6 8 (4.17%) Computer Science
6 8 (4.17%) W3C
7 7 (3.65%) New Media
8 5 (2.60%) Mobile App
9 4 (2.08%) Blog
10 2 (1.04%) Cybernetics
10 2 (1.04%) Human Factors
11 1 (0.52%) Management Information System
11 1 (0.52%) Clustering
11 1 (0.52%) Social Network
11 1 (0.52%) FMCG
11 1 (0.52%) Digital Media
Operating Systems
1 23 (11.98%) Windows
2 16 (8.33%) Linux
3 6 (3.13%) Apple iOS
4 5 (2.60%) Android
5 4 (2.08%) UNIX
6 3 (1.56%) Windows Server 2008
7 2 (1.04%) Mac OS X
7 2 (1.04%) Debian
7 2 (1.04%) Ubuntu
Processes & Methodologies
1 192 (100.00%) Analytics
2 92 (47.92%) SEO
3 60 (31.25%) E-Commerce
4 51 (26.56%) Content Management
5 46 (23.96%) Pay per click
5 46 (23.96%) Web Development
6 44 (22.92%) Digital Marketing
7 40 (20.83%) Agile Software Development
8 34 (17.71%) Web Analytics
9 23 (11.98%) MVC
10 22 (11.46%) Data Modelling
11 15 (7.81%) Business Development
11 15 (7.81%) Scrum
11 15 (7.81%) Web Design
11 15 (7.81%) Data Analysis
12 13 (6.77%) Online Marketing
13 11 (5.73%) Search Engine Marketing
14 10 (5.21%) Business Intelligence
14 10 (5.21%) Project Management
15 9 (4.69%) Stakeholder Management
Programming Languages
1 66 (34.38%) JavaScript
2 33 (17.19%) SQL
3 26 (13.54%) Java
4 23 (11.98%) C#
4 23 (11.98%) PHP
5 20 (10.42%) Python
6 16 (8.33%) VBA
7 15 (7.81%) R
8 7 (3.65%) PHP5
9 5 (2.60%) C
10 4 (2.08%) C++
10 4 (2.08%) Ruby
11 3 (1.56%) VB
12 2 (1.04%) Delphi
12 2 (1.04%) T-SQL
Qualifications
1 11 (5.73%) Degree
2 2 (1.04%) MBA
Quality Assurance & Compliance
1 8 (4.17%) WAI
2 2 (1.04%) QA
Vendors
1 192 (100.00%) Google
2 33 (17.19%) Microsoft
2 33 (17.19%) Adobe
3 31 (16.15%) Omniture
4 20 (10.42%) Coremetrics
5 14 (7.29%) Twitter
6 6 (3.13%) Sitecore
6 6 (3.13%) hybris
7 5 (2.60%) Facebook
8 4 (2.08%) Hitwise
9 3 (1.56%) Tableau
10 2 (1.04%) ClickTale
10 2 (1.04%) Akamai
10 2 (1.04%) Unica
10 2 (1.04%) Salesforce.com
10 2 (1.04%) ATG
10 2 (1.04%) Genesys
10 2 (1.04%) Cognos
10 2 (1.04%) IBM
11 1 (0.52%) Oracle
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