The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 31 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Mar 2015
Same period 2014 Same period 2013
Web Analytics
Rank 191 191 179
Rank change year-on-year
0 -12
Permanent jobs citing Web Analytics 11 13 8
As % of all permanent IT jobs located in West Yorkshire 0.22% 0.26% 0.20%
As % of the Processes & Methodologies category 0.25% 0.31% 0.25%
Number of salaries quoted 6 12 8
Average salary £32,500 £36,750 £23,750
Average salary % change year-on-year
-11.56% +54.73%
90% offered a salary of more than £27,500 £36,000 £22,350
10% offered a salary of more than £35,000 £54,000 £24,150
UK excluding London average salary £41,250 £37,500 £36,500
% change year-on-year
+10.00% +2.73%
Web Analytics
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4414 4145 3157
As % of all permanent IT jobs located in West Yorkshire 86.79% 83.86% 80.39%
Number of salaries quoted 3475 3315 2513
Average salary £40,000 £40,000 £38,000
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £30,000 £29,000 £27,500
10% offered a salary of more than £57,500 £55,000 £60,000
UK excluding London average salary £43,507 £42,500 £40,000
% change year-on-year
+2.36% +6.25%

Web Analytics
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in West Yorkshire

Web Analytics
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the West Yorkshire region.

Web Analytics Salary Trend in West Yorkshire

Web Analytics
Salary Histogram in West Yorkshire

This chart provides a salary histogram for IT jobs citing Web Analytics across the West Yorkshire region over the 3 months to 31 March 2015.

Web Analytics Salary Histogram in West Yorkshire

Web Analytics
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the West Yorkshire region over the 3 months to 31 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -3 6 £22,500 -55.00%
Bradford -12 3 £32,500 -9.72%
Web Analytics
Yorkshire

Web Analytics
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 31 March 2015, IT jobs across the West Yorkshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 22 (100.00%) Analytics
2 16 (72.73%) Google Analytics
2 16 (72.73%) Google
3 14 (63.64%) Marketing
4 13 (59.09%) SEO
5 10 (45.45%) Analytical Skills
6 8 (36.36%) WebTrends
6 8 (36.36%) Business Intelligence
7 7 (31.82%) Microsoft
7 7 (31.82%) MS Office
7 7 (31.82%) MS Excel
8 6 (27.27%) MS PowerPoint
8 6 (27.27%) Advertising
8 6 (27.27%) Content Management
9 5 (22.73%) Web Development
9 5 (22.73%) XML
10 4 (18.18%) Digital Marketing
10 4 (18.18%) Pay per click
10 4 (18.18%) User Experience
11 3 (13.64%) Time Management
11 3 (13.64%) Customer Insight
12 2 (9.09%) Technical Analysis
13 1 (4.55%) Kalman Filter
13 1 (4.55%) Qualitative Research
13 1 (4.55%) Algorithms
13 1 (4.55%) AngularJS
13 1 (4.55%) Internet Marketing
13 1 (4.55%) Display Advertising
13 1 (4.55%) Social Media
13 1 (4.55%) Marketing Strategy

Web Analytics
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 31 March 2015, IT jobs across the West Yorkshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.55%) CMS
Applications
1 7 (31.82%) MS Office
1 7 (31.82%) MS Excel
2 6 (27.27%) MS PowerPoint
Business Applications
1 16 (72.73%) Google Analytics
2 8 (36.36%) WebTrends
Communications & Networking
1 1 (4.55%) Internet
Database & Business Intelligence
1 1 (4.55%) Data Mining
General
1 14 (63.64%) Marketing
2 6 (27.27%) Advertising
3 1 (4.55%) Publishing
3 1 (4.55%) Finance
Job Titles
1 10 (45.45%) Analyst
2 8 (36.36%) Consultant
2 8 (36.36%) SEO Consultant
3 6 (27.27%) Web Analytics Analyst
3 6 (27.27%) Web Analyst
4 4 (18.18%) Data Analyst
5 3 (13.64%) MI Analyst
5 3 (13.64%) Web Manager
5 3 (13.64%) Solutions Analyst
5 3 (13.64%) Report Analyst
6 1 (4.55%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 5 (22.73%) XML
2 1 (4.55%) AngularJS
2 1 (4.55%) HTML
2 1 (4.55%) CSS
Miscellaneous
1 10 (45.45%) Analytical Skills
2 4 (18.18%) User Experience
3 1 (4.55%) Algorithms
3 1 (4.55%) Blog
3 1 (4.55%) Social Media
Processes & Methodologies
1 22 (100.00%) Analytics
2 13 (59.09%) SEO
3 8 (36.36%) Business Intelligence
4 6 (27.27%) Content Management
5 5 (22.73%) Web Development
6 4 (18.18%) Pay per click
6 4 (18.18%) Digital Marketing
7 3 (13.64%) Time Management
7 3 (13.64%) Customer Insight
8 2 (9.09%) Technical Analysis
9 1 (4.55%) Kalman Filter
9 1 (4.55%) Qualitative Research
9 1 (4.55%) Marketing Management
9 1 (4.55%) Online Marketing
9 1 (4.55%) Marketing Strategy
9 1 (4.55%) Project Planning
9 1 (4.55%) Data Analysis
9 1 (4.55%) Business Development
9 1 (4.55%) Internet Marketing
9 1 (4.55%) Display Advertising
Programming Languages
1 1 (4.55%) VBA
Qualifications
1 1 (4.55%) MBA
1 1 (4.55%) Degree
Vendors
1 16 (72.73%) Google
2 7 (31.82%) Microsoft
3 1 (4.55%) Cognizant
3 1 (4.55%) Omniture