The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Leeds region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 2 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 162 168 129
Rank change year-on-year
+6 -39
Permanent jobs citing Google Analytics 12 7 33
As % of all permanent IT jobs located in Leeds 0.33% 0.20% 1.16%
As % of the Business Applications category 9.02% 5.83% 16.02%
Number of salaries quoted 9 4 33
Average salary £27,500 £40,000 £35,000
Average salary % change year-on-year
-31.25% +14.28%
90% offered a salary of more than £22,500 £28,450 £32,000
10% offered a salary of more than £42,500 £40,000 £40,000
UK excluding London average salary £30,000 £34,000 £32,500
% change year-on-year
-11.76% +4.61%
Google Analytics
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Leeds region.

Business Applications Category
Leeds
Permanent IT job ads with a match in the
Business Applications category
133 120 206
As % of all permanent IT jobs located in Leeds 3.66% 3.46% 7.22%
Number of salaries quoted 116 90 187
Average salary £43,000 £40,000 £38,000
Average salary % change year-on-year
+7.50% +5.26%
90% offered a salary of more than £25,500 £30,000 £27,500
10% offered a salary of more than £61,215 £50,000 £57,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Leeds region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Leeds

Google Analytics
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Leeds region.

Google Analytics Salary Trend in Leeds

Google Analytics
Salary Histogram in Leeds

This chart provides a salary histogram for IT jobs citing Google Analytics across the Leeds region over the 3 months to 2 March 2015.

Google Analytics Salary Histogram in Leeds

Google Analytics
Top 30 Related IT Skills in Leeds

For the 6 months to 2 March 2015, IT jobs across the Leeds region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 23 (100.00%) Google
1 23 (100.00%) Analytics
2 22 (95.65%) Marketing
3 16 (69.57%) Digital Marketing
4 13 (56.52%) Time Management
5 12 (52.17%) SEO
6 10 (43.48%) Advertising
7 8 (34.78%) Scrum
7 8 (34.78%) Kanban
7 8 (34.78%) Campaign Management
8 7 (30.43%) Content Management
9 6 (26.09%) Web Development
9 6 (26.09%) Web Analytics
10 5 (21.74%) MS PowerPoint
10 5 (21.74%) Competitor Analysis
10 5 (21.74%) Analytical Skills
10 5 (21.74%) Web Marketing
10 5 (21.74%) Pay per click
10 5 (21.74%) MS Office
10 5 (21.74%) XML
10 5 (21.74%) MS Excel
10 5 (21.74%) Microsoft
11 2 (8.70%) E-Commerce
11 2 (8.70%) SQL Server
11 2 (8.70%) Retail
11 2 (8.70%) Continuous Improvement
11 2 (8.70%) Fredhopper
11 2 (8.70%) Coremetrics
12 1 (4.35%) SQL Server 2005
12 1 (4.35%) Statistical Analysis

Google Analytics
Top Related IT Skills in Leeds by Category

For the 6 months to 2 March 2015, IT jobs across the Leeds region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 5 (21.74%) MS Office
1 5 (21.74%) MS Excel
1 5 (21.74%) MS PowerPoint
Business Applications
1 2 (8.70%) Fredhopper
Database & Business Intelligence
1 2 (8.70%) SQL Server
2 1 (4.35%) Crystal Reports
2 1 (4.35%) MS Access
2 1 (4.35%) SQL Server 2005
2 1 (4.35%) Relational Database
General
1 22 (95.65%) Marketing
2 10 (43.48%) Advertising
3 2 (8.70%) Retail
Job Titles
1 8 (34.78%) Account Manager
2 6 (26.09%) Senior Manager
2 6 (26.09%) Consultant
2 6 (26.09%) SEO Consultant
2 6 (26.09%) Senior Account Manager
3 5 (21.74%) PPC Manager
3 5 (21.74%) PPC Analyst
3 5 (21.74%) PPC Executive
3 5 (21.74%) PPC Specialist
4 2 (8.70%) E-Commerce Manager
5 1 (4.35%) Developer
5 1 (4.35%) Analyst
5 1 (4.35%) Web Developer
5 1 (4.35%) Senior Analyst
5 1 (4.35%) .NET Developer
5 1 (4.35%) C# Developer
5 1 (4.35%) ASP.NET Developer
5 1 (4.35%) .NET Web Developer
5 1 (4.35%) Senior Web Analyst
5 1 (4.35%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 5 (21.74%) XML
2 1 (4.35%) ASP.NET MVC
2 1 (4.35%) .NET
2 1 (4.35%) ASP.NET
Miscellaneous
1 5 (21.74%) Analytical Skills
2 1 (4.35%) Algorithms
2 1 (4.35%) Blog
2 1 (4.35%) User Experience
Processes & Methodologies
1 23 (100.00%) Analytics
2 16 (69.57%) Digital Marketing
3 13 (56.52%) Time Management
4 12 (52.17%) SEO
5 8 (34.78%) Scrum
5 8 (34.78%) Kanban
5 8 (34.78%) Campaign Management
6 7 (30.43%) Content Management
7 6 (26.09%) Web Analytics
7 6 (26.09%) Web Development
8 5 (21.74%) Pay per click
8 5 (21.74%) Web Marketing
8 5 (21.74%) Competitor Analysis
9 2 (8.70%) E-Commerce
9 2 (8.70%) Continuous Improvement
10 1 (4.35%) SOA
10 1 (4.35%) MVC
10 1 (4.35%) Statistical Analysis
Programming Languages
1 1 (4.35%) C#
1 1 (4.35%) SQL
1 1 (4.35%) T-SQL
1 1 (4.35%) VB.NET
Vendors
1 23 (100.00%) Google
2 5 (21.74%) Microsoft
3 2 (8.70%) Coremetrics
4 1 (4.35%) Facebook
4 1 (4.35%) Twitter
4 1 (4.35%) Adobe