The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Social Media
Rank 26 27 19
Rank change year-on-year
+1 -8
Permanent jobs citing Social Media 4 2 5
As % of all permanent IT jobs located in Preston 2.58% 1.43% 4.67%
As % of the Miscellaneous category 9.52% 5.00% 45.45%
Number of salaries quoted 1 2 5
Average salary £37,500 £20,750 £26,500
Average salary % change year-on-year
+80.72% -21.69%
UK excluding London average salary £38,000 £32,500 £34,000
% change year-on-year
+16.92% -4.41%
Social Media
Lancashire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Preston region.

Miscellaneous Category
Preston
Permanent IT job ads with a match in the
Miscellaneous category
42 40 11
As % of all permanent IT jobs located in Preston 27.10% 28.57% 10.28%
Number of salaries quoted 31 40 11
Average salary £37,500 £33,750 £28,250
Average salary % change year-on-year
+11.11% +19.46%
90% offered a salary of more than £29,000 £24,250 £20,000
10% offered a salary of more than £70,000 £32,500 £52,500
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Social Media
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Preston region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Preston

Social Media
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Preston region.

Social Media Salary Trend in Preston

Social Media
Top 24 Related IT Skills in Preston

For the 6 months to 22 August 2014, IT jobs across the Preston region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 5 (83.33%) SEO
1 5 (83.33%) Marketing
2 3 (50.00%) Blog
3 2 (33.33%) Google
3 2 (33.33%) Pay per click
3 2 (33.33%) CMS
3 2 (33.33%) Online Marketing
3 2 (33.33%) Analytics
4 1 (16.67%) Digital Media
4 1 (16.67%) Facebook
4 1 (16.67%) Twitter
4 1 (16.67%) E-Learning
4 1 (16.67%) Yahoo!
4 1 (16.67%) HTML
4 1 (16.67%) JavaScript
4 1 (16.67%) CSS
4 1 (16.67%) SharePoint
4 1 (16.67%) B2B
4 1 (16.67%) B2C
4 1 (16.67%) Project Management
4 1 (16.67%) Google Analytics
4 1 (16.67%) Drupal
4 1 (16.67%) Digital Marketing
4 1 (16.67%) WordPress

Social Media
Top Related IT Skills in Preston by Category

For the 6 months to 22 August 2014, IT jobs across the Preston region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 2 (33.33%) CMS
2 1 (16.67%) SharePoint
2 1 (16.67%) Drupal
2 1 (16.67%) WordPress
Business Applications
1 1 (16.67%) Google Analytics
General
1 5 (83.33%) Marketing
Job Titles
1 2 (33.33%) SEO Executive
2 1 (16.67%) Communications Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) HTML
1 1 (16.67%) CSS
Miscellaneous
1 3 (50.00%) Blog
2 1 (16.67%) Digital Media
2 1 (16.67%) E-Learning
Processes & Methodologies
1 5 (83.33%) SEO
2 2 (33.33%) Pay per click
2 2 (33.33%) Online Marketing
2 2 (33.33%) Analytics
3 1 (16.67%) B2B
3 1 (16.67%) B2C
3 1 (16.67%) Project Management
3 1 (16.67%) Digital Marketing
Programming Languages
1 1 (16.67%) JavaScript
Vendors
1 2 (33.33%) Google
2 1 (16.67%) Facebook
2 1 (16.67%) Twitter
2 1 (16.67%) Yahoo!