The table below looks at the statistics for SMS skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited SMS over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Short Message Service (SMS)
Rank 248 222 258
Rank change year-on-year
-26 +36
Permanent jobs citing SMS 4 17 1
As % of all permanent IT jobs located in the North West 0.055% 0.25% 0.013%
As % of the Communications & Networking category 0.34% 1.85% 0.086%
Number of salaries quoted 4 3 1
Average salary £27,500 £40,000 £33,500
Average salary % change year-on-year
-31.25% +19.40%
UK excluding London average salary £50,000 £40,000 £37,500
% change year-on-year
+25.00% +6.66%
SMS
England

The following table is for comparison with the above and provides statistics for the entire Communications & Networking category in permanent jobs advertised in the North West region.

Communications & Networking Category
North West
Permanent IT job ads with a match in the
Communications & Networking category
1192 918 1166
As % of all permanent IT jobs located in the North West 16.30% 13.69% 14.68%
Number of salaries quoted 1000 782 996
Average salary £37,000 £42,500 £32,500
Average salary % change year-on-year
-12.94% +30.76%
90% offered a salary of more than £23,000 £25,000 £24,000
10% offered a salary of more than £60,750 £52,500 £52,500
UK excluding London average salary £40,000 £40,000 £40,000

SMS
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing SMS across the North West region as a proportion of the total demand within the Communications & Networking category.

SMS Jobs Demand Trend in the North West

SMS
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SMS across the North West region.

SMS Salary Trend in the North West

SMS
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SMS within the North West region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire -1 2 £25,000 -37.50%
Lancashire - 2 £30,000 - 1
SMS
England

SMS
Top 30 Related IT Skills in the North West

For the 6 months to 24 December 2014, IT jobs across the North West region citing SMS also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SMS.

1 15 (71.43%) CRM
1 15 (71.43%) Campaign Management
2 12 (57.14%) Analytical Skills
3 11 (52.38%) Retail
3 11 (52.38%) Marketing
3 11 (52.38%) FastStats
3 11 (52.38%) Online Marketing
4 7 (33.33%) SQL
5 6 (28.57%) SQL Server Reporting Services
6 4 (19.05%) SharePoint
6 4 (19.05%) Data Mining
6 4 (19.05%) GAP Analysis
6 4 (19.05%) Agile Software Development
6 4 (19.05%) Data Analysis
6 4 (19.05%) SQL Server Integration Services
6 4 (19.05%) SQL Server Analysis Services
6 4 (19.05%) PowerPivot
7 2 (9.52%) T-SQL
7 2 (9.52%) SQL Server
7 2 (9.52%) Linux
7 2 (9.52%) OOP
7 2 (9.52%) OO
7 2 (9.52%) Telecoms
7 2 (9.52%) IVR
7 2 (9.52%) Billing
7 2 (9.52%) Data Management
7 2 (9.52%) SQL Server 2008
7 2 (9.52%) Social Media
7 2 (9.52%) Business Intelligence Development Studio
8 1 (4.76%) C++

SMS
Top Related IT Skills in the North West by Category

For the 6 months to 24 December 2014, IT jobs across the North West region citing SMS also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SMS. Up to 20 skills are shown per category.

Application Platforms
1 4 (19.05%) SharePoint
Applications
1 11 (52.38%) FastStats
2 4 (19.05%) PowerPivot
Business Applications
1 1 (4.76%) WebTrends
Database & Business Intelligence
1 6 (28.57%) SQL Server Reporting Services
2 4 (19.05%) SQL Server Integration Services
2 4 (19.05%) SQL Server Analysis Services
2 4 (19.05%) Data Mining
3 2 (9.52%) SQL Server
3 2 (9.52%) SQL Server 2008
3 2 (9.52%) Business Intelligence Development Studio
General
1 11 (52.38%) Retail
1 11 (52.38%) Marketing
2 2 (9.52%) Telecoms
2 2 (9.52%) Billing
Job Titles
1 11 (52.38%) CRM Manager
2 6 (28.57%) Analyst
3 4 (19.05%) MI Analyst
3 4 (19.05%) CRM Analyst
4 3 (14.29%) Developer
5 2 (9.52%) Administrator
5 2 (9.52%) SQL Developer
5 2 (9.52%) SQL Server Developer
5 2 (9.52%) Developer Analyst
5 2 (9.52%) Server Administrator
5 2 (9.52%) Server Analyst
5 2 (9.52%) SQL Server Analyst
6 1 (4.76%) Software Engineer
6 1 (4.76%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (4.76%) HTML
1 1 (4.76%) CSS
1 1 (4.76%) Web Services
1 1 (4.76%) jQuery
1 1 (4.76%) HTML5
Miscellaneous
1 12 (57.14%) Analytical Skills
2 2 (9.52%) IVR
2 2 (9.52%) Social Media
3 1 (4.76%) Machine to Machine
Operating Systems
1 2 (9.52%) Linux
Processes & Methodologies
1 15 (71.43%) CRM
1 15 (71.43%) Campaign Management
2 11 (52.38%) Online Marketing
3 4 (19.05%) GAP Analysis
3 4 (19.05%) Data Analysis
3 4 (19.05%) Agile Software Development
4 2 (9.52%) Data Management
4 2 (9.52%) OOP
4 2 (9.52%) OO
5 1 (4.76%) Project Management
5 1 (4.76%) Content Management
5 1 (4.76%) Information Management
5 1 (4.76%) Software Engineering
5 1 (4.76%) Web Development
5 1 (4.76%) Stakeholder Management
5 1 (4.76%) Analytics
5 1 (4.76%) People Management
Programming Languages
1 7 (33.33%) SQL
2 2 (9.52%) T-SQL
3 1 (4.76%) Shell Script
3 1 (4.76%) C++
3 1 (4.76%) Java
3 1 (4.76%) JavaScript
3 1 (4.76%) PHP