The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Oxford region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Social Media
Rank 78 66 77
Rank change year-on-year
-12 +11
Permanent jobs citing Social Media 2 9 6
As % of all permanent IT jobs located in Oxford 0.26% 1.26% 0.64%
As % of the Miscellaneous category 0.59% 2.86% 1.73%
Number of salaries quoted 2 7 4
Average salary £30,000 £65,000 £40,000
Average salary % change year-on-year
-53.84% +62.50%
UK excluding London average salary £35,000 £38,000 £32,500
% change year-on-year
-7.89% +16.92%
Social Media
Oxfordshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Oxford region.

Miscellaneous Category
Oxford
Permanent IT job ads with a match in the
Miscellaneous category
338 315 347
As % of all permanent IT jobs located in Oxford 44.24% 43.93% 36.95%
Number of salaries quoted 231 252 312
Average salary £45,000 £44,000 £42,500
Average salary % change year-on-year
+2.27% +3.52%
90% offered a salary of more than £29,500 £26,050 £27,500
10% offered a salary of more than £55,000 £70,000 £65,000
UK excluding London average salary £40,500 £40,000 £40,000
% change year-on-year
+1.25% -

Social Media
Jobs Demand Trend in Oxford

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Oxford region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Oxford

Social Media
Salary Trend in Oxford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Oxford region.

Social Media Salary Trend in Oxford

Social Media
Top 30 Related IT Skills in Oxford

For the 6 months to 28 August 2015, IT jobs across the Oxford region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 8 (88.89%) Analytics
2 7 (77.78%) Marketing
3 5 (55.56%) Google Analytics
3 5 (55.56%) Google
3 5 (55.56%) Pay per click
3 5 (55.56%) Microsoft
3 5 (55.56%) Advertising
4 4 (44.44%) MS Excel
4 4 (44.44%) Analytical Skills
5 3 (33.33%) SEO
5 3 (33.33%) Social Network
5 3 (33.33%) Web Marketing
5 3 (33.33%) Facebook
5 3 (33.33%) Twitter
5 3 (33.33%) Internet
5 3 (33.33%) Pharmaceutical
5 3 (33.33%) Logistics
5 3 (33.33%) Agile Software Development
5 3 (33.33%) Digital Marketing
6 2 (22.22%) Retail
6 2 (22.22%) Web Analytics
6 2 (22.22%) MS PowerPoint
6 2 (22.22%) Benchmarking
6 2 (22.22%) Games
6 2 (22.22%) E-Commerce
6 2 (22.22%) B2C
6 2 (22.22%) MS Office
6 2 (22.22%) Information Architecture
7 1 (11.11%) Jenkins
7 1 (11.11%) CoffeeScript

Social Media
Top Related IT Skills in Oxford by Category

For the 6 months to 28 August 2015, IT jobs across the Oxford region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Applications
1 4 (44.44%) MS Excel
2 2 (22.22%) MS PowerPoint
2 2 (22.22%) MS Office
Cloud Services
1 5 (55.56%) Google Analytics
2 1 (11.11%) Microsoft Azure
Communications & Networking
1 3 (33.33%) Internet
Development Applications
1 1 (11.11%) Team Foundation Server
1 1 (11.11%) Jenkins
General
1 7 (77.78%) Marketing
2 5 (55.56%) Advertising
3 3 (33.33%) Pharmaceutical
4 2 (22.22%) Games
4 2 (22.22%) Retail
Job Titles
1 3 (33.33%) Website Manager
1 3 (33.33%) SEO Specialist
2 2 (22.22%) PPC Specialist
2 2 (22.22%) PPC Manager
2 2 (22.22%) PPC Analyst
2 2 (22.22%) PPC Executive
2 2 (22.22%) Product Manager
2 2 (22.22%) Account Manager
3 1 (11.11%) Developer
3 1 (11.11%) Web Developer
3 1 (11.11%) Knowledge Base Manager
3 1 (11.11%) Knowledge Manager
Libraries, Frameworks & Software Standards
1 1 (11.11%) .NET
1 1 (11.11%) ASP.NET
1 1 (11.11%) ASP.NET MVC
1 1 (11.11%) KnockoutJS
1 1 (11.11%) AngularJS
Miscellaneous
1 4 (44.44%) Analytical Skills
2 3 (33.33%) Social Network
Processes & Methodologies
1 8 (88.89%) Analytics
2 5 (55.56%) Pay per click
3 3 (33.33%) Digital Marketing
3 3 (33.33%) Web Marketing
3 3 (33.33%) SEO
3 3 (33.33%) Agile Software Development
3 3 (33.33%) Logistics
4 2 (22.22%) Web Analytics
4 2 (22.22%) E-Commerce
4 2 (22.22%) B2C
4 2 (22.22%) Benchmarking
4 2 (22.22%) Information Architecture
5 1 (11.11%) Open Source
5 1 (11.11%) MVC
Programming Languages
1 1 (11.11%) C#
1 1 (11.11%) JavaScript
1 1 (11.11%) SQL
1 1 (11.11%) CoffeeScript
Vendors
1 5 (55.56%) Microsoft
1 5 (55.56%) Google
2 3 (33.33%) Facebook
2 3 (33.33%) Twitter