The table below looks at the prevalence of the term Social Media in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Social Media
Rank 237 186 219
Rank change year-on-year
-51 +33
Permanent jobs citing Social Media 1343 1872 1449
As % of all permanent IT jobs located in the UK 1.23% 1.60% 1.33%
As % of the Miscellaneous category 3.04% 4.07% 3.31%
Number of salaries quoted 1012 1293 1046
Average salary £40,000 £42,500 £40,000
Average salary % change year-on-year
-5.88% +6.25%
90% offered a salary of more than £24,000 £25,000 £23,525
10% offered a salary of more than £65,000 £65,000 £65,000
UK excluding London average salary £37,500 £37,500 £32,500
% change year-on-year
- +15.38%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised across the UK.

Miscellaneous Category
UK
Permanent IT job ads with a match in the
Miscellaneous category
44233 46035 43813
As % of all permanent IT jobs located in the UK 40.39% 39.35% 40.30%
Number of salaries quoted 35155 36206 35302
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £27,500 £28,625 £27,500
10% offered a salary of more than £75,000 £75,000 £75,000
UK excluding London average salary £40,000 £40,000 £40,000

Social Media
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media within the UK as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media within the UK.

Social Media Salary Trend in the UK

Social Media
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media over the 3 months to 31 July 2015 within the UK.

Social Media Salary Histogram in the UK

Social Media
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -53 1294 £40,000 -5.88% 184
London -59 652 £47,500 -5.00% 82
South East -48 279 £39,000 -2.50% 32
City of London -16 149 £43,750 -12.50% 27
North West -39 109 £30,000 -20.00% 15
Yorkshire +29 90 £35,000 +7.69% 21
Manchester -25 76 £30,000 -20.52% 7
Hampshire -8 74 £26,000 -13.33% 9
West Midlands +4 72 £35,000 -12.50% 9
West Yorkshire +25 66 £36,250 +11.53% 13
Leeds +29 60 £38,250 +17.69% 10
Berkshire +3 56 £45,000 -10.00% 11
Surrey -3 54 £40,000 +14.28% 5
East of England -25 50 £46,250 +14.19% 13
Buckinghamshire +8 32 £39,000 +19.08% 1
North Yorkshire +20 26 £40,000 +14.28% 4
East Midlands -5 26 £32,772 +0.83% 1
Hertfordshire -23 23 £65,000 +60.49% 6
Harrogate +10 22 £40,000 +32.94% 4
Staffordshire +26 21 £34,500 -
Brighton -35 21 £40,000 -11.11% 3
East Sussex -36 21 £40,000 -11.11% 3
Kent +17 20 £35,000 -12.50% 2
South West -38 20 £42,500 +21.42% 9
Reading -1 18 £45,000 -30.76% 1
Coventry +1 16 £27,500 -15.38% 2
Birmingham -26 16 £37,500 -6.25% 4
South Yorkshire +13 15 £21,000 +5.00% 2
Scotland +4 15 £37,500 - 4
Cheshire -7 15 £43,500 +22.53% 6

Social Media
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT jobs within the UK citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 1363 (47.21%) Marketing
2 905 (31.35%) HTML
3 749 (25.94%) Analytics
4 700 (24.25%) CSS
5 686 (23.76%) JavaScript
6 681 (23.59%) Agile Software Development
7 672 (23.28%) Google
8 629 (21.79%) SEO
9 548 (18.98%) Degree
10 535 (18.53%) Digital Marketing
11 479 (16.59%) Facebook
12 435 (15.07%) .NET
13 391 (13.54%) Finance
14 379 (13.13%) HTML5
15 358 (12.40%) MVC
16 354 (12.26%) E-Commerce
17 351 (12.16%) jQuery
18 347 (12.02%) User Experience
19 333 (11.53%) Analytical Skills
20 327 (11.33%) Pay per click
21 319 (11.05%) Git (software)
22 315 (10.91%) C#
23 309 (10.70%) SQL
24 294 (10.18%) Advertising
25 290 (10.05%) PHP
26 289 (10.01%) Apple
27 279 (9.66%) SQL Server
28 267 (9.25%) Java
29 265 (9.18%) TDD
30 264 (9.14%) ASP.NET

Social Media
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT jobs within the UK citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 250 (8.66%) CMS
2 204 (7.07%) Node.js
3 144 (4.99%) WordPress
4 79 (2.74%) SAS
5 52 (1.80%) SharePoint
6 43 (1.49%) Drupal
7 31 (1.07%) WebSphere
8 29 (1.00%) Elasticsearch
9 27 (0.94%) nginx
10 25 (0.87%) Apache
10 25 (0.87%) IIS
11 23 (0.80%) Umbraco
12 20 (0.69%) Sitecore CMS
12 20 (0.69%) WebSphere Portal
13 18 (0.62%) IBM Connections
14 17 (0.59%) Lotus Domino
15 16 (0.55%) Joomla!
16 12 (0.42%) Tomcat
17 11 (0.38%) Apache Solr
18 10 (0.35%) DNN
Applications
1 241 (8.35%) Photoshop
2 184 (6.37%) MS Excel
3 109 (3.78%) Adobe Illustrator
4 106 (3.67%) MS Office
5 87 (3.01%) MS PowerPoint
6 73 (2.53%) SPSS
7 70 (2.42%) Adobe Creative Suite
8 59 (2.04%) InDesign
9 24 (0.83%) Fireworks
10 20 (0.69%) Adobe After Effects
11 14 (0.48%) Spreadsheet
12 12 (0.42%) MS Visio
13 11 (0.38%) Adobe Premiere
14 6 (0.21%) OmniGraffle
15 5 (0.17%) PowerPivot
16 4 (0.14%) Acrobat
17 3 (0.10%) MS Project
18 2 (0.069%) CorelDRAW
18 2 (0.069%) Mingle
18 2 (0.069%) Adobe Captivate
Business Applications
1 67 (2.32%) Magento
2 17 (0.59%) Adobe Campaign
3 13 (0.45%) Dynamics CRM
4 12 (0.42%) Unica
5 9 (0.31%) Radian6
6 8 (0.28%) SAP InfiniteInsight
7 3 (0.10%) SAP Oil and Gas
7 3 (0.10%) WebTrends
7 3 (0.10%) SAP CRM
8 1 (0.035%) VisionPLUS
8 1 (0.035%) Cognos TM1
8 1 (0.035%) Oracle Financials
8 1 (0.035%) SAP ERP
8 1 (0.035%) Oracle General Ledger
Cloud Services
1 258 (8.94%) Google Analytics
2 85 (2.94%) SaaS
3 51 (1.77%) Amazon AWS
4 40 (1.39%) Adobe Analytics
5 23 (0.80%) Cloud Computing
6 20 (0.69%) Office 365
7 16 (0.55%) Microsoft Azure
8 15 (0.52%) CloudFront
8 15 (0.52%) AWS CloudFormation
9 14 (0.48%) GitHub
10 11 (0.38%) Virtual Private Cloud
11 10 (0.35%) Yammer
11 10 (0.35%) MailChimp
11 10 (0.35%) PaaS
12 8 (0.28%) CodePlex
13 6 (0.21%) Dropbox
13 6 (0.21%) Google Drive
13 6 (0.21%) Amazon EC2
14 4 (0.14%) Amazon CloudWatch
14 4 (0.14%) Amazon ElastiCache
Communications & Networking
1 133 (4.61%) Internet
2 36 (1.25%) Intranet
3 28 (0.97%) DNS
4 18 (0.62%) HTTP
5 15 (0.52%) TCP/IP
6 12 (0.42%) Wireless
7 11 (0.38%) SMS
8 10 (0.35%) Broadband
9 9 (0.31%) SAN
9 9 (0.31%) Network Security
10 8 (0.28%) FTP
11 7 (0.24%) HTTPS
12 6 (0.21%) LDAP
12 6 (0.21%) WebEx
13 5 (0.17%) Fibre Channel
13 5 (0.17%) Cisco Nexus
13 5 (0.17%) SSH
13 5 (0.17%) VLAN
13 5 (0.17%) TACACS
13 5 (0.17%) Firewall
Database & Business Intelligence
1 279 (9.66%) SQL Server
2 185 (6.41%) MySQL
3 143 (4.95%) NoSQL
4 101 (3.50%) Big Data
5 49 (1.70%) QlikView
6 46 (1.59%) Data Warehouse
6 46 (1.59%) PostgreSQL
7 41 (1.42%) Relational Database
8 35 (1.21%) SQL Server Integration Services
9 33 (1.14%) SQL Server Reporting Services
9 33 (1.14%) Redis
10 32 (1.11%) Spotfire
11 29 (1.00%) SQL Server Analysis Services
11 29 (1.00%) MongoDB
12 26 (0.90%) SQL Server 2008
13 25 (0.87%) SQL Server 2012
13 25 (0.87%) Oracle Database
14 22 (0.76%) DB2
15 21 (0.73%) Microsoft Analysis Services
16 15 (0.52%) Hadoop
Development Applications
1 319 (11.05%) Git (software)
2 126 (4.36%) Subversion
3 65 (2.25%) Visual Studio
4 48 (1.66%) SQL Server Management Studio (SSMS)
5 46 (1.59%) Dreamweaver
6 44 (1.52%) Xcode
7 36 (1.25%) JIRA
8 35 (1.21%) Selenium
9 23 (0.80%) Bitbucket
10 22 (0.76%) Jasmine
11 18 (0.62%) Maven
12 17 (0.59%) NUnit
12 17 (0.59%) Grunt
13 16 (0.55%) Jenkins
14 14 (0.48%) Octopus Deploy
15 13 (0.45%) Team Foundation Server
16 11 (0.38%) WebDriver
17 10 (0.35%) Axure RP
17 10 (0.35%) Eclipse
18 9 (0.31%) Mocha
General
1 1363 (47.21%) Marketing
2 391 (13.54%) Finance
3 294 (10.18%) Advertising
4 212 (7.34%) Retail
5 119 (4.12%) Games
6 90 (3.12%) Telecoms
7 78 (2.70%) Publishing
8 77 (2.67%) Banking
9 40 (1.39%) Law
10 34 (1.18%) Manufacturing
11 29 (1.00%) Automotive
12 26 (0.90%) Multimedia
13 23 (0.80%) Pharmaceutical
13 23 (0.80%) Legal
14 21 (0.73%) Front Office
15 19 (0.66%) French Language
16 16 (0.55%) Investment Banking
17 15 (0.52%) German Language
18 11 (0.38%) Electronics
19 10 (0.35%) Dutch Language
Job Titles
1 925 (32.04%) Developer
2 198 (6.86%) .NET Developer
3 193 (6.69%) Web Developer
4 187 (6.48%) Marketing Manager
5 167 (5.78%) Analyst
6 163 (5.65%) Front-End Developer
7 152 (5.26%) Designer
8 147 (5.09%) Consultant
9 103 (3.57%) Marketing Executive
10 94 (3.26%) iOS Developer
11 91 (3.15%) Architect
12 89 (3.08%) Account Manager
13 83 (2.87%) Junior
14 82 (2.84%) Senior Developer
15 80 (2.77%) PHP Developer
16 76 (2.63%) Project Manager
17 66 (2.29%) Software Engineer
18 60 (2.08%) Web Designer
19 56 (1.94%) Business Analyst
20 55 (1.91%) Senior Manager
Libraries, Frameworks & Software Standards
1 905 (31.35%) HTML
2 700 (24.25%) CSS
3 435 (15.07%) .NET
4 379 (13.13%) HTML5
5 351 (12.16%) jQuery
6 264 (9.14%) ASP.NET
7 238 (8.24%) Web Services
8 207 (7.17%) CSS3
9 197 (6.82%) WCF
10 195 (6.75%) ASP.NET MVC
11 188 (6.51%) RESTful
12 179 (6.20%) XML
13 129 (4.47%) ASP.NET Web API
14 127 (4.40%) Ajax
15 101 (3.50%) JSON
16 99 (3.43%) AngularJS
17 79 (2.74%) Twitter Bootstrap
17 79 (2.74%) REST
18 68 (2.36%) KnockoutJS
19 61 (2.11%) SOAP
Miscellaneous
1 347 (12.02%) User Experience
2 333 (11.53%) Analytical Skills
3 245 (8.49%) BBC
4 236 (8.17%) Mobile App
5 178 (6.17%) Digital Media
6 155 (5.37%) Computer Science
7 154 (5.33%) Copywriting
8 128 (4.43%) Blog
9 115 (3.98%) Visualisation
10 91 (3.15%) iPad
11 88 (3.05%) Social Network
12 83 (2.87%) iPhone
12 83 (2.87%) Smartphone
13 75 (2.60%) Data Structures
14 71 (2.46%) Algorithms
15 60 (2.08%) Client/Server
16 56 (1.94%) Management Information System
16 56 (1.94%) Graphic Design
17 43 (1.49%) Statistics
18 40 (1.39%) Mathematics
Operating Systems
1 238 (8.24%) Apple iOS
2 223 (7.72%) Android
3 133 (4.61%) Linux
4 103 (3.57%) Windows
5 33 (1.14%) UNIX
5 33 (1.14%) Windows Phone
6 8 (0.28%) Mac OS X
7 7 (0.24%) Red Hat Enterprise Linux
8 5 (0.17%) Windows Phone 8
8 5 (0.17%) CentOS
8 5 (0.17%) Debian
8 5 (0.17%) Ubuntu
8 5 (0.17%) Windows Mobile
9 3 (0.10%) Windows XP
10 2 (0.069%) Mac OS X Server
11 1 (0.035%) Windows 8
Processes & Methodologies
1 749 (25.94%) Analytics
2 681 (23.59%) Agile Software Development
3 629 (21.79%) SEO
4 535 (18.53%) Digital Marketing
5 358 (12.40%) MVC
6 354 (12.26%) E-Commerce
7 327 (11.33%) Pay per click
8 265 (9.18%) TDD
9 263 (9.11%) OO
10 233 (8.07%) Project Management
11 216 (7.48%) Content Management
12 178 (6.17%) CRM
13 177 (6.13%) Scrum
14 173 (5.99%) B2B
15 172 (5.96%) Web Development
16 166 (5.75%) Web Design
16 166 (5.75%) BDD
17 161 (5.58%) Email Marketing
18 159 (5.51%) Online Marketing
19 150 (5.20%) Web Analytics
Programming Languages
1 686 (23.76%) JavaScript
2 315 (10.91%) C#
3 309 (10.70%) SQL
4 290 (10.05%) PHP
5 267 (9.25%) Java
6 153 (5.30%) Ruby
7 129 (4.47%) Python
8 128 (4.43%) Objective-C
9 75 (2.60%) T-SQL
10 59 (2.04%) R
11 57 (1.97%) C++
12 52 (1.80%) C
13 31 (1.07%) VBA
14 23 (0.80%) COBOL
15 17 (0.59%) XQuery
16 16 (0.55%) VB.NET
17 15 (0.52%) Bash Shell
18 13 (0.45%) Scala
18 13 (0.45%) XPath
18 13 (0.45%) PL/SQL
Qualifications
1 548 (18.98%) Degree
2 30 (1.04%) IBM Certification
3 17 (0.59%) CIMA
3 17 (0.59%) MBA
4 11 (0.38%) PMI Certification
5 10 (0.35%) CEH
6 9 (0.31%) ACCA
6 9 (0.31%) PMP
7 8 (0.28%) Security Cleared
8 7 (0.24%) SC Cleared
8 7 (0.24%) DV Cleared
8 7 (0.24%) Cisco Certification
8 7 (0.24%) CCNA
9 5 (0.17%) ISEB
10 4 (0.14%) CISSP
10 4 (0.14%) SSCP
11 3 (0.10%) Chartered Engineer
11 3 (0.10%) CAPM
12 2 (0.069%) ISTQB
12 2 (0.069%) CCENT
Quality Assurance & Compliance
1 122 (4.23%) QA
2 12 (0.42%) SLA
3 5 (0.17%) ISO 9001
4 1 (0.035%) Section 508
4 1 (0.035%) Sarbanes-Oxley
4 1 (0.035%) ISO 14001
4 1 (0.035%) WCAG
4 1 (0.035%) WAI
System Software
1 18 (0.62%) Active Directory
2 16 (0.55%) Varnish
3 10 (0.35%) vSphere
4 6 (0.21%) KVM
4 6 (0.21%) VMware Infrastructure
5 4 (0.14%) Docker
6 2 (0.069%) XenApp
6 2 (0.069%) Firmware
7 1 (0.035%) VMware ESX
7 1 (0.035%) XenDesktop
Systems Management
1 31 (1.07%) Ansible
2 16 (0.55%) Puppet
2 16 (0.55%) Vagrant
3 10 (0.35%) Opscode Chef
3 10 (0.35%) Nagios
4 8 (0.28%) HAProxy
5 7 (0.24%) Systems Management Server (SMS)
6 6 (0.21%) cPanel
7 5 (0.17%) WSUS
8 4 (0.14%) Graphite
8 4 (0.14%) Cacti
8 4 (0.14%) Zenoss
9 2 (0.069%) HP Quality Center
9 2 (0.069%) SCCM
9 2 (0.069%) Control-M
10 1 (0.035%) Symantec Endpoint Protection
Vendors
1 672 (23.28%) Google
2 479 (16.59%) Facebook
3 289 (10.01%) Apple
4 256 (8.87%) Yahoo!
5 245 (8.49%) Sony
6 238 (8.24%) Microsoft
7 227 (7.86%) Adobe
8 218 (7.55%) Twitter
9 118 (4.09%) Oracle
10 85 (2.94%) Tableau
11 71 (2.46%) IBM
12 62 (2.15%) SAP
13 59 (2.04%) Omniture
14 53 (1.84%) Salesforce.com
15 40 (1.39%) Zend
16 36 (1.25%) Sitecore
17 25 (0.87%) Cognizant
18 19 (0.66%) VMware
19 16 (0.55%) ATG
20 14 (0.48%) Cognos
Birmingham, Warwickshire
Noir Consulting
Salary: Bonus + Pension + Benefits
Posted: 9 hours ago
Portsmouth, Hampshire
Noir Consulting
Salary: Bonus + Pension + Benefits
Posted: 9 hours ago
Leeds, Yorkshire
Cranford Solutions (UK) Ltd
Posted: 9 hours ago
London
Preferred Choice
Salary: £45000 - £60000 per annum
Posted: 15 hours ago
Coventry, West Midlands (County)
Searchability
Salary: £30000 - £40000 per annum
Posted: 15 hours ago
City, London
Preferred Choice
Salary: £35000 - £44000 per annum
Posted: 15 hours ago
Leeds, West Yorkshire
Applause IT Innovation
Salary: £18000 - £20000 per annum + Great Commission
Posted: 15 hours ago
Manchester, Lancashire
Pro-Quest Resourcing Ltd
Salary: £16000 - £60000 Per Annum £16K ? 60K+ first yr OTE + Training + Commis
Posted: 15 hours ago
London
ReThink Recruitment
Salary: £40000.00 - £48000.00 per annum
Posted: 16 hours ago
Birmingham, West Midlands (County)
Capita Resourcing - IT Resourcing
Salary: £30000 - £40000 per annum + benefits
Posted: 22 hours ago
Norwich, Norfolk
I4 Recruitment
Salary: £25k - 30k per year + Benefits
Posted: 23 hours ago
London
Dawson & Walsh
Salary: £50000 - £60000 per annum + Bonus + Pension + Benefits
Posted: Yesterday
Leeds, Yorkshire
Initi8 Recruitment
Posted: Yesterday
Harrogate, Yorkshire
The Bridge Ltd
Posted: Yesterday
London
ARC IT Recruitment
Salary: Benefits
Posted: Yesterday
Leeds, Yorkshire
Initi8 Recruitment
Posted: Yesterday
Surrey
Sentinel IT LLP
Salary: excellent benefits + bonus
Posted: Yesterday
London
First Point
Salary: £65000 - £80000 per annum + Substantial Options
Posted: Yesterday
London
Explore Recruitment Solutions
Salary: £40000 - £50000 per annum + + 10% bonus
Posted: Yesterday
Newmarket, Suffolk
Jagger Talent
Salary: From £18,000 to £18,000 per annum
Posted: Yesterday