The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Leeds region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Web Analytics
Rank 178 168 140
Rank change year-on-year
-10 -28
Permanent jobs citing Web Analytics 2 4 14
As % of all permanent IT jobs located in Leeds 0.055% 0.12% 0.49%
As % of the Processes & Methodologies category 0.062% 0.14% 0.59%
Number of salaries quoted 1 4 14
Average salary £27,500 £50,000 £23,750
Average salary % change year-on-year
-45.00% +110.52%
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Web Analytics
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Leeds region.

Processes & Methodologies Category
Leeds
Permanent IT job ads with a match in the
Processes & Methodologies category
3245 2839 2371
As % of all permanent IT jobs located in Leeds 88.76% 83.62% 82.76%
Number of salaries quoted 2591 2199 1956
Average salary £42,500 £40,000 £38,000
Average salary % change year-on-year
+6.25% +5.26%
90% offered a salary of more than £30,000 £30,000 £29,000
10% offered a salary of more than £57,500 £53,500 £62,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Leeds region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Leeds

Web Analytics
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Leeds region.

Web Analytics Salary Trend in Leeds

Web Analytics
Top 30 Related IT Skills in Leeds

For the 6 months to 27 February 2015, IT jobs across the Leeds region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 9 (100.00%) SEO
1 9 (100.00%) Analytics
2 8 (88.89%) Marketing
3 6 (66.67%) MS Office
3 6 (66.67%) Content Management
3 6 (66.67%) MS PowerPoint
3 6 (66.67%) Google
3 6 (66.67%) Advertising
3 6 (66.67%) MS Excel
3 6 (66.67%) Microsoft
3 6 (66.67%) Analytical Skills
3 6 (66.67%) Google Analytics
4 5 (55.56%) Web Development
4 5 (55.56%) XML
5 3 (33.33%) Pay per click
5 3 (33.33%) Digital Marketing
5 3 (33.33%) User Experience
6 2 (22.22%) Technical Analysis
7 1 (11.11%) Internet Marketing
7 1 (11.11%) Display Advertising
7 1 (11.11%) Algorithms
7 1 (11.11%) Marketing Management
7 1 (11.11%) Online Marketing
7 1 (11.11%) Social Media
7 1 (11.11%) Marketing Strategy
7 1 (11.11%) Business Development
7 1 (11.11%) Blog
7 1 (11.11%) Project Planning
7 1 (11.11%) Cognizant
7 1 (11.11%) Internet

Web Analytics
Top Related IT Skills in Leeds by Category

For the 6 months to 27 February 2015, IT jobs across the Leeds region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Applications
1 6 (66.67%) MS Office
1 6 (66.67%) MS Excel
1 6 (66.67%) MS PowerPoint
Business Applications
1 6 (66.67%) Google Analytics
Communications & Networking
1 1 (11.11%) Internet
General
1 8 (88.89%) Marketing
2 6 (66.67%) Advertising
3 1 (11.11%) Publishing
Job Titles
1 8 (88.89%) Consultant
1 8 (88.89%) SEO Consultant
2 1 (11.11%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 5 (55.56%) XML
Miscellaneous
1 6 (66.67%) Analytical Skills
2 3 (33.33%) User Experience
3 1 (11.11%) Algorithms
3 1 (11.11%) Blog
3 1 (11.11%) Social Media
Processes & Methodologies
1 9 (100.00%) SEO
1 9 (100.00%) Analytics
2 6 (66.67%) Content Management
3 5 (55.56%) Web Development
4 3 (33.33%) Pay per click
4 3 (33.33%) Digital Marketing
5 2 (22.22%) Technical Analysis
6 1 (11.11%) Marketing Management
6 1 (11.11%) Online Marketing
6 1 (11.11%) Marketing Strategy
6 1 (11.11%) Project Planning
6 1 (11.11%) Business Development
6 1 (11.11%) Internet Marketing
6 1 (11.11%) Display Advertising
Qualifications
1 1 (11.11%) MBA
Vendors
1 6 (66.67%) Microsoft
1 6 (66.67%) Google
2 1 (11.11%) Cognizant