The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the South East region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / South East
Rank 310 363 358
Rank change year-on-year
+53 -5
Permanent jobs citing Google Analytics 75 85 99
As % of all permanent IT jobs located in the South East 0.51% 0.43% 0.48%
As % of the Cloud Services category 3.58% 4.00% 6.56%
Number of salaries quoted 25 68 78
Median salary £45,000 £40,000 £34,250
Median salary % change year-on-year
+12.50% +16.78%
90% offered a salary of more than £35,000 £24,530 £25,850
10% offered a salary of more than £50,500 £59,500 £47,250
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the South East region.

Cloud Services Category
South East
Permanent IT job ads with a match in the
Cloud Services category
2097 2123 1510
As % of all permanent IT jobs located in the South East 14.27% 10.85% 7.35%
Number of salaries quoted 1758 1803 1240
Median salary £52,500 £50,000 £45,000
Median salary % change year-on-year
+5.00% +11.11%
90% offered a salary of more than £31,000 £28,000 £30,000
10% offered a salary of more than £75,000 £67,500 £75,000
UK excluding London median salary £47,500 £45,000 £45,000
% change year-on-year
+5.55% -

Google Analytics
Jobs Demand Trend in the South East

The demand trend of job ads across the South East region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the South East region.

Google Analytics Salary Trend in the South East

Google Analytics
Salary Histogram in the South East

This chart provides a salary histogram for IT jobs citing Google Analytics across the South East region over the 3 months to 22 January 2017.

Google Analytics Salary Histogram in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 22 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +43 36 £33,500 -21.17% 1
Surrey +27 10 £40,000 - 4
Buckinghamshire +30 9 £47,500 +5.55% 2
East Sussex +19 8 £40,000 -
Middlesex - 4 £35,750 -
Oxfordshire +18 2 - - 3
West Sussex +1 2 £35,000 +52.17%
Kent +12 1 £45,000 +50.00% 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the South East

For the 6 months to 22 January 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Google Analytics.

1 143 (100.00%) Analytics
2 131 (91.61%) Google
3 91 (63.64%) Marketing
4 65 (45.45%) E-Commerce
5 62 (43.36%) HTML
6 61 (42.66%) Digital Marketing
7 56 (39.16%) SEO
8 55 (38.46%) Pay per click
9 47 (32.87%) Web Analytics
9 47 (32.87%) CSS
10 43 (30.07%) Social Media
11 39 (27.27%) JavaScript
12 38 (26.57%) Advertising
12 38 (26.57%) Analytical Skills
13 32 (22.38%) CMS
14 31 (21.68%) Agile Software Development
14 31 (21.68%) Adobe Analytics
14 31 (21.68%) Email Marketing
15 30 (20.98%) jQuery
15 30 (20.98%) HTML5
15 30 (20.98%) Adobe
16 28 (19.58%) Degree
17 27 (18.88%) CSS3
18 23 (16.08%) Display Advertising
18 23 (16.08%) AdWords
18 23 (16.08%) Digital Analytics
19 21 (14.69%) Photoshop
19 21 (14.69%) Digital Media
20 20 (13.99%) User Experience
20 20 (13.99%) MySQL

Google Analytics
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (22.38%) CMS
2 13 (9.09%) WordPress
3 8 (5.59%) Apache
4 4 (2.80%) Apache Pig
4 4 (2.80%) concrete5
5 3 (2.10%) Confluence
5 3 (2.10%) Drupal
6 2 (1.40%) Umbraco
7 1 (0.70%) Adobe Experience Manager
7 1 (0.70%) Marvel
7 1 (0.70%) SAS
7 1 (0.70%) WebSphere
Applications
1 21 (14.69%) Photoshop
2 15 (10.49%) MS Excel
3 8 (5.59%) MS PowerPoint
4 7 (4.90%) MS Office
5 5 (3.50%) Adobe Creative Suite
6 1 (0.70%) Adobe Illustrator
6 1 (0.70%) SPSS
Business Applications
1 12 (8.39%) Magento
2 8 (5.59%) Payment Gateway
3 5 (3.50%) WebTrends
4 4 (2.80%) CubeCart
4 4 (2.80%) Shopify
5 1 (0.70%) Dynamics CRM
5 1 (0.70%) FastStats
5 1 (0.70%) Radian6
Cloud Services
1 31 (21.68%) Adobe Analytics
2 23 (16.08%) AdWords
3 12 (8.39%) GitHub
4 4 (2.80%) Amazon AWS
4 4 (2.80%) Sage Pay
5 2 (1.40%) Google Tag Manager
6 1 (0.70%) Basecamp
6 1 (0.70%) Responsys
6 1 (0.70%) SmartFocus
Communications & Networking
1 3 (2.10%) Internet
2 1 (0.70%) Intranet
2 1 (0.70%) PPP
Database & Business Intelligence
1 20 (13.99%) MySQL
2 14 (9.79%) Big Data
3 8 (5.59%) Relational Database
4 7 (4.90%) SQL Server
5 5 (3.50%) Data Warehouse
6 4 (2.80%) Apache Hive
6 4 (2.80%) BusinessObjects
6 4 (2.80%) Data Mining
6 4 (2.80%) Enterprise Data Warehouse
6 4 (2.80%) Hadoop
6 4 (2.80%) MariaDB
6 4 (2.80%) MongoDB
6 4 (2.80%) NoSQL
6 4 (2.80%) Pentaho
6 4 (2.80%) Power BI
6 4 (2.80%) PowerPivot
6 4 (2.80%) SQL Server Analysis Services
6 4 (2.80%) SQL Server Integration Services
7 1 (0.70%) QlikView
7 1 (0.70%) SQL Server Reporting Services
Development Applications
1 15 (10.49%) Axure RP
2 13 (9.09%) Subversion
3 8 (5.59%) Git (software)
4 4 (2.80%) Talend Open Studio
5 3 (2.10%) JIRA
6 2 (1.40%) Dreamweaver
7 1 (0.70%) Balsamiq Mockups
7 1 (0.70%) Grunt
7 1 (0.70%) JSHint
7 1 (0.70%) SoapUI
7 1 (0.70%) Team Foundation Server
7 1 (0.70%) Visual Studio
General
1 91 (63.64%) Marketing
2 38 (26.57%) Advertising
3 15 (10.49%) Finance
4 12 (8.39%) Manufacturing
5 4 (2.80%) Publishing
6 3 (2.10%) Retail
7 2 (1.40%) Games
8 1 (0.70%) Brand Awareness
8 1 (0.70%) Electronics
8 1 (0.70%) Swedish Language
Job Titles
1 22 (15.38%) Analyst
2 21 (14.69%) Developer
3 18 (12.59%) Marketing Manager
4 15 (10.49%) Designer
4 15 (10.49%) Digital Marketing Manager
4 15 (10.49%) UX Designer
5 12 (8.39%) PHP Developer
5 12 (8.39%) PPC Executive
6 11 (7.69%) Marketing Executive
6 11 (7.69%) Senior Analyst
6 11 (7.69%) Web Manager
7 10 (6.99%) Analytics Manager
7 10 (6.99%) Search Marketing Executive
7 10 (6.99%) Senior Marketing Executive
8 9 (6.29%) Online Trading Manager
8 9 (6.29%) PPC Manager
8 9 (6.29%) Senior Manager
9 8 (5.59%) Digital Analyst
9 8 (5.59%) Senior Marketing Manager
9 8 (5.59%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 62 (43.36%) HTML
2 47 (32.87%) CSS
3 30 (20.98%) HTML5
3 30 (20.98%) jQuery
4 27 (18.88%) CSS3
5 14 (9.79%) XML
6 12 (8.39%) CodeIgniter
6 12 (8.39%) Symfony
7 9 (6.29%) .NET
7 9 (6.29%) Ajax
8 8 (5.59%) CakePHP
8 8 (5.59%) EDI
8 8 (5.59%) LAMP
8 8 (5.59%) REST
8 8 (5.59%) SOAP
8 8 (5.59%) Web Services
8 8 (5.59%) Yii
9 5 (3.50%) JSON
10 3 (2.10%) AngularJS
11 1 (0.70%) Twitter Bootstrap
Miscellaneous
1 43 (30.07%) Social Media
2 38 (26.57%) Analytical Skills
3 21 (14.69%) Digital Media
4 20 (13.99%) User Experience
5 11 (7.69%) Visualisation
6 8 (5.59%) Life Science
7 7 (4.90%) Credit Risk
7 7 (4.90%) Statistics
8 4 (2.80%) Management Information System
8 4 (2.80%) Performance Metrics
9 3 (2.10%) Copywriting
10 2 (1.40%) Blog
10 2 (1.40%) Computer Science
10 2 (1.40%) Driving Licence
10 2 (1.40%) Graphic Design
10 2 (1.40%) Psychology
11 1 (0.70%) Algorithms
11 1 (0.70%) Data Structures
11 1 (0.70%) FMCG
11 1 (0.70%) iSeries
Operating Systems
1 13 (9.09%) Linux
2 1 (0.70%) Android
2 1 (0.70%) Apple iOS
Processes & Methodologies
1 143 (100.00%) Analytics
2 65 (45.45%) E-Commerce
3 61 (42.66%) Digital Marketing
4 56 (39.16%) SEO
5 55 (38.46%) Pay per click
6 47 (32.87%) Web Analytics
7 31 (21.68%) Agile Software Development
7 31 (21.68%) Email Marketing
8 23 (16.08%) Digital Analytics
8 23 (16.08%) Display Advertising
9 18 (12.59%) Scrum
9 18 (12.59%) Web Development
10 17 (11.89%) Data Analytics
11 16 (11.19%) Prototyping
11 16 (11.19%) Wireframes
12 14 (9.79%) Data Analysis
12 14 (9.79%) Information Architecture
13 13 (9.09%) Business Intelligence
13 13 (9.09%) MVC
14 11 (7.69%) OOP
Programming Languages
1 39 (27.27%) JavaScript
2 19 (13.29%) PHP
3 11 (7.69%) SQL
4 9 (6.29%) Java
5 4 (2.80%) PL/SQL
5 4 (2.80%) T-SQL
6 1 (0.70%) C#
6 1 (0.70%) VBA
Qualifications
1 28 (19.58%) Degree
2 2 (1.40%) Analytics IQ
Quality Assurance & Compliance
1 4 (2.80%) Data Quality
2 3 (2.10%) QA
2 3 (2.10%) SLA
Vendors
1 131 (91.61%) Google
2 30 (20.98%) Adobe
3 18 (12.59%) ClickTale
4 16 (11.19%) Microsoft
5 8 (5.59%) Tableau
5 8 (5.59%) Zend
6 5 (3.50%) DoubleClick
6 5 (3.50%) Omniture
7 4 (2.80%) Cognos
7 4 (2.80%) PayPal
7 4 (2.80%) Talend
8 2 (1.40%) Coremetrics
8 2 (1.40%) Facebook
8 2 (1.40%) HubSpot
9 1 (0.70%) Crimson Hexagon
9 1 (0.70%) IBM
9 1 (0.70%) Optimizely
9 1 (0.70%) Oracle
9 1 (0.70%) SendGrid
9 1 (0.70%) Twitter
Southampton, Hampshire
Big Wednesday Digital Ltd
Salary: £45000 - £75000 per annum + Negotiable
Posted: 8 hours ago
Wallingford
Searchability
Salary: £25000 per annum
Posted: 4 days ago
Wallingford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: Up to £25,000 per annum
Posted: 4 days ago
Milton Keynes, Buckinghamshire
Interact Consulting
Salary: 25 Days Holiday, Bonus, Pension, Healthcare, Shares, Life insurance, e
Posted: 2 days ago
Kent
Bonobo
Posted: 11 days ago
Abingdon, Oxfordshire
AFerry
Salary: From £25,000 to £40,000 per annum
Posted: 11 days ago
Milton Keynes, Buckinghamshire
Parallel Consulting
Salary: £45000 - £55000 per annum + bonus, benefits, pension
Posted: 6 days ago
Dorking
Recruitment Genius Ltd
Salary: £30000 - £33000 per annum
Posted: 16 days ago
Cranleigh, Surrey
Flipside Group
Salary: Competitive + Benefits
Posted: 12 days ago