The table below looks at the prevalence of the term Social Media in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Social Media
Rank 258 198 230
Rank change year-on-year
-60 +32
Permanent jobs citing Social Media 1238 1755 1346
As % of all permanent IT jobs located in the UK 1.12% 1.53% 1.27%
As % of the Miscellaneous category 2.74% 3.93% 3.12%
Number of salaries quoted 927 1193 963
Average salary £40,000 £42,500 £40,000
Average salary % change year-on-year
-5.88% +6.25%
90% offered a salary of more than £24,000 £26,187 £24,000
10% offered a salary of more than £65,000 £65,000 £65,000
UK excluding London average salary £34,000 £39,000 £32,500
% change year-on-year
-12.82% +20.00%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised across the UK.

Miscellaneous Category
UK
Permanent IT job ads with a match in the
Miscellaneous category
45255 44660 43197
As % of all permanent IT jobs located in the UK 40.88% 38.87% 40.67%
Number of salaries quoted 36247 34744 34875
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £28,000 £28,500 £27,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London average salary £41,000 £40,000 £40,000
% change year-on-year
+2.50% -

Social Media
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media within the UK as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media within the UK.

Social Media Salary Trend in the UK

Social Media
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media over the 3 months to 31 August 2015 within the UK.

Social Media Salary Histogram in the UK

Social Media
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the UK over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -60 1195 £40,000 -5.88% 170
London -63 569 £45,000 -10.00% 68
South East -47 269 £39,000 -2.50% 24
City of London +1 132 £45,000 - 15
North West +4 102 £30,000 -20.00% 24
Yorkshire +32 96 £32,500 +4.83% 16
Hampshire +30 91 £25,000 -16.66% 6
Manchester 0 76 £29,500 -21.33% 15
West Yorkshire +23 66 £32,500 - 7
Surrey -2 57 £40,000 +14.28% 6
Leeds +24 54 £35,000 +7.69% 6
East of England -23 52 £37,500 -6.25% 8
West Midlands -21 51 £37,500 -6.25% 17
Berkshire -24 48 £45,000 -10.00% 3
North Yorkshire +24 31 £38,750 +35.96% 6
Harrogate +13 29 £40,000 +40.35% 5
East Midlands -3 27 £31,500 -3.07% 3
Buckinghamshire -3 26 £39,000 +16.41% 2
South West -29 25 £46,250 -11.90% 7
Hertfordshire -4 23 £65,000 - 3
Birmingham -20 19 £37,500 -3.22% 8
Scotland -21 18 £37,500 -6.25% 5
Cheshire +7 17 £44,250 +18.00% 3
Southampton -1 17 £23,750 -20.83% 1
South Yorkshire +15 15 £28,750 +19.79% 3
Reading -13 15 £45,000 -30.76% 2
Bristol -33 15 £50,000 -16.66% 3
Kent -1 14 £52,500 +31.25% 1
Portsmouth +29 13 £50,000 +108.33% 2
Staffordshire +19 13 £34,000 +94.28% 1

Social Media
Top 30 Related IT Skills

For the 6 months to 31 August 2015, IT jobs within the UK citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 1272 (47.25%) Marketing
2 813 (30.20%) HTML
3 702 (26.08%) Analytics
4 628 (23.33%) Agile Software Development
4 628 (23.33%) Google
5 624 (23.18%) CSS
6 606 (22.51%) SEO
7 605 (22.47%) JavaScript
8 552 (20.51%) Digital Marketing
9 490 (18.20%) Degree
10 450 (16.72%) Facebook
11 404 (15.01%) .NET
12 373 (13.86%) Finance
13 350 (13.00%) Analytical Skills
14 349 (12.96%) E-Commerce
15 342 (12.70%) HTML5
16 324 (12.04%) MVC
17 318 (11.81%) Pay per click
18 315 (11.70%) jQuery
19 310 (11.52%) Git (software)
20 308 (11.44%) User Experience
21 295 (10.96%) Advertising
21 295 (10.96%) SQL
22 287 (10.66%) Apple
23 282 (10.48%) C#
24 258 (9.58%) ASP.NET
25 255 (9.47%) PHP
26 251 (9.32%) SQL Server
26 251 (9.32%) CMS
27 247 (9.18%) Yahoo!

Social Media
Top Related IT Skills by Category

For the 6 months to 31 August 2015, IT jobs within the UK citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 251 (9.32%) CMS
2 206 (7.65%) Node.js
3 146 (5.42%) WordPress
4 80 (2.97%) SAS
5 55 (2.04%) SharePoint
6 41 (1.52%) Drupal
7 33 (1.23%) Elasticsearch
8 32 (1.19%) Apache
9 30 (1.11%) WebSphere
10 27 (1.00%) nginx
11 23 (0.85%) Sitecore CMS
12 22 (0.82%) IIS
13 21 (0.78%) Umbraco
14 17 (0.63%) Joomla!
15 15 (0.56%) WebSphere Portal
16 13 (0.48%) Lotus Domino
16 13 (0.48%) IBM Connections
17 11 (0.41%) Tomcat
18 10 (0.37%) DNN
18 10 (0.37%) Apache Solr
Applications
1 222 (8.25%) Photoshop
2 148 (5.50%) MS Excel
3 98 (3.64%) Adobe Illustrator
4 90 (3.34%) MS Office
5 73 (2.71%) MS PowerPoint
6 72 (2.67%) Adobe Creative Suite
7 71 (2.64%) SPSS
8 51 (1.89%) InDesign
9 20 (0.74%) Fireworks
10 18 (0.67%) Adobe After Effects
11 9 (0.33%) Spreadsheet
11 9 (0.33%) MS Visio
12 8 (0.30%) Adobe Premiere
13 5 (0.19%) PowerPivot
14 3 (0.11%) MS Project
15 2 (0.074%) CorelDRAW
15 2 (0.074%) Acrobat
15 2 (0.074%) Mingle
15 2 (0.074%) Adobe Captivate
16 1 (0.037%) InfoPath
Business Applications
1 55 (2.04%) Magento
2 17 (0.63%) Adobe Campaign
3 13 (0.48%) Unica
4 10 (0.37%) Dynamics CRM
5 8 (0.30%) SAP InfiniteInsight
6 7 (0.26%) Radian6
7 4 (0.15%) SAP CRM
8 3 (0.11%) SAP Oil and Gas
9 2 (0.074%) WebTrends
10 1 (0.037%) Oracle ERP
10 1 (0.037%) VisionPLUS
10 1 (0.037%) Cognos TM1
10 1 (0.037%) Oracle Financials
10 1 (0.037%) SAP ERP
10 1 (0.037%) Oracle General Ledger
Cloud Services
1 240 (8.92%) Google Analytics
2 76 (2.82%) SaaS
3 51 (1.89%) Amazon AWS
4 36 (1.34%) Adobe Analytics
5 16 (0.59%) Cloud Computing
6 15 (0.56%) CloudFront
6 15 (0.56%) AWS CloudFormation
7 14 (0.52%) Office 365
8 12 (0.45%) Microsoft Azure
9 11 (0.41%) Virtual Private Cloud
10 10 (0.37%) Yammer
11 8 (0.30%) PaaS
11 8 (0.30%) MailChimp
12 7 (0.26%) GitHub
12 7 (0.26%) Amazon EC2
13 4 (0.15%) Amazon S3
13 4 (0.15%) Amazon ElastiCache
13 4 (0.15%) Amazon CloudWatch
13 4 (0.15%) CodePlex
14 3 (0.11%) Silverpop
Communications & Networking
1 123 (4.57%) Internet
2 40 (1.49%) Intranet
3 23 (0.85%) DNS
4 15 (0.56%) HTTP
4 15 (0.56%) SMS
5 10 (0.37%) Broadband
5 10 (0.37%) TCP/IP
6 8 (0.30%) FTP
6 8 (0.30%) Wireless
7 7 (0.26%) HTTPS
7 7 (0.26%) SAN
7 7 (0.26%) WebEx
8 6 (0.22%) LDAP
9 5 (0.19%) VLAN
9 5 (0.19%) Network Security
9 5 (0.19%) TACACS
9 5 (0.19%) Firewall
9 5 (0.19%) Fibre Channel
9 5 (0.19%) Cisco Nexus
10 4 (0.15%) CHAP
Database & Business Intelligence
1 251 (9.32%) SQL Server
2 155 (5.76%) MySQL
3 144 (5.35%) NoSQL
4 101 (3.75%) Big Data
5 44 (1.63%) QlikView
6 41 (1.52%) Data Warehouse
6 41 (1.52%) PostgreSQL
7 36 (1.34%) SQL Server Integration Services
8 34 (1.26%) SQL Server Reporting Services
8 34 (1.26%) Relational Database
9 31 (1.15%) Redis
10 28 (1.04%) SQL Server Analysis Services
11 26 (0.97%) MongoDB
12 25 (0.93%) SQL Server 2012
13 21 (0.78%) Oracle Database
13 21 (0.78%) Spotfire
13 21 (0.78%) Microsoft Analysis Services
14 19 (0.71%) DB2
15 18 (0.67%) SQL Server 2008
16 15 (0.56%) Amazon RDS
Development Applications
1 310 (11.52%) Git (software)
2 111 (4.12%) Subversion
3 58 (2.15%) Visual Studio
4 42 (1.56%) Dreamweaver
4 42 (1.56%) Xcode
5 39 (1.45%) SQL Server Management Studio (SSMS)
6 29 (1.08%) JIRA
7 25 (0.93%) Selenium
8 23 (0.85%) Jasmine
9 18 (0.67%) Grunt
10 17 (0.63%) Team Foundation Server
10 17 (0.63%) Maven
11 13 (0.48%) Jenkins
12 12 (0.45%) Bitbucket
13 11 (0.41%) JSUnit
14 10 (0.37%) Octopus Deploy
14 10 (0.37%) Bower
15 9 (0.33%) Mocha
15 9 (0.33%) Oracle Forms
16 8 (0.30%) NUnit
General
1 1272 (47.25%) Marketing
2 373 (13.86%) Finance
3 295 (10.96%) Advertising
4 217 (8.06%) Retail
5 106 (3.94%) Games
6 86 (3.19%) Telecoms
7 73 (2.71%) Banking
8 71 (2.64%) Publishing
9 32 (1.19%) Automotive
10 31 (1.15%) Manufacturing
11 30 (1.11%) Multimedia
12 29 (1.08%) Law
13 21 (0.78%) Pharmaceutical
14 17 (0.63%) Front Office
15 16 (0.59%) Legal
15 16 (0.59%) French Language
16 14 (0.52%) Investment Banking
17 11 (0.41%) Electronics
18 9 (0.33%) German Language
18 9 (0.33%) Italian Language
Job Titles
1 853 (31.69%) Developer
2 187 (6.95%) Marketing Manager
3 176 (6.54%) .NET Developer
4 164 (6.09%) Web Developer
5 151 (5.61%) Analyst
6 147 (5.46%) Front-End Developer
7 143 (5.31%) Designer
8 126 (4.68%) Consultant
9 109 (4.05%) Marketing Executive
10 91 (3.38%) iOS Developer
11 88 (3.27%) Architect
12 83 (3.08%) Account Manager
13 82 (3.05%) Junior
14 70 (2.60%) Project Manager
15 67 (2.49%) PHP Developer
16 62 (2.30%) Senior Developer
17 61 (2.27%) Senior Manager
18 58 (2.15%) Software Engineer
19 56 (2.08%) Web Designer
19 56 (2.08%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 813 (30.20%) HTML
2 624 (23.18%) CSS
3 404 (15.01%) .NET
4 342 (12.70%) HTML5
5 315 (11.70%) jQuery
6 258 (9.58%) ASP.NET
7 231 (8.58%) Web Services
8 189 (7.02%) ASP.NET MVC
9 186 (6.91%) RESTful
9 186 (6.91%) CSS3
10 185 (6.87%) WCF
11 158 (5.87%) XML
12 129 (4.79%) ASP.NET Web API
13 112 (4.16%) Ajax
14 99 (3.68%) AngularJS
15 97 (3.60%) JSON
16 71 (2.64%) Twitter Bootstrap
16 71 (2.64%) REST
17 64 (2.38%) KnockoutJS
18 53 (1.97%) SOAP
Miscellaneous
1 350 (13.00%) Analytical Skills
2 308 (11.44%) User Experience
3 241 (8.95%) BBC
4 203 (7.54%) Mobile App
5 152 (5.65%) Digital Media
6 139 (5.16%) Copywriting
7 138 (5.13%) Computer Science
8 127 (4.72%) Visualisation
9 120 (4.46%) Blog
10 83 (3.08%) iPad
11 81 (3.01%) Smartphone
12 77 (2.86%) Social Network
13 73 (2.71%) Data Structures
14 69 (2.56%) Algorithms
14 69 (2.56%) iPhone
15 62 (2.30%) Graphic Design
16 53 (1.97%) Management Information System
17 51 (1.89%) Client/Server
18 40 (1.49%) FMCG
19 34 (1.26%) Clustering
Operating Systems
1 228 (8.47%) Apple iOS
2 208 (7.73%) Android
3 106 (3.94%) Linux
4 90 (3.34%) Windows
5 37 (1.37%) UNIX
5 37 (1.37%) Windows Phone
6 8 (0.30%) Mac OS X
7 5 (0.19%) CentOS
7 5 (0.19%) Ubuntu
7 5 (0.19%) Windows Mobile
7 5 (0.19%) Windows Phone 8
8 3 (0.11%) Debian
9 1 (0.037%) Red Hat Enterprise Linux
9 1 (0.037%) Windows 8
Processes & Methodologies
1 702 (26.08%) Analytics
2 628 (23.33%) Agile Software Development
3 606 (22.51%) SEO
4 552 (20.51%) Digital Marketing
5 349 (12.96%) E-Commerce
6 324 (12.04%) MVC
7 318 (11.81%) Pay per click
8 241 (8.95%) OO
9 237 (8.80%) TDD
10 213 (7.91%) Project Management
11 192 (7.13%) Content Management
12 175 (6.50%) Email Marketing
13 167 (6.20%) CRM
14 164 (6.09%) Web Development
15 155 (5.76%) BDD
16 152 (5.65%) Web Design
17 149 (5.53%) Scrum
18 145 (5.39%) B2B
18 145 (5.39%) Online Marketing
19 139 (5.16%) Web Application Development
Programming Languages
1 605 (22.47%) JavaScript
2 295 (10.96%) SQL
3 282 (10.48%) C#
4 255 (9.47%) PHP
5 235 (8.73%) Java
6 143 (5.31%) Ruby
7 114 (4.23%) Python
8 111 (4.12%) Objective-C
9 64 (2.38%) T-SQL
10 62 (2.30%) R
11 51 (1.89%) C++
12 42 (1.56%) C
13 27 (1.00%) VBA
14 23 (0.85%) COBOL
15 18 (0.67%) PL/SQL
16 16 (0.59%) PHP5
17 13 (0.48%) Scala
17 13 (0.48%) XPath
17 13 (0.48%) XQuery
18 12 (0.45%) VB.NET
Qualifications
1 490 (18.20%) Degree
2 21 (0.78%) IBM Certification
3 18 (0.67%) MBA
4 17 (0.63%) CIMA
5 11 (0.41%) CEH
6 10 (0.37%) PMP
6 10 (0.37%) PMI Certification
7 9 (0.33%) ACCA
8 7 (0.26%) CCNA
8 7 (0.26%) Cisco Certification
9 6 (0.22%) SC Cleared
9 6 (0.22%) DV Cleared
9 6 (0.22%) Security Cleared
10 5 (0.19%) ISEB
11 4 (0.15%) CISSP
11 4 (0.15%) SSCP
12 3 (0.11%) Chartered Engineer
12 3 (0.11%) CAPM
13 2 (0.074%) CCENT
13 2 (0.074%) JNCIA
Quality Assurance & Compliance
1 98 (3.64%) QA
2 7 (0.26%) SLA
3 5 (0.19%) ISO 9001
4 3 (0.11%) WAI
5 2 (0.074%) PCI DSS
5 2 (0.074%) Section 508
5 2 (0.074%) WCAG
6 1 (0.037%) ISO 14001
System Software
1 18 (0.67%) Varnish
2 11 (0.41%) Active Directory
3 6 (0.22%) KVM
3 6 (0.22%) vSphere
4 3 (0.11%) Docker
5 2 (0.074%) Firmware
5 2 (0.074%) VMware Infrastructure
6 1 (0.037%) XenApp
6 1 (0.037%) XenDesktop
6 1 (0.037%) VMware ESX
Systems Management
1 32 (1.19%) Ansible
2 18 (0.67%) Vagrant
3 11 (0.41%) Puppet
4 8 (0.30%) HAProxy
5 7 (0.26%) Opscode Chef
5 7 (0.26%) Systems Management Server (SMS)
6 6 (0.22%) Nagios
6 6 (0.22%) cPanel
7 5 (0.19%) WSUS
8 4 (0.15%) Cacti
8 4 (0.15%) Zenoss
8 4 (0.15%) Graphite
9 2 (0.074%) Plesk
9 2 (0.074%) SCCM
10 1 (0.037%) HP Quality Center
10 1 (0.037%) Symantec Endpoint Protection
10 1 (0.037%) Forefront Identity Manager
Vendors
1 628 (23.33%) Google
2 450 (16.72%) Facebook
3 287 (10.66%) Apple
4 247 (9.18%) Yahoo!
5 241 (8.95%) Sony
6 224 (8.32%) Adobe
7 215 (7.99%) Microsoft
8 185 (6.87%) Twitter
9 101 (3.75%) Oracle
10 83 (3.08%) Tableau
11 64 (2.38%) IBM
12 59 (2.19%) SAP
13 58 (2.15%) Omniture
14 48 (1.78%) Salesforce.com
15 39 (1.45%) Sitecore
16 31 (1.15%) Zend
17 25 (0.93%) Cognizant
18 18 (0.67%) ATG
19 15 (0.56%) Cognos
20 13 (0.48%) hybris
Glasgow, Lanarkshire
Noir Consulting
Salary: £30000 - £50000 per annum + Bonus + Pension + Benefits
Posted: 1 hour ago
London
Computer Futures
Salary: £45000 - £55000 per annum + competitive
Posted: 2 hours ago
Belfast
Noir Consulting
Salary: £40000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 2 hours ago
London
Noir Consulting
Salary: £40000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 2 hours ago
Birmingham, Warwickshire
Noir Consulting
Salary: £30000 - £45000 per annum + Bonus + Pension + Benefits
Posted: 2 hours ago
Portsmouth, Hampshire
Noir Consulting
Salary: £40000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 2 hours ago
London
Noir Consulting
Salary: £50000 - £75000 per annum + Bonus + Pension + Benefits
Posted: 2 hours ago
London
Noir Consulting
Salary: £40000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 2 hours ago
Coventry, Warwickshire
Noir Consulting
Salary: £40000 - £50000 per annum + Bonus + Pension + Benefits
Posted: 2 hours ago
Leeds
Noir Consulting
Salary: £40000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 2 hours ago
St. Albans, Hertfordshire
Noir Consulting
Salary: £50000 - £80000 per annum + Bonus + Pension + Benefits
Posted: 2 hours ago
Cornwall
Initi8 Recruitment
Posted: 3 hours ago
London
Lynx Recruitment Ltd
Posted: 3 hours ago
Leeds, Yorkshire
Initi8 Recruitment
Posted: 3 hours ago
Leeds, Yorkshire
Initi8 Recruitment
Posted: 3 hours ago
Kent
Ashdown IT
Salary: £35000 per annum
Posted: 7 hours ago
Portsmouth, Hampshire
Dawson & Walsh
Salary: £40000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 20 hours ago
St. Albans, Hertfordshire
Dawson & Walsh
Salary: £40000 - £80000 per annum + Bonus + Pension + Benefits
Posted: 20 hours ago
London
Dawson & Walsh
Salary: £40000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 20 hours ago
London
Dawson & Walsh
Salary: £40000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 20 hours ago