The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Leeds region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 163 177 122
Rank change year-on-year
+14 -55
Permanent jobs citing Google Analytics 16 6 36
As % of all permanent IT jobs located in Leeds 0.43% 0.16% 1.26%
As % of the Business Applications category 12.03% 4.55% 15.65%
Number of salaries quoted 12 3 33
Average salary £25,500 £40,000 £40,000
Average salary % change year-on-year
-36.25% -
90% offered a salary of more than £22,500 £40,000 £27,500
10% offered a salary of more than £41,750 £40,000 £52,000
UK excluding London average salary £29,650 £32,500 £30,000
% change year-on-year
-8.76% +8.33%
Google Analytics
West Yorkshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Leeds region.

Business Applications Category
Leeds
Permanent IT job ads with a match in the
Business Applications category
133 132 230
As % of all permanent IT jobs located in Leeds 3.54% 3.52% 8.03%
Number of salaries quoted 119 99 204
Average salary £42,500 £45,000 £38,000
Average salary % change year-on-year
-5.55% +18.42%
90% offered a salary of more than £23,500 £30,000 £27,500
10% offered a salary of more than £65,000 £55,000 £57,500
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Leeds

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Leeds region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Leeds

Google Analytics
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Leeds region.

Google Analytics Salary Trend in Leeds

Google Analytics
Salary Histogram in Leeds

This chart provides a salary histogram for IT jobs citing Google Analytics across the Leeds region over the 3 months to 1 April 2015.

Google Analytics Salary Histogram in Leeds

Google Analytics
Top 30 Related IT Skills in Leeds

For the 6 months to 1 April 2015, IT jobs across the Leeds region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 23 (100.00%) Google
1 23 (100.00%) Analytics
2 21 (91.30%) Marketing
3 14 (60.87%) Digital Marketing
4 12 (52.17%) Time Management
5 11 (47.83%) SEO
5 11 (47.83%) Advertising
6 8 (34.78%) MS Office
6 8 (34.78%) MS Excel
6 8 (34.78%) Microsoft
6 8 (34.78%) Scrum
6 8 (34.78%) Web Analytics
6 8 (34.78%) Kanban
6 8 (34.78%) Campaign Management
6 8 (34.78%) Analytical Skills
7 7 (30.43%) Pay per click
8 5 (21.74%) XML
8 5 (21.74%) Content Management
8 5 (21.74%) MS PowerPoint
8 5 (21.74%) Web Development
9 4 (17.39%) Competitor Analysis
9 4 (17.39%) Web Marketing
10 3 (13.04%) Facebook
11 2 (8.70%) Internet
11 2 (8.70%) Workflow
11 2 (8.70%) Online Marketing
11 2 (8.70%) User Experience
12 1 (4.35%) HTML
12 1 (4.35%) VBA
12 1 (4.35%) SQL Server

Google Analytics
Top Related IT Skills in Leeds by Category

For the 6 months to 1 April 2015, IT jobs across the Leeds region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.35%) CMS
Applications
1 8 (34.78%) MS Office
1 8 (34.78%) MS Excel
2 5 (21.74%) MS PowerPoint
Communications & Networking
1 2 (8.70%) Internet
Database & Business Intelligence
1 1 (4.35%) SQL Server
1 1 (4.35%) Crystal Reports
1 1 (4.35%) MS Access
1 1 (4.35%) Data Mining
General
1 21 (91.30%) Marketing
2 11 (47.83%) Advertising
3 1 (4.35%) Finance
Job Titles
1 10 (43.48%) Account Manager
2 6 (26.09%) Senior Manager
2 6 (26.09%) Consultant
2 6 (26.09%) Senior Account Manager
2 6 (26.09%) SEO Consultant
2 6 (26.09%) PPC Specialist
2 6 (26.09%) PPC Manager
2 6 (26.09%) PPC Analyst
2 6 (26.09%) PPC Executive
3 3 (13.04%) Analyst
4 2 (8.70%) Web Analyst
5 1 (4.35%) Senior Analyst
5 1 (4.35%) Data Analyst
5 1 (4.35%) Senior Web Analyst
5 1 (4.35%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 5 (21.74%) XML
2 1 (4.35%) AngularJS
2 1 (4.35%) HTML
2 1 (4.35%) CSS
Miscellaneous
1 8 (34.78%) Analytical Skills
2 2 (8.70%) User Experience
3 1 (4.35%) Blog
3 1 (4.35%) Algorithms
Processes & Methodologies
1 23 (100.00%) Analytics
2 14 (60.87%) Digital Marketing
3 12 (52.17%) Time Management
4 11 (47.83%) SEO
5 8 (34.78%) Scrum
5 8 (34.78%) Web Analytics
5 8 (34.78%) Kanban
5 8 (34.78%) Campaign Management
6 7 (30.43%) Pay per click
7 5 (21.74%) Web Development
7 5 (21.74%) Content Management
8 4 (17.39%) Web Marketing
8 4 (17.39%) Competitor Analysis
9 2 (8.70%) Workflow
9 2 (8.70%) Online Marketing
10 1 (4.35%) Qualitative Research
10 1 (4.35%) Kalman Filter
10 1 (4.35%) Data Analysis
10 1 (4.35%) Statistical Analysis
10 1 (4.35%) Customer Insight
Programming Languages
1 1 (4.35%) VBA
Qualifications
1 1 (4.35%) Degree
Vendors
1 23 (100.00%) Google
2 8 (34.78%) Microsoft
3 3 (13.04%) Facebook
4 1 (4.35%) Twitter
4 1 (4.35%) Adobe
4 1 (4.35%) Omniture