The table below looks at the prevalence of the term Social Media in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Social Media
Rank 188 217 202
Rank change year-on-year
+29 -15
Permanent jobs citing Social Media 1786 1355 1619
As % of all permanent IT jobs located in the UK 1.53% 1.27% 1.39%
As % of the Miscellaneous category 4.96% 3.84% 4.16%
Number of salaries quoted 1208 971 1377
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £26,421 £24,000 £25,000
10% offered a salary of more than £65,000 £65,000 £65,000
UK excluding London average salary £39,000 £32,500 £34,000
% change year-on-year
+20.00% -4.41%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised across the UK.

Miscellaneous Category
UK
Permanent IT job ads with a match in the
Miscellaneous category
35987 35251 38884
As % of all permanent IT jobs located in the UK 30.92% 33.14% 33.28%
Number of salaries quoted 28254 28491 32814
Average salary £47,500 £46,000 £45,000
Average salary % change year-on-year
+3.26% +2.22%
90% offered a salary of more than £28,000 £27,500 £27,500
10% offered a salary of more than £75,000 £75,000 £75,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Social Media
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media within the UK as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the UK

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media within the UK.

Social Media Salary Trend in the UK

Social Media
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media over the 3 months to 29 August 2014 within the UK.

Social Media Salary Histogram in the UK

Social Media
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the UK over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +35 1711 £42,500 +6.25% 234
London +31 897 £50,000 - 117
South East +66 399 £40,000 +9.58% 47
City of London -21 149 £45,000 -5.26% 21
North West +12 122 £37,500 +22.95% 14
East Sussex +23 104 £45,000 +23.28% 7
Brighton +24 97 £45,000 +23.28% 5
Hampshire +41 85 £30,000 - 9
Berkshire +31 85 £50,000 +17.64% 3
Manchester +6 84 £38,000 +22.58% 10
East of England +5 83 £40,000 +25.00% 19
Yorkshire -43 65 £31,000 +3.33% 7
Surrey +3 61 £35,000 -12.50% 4
West Midlands -8 57 £40,000 +60.00% 6
South West -16 49 £52,500 +90.90% 12
West Yorkshire -20 47 £32,500 +16.07% 4
Birmingham +37 44 £37,500 +38.88% 5
Leeds -2 41 £32,500 +16.07% 2
Maidenhead +14 33 £50,000 +42.85%
Fareham +11 33 £27,500 -8.33% 2
Scotland -6 32 £40,000 -5.88% 6
East Midlands -8 26 £32,500 +30.00% 9
Southampton +24 25 £30,000 -25.00% 3
Reading +6 25 £65,000 +52.94% 1
Oxfordshire +8 24 £65,000 +62.50% 2
Bristol +7 24 £60,000 +100.00% 7
Hertfordshire -10 24 £65,000 +136.36% 4
Edinburgh -1 21 £40,000 -5.88% 4
Bedfordshire +9 20 £43,000 +65.38% 7
Northern Ireland +10 17 £17,249 -

Social Media
Top 30 Related IT Skills

For the 6 months to 29 August 2014, IT jobs within the UK citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 1677 (45.78%) Marketing
2 1123 (30.66%) HTML
3 869 (23.72%) CSS
4 835 (22.80%) Analytics
5 803 (21.92%) SEO
6 771 (21.05%) JavaScript
7 721 (19.68%) Degree
8 713 (19.46%) Digital Marketing
9 684 (18.67%) Google
10 651 (17.77%) E-Commerce
11 625 (17.06%) Facebook
12 556 (15.18%) Advertising
13 466 (12.72%) Project Management
14 462 (12.61%) CMS
15 455 (12.42%) .NET
16 451 (12.31%) PHP
17 439 (11.98%) jQuery
18 430 (11.74%) HTML5
19 419 (11.44%) Java
20 410 (11.19%) MySQL
21 406 (11.08%) Agile Software Development
22 405 (11.06%) Linux
23 401 (10.95%) Git (software)
24 385 (10.51%) Pay per click
24 385 (10.51%) SQL Server
25 373 (10.18%) OO
26 371 (10.13%) MVC
27 363 (9.91%) SQL
28 358 (9.77%) Twitter
29 331 (9.04%) Photoshop

Social Media
Top Related IT Skills by Category

For the 6 months to 29 August 2014, IT jobs within the UK citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 462 (12.61%) CMS
2 257 (7.02%) Node.js
3 194 (5.30%) WordPress
4 142 (3.88%) Drupal
5 123 (3.36%) SharePoint
6 113 (3.08%) Apache
7 86 (2.35%) Umbraco
8 49 (1.34%) IIS
9 47 (1.28%) Joomla!
10 46 (1.26%) Tomcat
11 36 (0.98%) nginx
12 35 (0.96%) Sitecore CMS
13 25 (0.68%) Apache Solr
14 23 (0.63%) SAS
15 15 (0.41%) Adobe CQ
16 13 (0.35%) Apache Pig
17 11 (0.30%) SharePoint 2010
18 10 (0.27%) SharePoint 2013
19 9 (0.25%) Confluence
20 6 (0.16%) Elasticsearch
Applications
1 331 (9.04%) Photoshop
2 227 (6.20%) MS Excel
3 183 (5.00%) Adobe Illustrator
4 154 (4.20%) MS PowerPoint
5 147 (4.01%) MS Office
6 84 (2.29%) MS Visio
7 55 (1.50%) InDesign
8 39 (1.06%) OmniGraffle
9 27 (0.74%) Fireworks
10 26 (0.71%) MS Project
11 22 (0.60%) Adobe After Effects
12 15 (0.41%) SPSS
13 11 (0.30%) Acrobat
14 7 (0.19%) Adobe Premiere
15 4 (0.11%) FastStats
16 3 (0.082%) Spreadsheet
16 3 (0.082%) FreeHand
17 2 (0.055%) Stata
17 2 (0.055%) Adobe Captivate
18 1 (0.027%) DOC1
Business Applications
1 313 (8.54%) Google Analytics
2 77 (2.10%) Magento
3 72 (1.97%) WebTrends
4 31 (0.85%) SiteCatalyst
5 15 (0.41%) Tridion
6 8 (0.22%) SAP Oil and Gas
6 8 (0.22%) Dynamics CRM
7 7 (0.19%) Dynamics AX
7 7 (0.19%) SAP CRM
7 7 (0.19%) Oracle CRM
8 3 (0.082%) SAP InfiniteInsight
9 2 (0.055%) Oracle ERP
9 2 (0.055%) Dynamics NAV
10 1 (0.027%) Exstream
10 1 (0.027%) Agresso
10 1 (0.027%) Oracle General Ledger
10 1 (0.027%) osCommerce
10 1 (0.027%) Oracle Financials
10 1 (0.027%) Documaker
Cloud Services
1 141 (3.85%) SaaS
2 74 (2.02%) Amazon AWS
3 43 (1.17%) Amazon S3
4 41 (1.12%) ElastiCache
4 41 (1.12%) Amazon ElastiCache
5 36 (0.98%) Cloud Computing
6 29 (0.79%) Amazon SQS
7 27 (0.74%) LucidChart
8 22 (0.60%) MailChimp
9 20 (0.55%) GitHub
10 19 (0.52%) Rackspace Cloud
11 17 (0.46%) Amazon EC2
12 13 (0.35%) Microsoft Azure
12 13 (0.35%) Basecamp
12 13 (0.35%) Amazon EMR
12 13 (0.35%) AWS Data Pipeline
13 10 (0.27%) Responsys
14 7 (0.19%) Office 365
15 6 (0.16%) Force.com
16 4 (0.11%) Heroku
Communications & Networking
1 232 (6.33%) Internet
2 88 (2.40%) Intranet
3 54 (1.47%) HTTP
4 38 (1.04%) Broadband
5 31 (0.85%) 3G
6 24 (0.66%) Extranet
7 21 (0.57%) Firewall
8 18 (0.49%) SMTP
9 16 (0.44%) DNS
10 15 (0.41%) VoIP
10 15 (0.41%) SAN
11 13 (0.35%) SMS
11 13 (0.35%) Ethernet
12 12 (0.33%) 4G
13 11 (0.30%) InfiniBand
14 9 (0.25%) Asterisk PBX
15 8 (0.22%) NetScaler
15 8 (0.22%) MVNO
15 8 (0.22%) Cisco IOS
15 8 (0.22%) LDAP
Database & Business Intelligence
1 410 (11.19%) MySQL
2 385 (10.51%) SQL Server
3 219 (5.98%) NoSQL
4 176 (4.80%) Big Data
5 150 (4.10%) SQL Server 2012
6 133 (3.63%) PostgreSQL
7 82 (2.24%) Data Warehouse
8 77 (2.10%) SQL Server Reporting Services
9 75 (2.05%) SQL Server 2008
10 74 (2.02%) SQL Server Analysis Services
11 72 (1.97%) SQL Server Integration Services
12 69 (1.88%) MongoDB
13 68 (1.86%) Microsoft Analysis Services
14 51 (1.39%) Hadoop
15 49 (1.34%) HBase
16 43 (1.17%) Amazon DynamoDB
17 39 (1.06%) Relational Database
18 30 (0.82%) SQLite
18 30 (0.82%) Oracle Database
19 28 (0.76%) Redis
Development Applications
1 401 (10.95%) Git (software)
2 137 (3.74%) Subversion
3 91 (2.48%) JIRA
4 85 (2.32%) Dreamweaver
5 65 (1.77%) Xcode
6 56 (1.53%) Axure RP
7 47 (1.28%) Visual Studio
8 38 (1.04%) Jenkins
9 37 (1.01%) JUnit
10 35 (0.96%) Selenium
11 30 (0.82%) Mercurial
12 29 (0.79%) Eclipse
12 29 (0.79%) Maven
13 25 (0.68%) Team Foundation Server
14 24 (0.66%) Ant
14 24 (0.66%) Grunt
15 22 (0.60%) Mockito
15 22 (0.60%) Balsamiq Mockups
16 17 (0.46%) Jasmine
17 16 (0.44%) TeamCity
General
1 1677 (45.78%) Marketing
2 556 (15.18%) Advertising
3 318 (8.68%) Finance
4 243 (6.63%) Retail
5 194 (5.30%) Telecoms
6 161 (4.40%) Publishing
7 139 (3.79%) Games
8 67 (1.83%) Legal
9 44 (1.20%) Law
10 41 (1.12%) Electronics
11 37 (1.01%) German Language
12 32 (0.87%) Multimedia
12 32 (0.87%) Back Office
13 31 (0.85%) Automotive
13 31 (0.85%) Manufacturing
13 31 (0.85%) Banking
14 22 (0.60%) Online Betting
15 21 (0.57%) Pharmaceutical
16 20 (0.55%) French Language
17 14 (0.38%) Russian Language
Job Titles
1 1099 (30.00%) Developer
2 255 (6.96%) Analyst
3 240 (6.55%) Designer
4 208 (5.68%) Consultant
5 199 (5.43%) Project Manager
6 194 (5.30%) PHP Developer
7 191 (5.21%) Web Developer
8 176 (4.80%) .NET Developer
9 168 (4.59%) Marketing Manager
10 155 (4.23%) Senior Developer
11 130 (3.55%) Front-End Developer
12 107 (2.92%) Marketing Executive
12 107 (2.92%) Java Developer
13 101 (2.76%) Administrator
13 101 (2.76%) Digital Project Manager
14 81 (2.21%) Business Analyst
15 79 (2.16%) Junior
16 75 (2.05%) Digital Marketing Manager
16 75 (2.05%) iOS Developer
17 74 (2.02%) Systems Administrator
Libraries, Frameworks & Software Standards
1 1123 (30.66%) HTML
2 869 (23.72%) CSS
3 455 (12.42%) .NET
4 439 (11.98%) jQuery
5 430 (11.74%) HTML5
6 286 (7.81%) ASP.NET
7 233 (6.36%) CSS3
8 226 (6.17%) Web Services
9 178 (4.86%) XML
10 162 (4.42%) RESTful
11 157 (4.29%) Ajax
12 156 (4.26%) ASP.NET MVC
13 150 (4.10%) WCF
14 128 (3.49%) ASP.NET Web API
15 115 (3.14%) REST
16 114 (3.11%) XHTML
16 114 (3.11%) LAMP
17 108 (2.95%) JSON
18 96 (2.62%) Backbone.js
19 92 (2.51%) AngularJS
Miscellaneous
1 260 (7.10%) Blog
2 223 (6.09%) Computer Science
3 214 (5.84%) Mobile App
4 212 (5.79%) Digital Media
5 192 (5.24%) BBC
6 109 (2.98%) Open Source
6 109 (2.98%) Copywriting
7 93 (2.54%) Visualisation
8 78 (2.13%) New Media
9 74 (2.02%) Social Network
10 71 (1.94%) Smartphone
11 65 (1.77%) Graphic Design
12 63 (1.72%) iPhone
13 61 (1.67%) Statistics
14 60 (1.64%) Mathematics
15 55 (1.50%) Animation
16 49 (1.34%) Replication
17 48 (1.31%) iPad
18 43 (1.17%) Online Games
18 43 (1.17%) Clustering
Operating Systems
1 405 (11.06%) Linux
2 276 (7.53%) Apple iOS
3 205 (5.60%) Android
4 181 (4.94%) Windows
5 72 (1.97%) UNIX
6 56 (1.53%) Mac OS X
7 54 (1.47%) Ubuntu
8 33 (0.90%) CentOS
9 32 (0.87%) Windows Server 2008
10 29 (0.79%) Windows Phone
11 26 (0.71%) Debian
12 18 (0.49%) Windows 7
13 17 (0.46%) Mac OS
14 16 (0.44%) OpenBSD
15 15 (0.41%) Windows Server 2012
16 14 (0.38%) Red Hat Enterprise Linux
17 13 (0.35%) FreeBSD
18 11 (0.30%) Solaris
19 7 (0.19%) Mac OS X Server
20 6 (0.16%) Windows Phone 8
Processes & Methodologies
1 835 (22.80%) Analytics
2 803 (21.92%) SEO
3 713 (19.46%) Digital Marketing
4 651 (17.77%) E-Commerce
5 466 (12.72%) Project Management
6 406 (11.08%) Agile Software Development
7 385 (10.51%) Pay per click
8 373 (10.18%) OO
9 371 (10.13%) MVC
10 328 (8.95%) Content Management
11 322 (8.79%) CRM
12 308 (8.41%) Online Marketing
13 303 (8.27%) Scrum
14 288 (7.86%) TDD
15 237 (6.47%) Web Development
16 226 (6.17%) B2B
17 217 (5.92%) Email Marketing
18 211 (5.76%) BDD
19 181 (4.94%) Web Design
20 161 (4.40%) Business Intelligence
Programming Languages
1 771 (21.05%) JavaScript
2 451 (12.31%) PHP
3 419 (11.44%) Java
4 363 (9.91%) SQL
5 304 (8.30%) C#
6 186 (5.08%) Ruby
7 158 (4.31%) Python
8 104 (2.84%) Objective-C
9 79 (2.16%) T-SQL
10 64 (1.75%) C++
11 62 (1.69%) C
12 49 (1.34%) ActionScript
13 45 (1.23%) PHP5
14 38 (1.04%) Perl
15 35 (0.96%) ActionScript 3.0
16 32 (0.87%) VBA
17 28 (0.76%) Bash Shell
18 24 (0.66%) Scala
19 21 (0.57%) Shell Script
19 21 (0.57%) VB.NET
Qualifications
1 721 (19.68%) Degree
2 18 (0.49%) Microsoft Certification
3 14 (0.38%) MBA
4 13 (0.35%) Security Cleared
5 11 (0.30%) Cisco Certification
5 11 (0.30%) CCNA
6 10 (0.27%) PRINCE2 Certification
7 9 (0.25%) MCSE
7 9 (0.25%) SC Cleared
8 8 (0.22%) MCSA
8 8 (0.22%) PMI Certification
9 7 (0.19%) ITIL Foundation Certificate
10 6 (0.16%) ISTQB
11 5 (0.14%) MCTS
11 5 (0.14%) PMP
11 5 (0.14%) Postgraduate
11 5 (0.14%) MCP
12 4 (0.11%) HNC
12 4 (0.11%) ISEB
12 4 (0.11%) PhD
Quality Assurance & Compliance
1 136 (3.71%) QA
2 60 (1.64%) ISO 9001
3 18 (0.49%) SLA
4 15 (0.41%) ISO/IEC 27001
5 9 (0.25%) TickIT
6 7 (0.19%) Dublin Core
7 5 (0.14%) PCI DSS
8 2 (0.055%) P3O
9 1 (0.027%) DICOM
9 1 (0.027%) WAI
System Software
1 18 (0.49%) Active Directory
2 15 (0.41%) VMware Infrastructure
3 10 (0.27%) VMware ESX
4 9 (0.25%) Samba
5 6 (0.16%) Varnish
6 5 (0.14%) Squid
7 4 (0.11%) vCloud
7 4 (0.11%) vSphere
8 3 (0.082%) VirtualBox
8 3 (0.082%) Hyper-V
9 2 (0.055%) NFS
9 2 (0.055%) KVM
10 1 (0.027%) Docker
10 1 (0.027%) ISA Server
Systems Management
1 93 (2.54%) Puppet
2 36 (0.98%) Nagios
3 29 (0.79%) Ansible
4 24 (0.66%) Opscode Chef
5 13 (0.35%) Cacti
6 10 (0.27%) Munin
6 10 (0.27%) Cobbler
6 10 (0.27%) Opsview
7 6 (0.16%) Plesk
8 5 (0.14%) Vagrant
9 4 (0.11%) Tivoli
10 3 (0.082%) CA LISA
11 2 (0.055%) BMC PATROL
12 1 (0.027%) Systems Management Server (SMS)
12 1 (0.027%) Capistrano
Vendors
1 684 (18.67%) Google
2 625 (17.06%) Facebook
3 358 (9.77%) Twitter
4 306 (8.35%) Microsoft
5 291 (7.94%) Adobe
6 229 (6.25%) Apple
7 228 (6.22%) Yahoo!
8 201 (5.49%) Sony
9 103 (2.81%) Salesforce.com
10 94 (2.57%) SAP
11 93 (2.54%) Oracle
12 64 (1.75%) Zend
13 61 (1.67%) Omniture
14 48 (1.31%) Sitecore
15 39 (1.06%) Sage
16 31 (0.85%) IBM
17 29 (0.79%) VMware
17 29 (0.79%) Red Hat
18 26 (0.71%) Coremetrics
19 23 (0.63%) Cisco
Altrincham, Cheshire
Ascent People Ltd
Salary: £18000 - £23000 per annum + OTE 40K + Benefits
Posted: Yesterday
Manchester, Lancashire
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Salary: £18000 - £23000 per annum + OTE 40K + Benefits
Posted: Yesterday
Edinburgh, Midlothian
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Salary: £27000.00 - £30000.00 per annum
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Leeds, West Yorkshire
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Salary: £20000 - £30000 per annum
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Leicester, Leicestershire
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Salary: £18000 - £20000 per annum + Benefits
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Salary: £45000 to £55000 per annum
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Salary: £21,067 per annum
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Salary: £25000 - £35000 per annum
Posted: Yesterday
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Salary: £30000 - £35000 per annum
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Salary: £50000 to £60000 per annum
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Salary: £45000 - £50000 per annum + Benefits
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Salary: £30000 - £60000 per annum + Benefits
Posted: Yesterday
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Salary: £22000 per annum + excellent package
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Salary: £20000 - £30000 per annum + package
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