The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Northern Ireland region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 1 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2014
Same period 2013 Same period 2012
Social Media
Rank 25 34 31
Rank change year-on-year
+9 -3
Permanent jobs citing Social Media 17 4 14
As % of all permanent IT jobs located in Northern Ireland 8.33% 2.41% 5.45%
As % of the Miscellaneous category 15.18% 5.41% 16.67%
Number of salaries quoted 17 0 0
Average salary £17,249 - -
UK excluding London average salary £39,000 £32,500 £34,000
% change year-on-year
+20.00% -4.41%
Social Media
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Northern Ireland region.

Miscellaneous Category
Northern Ireland
Permanent IT job ads with a match in the
Miscellaneous category
112 74 84
As % of all permanent IT jobs located in Northern Ireland 54.90% 44.58% 32.68%
Number of salaries quoted 62 57 43
Average salary £26,000 £40,000 £40,000
Average salary % change year-on-year
-35.00% -
90% offered a salary of more than £17,249 £24,000 £15,390
10% offered a salary of more than £45,500 £45,000 £45,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Social Media
Jobs Demand Trend in Northern Ireland

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Northern Ireland region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Northern Ireland

Social Media
Salary Trend in Northern Ireland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Northern Ireland region.

Social Media Salary Trend in Northern Ireland

Social Media
Job Locations in Northern Ireland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the Northern Ireland region over the 3 months to 1 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
County Antrim +8 17 £17,249 -
Social Media
UK

Social Media
Top 18 Related IT Skills in Northern Ireland

For the 6 months to 1 September 2014, IT jobs across the Northern Ireland region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 12 (70.59%) SEO
1 12 (70.59%) Pay per click
1 12 (70.59%) Marketing
1 12 (70.59%) Blog
1 12 (70.59%) Digital Marketing
1 12 (70.59%) Online Marketing
1 12 (70.59%) Marketing Strategy
1 12 (70.59%) Analytics
2 11 (64.71%) E-Commerce
3 6 (35.29%) Link Building
4 5 (29.41%) Adobe Illustrator
4 5 (29.41%) HTML
4 5 (29.41%) JavaScript
4 5 (29.41%) Photoshop
4 5 (29.41%) CSS
4 5 (29.41%) Web Development
4 5 (29.41%) Degree
4 5 (29.41%) Photography

Social Media
Top Related IT Skills in Northern Ireland by Category

For the 6 months to 1 September 2014, IT jobs across the Northern Ireland region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Applications
1 5 (29.41%) Photoshop
1 5 (29.41%) Adobe Illustrator
General
1 12 (70.59%) Marketing
Job Titles
1 6 (35.29%) E-Commerce Manager
1 6 (35.29%) Marketing Manager
1 6 (35.29%) SEO Specialist
1 6 (35.29%) Digital Marketing Manager
2 5 (29.41%) Designer
2 5 (29.41%) Graphic Designer
Libraries, Frameworks & Software Standards
1 5 (29.41%) HTML
1 5 (29.41%) CSS
Miscellaneous
1 12 (70.59%) Blog
2 5 (29.41%) Photography
Processes & Methodologies
1 12 (70.59%) Digital Marketing
1 12 (70.59%) Online Marketing
1 12 (70.59%) Marketing Strategy
1 12 (70.59%) SEO
1 12 (70.59%) Pay per click
1 12 (70.59%) Analytics
2 11 (64.71%) E-Commerce
3 6 (35.29%) Link Building
4 5 (29.41%) Web Development
Programming Languages
1 5 (29.41%) JavaScript
Qualifications
1 5 (29.41%) Degree