The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Portsmouth region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Marketing
Rank 69 51 55
Rank change year-on-year
-18 +4
Permanent jobs citing Marketing 10 11 6
As % of all permanent IT jobs located in Portsmouth 2.42% 2.42% 1.85%
As % of the General category 6.85% 9.32% 3.28%
Number of salaries quoted 6 11 6
Average salary £45,000 £31,500 £30,000
Average salary % change year-on-year
+42.85% +5.00%
UK excluding London average salary £37,750 £35,000 £35,000
% change year-on-year
+7.85% -
Marketing
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Portsmouth region.

General Category
Portsmouth
Permanent IT job ads with a match in the
General category
146 118 183
As % of all permanent IT jobs located in Portsmouth 35.27% 25.99% 56.48%
Number of salaries quoted 83 101 171
Average salary £43,000 £42,500 £40,000
Average salary % change year-on-year
+1.17% +6.25%
90% offered a salary of more than £27,500 £25,000 £30,000
10% offered a salary of more than £54,000 £55,000 £62,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Portsmouth

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Portsmouth region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Portsmouth

Marketing
Salary Trend in Portsmouth

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Portsmouth region.

Marketing Salary Trend in Portsmouth

Marketing
Top 30 Related IT Skills in Portsmouth

For the 6 months to 27 August 2014, IT jobs across the Portsmouth region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 13 (54.17%) HTML
1 13 (54.17%) CSS
2 11 (45.83%) JavaScript
2 11 (45.83%) Photoshop
2 11 (45.83%) Dreamweaver
2 11 (45.83%) Adobe
3 10 (41.67%) Flash
4 8 (33.33%) Fireworks
5 7 (29.17%) HTML5
5 7 (29.17%) jQuery
5 7 (29.17%) CSS3
6 6 (25.00%) Responsive Web Design
6 6 (25.00%) Online Marketing
6 6 (25.00%) SaaS
6 6 (25.00%) Microsoft
6 6 (25.00%) E-Commerce
6 6 (25.00%) XHTML
6 6 (25.00%) SQL
6 6 (25.00%) SEO
6 6 (25.00%) Web Design
6 6 (25.00%) Ajax
7 5 (20.83%) Adobe Illustrator
7 5 (20.83%) InDesign
7 5 (20.83%) SQL Server Reporting Services
7 5 (20.83%) .NET
7 5 (20.83%) IIS
7 5 (20.83%) C#
7 5 (20.83%) SQL Server
7 5 (20.83%) ASP.NET
7 5 (20.83%) SOAP

Marketing
Top Related IT Skills in Portsmouth by Category

For the 6 months to 27 August 2014, IT jobs across the Portsmouth region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (20.83%) IIS
2 1 (4.17%) SAS
Applications
1 11 (45.83%) Photoshop
2 8 (33.33%) Fireworks
3 5 (20.83%) Adobe Illustrator
3 5 (20.83%) InDesign
4 3 (12.50%) OmniGraffle
5 2 (8.33%) MS Excel
6 1 (4.17%) SPSS
6 1 (4.17%) MS Office
Business Applications
1 2 (8.33%) Dynamics CRM
Cloud Services
1 6 (25.00%) SaaS
Database & Business Intelligence
1 5 (20.83%) SQL Server Reporting Services
1 5 (20.83%) SQL Server 2005
1 5 (20.83%) SQL Server 2008
1 5 (20.83%) SQL Server
2 1 (4.17%) Data Mining
2 1 (4.17%) MongoDB
Development Applications
1 11 (45.83%) Dreamweaver
2 3 (12.50%) Axure RP
General
1 3 (12.50%) Back Office
1 3 (12.50%) Legal
2 2 (8.33%) Banking
2 2 (8.33%) Finance
3 1 (4.17%) Retail
Job Titles
1 8 (33.33%) Designer
2 3 (12.50%) Creative Web Designer
2 3 (12.50%) User Experience Designer
2 3 (12.50%) Software Manager
2 3 (12.50%) Developer
2 3 (12.50%) Development Manager
2 3 (12.50%) Web Designer
2 3 (12.50%) Software Development Manager
3 2 (8.33%) Team Leader
3 2 (8.33%) Development Team Leader
3 2 (8.33%) Project Manager
3 2 (8.33%) Software Team Leader
3 2 (8.33%) Front-End Developer
3 2 (8.33%) Software Development Team Leader
3 2 (8.33%) Salesforce.com Project Manager
3 2 (8.33%) Sales Executive
4 1 (4.17%) Digital Designer
4 1 (4.17%) SEO Specialist
4 1 (4.17%) Business Analyst
4 1 (4.17%) Junior
Libraries, Frameworks & Software Standards
1 13 (54.17%) CSS
1 13 (54.17%) HTML
2 10 (41.67%) Flash
3 7 (29.17%) jQuery
3 7 (29.17%) HTML5
3 7 (29.17%) CSS3
4 6 (25.00%) Ajax
4 6 (25.00%) XHTML
5 5 (20.83%) WSDL
5 5 (20.83%) .NET
5 5 (20.83%) ASP.NET
5 5 (20.83%) SOAP
5 5 (20.83%) Web Services
5 5 (20.83%) XML
5 5 (20.83%) XSLT
5 5 (20.83%) .NET Framework
6 1 (4.17%) Semantic HTML
Miscellaneous
1 3 (12.50%) Visualisation
1 3 (12.50%) Social Media
2 1 (4.17%) Enterprise Software
2 1 (4.17%) Statistics
Processes & Methodologies
1 6 (25.00%) E-Commerce
1 6 (25.00%) Web Design
1 6 (25.00%) SEO
1 6 (25.00%) Responsive Web Design
1 6 (25.00%) Online Marketing
2 5 (20.83%) Digital Marketing
2 5 (20.83%) Business Intelligence
3 3 (12.50%) Project Management
3 3 (12.50%) Content Management
3 3 (12.50%) Document Management
3 3 (12.50%) Migration
3 3 (12.50%) Business Analysis
3 3 (12.50%) Statistical Analysis
3 3 (12.50%) Data Migration
3 3 (12.50%) Information Architecture
3 3 (12.50%) CRM
4 2 (8.33%) Analytics
5 1 (4.17%) User Stories
5 1 (4.17%) Propensity Modelling
5 1 (4.17%) Web Accessibility
Programming Languages
1 11 (45.83%) JavaScript
2 6 (25.00%) SQL
3 5 (20.83%) C#
4 1 (4.17%) R
Qualifications
1 1 (4.17%) Degree
Quality Assurance & Compliance
1 5 (20.83%) WCAG
1 5 (20.83%) WAI
Vendors
1 11 (45.83%) Adobe
2 6 (25.00%) Microsoft
3 2 (8.33%) Sage
3 2 (8.33%) Salesforce.com
4 1 (4.17%) Venda
4 1 (4.17%) Oracle