The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 25 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 364 363 398
Rank change year-on-year
-1 +35
Permanent jobs citing Google Analytics 56 104 73
As % of all permanent IT jobs located in the South East 0.32% 0.49% 0.33%
As % of the Cloud Services category 2.62% 5.20% 5.32%
Number of salaries quoted 42 72 59
Median salary £35,000 £40,000 £37,500
Median salary % change year-on-year
-12.50% +6.66%
90% offered a salary of more than £25,500 £27,100 £24,800
10% offered a salary of more than £45,000 £54,500 £50,000
UK excluding London median salary £32,500 £32,500 £32,500
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the South East region.

Cloud Services Category
South East
Permanent IT job ads with a match in the
Cloud Services category
2134 2000 1371
As % of all permanent IT jobs located in the South East 12.30% 9.45% 6.25%
Number of salaries quoted 1781 1600 1104
Median salary £50,000 £45,000 £48,000
Median salary % change year-on-year
+11.11% -6.25%
90% offered a salary of more than £30,000 £27,500 £32,500
10% offered a salary of more than £70,000 £72,500 £67,500
UK excluding London median salary £47,500 £45,000 £44,500
% change year-on-year
+5.55% +1.12%

Google Analytics
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South East region.

Google Analytics Salary Trend in the South East

Google Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Google Analytics across the South East region over the 3 months to 25 September 2016.

Google Analytics Salary Histogram in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 25 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +15 17 £30,000 +15.38%
Surrey +8 16 £42,500 -5.55% 4
West Sussex +23 8 £33,750 -28.94% 1
Berkshire +16 4 £45,000 +42.85% 2
Buckinghamshire +11 3 £37,000 -17.77%
Kent +6 2 £27,500 -18.51% 1
East Sussex +5 2 £45,000 +20.00% 1
Oxfordshire -13 2 £26,500 -33.75%
Sussex - 1 £33,000 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 25 September 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Google Analytics.

1 118 (100.00%) Analytics
2 110 (93.22%) Google
3 74 (62.71%) Marketing
4 45 (38.14%) SEO
5 38 (32.20%) Analytical Skills
6 37 (31.36%) HTML
7 36 (30.51%) E-Commerce
7 36 (30.51%) Digital Marketing
8 31 (26.27%) CSS
9 26 (22.03%) CMS
9 26 (22.03%) Pay per click
9 26 (22.03%) User Experience
10 25 (21.19%) Web Analytics
11 23 (19.49%) Degree
11 23 (19.49%) Social Media
12 22 (18.64%) Agile Software Development
13 21 (17.80%) JavaScript
14 20 (16.95%) Advertising
15 18 (15.25%) jQuery
15 18 (15.25%) Finance
16 17 (14.41%) Photoshop
16 17 (14.41%) HTML5
17 16 (13.56%) Adobe Analytics
17 16 (13.56%) CSS3
17 16 (13.56%) Adobe
17 16 (13.56%) Wireframes
18 14 (11.86%) AdWords
18 14 (11.86%) MS Excel
18 14 (11.86%) Email Marketing
19 12 (10.17%) Scrum

Google Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (22.03%) CMS
2 5 (4.24%) WordPress
3 3 (2.54%) Apache Solr
3 3 (2.54%) SAS
4 2 (1.69%) Drupal
4 2 (1.69%) Sitecore CMS
5 1 (0.85%) Adobe Experience Manager
5 1 (0.85%) Apache
5 1 (0.85%) Apache Pig
5 1 (0.85%) Confluence
5 1 (0.85%) IIS
5 1 (0.85%) Joomla!
5 1 (0.85%) Marvel
5 1 (0.85%) SharePoint
5 1 (0.85%) WebLogic
5 1 (0.85%) WebSphere
5 1 (0.85%) WebSphere Application Server
Applications
1 17 (14.41%) Photoshop
2 14 (11.86%) MS Excel
3 7 (5.93%) Adobe Creative Suite
4 6 (5.08%) MS PowerPoint
5 3 (2.54%) Adobe Illustrator
6 2 (1.69%) MS Office
7 1 (0.85%) Fireworks
7 1 (0.85%) InDesign
7 1 (0.85%) SPSS
Business Applications
1 6 (5.08%) Magento
2 5 (4.24%) Shopify
3 4 (3.39%) CubeCart
3 4 (3.39%) WebTrends
4 2 (1.69%) Dynamics CRM
5 1 (0.85%) FastStats
5 1 (0.85%) Oracle BPM
5 1 (0.85%) Payment Gateway
5 1 (0.85%) Radian6
5 1 (0.85%) Sprinklr
Cloud Services
1 16 (13.56%) Adobe Analytics
2 14 (11.86%) AdWords
3 5 (4.24%) Google Tag Manager
3 5 (4.24%) Silverpop
4 4 (3.39%) Sage Pay
5 2 (1.69%) GitHub
5 2 (1.69%) SmartFocus
6 1 (0.85%) Amazon AWS
6 1 (0.85%) Basecamp
6 1 (0.85%) Google Checkout
6 1 (0.85%) MailChimp
6 1 (0.85%) Pure360
6 1 (0.85%) Responsys
Communications & Networking
1 8 (6.78%) Internet
2 1 (0.85%) DNS
2 1 (0.85%) Intranet
2 1 (0.85%) TCP/IP
Database & Business Intelligence
1 6 (5.08%) MySQL
2 4 (3.39%) SQL Server
3 2 (1.69%) Big Data
3 2 (1.69%) BusinessObjects
3 2 (1.69%) Power BI
3 2 (1.69%) PowerPivot
3 2 (1.69%) Relational Database
4 1 (0.85%) Apache Hive
4 1 (0.85%) Data Mining
4 1 (0.85%) Data Warehouse
4 1 (0.85%) Enterprise Data Warehouse
4 1 (0.85%) Hadoop
4 1 (0.85%) MongoDB
4 1 (0.85%) NoSQL
4 1 (0.85%) Pentaho
4 1 (0.85%) QlikView
4 1 (0.85%) SQL Server 2008
4 1 (0.85%) SQL Server Analysis Services
4 1 (0.85%) SQL Server Integration Services
4 1 (0.85%) SQL Server Reporting Services
Development Applications
1 11 (9.32%) Axure RP
2 3 (2.54%) JIRA
2 3 (2.54%) Subversion
3 2 (1.69%) Dreamweaver
3 2 (1.69%) Git (software)
3 2 (1.69%) Grunt
4 1 (0.85%) Ant
4 1 (0.85%) Atlassian Bamboo
4 1 (0.85%) Balsamiq Mockups
4 1 (0.85%) Bower
4 1 (0.85%) Eclipse
4 1 (0.85%) Hudson
4 1 (0.85%) Jenkins
4 1 (0.85%) JSHint
4 1 (0.85%) Maven
4 1 (0.85%) Talend Open Studio
General
1 74 (62.71%) Marketing
2 20 (16.95%) Advertising
3 18 (15.25%) Finance
4 5 (4.24%) Publishing
4 5 (4.24%) Retail
5 4 (3.39%) Law
6 1 (0.85%) Banking
6 1 (0.85%) Games
6 1 (0.85%) German Language
6 1 (0.85%) Manufacturing
6 1 (0.85%) Telecoms
Job Titles
1 29 (24.58%) Analyst
2 20 (16.95%) SEO Manager
3 13 (11.02%) Designer
4 12 (10.17%) UX Designer
4 12 (10.17%) Web Analyst
5 11 (9.32%) Marketing Executive
5 11 (9.32%) Marketing Manager
6 9 (7.63%) Account Manager
6 9 (7.63%) Developer
7 8 (6.78%) Digital Marketing Manager
7 8 (6.78%) E-Commerce Analyst
7 8 (6.78%) SEO Account Manager
7 8 (6.78%) Web Manager
8 7 (5.93%) Digital Analyst
8 7 (5.93%) Product Owner
9 6 (5.08%) Google Analytics Analyst
9 6 (5.08%) PPC Manager
9 6 (5.08%) Web Analytics Analyst
10 5 (4.24%) Content Manager
10 5 (4.24%) SEO Specialist
Libraries, Frameworks & Software Standards
1 37 (31.36%) HTML
2 31 (26.27%) CSS
3 18 (15.25%) jQuery
4 17 (14.41%) HTML5
5 16 (13.56%) CSS3
6 4 (3.39%) Ajax
7 3 (2.54%) .NET
7 3 (2.54%) AngularJS
7 3 (2.54%) Twitter Bootstrap
8 2 (1.69%) LAMP
8 2 (1.69%) REST
8 2 (1.69%) SOAP
8 2 (1.69%) Spring
8 2 (1.69%) Web Services
8 2 (1.69%) XML
9 1 (0.85%) ActiveMQ
9 1 (0.85%) EJB
9 1 (0.85%) Hibernate
9 1 (0.85%) JSP
9 1 (0.85%) Struts
Miscellaneous
1 38 (32.20%) Analytical Skills
2 26 (22.03%) User Experience
3 23 (19.49%) Social Media
4 6 (5.08%) Statistics
5 4 (3.39%) Mathematics
6 3 (2.54%) Computer Science
6 3 (2.54%) Copywriting
6 3 (2.54%) Visualisation
7 2 (1.69%) Graphic Design
8 1 (0.85%) Algorithms
8 1 (0.85%) Credit Risk
8 1 (0.85%) Data Protection Act
8 1 (0.85%) Driving Licence
8 1 (0.85%) FMCG
8 1 (0.85%) Life Science
8 1 (0.85%) Management Information System
8 1 (0.85%) Mobile App
8 1 (0.85%) Photography
8 1 (0.85%) Psychology
Operating Systems
1 3 (2.54%) Linux
2 1 (0.85%) Mac OS
2 1 (0.85%) Unix
2 1 (0.85%) Windows
Processes & Methodologies
1 118 (100.00%) Analytics
2 45 (38.14%) SEO
3 36 (30.51%) Digital Marketing
3 36 (30.51%) E-Commerce
4 26 (22.03%) Pay per click
5 25 (21.19%) Web Analytics
6 22 (18.64%) Agile Software Development
7 16 (13.56%) Wireframes
8 14 (11.86%) Email Marketing
9 12 (10.17%) Prototyping
9 12 (10.17%) Scrum
10 10 (8.47%) B2C
10 10 (8.47%) Information Architecture
11 9 (7.63%) Content Management
11 9 (7.63%) Data Analytics
12 8 (6.78%) Affiliate Marketing
12 8 (6.78%) Business Intelligence
12 8 (6.78%) CRM
13 7 (5.93%) Affiliate Network
13 7 (5.93%) Project Management
Programming Languages
1 21 (17.80%) JavaScript
2 11 (9.32%) SQL
3 8 (6.78%) PHP
4 4 (3.39%) Java
5 2 (1.69%) R
5 2 (1.69%) VBA
6 1 (0.85%) C#
6 1 (0.85%) Data Analysis Expressions (DAX)
6 1 (0.85%) Objective-C
6 1 (0.85%) PL/SQL
6 1 (0.85%) T-SQL
6 1 (0.85%) VB.NET
Qualifications
1 23 (19.49%) Degree
Quality Assurance & Compliance
1 1 (0.85%) Data Quality
1 1 (0.85%) PCI DSS
1 1 (0.85%) QA
Vendors
1 110 (93.22%) Google
2 16 (13.56%) Adobe
3 11 (9.32%) Microsoft
4 10 (8.47%) ClickTale
5 6 (5.08%) Coremetrics
6 5 (4.24%) DoubleClick
6 5 (4.24%) PayPal
7 4 (3.39%) Tableau
8 3 (2.54%) Endeca
8 3 (2.54%) Facebook
8 3 (2.54%) Oracle
9 2 (1.69%) HubSpot
9 2 (1.69%) Sitecore
9 2 (1.69%) Tealeaf
10 1 (0.85%) Agnitio
10 1 (0.85%) Crimson Hexagon
10 1 (0.85%) hybris
10 1 (0.85%) Salesforce.com
10 1 (0.85%) Talend
10 1 (0.85%) Zend
Redhill, Surrey
Cloudscope
Salary: From £40,000 to £50,000 per annum
Posted: 2 days ago
Redhill, Surrey
Digitech Resourcing Ltd
Salary: From £80,000 to £100,000 per annum Plus annual bonus and package
Posted: 3 days ago
Maidstone, Kent
Heat Recruitment
Salary: From £25,000 to £45,000 per annum
Posted: 5 days ago
Brighton, East Sussex
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Salary: Company Benefits
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South East
Parallel Consulting
Salary: £40000 - £55000 per annum
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Recruitment Genius Ltd
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