The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Leeds region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Web Analytics
Rank 158 174 157
Rank change year-on-year
+16 -17
Permanent jobs citing Web Analytics 7 5 5
As % of all permanent IT jobs located in Leeds 0.19% 0.13% 0.18%
As % of the Processes & Methodologies category 0.22% 0.15% 0.22%
Number of salaries quoted 2 5 5
Average salary £26,750 £45,000 £22,500
Average salary % change year-on-year
-40.55% +100.00%
90% offered a salary of more than £23,350 £43,500 £22,200
10% offered a salary of more than £30,150 £55,000 £24,100
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Web Analytics
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Leeds region.

Processes & Methodologies Category
Leeds
Permanent IT job ads with a match in the
Processes & Methodologies category
3175 3248 2299
As % of all permanent IT jobs located in Leeds 87.95% 85.77% 82.58%
Number of salaries quoted 2482 2596 1843
Average salary £42,500 £40,000 £39,000
Average salary % change year-on-year
+6.25% +2.56%
90% offered a salary of more than £30,000 £30,000 £28,000
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Web Analytics
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Leeds region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Leeds

Web Analytics
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Leeds region.

Web Analytics Salary Trend in Leeds

Web Analytics
Top 30 Related IT Skills in Leeds

For the 6 months to 21 April 2015, IT jobs across the Leeds region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 15 (100.00%) Analytics
2 10 (66.67%) SEO
3 9 (60.00%) Marketing
4 8 (53.33%) Google Analytics
4 8 (53.33%) Google
5 7 (46.67%) Microsoft
5 7 (46.67%) MS Office
5 7 (46.67%) MS Excel
5 7 (46.67%) Analytical Skills
6 6 (40.00%) MS PowerPoint
6 6 (40.00%) Content Management
6 6 (40.00%) Advertising
7 5 (33.33%) XML
7 5 (33.33%) PayPal
7 5 (33.33%) User Experience
7 5 (33.33%) Web Development
8 4 (26.67%) Digital Marketing
8 4 (26.67%) Pay per click
9 3 (20.00%) Business Intelligence
9 3 (20.00%) Time Management
10 2 (13.33%) Technical Analysis
11 1 (6.67%) Kalman Filter
11 1 (6.67%) jQuery
11 1 (6.67%) Twitter Bootstrap
11 1 (6.67%) Qualitative Research
11 1 (6.67%) Algorithms
11 1 (6.67%) Marketing Management
11 1 (6.67%) Online Marketing
11 1 (6.67%) Social Media
11 1 (6.67%) Marketing Strategy

Web Analytics
Top Related IT Skills in Leeds by Category

For the 6 months to 21 April 2015, IT jobs across the Leeds region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.67%) CMS
Applications
1 7 (46.67%) MS Office
1 7 (46.67%) MS Excel
2 6 (40.00%) MS PowerPoint
Business Applications
1 8 (53.33%) Google Analytics
Communications & Networking
1 1 (6.67%) Internet
Database & Business Intelligence
1 1 (6.67%) Data Mining
General
1 9 (60.00%) Marketing
2 6 (40.00%) Advertising
3 1 (6.67%) Publishing
3 1 (6.67%) Finance
Job Titles
1 8 (53.33%) Consultant
1 8 (53.33%) SEO Consultant
2 5 (33.33%) Analyst
3 4 (26.67%) Data Analyst
4 3 (20.00%) Report Analyst
4 3 (20.00%) MI Analyst
4 3 (20.00%) Solutions Analyst
5 1 (6.67%) Web Analytics Analyst
5 1 (6.67%) Digital Marketing Specialist
5 1 (6.67%) Developer
5 1 (6.67%) Web Developer
5 1 (6.67%) PHP Developer
5 1 (6.67%) PHP Web Developer
5 1 (6.67%) Web Analyst
Libraries, Frameworks & Software Standards
1 5 (33.33%) XML
2 1 (6.67%) LAMP
2 1 (6.67%) jQuery
2 1 (6.67%) Sass
2 1 (6.67%) LESS
2 1 (6.67%) AngularJS
2 1 (6.67%) Twitter Bootstrap
2 1 (6.67%) HTML
2 1 (6.67%) CSS
Miscellaneous
1 7 (46.67%) Analytical Skills
2 5 (33.33%) User Experience
3 1 (6.67%) Algorithms
3 1 (6.67%) Blog
3 1 (6.67%) Social Media
Processes & Methodologies
1 15 (100.00%) Analytics
2 10 (66.67%) SEO
3 6 (40.00%) Content Management
4 5 (33.33%) Web Development
5 4 (26.67%) Pay per click
5 4 (26.67%) Digital Marketing
6 3 (20.00%) Time Management
6 3 (20.00%) Business Intelligence
7 2 (13.33%) Technical Analysis
8 1 (6.67%) Kalman Filter
8 1 (6.67%) E-Commerce
8 1 (6.67%) Data Analysis
8 1 (6.67%) Business Development
8 1 (6.67%) Internet Marketing
8 1 (6.67%) Display Advertising
8 1 (6.67%) Marketing Management
8 1 (6.67%) Online Marketing
8 1 (6.67%) Marketing Strategy
8 1 (6.67%) Customer Insight
8 1 (6.67%) Project Planning
Programming Languages
1 1 (6.67%) PHP
1 1 (6.67%) VBA
Qualifications
1 1 (6.67%) MBA
1 1 (6.67%) Degree
Vendors
1 8 (53.33%) Google
2 7 (46.67%) Microsoft
3 5 (33.33%) PayPal
4 1 (6.67%) Cognizant
4 1 (6.67%) Omniture
4 1 (6.67%) Zend