The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Peterborough region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 30 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
30 Sep 2016
Same period 2015 Same period 2014
Marketing
Rank 23 40 24
Rank change year-on-year
+17 -16
Permanent jobs citing Marketing 18 12 21
As % of all permanent IT jobs located in Peterborough 7.20% 3.72% 7.53%
As % of the General category 25.35% 12.77% 26.92%
Number of salaries quoted 14 8 18
Median salary £41,250 £45,000 £45,000
Median salary % change year-on-year
-8.33% -
90% offered a salary of more than £28,750 £32,100 £36,000
10% offered a salary of more than £56,000 £65,750 £55,000
UK excluding London median salary £40,000 £37,500 £39,000
% change year-on-year
+6.66% -3.84%
Marketing
Cambridgeshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Peterborough region.

General Category
Peterborough
Permanent IT job ads with a match in the
General category
71 94 78
As % of all permanent IT jobs located in Peterborough 28.40% 29.10% 27.96%
Number of salaries quoted 60 79 70
Median salary £45,000 £40,000 £42,500
Median salary % change year-on-year
+12.50% -5.88%
90% offered a salary of more than £28,750 £33,035 £27,500
10% offered a salary of more than £74,500 £60,000 £67,500
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Peterborough

The demand trend of job ads across the Peterborough region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Peterborough

Marketing
Salary Trend in Peterborough

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Peterborough region.

Marketing Salary Trend in Peterborough

Marketing
Salary Histogram in Peterborough

This chart provides a salary histogram for IT jobs citing Marketing across the Peterborough region over the 3 months to 30 September 2016.

Marketing Salary Histogram in Peterborough

Marketing
Top 30 Related IT Skills in Peterborough

For the 6 months to 30 September 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Peterborough region with a requirement for Marketing.

1 23 (65.71%) Analytical Skills
2 18 (51.43%) Business Intelligence
3 14 (40.00%) Programme Management
3 14 (40.00%) Digital Marketing
4 12 (34.29%) Analytics
4 12 (34.29%) SQL
4 12 (34.29%) Actionable Insight
5 11 (31.43%) SAP
5 11 (31.43%) Finance
5 11 (31.43%) Manufacturing
5 11 (31.43%) Electronics
5 11 (31.43%) Telecoms
5 11 (31.43%) SAP Oil and Gas
6 10 (28.57%) Project Management
7 9 (25.71%) VB
7 9 (25.71%) MS Excel
7 9 (25.71%) E-Commerce
8 8 (22.86%) B2B
8 8 (22.86%) B2C
8 8 (22.86%) MS PowerPoint
9 7 (20.00%) Google
9 7 (20.00%) Web Analytics
9 7 (20.00%) Data Management
9 7 (20.00%) Data Analysis
9 7 (20.00%) Degree
9 7 (20.00%) Logistic Regression
9 7 (20.00%) Google Analytics
9 7 (20.00%) Customer Insight
9 7 (20.00%) Statistical Modelling
9 7 (20.00%) Facebook

Marketing
Top Related IT Skills in Peterborough by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (14.29%) SAS
2 1 (2.86%) Apache
2 1 (2.86%) SharePoint
Applications
1 9 (25.71%) MS Excel
2 8 (22.86%) MS PowerPoint
3 1 (2.86%) Photoshop
Business Applications
1 11 (31.43%) SAP Oil and Gas
Cloud Services
1 7 (20.00%) Google Analytics
2 1 (2.86%) Amazon AWS
2 1 (2.86%) Responsys
Database & Business Intelligence
1 5 (14.29%) Big Data
1 5 (14.29%) Hadoop
1 5 (14.29%) SQL Server
2 2 (5.71%) BusinessObjects
2 2 (5.71%) BusinessObjects Web Intelligence
3 1 (2.86%) BusinessObjects XI
3 1 (2.86%) MySQL
3 1 (2.86%) SQL Server 2014
Development Applications
1 2 (5.71%) Git (software)
2 1 (2.86%) Jenkins
2 1 (2.86%) Maven
2 1 (2.86%) Travis CI
General
1 11 (31.43%) Electronics
1 11 (31.43%) Finance
1 11 (31.43%) Manufacturing
1 11 (31.43%) Telecoms
2 1 (2.86%) Law
Job Titles
1 15 (42.86%) Analyst
2 9 (25.71%) Developer
3 7 (20.00%) Web Analyst
4 6 (17.14%) Senior Developer
5 5 (14.29%) Insight Analyst
6 3 (8.57%) Analyst Developer
6 3 (8.57%) Developer Analyst
6 3 (8.57%) Digital Analyst
6 3 (8.57%) Financial Analyst
6 3 (8.57%) SEO Analyst
6 3 (8.57%) SQL Analyst
6 3 (8.57%) SQL Developer
6 3 (8.57%) SQL Support Analyst
6 3 (8.57%) Support Analyst
6 3 (8.57%) Web Analytics Analyst
7 2 (5.71%) .NET Developer
7 2 (5.71%) Digital Executive
7 2 (5.71%) Senior .NET Developer
7 2 (5.71%) Senior Software Developer
7 2 (5.71%) Software Developer
Libraries, Frameworks & Software Standards
1 5 (14.29%) .NET
1 5 (14.29%) HTML
2 4 (11.43%) .NET Framework
3 3 (8.57%) ASP.NET
3 3 (8.57%) CSS
4 1 (2.86%) ASP.NET MVC
4 1 (2.86%) ASP.NET MVC 5
4 1 (2.86%) CSS3
4 1 (2.86%) HTML5
4 1 (2.86%) KnockoutJS
4 1 (2.86%) LAMP
4 1 (2.86%) Ninject
4 1 (2.86%) Node.js
4 1 (2.86%) WCF
4 1 (2.86%) Web Services
Miscellaneous
1 23 (65.71%) Analytical Skills
2 7 (20.00%) Social Media
3 5 (14.29%) Algorithms
4 1 (2.86%) N-Tier
4 1 (2.86%) Wiki
Operating Systems
1 2 (5.71%) Windows
2 1 (2.86%) Linux
Processes & Methodologies
1 18 (51.43%) Business Intelligence
2 14 (40.00%) Digital Marketing
2 14 (40.00%) Programme Management
3 12 (34.29%) Actionable Insight
3 12 (34.29%) Analytics
4 10 (28.57%) Project Management
5 9 (25.71%) E-Commerce
6 8 (22.86%) B2B
6 8 (22.86%) B2C
7 7 (20.00%) Customer Insight
7 7 (20.00%) Data Analysis
7 7 (20.00%) Data Management
7 7 (20.00%) Logistic Regression
7 7 (20.00%) Statistical Modelling
7 7 (20.00%) Web Analytics
8 6 (17.14%) Agile Software Development
9 5 (14.29%) Continuous Improvement
10 4 (11.43%) Data Modelling
10 4 (11.43%) Multivariate Testing
10 4 (11.43%) Stakeholder Management
Programming Languages
1 12 (34.29%) SQL
2 9 (25.71%) VB
3 7 (20.00%) JavaScript
3 7 (20.00%) VBA
4 6 (17.14%) Python
5 5 (14.29%) C#
5 5 (14.29%) R
6 2 (5.71%) T-SQL
7 1 (2.86%) Bash Shell
7 1 (2.86%) Java
7 1 (2.86%) PHP
7 1 (2.86%) Ruby
Qualifications
1 7 (20.00%) Degree
2 1 (2.86%) Six Sigma Green Belt
System Software
1 1 (2.86%) Docker
Systems Management
1 1 (2.86%) Ansible
1 1 (2.86%) Kubernetes
1 1 (2.86%) Opscode Chef
1 1 (2.86%) Puppet
Vendors
1 11 (31.43%) SAP
2 7 (20.00%) Facebook
2 7 (20.00%) Google
2 7 (20.00%) IBM
2 7 (20.00%) Tealeaf
2 7 (20.00%) Twitter
3 2 (5.71%) Microsoft
4 1 (2.86%) Adobe
4 1 (2.86%) Oracle
4 1 (2.86%) Rackspace
4 1 (2.86%) VMware
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