The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the South East region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the South East region.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 344 330 395
Rank change year-on-year
-14 +65
Permanent jobs citing Google Analytics 96 101 50
As % of all permanent IT jobs located in the South East 0.43% 0.46% 0.22%
As % of the Business Applications category 6.15% 6.82% 3.50%
Number of salaries quoted 75 92 40
Average salary £35,000 £35,000 £33,500
Average salary % change year-on-year
- +4.47%
90% offered a salary of more than £26,200 £22,650 £23,500
10% offered a salary of more than £55,000 £42,250 £40,000
UK excluding London average salary £31,500 £30,000 £31,500
% change year-on-year
+5.00% -4.76%
Business Applications Category
South East
Permanent IT job ads with a match in the
Business Applications category
1562 1481 1430
As % of all permanent IT jobs located in the South East 6.92% 6.67% 6.16%
Number of salaries quoted 1141 1074 1167
Average salary £51,500 £50,000 £47,500
Average salary % change year-on-year
+3.00% +5.26%
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £72,500 £62,500 £72,500
UK excluding London average salary £50,000 £47,500 £48,500
% change year-on-year
+5.26% -2.06%
Google Analytics
England

Google Analytics
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the South East region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South East region.

Google Analytics Salary Trend in the South East

Google Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Google Analytics across the South East region over the 3 months to 23 July 2014.

Google Analytics Salary Histogram in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +12 24 £55,000 +53.84%
Surrey -12 24 £40,000 +18.51% 1
Hampshire -8 13 £50,000 +58.73%
West Sussex +6 10 £31,500 -28.40% 6
East Sussex -15 10 £30,500 +22.00%
Buckinghamshire +2 7 £29,000 -2.52% 2
Kent 0 4 £32,000 - 2
Middlesex +6 2 £56,250 +125.00%
Oxfordshire - 1 £35,500 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 23 July 2014, IT jobs across the South East region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 243 (100.00%) Google
1 243 (100.00%) Analytics
2 151 (62.14%) Marketing
3 146 (60.08%) HTML
4 123 (50.62%) SEO
5 109 (44.86%) CSS
6 91 (37.45%) CMS
7 87 (35.80%) Social Media
8 80 (32.92%) JavaScript
8 80 (32.92%) E-Commerce
9 70 (28.81%) jQuery
10 63 (25.93%) Digital Marketing
11 61 (25.10%) Web Development
11 61 (25.10%) Content Management
12 58 (23.87%) Pay per click
13 57 (23.46%) HTML5
14 54 (22.22%) CSS3
15 47 (19.34%) MS Excel
15 47 (19.34%) PHP
16 46 (18.93%) Online Marketing
17 42 (17.28%) SQL
18 40 (16.46%) .NET
18 40 (16.46%) Internet
19 39 (16.05%) SQL Server
19 39 (16.05%) Adobe
20 37 (15.23%) WebTrends
21 35 (14.40%) Photoshop
22 34 (13.99%) Microsoft
23 33 (13.58%) MySQL
23 33 (13.58%) C#

Google Analytics
Top Related IT Skills in the South East by Category

For the 6 months to 23 July 2014, IT jobs across the South East region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 91 (37.45%) CMS
2 28 (11.52%) WordPress
3 23 (9.47%) Umbraco
4 18 (7.41%) Joomla!
5 16 (6.58%) ExpressionEngine
6 14 (5.76%) Apache
7 9 (3.70%) Drupal
8 8 (3.29%) Sitecore CMS
9 5 (2.06%) IIS
10 4 (1.65%) SharePoint
11 2 (0.82%) WebSphere
11 2 (0.82%) nginx
12 1 (0.41%) Kentico
Applications
1 47 (19.34%) MS Excel
2 35 (14.40%) Photoshop
3 26 (10.70%) Adobe Illustrator
4 15 (6.17%) Fireworks
5 12 (4.94%) MS PowerPoint
6 5 (2.06%) OmniGraffle
7 4 (1.65%) MS Visio
8 2 (0.82%) MS Office
9 1 (0.41%) SPSS
9 1 (0.41%) Spreadsheet
Business Applications
1 37 (15.23%) WebTrends
2 5 (2.06%) Oracle CRM
2 5 (2.06%) Magento
3 4 (1.65%) SiteCatalyst
4 2 (0.82%) Tridion
Cloud Services
1 4 (1.65%) Amazon AWS
1 4 (1.65%) Basecamp
2 2 (0.82%) Heroku
2 2 (0.82%) Google Apps
2 2 (0.82%) Office 365
2 2 (0.82%) Google App Engine
3 1 (0.41%) MailChimp
3 1 (0.41%) Amazon EC2
3 1 (0.41%) Amazon S3
Communications & Networking
1 40 (16.46%) Internet
2 7 (2.88%) PPP
3 6 (2.47%) DNS
4 4 (1.65%) FTP
5 3 (1.23%) Intranet
6 1 (0.41%) SMS
6 1 (0.41%) HTTP
6 1 (0.41%) TCP/IP
Database & Business Intelligence
1 39 (16.05%) SQL Server
2 33 (13.58%) MySQL
3 10 (4.12%) Big Data
4 9 (3.70%) SQL Server 2012
4 9 (3.70%) MS Access
5 2 (0.82%) Redis
5 2 (0.82%) SQLite
5 2 (0.82%) Relational Database
5 2 (0.82%) Amazon Redshift
6 1 (0.41%) MariaDB
6 1 (0.41%) Amazon RDS
6 1 (0.41%) NoSQL
6 1 (0.41%) Data Warehouse
6 1 (0.41%) Data Mining
Development Applications
1 16 (6.58%) Subversion
2 9 (3.70%) Eclipse
3 7 (2.88%) Dreamweaver
3 7 (2.88%) Git (software)
4 6 (2.47%) Team Foundation Server
4 6 (2.47%) Axure RP
5 4 (1.65%) Balsamiq Mockups
5 4 (1.65%) Visual Studio
6 2 (0.82%) Cucumber
6 2 (0.82%) PhantomJS
6 2 (0.82%) Sinon.JS
6 2 (0.82%) JIRA
7 1 (0.41%) RequisitePro
General
1 151 (62.14%) Marketing
2 32 (13.17%) Finance
3 31 (12.76%) Retail
4 21 (8.64%) Back Office
5 16 (6.58%) Electronics
6 15 (6.17%) Advertising
7 7 (2.88%) Publishing
7 7 (2.88%) Legal
8 4 (1.65%) Manufacturing
9 3 (1.23%) Telecoms
10 1 (0.41%) Games
10 1 (0.41%) Local Government
Job Titles
1 73 (30.04%) Developer
2 51 (20.99%) Analyst
3 45 (18.52%) Web Developer
4 21 (8.64%) Web Analyst
5 18 (7.41%) PPC Specialist
5 18 (7.41%) PPC Manager
5 18 (7.41%) PPC Analyst
5 18 (7.41%) PPC Executive
6 17 (7.00%) Administrator
7 16 (6.58%) Senior Developer
7 16 (6.58%) Systems Administrator
7 16 (6.58%) Marketing Executive
8 15 (6.17%) Research Analyst
8 15 (6.17%) Senior Web Developer
8 15 (6.17%) Digital Marketing Executive
8 15 (6.17%) Insight Analyst
9 14 (5.76%) PHP Developer
10 13 (5.35%) PHP Web Developer
11 12 (4.94%) Senior PHP Developer
11 12 (4.94%) Senior PHP Web Developer
Libraries, Frameworks & Software Standards
1 146 (60.08%) HTML
2 109 (44.86%) CSS
3 70 (28.81%) jQuery
4 57 (23.46%) HTML5
5 54 (22.22%) CSS3
6 40 (16.46%) .NET
7 33 (13.58%) XML
8 26 (10.70%) ASP.NET
9 18 (7.41%) .NET Framework
10 17 (7.00%) ASP.NET MVC
11 15 (6.17%) CodeIgniter
12 13 (5.35%) XHTML
13 12 (4.94%) LINQ
14 11 (4.53%) Web Services
14 11 (4.53%) JSON
14 11 (4.53%) JSP
15 10 (4.12%) KnockoutJS
16 9 (3.70%) Twitter Bootstrap
16 9 (3.70%) Durandal
16 9 (3.70%) Backbone.js
Miscellaneous
1 87 (35.80%) Social Media
2 27 (11.11%) Copywriting
3 26 (10.70%) Statistics
4 20 (8.23%) Blog
5 18 (7.41%) W3C
6 11 (4.53%) Computer Science
7 10 (4.12%) iPad
8 8 (3.29%) Mathematics
8 8 (3.29%) Open Source
9 4 (1.65%) New Media
9 4 (1.65%) Mobile App
10 3 (1.23%) EPoS
10 3 (1.23%) Photography
11 2 (0.82%) Cybernetics
11 2 (0.82%) Human Factors
12 1 (0.41%) Clustering
12 1 (0.41%) FMCG
12 1 (0.41%) Visualisation
Operating Systems
1 31 (12.76%) Windows
2 22 (9.05%) Linux
3 9 (3.70%) Apple iOS
4 4 (1.65%) UNIX
4 4 (1.65%) Android
5 3 (1.23%) Windows Server 2008
6 2 (0.82%) Mac OS X
6 2 (0.82%) Debian
6 2 (0.82%) Ubuntu
Processes & Methodologies
1 243 (100.00%) Analytics
2 123 (50.62%) SEO
3 80 (32.92%) E-Commerce
4 63 (25.93%) Digital Marketing
5 61 (25.10%) Content Management
5 61 (25.10%) Web Development
6 58 (23.87%) Pay per click
7 46 (18.93%) Online Marketing
8 32 (13.17%) MVC
9 31 (12.76%) Web Design
10 27 (11.11%) Agile Software Development
11 26 (10.70%) Web Analytics
12 22 (9.05%) Email Marketing
13 20 (8.23%) Project Management
13 20 (8.23%) OO
14 16 (6.58%) Data Modelling
15 15 (6.17%) OOP
15 15 (6.17%) B2C
15 15 (6.17%) Business Development
15 15 (6.17%) Multivariate Testing
Programming Languages
1 80 (32.92%) JavaScript
2 47 (19.34%) PHP
3 42 (17.28%) SQL
4 33 (13.58%) C#
5 29 (11.93%) Java
6 20 (8.23%) Python
7 15 (6.17%) VBA
7 15 (6.17%) R
8 13 (5.35%) PHP5
9 5 (2.06%) C
10 4 (1.65%) Ruby
11 3 (1.23%) C++
12 2 (0.82%) Delphi
12 2 (0.82%) VB
Qualifications
1 10 (4.12%) Degree
2 2 (0.82%) MBA
Quality Assurance & Compliance
1 14 (5.76%) WAI
2 3 (1.23%) QA
Vendors
1 243 (100.00%) Google
2 39 (16.05%) Adobe
3 34 (13.99%) Microsoft
4 29 (11.93%) Omniture
5 18 (7.41%) Coremetrics
6 15 (6.17%) Twitter
7 11 (4.53%) Hitwise
8 10 (4.12%) Facebook
9 8 (3.29%) Sitecore
10 6 (2.47%) Salesforce.com
11 5 (2.06%) IBM
11 5 (2.06%) Oracle
11 5 (2.06%) SAP
11 5 (2.06%) JD Edwards
12 4 (1.65%) Tableau
12 4 (1.65%) DoubleClick
13 3 (1.23%) Yahoo!
14 2 (0.82%) Akamai
14 2 (0.82%) Cognos
14 2 (0.82%) ATG
Kent
Logic Engagements Ltd
Salary: £35000 - £40000 per annum + Benefits
Posted: 10 hours ago
West Sussex
Purple Monkey
Salary: From £22,000 to £25,000 per annum + Bonus and Benefits
Posted: 17 hours ago
Gatwick, West Sussex
Low Cost Airlines
Salary: £40000 - £55000 per annum
Posted: Yesterday
Gatwick, West Sussex
Low Cost Airlines
Salary: £30000 - £40000 per annum
Posted: Yesterday
Guildford, Surrey
Optima Connections
Salary: From £25,000 to £32,000 per annum
Posted: 5 days ago
Maidstone
Recruitment Genius
Salary: £18000 per annum
Posted: 12 days ago
High Wycombe
Hays IT - Uk Posting account
Salary: £24000 - £32000 per annum + Please quote
Posted: 13 days ago
Haywards Heath
Fixed Recruitment
Salary: £40000 - £43000 per annum + Benefits
Posted: 14 days ago
Horsham, West Sussex
Mecmesin
Salary: £18k - 20k per year + Excellent Benefits
Posted: 16 days ago
Horsham, West Sussex
Mecmesin
Salary: £28k - 32k per year + Excellent Benefits
Posted: 21 days ago
Banbury
Amoria Bond - UK
Salary: £32000 - £40000 per annum + Pension, Healthcare, Bonus
Posted: 25 days ago