The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the South East region.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 357 344 386
Rank change year-on-year
-13 +42
Permanent jobs citing Google Analytics 86 99 55
As % of all permanent IT jobs located in the South East 0.38% 0.45% 0.24%
As % of the Business Applications category 5.53% 6.73% 3.89%
Number of salaries quoted 68 88 44
Average salary £35,250 £35,000 £33,500
Average salary % change year-on-year
+0.71% +4.47%
90% offered a salary of more than £25,700 £23,550 £23,500
10% offered a salary of more than £55,000 £42,500 £41,500
UK excluding London average salary £32,250 £30,000 £31,500
% change year-on-year
+7.50% -4.76%
Business Applications Category
South East
Permanent IT job ads with a match in the
Business Applications category
1555 1471 1413
As % of all permanent IT jobs located in the South East 6.87% 6.67% 6.10%
Number of salaries quoted 1136 1067 1148
Average salary £51,500 £50,000 £47,500
Average salary % change year-on-year
+3.00% +5.26%
90% offered a salary of more than £32,500 £32,411 £30,000
10% offered a salary of more than £72,500 £62,500 £72,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -
Google Analytics
England

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South East region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South East region.

Google Analytics Salary Trend in the South East

Google Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Google Analytics across the South East region over the 3 months to 29 July 2014.

Google Analytics Salary Histogram in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey -18 25 £40,000 +32.23% 1
Berkshire +5 22 £55,000 +53.84%
Hampshire -6 12 £50,000 +58.73% 1
West Sussex 0 10 £30,000 -31.81% 4
East Sussex -16 7 £30,500 +22.00%
Buckinghamshire -2 5 £29,000 -23.68% 1
Kent -11 3 £32,500 - 2
Oxfordshire - 1 £35,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 29 July 2014, IT jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 234 (100.00%) Google
1 234 (100.00%) Analytics
2 144 (61.54%) Marketing
3 137 (58.55%) HTML
4 119 (50.85%) SEO
5 100 (42.74%) CSS
6 87 (37.18%) CMS
7 81 (34.62%) Social Media
8 78 (33.33%) JavaScript
9 75 (32.05%) E-Commerce
10 66 (28.21%) jQuery
11 61 (26.07%) Content Management
12 60 (25.64%) Web Development
12 60 (25.64%) Digital Marketing
13 57 (24.36%) Pay per click
14 56 (23.93%) HTML5
15 53 (22.65%) CSS3
16 44 (18.80%) MS Excel
17 43 (18.38%) PHP
17 43 (18.38%) Online Marketing
18 40 (17.09%) Internet
19 39 (16.67%) SQL
19 39 (16.67%) SQL Server
20 38 (16.24%) Adobe
20 38 (16.24%) WebTrends
21 37 (15.81%) .NET
22 34 (14.53%) Microsoft
23 33 (14.10%) Photoshop
24 32 (13.68%) Windows
25 31 (13.25%) C#

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 29 July 2014, IT jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 87 (37.18%) CMS
2 29 (12.39%) WordPress
3 21 (8.97%) Umbraco
4 18 (7.69%) Joomla!
5 16 (6.84%) ExpressionEngine
6 14 (5.98%) Apache
7 9 (3.85%) Drupal
8 6 (2.56%) Sitecore CMS
9 4 (1.71%) IIS
10 2 (0.85%) SharePoint
10 2 (0.85%) WebSphere
10 2 (0.85%) nginx
11 1 (0.43%) Kentico
Applications
1 44 (18.80%) MS Excel
2 33 (14.10%) Photoshop
3 26 (11.11%) Adobe Illustrator
4 14 (5.98%) Fireworks
5 13 (5.56%) MS PowerPoint
6 5 (2.14%) OmniGraffle
7 4 (1.71%) MS Visio
8 2 (0.85%) MS Office
9 1 (0.43%) SPSS
9 1 (0.43%) Spreadsheet
Business Applications
1 38 (16.24%) WebTrends
2 4 (1.71%) Oracle CRM
2 4 (1.71%) Magento
2 4 (1.71%) SiteCatalyst
3 2 (0.85%) Tridion
Cloud Services
1 4 (1.71%) Basecamp
2 3 (1.28%) Amazon AWS
3 2 (0.85%) Heroku
3 2 (0.85%) Google Apps
3 2 (0.85%) Office 365
3 2 (0.85%) Google App Engine
4 1 (0.43%) MailChimp
Communications & Networking
1 40 (17.09%) Internet
2 7 (2.99%) PPP
3 4 (1.71%) FTP
3 4 (1.71%) DNS
4 1 (0.43%) Intranet
4 1 (0.43%) SMS
4 1 (0.43%) HTTP
4 1 (0.43%) TCP/IP
Database & Business Intelligence
1 39 (16.67%) SQL Server
2 30 (12.82%) MySQL
3 11 (4.70%) Big Data
4 10 (4.27%) SQL Server 2012
4 10 (4.27%) MS Access
5 3 (1.28%) SQLite
6 2 (0.85%) Redis
6 2 (0.85%) Relational Database
6 2 (0.85%) Amazon Redshift
7 1 (0.43%) MariaDB
7 1 (0.43%) NoSQL
7 1 (0.43%) Data Warehouse
7 1 (0.43%) Data Mining
Development Applications
1 17 (7.26%) Subversion
2 9 (3.85%) Eclipse
3 7 (2.99%) Git (software)
4 6 (2.56%) Team Foundation Server
4 6 (2.56%) Dreamweaver
4 6 (2.56%) Axure RP
5 5 (2.14%) Visual Studio
6 4 (1.71%) Balsamiq Mockups
7 2 (0.85%) Cucumber
7 2 (0.85%) PhantomJS
7 2 (0.85%) Sinon.JS
7 2 (0.85%) JIRA
8 1 (0.43%) RequisitePro
General
1 144 (61.54%) Marketing
2 29 (12.39%) Retail
3 26 (11.11%) Finance
4 20 (8.55%) Back Office
5 16 (6.84%) Electronics
6 14 (5.98%) Advertising
7 7 (2.99%) Publishing
7 7 (2.99%) Legal
8 4 (1.71%) Manufacturing
9 3 (1.28%) Telecoms
10 1 (0.43%) Games
10 1 (0.43%) Local Government
Job Titles
1 71 (30.34%) Developer
2 52 (22.22%) Analyst
3 43 (18.38%) Web Developer
4 23 (9.83%) Web Analyst
5 18 (7.69%) PPC Specialist
5 18 (7.69%) PPC Manager
5 18 (7.69%) PPC Analyst
5 18 (7.69%) PPC Executive
6 17 (7.26%) Administrator
7 16 (6.84%) Senior Developer
7 16 (6.84%) Systems Administrator
7 16 (6.84%) Marketing Executive
8 15 (6.41%) Research Analyst
8 15 (6.41%) Senior Web Developer
8 15 (6.41%) Digital Marketing Executive
8 15 (6.41%) Insight Analyst
9 14 (5.98%) PHP Developer
10 13 (5.56%) PHP Web Developer
11 12 (5.13%) Senior PHP Developer
11 12 (5.13%) Senior PHP Web Developer
Libraries, Frameworks & Software Standards
1 137 (58.55%) HTML
2 100 (42.74%) CSS
3 66 (28.21%) jQuery
4 56 (23.93%) HTML5
5 53 (22.65%) CSS3
6 37 (15.81%) .NET
7 29 (12.39%) XML
8 24 (10.26%) ASP.NET
9 17 (7.26%) .NET Framework
9 17 (7.26%) ASP.NET MVC
10 15 (6.41%) CodeIgniter
11 12 (5.13%) LINQ
11 12 (5.13%) XHTML
12 11 (4.70%) JSON
12 11 (4.70%) JSP
13 10 (4.27%) KnockoutJS
14 9 (3.85%) ADO.NET Entity Framework
14 9 (3.85%) Web Services
14 9 (3.85%) JSTL
14 9 (3.85%) Twitter Bootstrap
Miscellaneous
1 81 (34.62%) Social Media
2 27 (11.54%) Copywriting
3 25 (10.68%) Statistics
4 19 (8.12%) Blog
5 18 (7.69%) W3C
6 10 (4.27%) iPad
6 10 (4.27%) Computer Science
7 9 (3.85%) Open Source
8 7 (2.99%) Mathematics
9 4 (1.71%) New Media
9 4 (1.71%) Mobile App
10 3 (1.28%) Photography
11 2 (0.85%) Cybernetics
11 2 (0.85%) Human Factors
12 1 (0.43%) Clustering
12 1 (0.43%) FMCG
12 1 (0.43%) Visualisation
Operating Systems
1 32 (13.68%) Windows
2 23 (9.83%) Linux
3 9 (3.85%) Apple iOS
4 5 (2.14%) Android
5 4 (1.71%) UNIX
6 3 (1.28%) Windows Server 2008
7 2 (0.85%) Mac OS X
7 2 (0.85%) Debian
7 2 (0.85%) Ubuntu
Processes & Methodologies
1 234 (100.00%) Analytics
2 119 (50.85%) SEO
3 75 (32.05%) E-Commerce
4 61 (26.07%) Content Management
5 60 (25.64%) Web Development
5 60 (25.64%) Digital Marketing
6 57 (24.36%) Pay per click
7 43 (18.38%) Online Marketing
8 31 (13.25%) MVC
9 30 (12.82%) Web Design
10 27 (11.54%) Web Analytics
11 25 (10.68%) Agile Software Development
12 22 (9.40%) Email Marketing
13 18 (7.69%) OO
14 16 (6.84%) Data Modelling
14 16 (6.84%) Project Management
14 16 (6.84%) Data Analysis
15 15 (6.41%) Business Development
15 15 (6.41%) OOP
15 15 (6.41%) Multivariate Testing
Programming Languages
1 78 (33.33%) JavaScript
2 43 (18.38%) PHP
3 39 (16.67%) SQL
4 31 (13.25%) C#
5 29 (12.39%) Java
6 20 (8.55%) Python
7 15 (6.41%) VBA
7 15 (6.41%) R
8 13 (5.56%) PHP5
9 6 (2.56%) C
10 4 (1.71%) C++
10 4 (1.71%) Ruby
11 2 (0.85%) Delphi
11 2 (0.85%) VB
Qualifications
1 9 (3.85%) Degree
2 2 (0.85%) MBA
Quality Assurance & Compliance
1 14 (5.98%) WAI
2 3 (1.28%) QA
Vendors
1 234 (100.00%) Google
2 38 (16.24%) Adobe
3 34 (14.53%) Microsoft
4 28 (11.97%) Omniture
5 18 (7.69%) Coremetrics
6 14 (5.98%) Twitter
7 9 (3.85%) Facebook
8 7 (2.99%) Hitwise
9 6 (2.56%) Sitecore
9 6 (2.56%) Salesforce.com
10 5 (2.14%) IBM
11 4 (1.71%) Oracle
11 4 (1.71%) SAP
11 4 (1.71%) DoubleClick
11 4 (1.71%) JD Edwards
12 3 (1.28%) Yahoo!
12 3 (1.28%) Tableau
13 2 (0.85%) Akamai
13 2 (0.85%) Cognos
13 2 (0.85%) ATG
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