The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 313 363 353
Rank change year-on-year
+50 -10
Permanent jobs citing Google Analytics 100 114 115
As % of all permanent IT jobs located in the South East 0.60% 0.53% 0.53%
As % of the Cloud Services category 4.41% 5.31% 7.18%
Number of salaries quoted 49 83 87
Median salary £45,000 £40,000 £35,000
Median salary % change year-on-year
+12.50% +14.28%
90% offered a salary of more than £32,000 £28,500 £27,500
10% offered a salary of more than £52,500 £55,000 £59,500
UK excluding London median salary £36,750 £35,000 £30,750
% change year-on-year
+5.00% +13.82%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the South East region.

Cloud Services Category
South East
Permanent IT job ads with a match in the
Cloud Services category
2270 2146 1602
As % of all permanent IT jobs located in the South East 13.72% 9.97% 7.32%
Number of salaries quoted 1937 1815 1325
Median salary £50,000 £50,000 £45,000
Median salary % change year-on-year
- +11.11%
90% offered a salary of more than £31,000 £28,000 £30,000
10% offered a salary of more than £72,500 £65,000 £72,500
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South East region.

Google Analytics Salary Trend in the South East

Google Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Google Analytics across the South East region over the 3 months to 6 December 2016.

Google Analytics Salary Histogram in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 6 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +15 37 £33,500 -4.28% 2
Surrey -4 16 £41,250 -8.33%
Buckinghamshire +17 11 £45,000 -14.28%
Berkshire +36 10 £45,000 +20.00%
East Sussex +33 8 £40,000 - 1
West Sussex +18 4 £35,000 -15.15%
Oxfordshire +21 3 - -
Kent +3 1 £45,000 +50.00%
Middlesex - 1 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 6 December 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Google Analytics.

1 169 (100.00%) Analytics
2 157 (92.90%) Google
3 109 (64.50%) Marketing
4 72 (42.60%) E-Commerce
5 69 (40.83%) Digital Marketing
6 66 (39.05%) SEO
7 58 (34.32%) Pay per click
8 57 (33.73%) Web Analytics
8 57 (33.73%) HTML
9 47 (27.81%) Analytical Skills
10 46 (27.22%) CSS
10 46 (27.22%) Social Media
11 40 (23.67%) Advertising
12 37 (21.89%) JavaScript
13 34 (20.12%) Email Marketing
14 33 (19.53%) Adobe Analytics
15 32 (18.93%) Degree
15 32 (18.93%) Adobe
15 32 (18.93%) Agile Software Development
16 29 (17.16%) CMS
17 28 (16.57%) HTML5
18 27 (15.98%) jQuery
19 26 (15.38%) User Experience
20 25 (14.79%) CSS3
21 24 (14.20%) Digital Analytics
21 24 (14.20%) AdWords
22 23 (13.61%) Display Advertising
23 22 (13.02%) Photoshop
24 21 (12.43%) MS Excel
24 21 (12.43%) Digital Media

Google Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (17.16%) CMS
2 10 (5.92%) WordPress
3 4 (2.37%) Apache
3 4 (2.37%) Apache Pig
3 4 (2.37%) Confluence
3 4 (2.37%) Drupal
4 3 (1.78%) SAS
5 2 (1.18%) concrete5
5 2 (1.18%) Umbraco
6 1 (0.59%) Adobe Experience Manager
6 1 (0.59%) Joomla!
6 1 (0.59%) Marvel
6 1 (0.59%) WebSphere
Applications
1 22 (13.02%) Photoshop
2 21 (12.43%) MS Excel
3 9 (5.33%) MS PowerPoint
4 7 (4.14%) MS Office
5 5 (2.96%) Adobe Creative Suite
6 2 (1.18%) Adobe Illustrator
7 1 (0.59%) Fireworks
7 1 (0.59%) SPSS
Business Applications
1 9 (5.33%) Magento
2 7 (4.14%) WebTrends
3 5 (2.96%) Shopify
4 4 (2.37%) CubeCart
4 4 (2.37%) Payment Gateway
5 3 (1.78%) Dynamics CRM
6 1 (0.59%) FastStats
6 1 (0.59%) Oracle BPM
6 1 (0.59%) Radian6
Cloud Services
1 33 (19.53%) Adobe Analytics
2 24 (14.20%) AdWords
3 7 (4.14%) GitHub
4 5 (2.96%) Google Tag Manager
5 4 (2.37%) Amazon AWS
5 4 (2.37%) Sage Pay
6 2 (1.18%) SmartFocus
7 1 (0.59%) Basecamp
7 1 (0.59%) MailChimp
7 1 (0.59%) Pure360
7 1 (0.59%) Responsys
7 1 (0.59%) Silverpop
Communications & Networking
1 8 (4.73%) Internet
2 1 (0.59%) Intranet
2 1 (0.59%) PPP
Database & Business Intelligence
1 14 (8.28%) Big Data
1 14 (8.28%) MySQL
2 8 (4.73%) SQL Server
3 5 (2.96%) Data Warehouse
3 5 (2.96%) Power BI
3 5 (2.96%) PowerPivot
4 4 (2.37%) Apache Hive
4 4 (2.37%) BusinessObjects
4 4 (2.37%) Data Mining
4 4 (2.37%) Enterprise Data Warehouse
4 4 (2.37%) Hadoop
4 4 (2.37%) MongoDB
4 4 (2.37%) NoSQL
4 4 (2.37%) Pentaho
4 4 (2.37%) Relational Database
4 4 (2.37%) SQL Server Analysis Services
4 4 (2.37%) SQL Server Integration Services
5 2 (1.18%) MariaDB
5 2 (1.18%) QlikView
6 1 (0.59%) SQL Server Reporting Services
Development Applications
1 15 (8.88%) Axure RP
2 7 (4.14%) Subversion
3 5 (2.96%) Git (software)
4 4 (2.37%) JIRA
4 4 (2.37%) Talend Open Studio
5 2 (1.18%) Dreamweaver
5 2 (1.18%) Grunt
6 1 (0.59%) Atlassian Bamboo
6 1 (0.59%) Balsamiq Mockups
6 1 (0.59%) Bower
6 1 (0.59%) JSHint
6 1 (0.59%) SoapUI
6 1 (0.59%) Team Foundation Server
6 1 (0.59%) Visual Studio
General
1 109 (64.50%) Marketing
2 40 (23.67%) Advertising
3 18 (10.65%) Finance
4 6 (3.55%) Retail
5 5 (2.96%) Manufacturing
5 5 (2.96%) Publishing
6 4 (2.37%) Law
7 2 (1.18%) Games
8 1 (0.59%) Banking
8 1 (0.59%) Brand Awareness
8 1 (0.59%) Electronics
8 1 (0.59%) Swedish Language
8 1 (0.59%) Telecoms
Job Titles
1 32 (18.93%) Analyst
2 20 (11.83%) Marketing Executive
3 18 (10.65%) Marketing Manager
4 17 (10.06%) Developer
5 16 (9.47%) Designer
5 16 (9.47%) UX Designer
6 15 (8.88%) Digital Marketing Manager
7 14 (8.28%) SEO Manager
8 12 (7.10%) Digital Analyst
8 12 (7.10%) Google Analytics Analyst
8 12 (7.10%) PPC Executive
8 12 (7.10%) Web Manager
9 11 (6.51%) Analytics Manager
9 11 (6.51%) Senior Marketing Executive
10 10 (5.92%) PPC Manager
10 10 (5.92%) Search Marketing Executive
10 10 (5.92%) Senior Analyst
11 9 (5.33%) Online Trading Manager
11 9 (5.33%) Senior Manager
11 9 (5.33%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 57 (33.73%) HTML
2 46 (27.22%) CSS
3 28 (16.57%) HTML5
4 27 (15.98%) jQuery
5 25 (14.79%) CSS3
6 9 (5.33%) XML
7 7 (4.14%) Ajax
8 6 (3.55%) CodeIgniter
8 6 (3.55%) Symfony
9 5 (2.96%) .NET
9 5 (2.96%) AngularJS
9 5 (2.96%) REST
9 5 (2.96%) SOAP
10 4 (2.37%) CakePHP
10 4 (2.37%) EDI
10 4 (2.37%) JSON
10 4 (2.37%) LAMP
10 4 (2.37%) Web Services
10 4 (2.37%) Yii
11 3 (1.78%) Twitter Bootstrap
Miscellaneous
1 47 (27.81%) Analytical Skills
2 46 (27.22%) Social Media
3 26 (15.38%) User Experience
4 21 (12.43%) Digital Media
5 11 (6.51%) Visualisation
6 8 (4.73%) Statistics
7 7 (4.14%) Credit Risk
8 5 (2.96%) Computer Science
9 4 (2.37%) Copywriting
9 4 (2.37%) Life Science
9 4 (2.37%) Management Information System
9 4 (2.37%) Mathematics
10 3 (1.78%) Driving Licence
11 2 (1.18%) Blog
11 2 (1.18%) Graphic Design
11 2 (1.18%) Performance Metrics
12 1 (0.59%) Data Protection Act
12 1 (0.59%) Enterprise Software
12 1 (0.59%) Mobile App
12 1 (0.59%) Photography
Operating Systems
1 9 (5.33%) Linux
2 1 (0.59%) Android
2 1 (0.59%) Apple iOS
2 1 (0.59%) Mac OS
2 1 (0.59%) Unix
Processes & Methodologies
1 169 (100.00%) Analytics
2 72 (42.60%) E-Commerce
3 69 (40.83%) Digital Marketing
4 66 (39.05%) SEO
5 58 (34.32%) Pay per click
6 57 (33.73%) Web Analytics
7 34 (20.12%) Email Marketing
8 32 (18.93%) Agile Software Development
9 24 (14.20%) Digital Analytics
10 23 (13.61%) Display Advertising
11 18 (10.65%) Scrum
11 18 (10.65%) Wireframes
12 17 (10.06%) Business Intelligence
12 17 (10.06%) Data Analytics
13 16 (9.47%) Prototyping
14 14 (8.28%) Affiliate Network
14 14 (8.28%) Data Analysis
14 14 (8.28%) Information Architecture
15 13 (7.69%) Web Development
16 11 (6.51%) Data Visualisation
Programming Languages
1 37 (21.89%) JavaScript
2 14 (8.28%) PHP
2 14 (8.28%) SQL
3 6 (3.55%) Java
4 4 (2.37%) PL/SQL
4 4 (2.37%) T-SQL
5 3 (1.78%) VBA
6 2 (1.18%) R
7 1 (0.59%) C#
7 1 (0.59%) Data Analysis Expressions (DAX)
Qualifications
1 32 (18.93%) Degree
2 1 (0.59%) Analytics IQ
Quality Assurance & Compliance
1 4 (2.37%) Data Quality
2 3 (1.78%) QA
2 3 (1.78%) SLA
3 1 (0.59%) PCI DSS
Vendors
1 157 (92.90%) Google
2 32 (18.93%) Adobe
3 17 (10.06%) ClickTale
4 16 (9.47%) Microsoft
5 9 (5.33%) Tableau
6 6 (3.55%) DoubleClick
7 5 (2.96%) Omniture
8 4 (2.37%) Cognos
8 4 (2.37%) PayPal
8 4 (2.37%) Talend
8 4 (2.37%) Zend
9 3 (1.78%) Coremetrics
10 2 (1.18%) Facebook
10 2 (1.18%) HubSpot
10 2 (1.18%) Oracle
10 2 (1.18%) Tealeaf
11 1 (0.59%) Crimson Hexagon
11 1 (0.59%) Optimizely
11 1 (0.59%) SendGrid
11 1 (0.59%) Xamarin
Andover, Hampshire
Global Technology Solutions Ltd
Salary: £22000 - £25000 per annum + Pro rata
Posted: 16 hours ago
Portsmouth, Hampshire
Complete Tech Limited
Salary: Up to £40,000 per annum + great benefits as listed
Posted: 6 days ago
Brighton, Sussex
Jellyfish
Posted: 12 days ago