The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 25 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Jun 2016
Same period 2015 Same period 2014
Web Analytics
Rank 128 136 144
Rank change year-on-year
+8 +8
Permanent jobs citing Web Analytics 1 7 2
As % of all permanent IT jobs located in Reading 0.057% 0.30% 0.082%
As % of the Processes & Methodologies category 0.064% 0.36% 0.10%
Number of salaries quoted 1 3 2
Median salary £38,500 £45,000 £68,750
Median salary % change year-on-year
-14.44% -34.54%
UK excluding London median salary £37,500 £40,000 £40,000
% change year-on-year
-6.25% -
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1566 1931 1979
As % of all permanent IT jobs located in Reading 88.73% 83.88% 81.27%
Number of salaries quoted 1219 1404 1373
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £35,000 £35,000 £35,000
10% offered a salary of more than £70,000 £75,000 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Web Analytics
Jobs Demand Trend in Reading

The demand trend of job ads across the Reading region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Reading region.

Web Analytics Salary Trend in Reading

Web Analytics
Top 24 Related IT Skills in Reading

For the 6 months to 25 June 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Web Analytics.

1 3 (100.00%) SEO
1 3 (100.00%) Marketing
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Marketing Analytics
2 2 (66.67%) Social Media
2 2 (66.67%) Tableau
2 2 (66.67%) Marketing Strategy
2 2 (66.67%) Link Building
2 2 (66.67%) Google Tag Manager
2 2 (66.67%) Degree
2 2 (66.67%) Google Analytics
2 2 (66.67%) Google
2 2 (66.67%) Pay per click
3 1 (33.33%) LAMP
3 1 (33.33%) Web Development
3 1 (33.33%) HTML
3 1 (33.33%) PHP
3 1 (33.33%) CSS
3 1 (33.33%) TCP/IP
3 1 (33.33%) DNS
3 1 (33.33%) Optimizely
3 1 (33.33%) HTML5
3 1 (33.33%) User Experience

Web Analytics
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (66.67%) Google Analytics
1 2 (66.67%) Google Tag Manager
Communications & Networking
1 1 (33.33%) DNS
1 1 (33.33%) TCP/IP
General
1 3 (100.00%) Marketing
Job Titles
1 2 (66.67%) Analytics Manager
1 2 (66.67%) SEO Manager
2 1 (33.33%) Consultant
2 1 (33.33%) Google Analytics Manager
2 1 (33.33%) IT Consultant
2 1 (33.33%) Technical Consultant
Libraries, Frameworks & Software Standards
1 1 (33.33%) CSS
1 1 (33.33%) HTML
1 1 (33.33%) HTML5
1 1 (33.33%) LAMP
Miscellaneous
1 2 (66.67%) Social Media
2 1 (33.33%) User Experience
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Digital Marketing
1 3 (100.00%) SEO
2 2 (66.67%) Link Building
2 2 (66.67%) Marketing Analytics
2 2 (66.67%) Marketing Strategy
2 2 (66.67%) Pay per click
3 1 (33.33%) Web Development
Programming Languages
1 1 (33.33%) PHP
Qualifications
1 2 (66.67%) Degree
Vendors
1 2 (66.67%) Google
1 2 (66.67%) Tableau
2 1 (33.33%) Optimizely