The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Web Analytics
Rank 140 138 133
Rank change year-on-year
-2 -5
Permanent jobs citing Web Analytics 4 10 1
As % of all permanent IT jobs located in Reading 0.16% 0.40% 0.049%
As % of the Processes & Methodologies category 0.20% 0.51% 0.066%
Number of salaries quoted 2 9 1
Average salary £40,000 £40,000 £47,500
Average salary % change year-on-year
- -15.78%
UK excluding London average salary £37,500 £35,000 £39,000
% change year-on-year
+7.14% -10.25%
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
2028 1947 1523
As % of all permanent IT jobs located in Reading 79.40% 78.26% 74.77%
Number of salaries quoted 1271 1474 1274
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £33,000 £32,000 £32,500
10% offered a salary of more than £75,000 £65,000 £70,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Reading region.

Web Analytics Salary Trend in Reading

Web Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 24 December 2014, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 6 (100.00%) Marketing
1 6 (100.00%) Analytics
2 4 (66.67%) HTML
2 4 (66.67%) JavaScript
2 4 (66.67%) E-Commerce
2 4 (66.67%) Adobe
3 3 (50.00%) Advertising
3 3 (50.00%) Google
3 3 (50.00%) Google Analytics
3 3 (50.00%) Email Marketing
3 3 (50.00%) Digital Marketing
4 2 (33.33%) CSS
4 2 (33.33%) IBM
4 2 (33.33%) WebTrends
4 2 (33.33%) SEO
4 2 (33.33%) Ajax
4 2 (33.33%) Omniture
4 2 (33.33%) Coremetrics
4 2 (33.33%) Graphic Design
4 2 (33.33%) German Language
4 2 (33.33%) Display Advertising
4 2 (33.33%) jQuery
4 2 (33.33%) Performance Management
4 2 (33.33%) Social Media
4 2 (33.33%) User Experience
5 1 (16.67%) PHP
5 1 (16.67%) Internet
5 1 (16.67%) Telecoms
5 1 (16.67%) Finance
5 1 (16.67%) Web Design

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 24 December 2014, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Business Applications
1 3 (50.00%) Google Analytics
2 2 (33.33%) WebTrends
Cloud Services
1 1 (16.67%) MailChimp
Communications & Networking
1 1 (16.67%) Internet
General
1 6 (100.00%) Marketing
2 3 (50.00%) Advertising
3 2 (33.33%) German Language
4 1 (16.67%) Banking
4 1 (16.67%) Telecoms
4 1 (16.67%) Finance
Job Titles
1 2 (33.33%) Consultant
1 2 (33.33%) Account Manager
1 2 (33.33%) Web Designer
1 2 (33.33%) Technical Account Manager
1 2 (33.33%) Technical Manager
1 2 (33.33%) Solutions Consultant
1 2 (33.33%) Designer
2 1 (16.67%) Developer
2 1 (16.67%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (66.67%) HTML
2 2 (33.33%) CSS
2 2 (33.33%) Ajax
2 2 (33.33%) jQuery
3 1 (16.67%) HTML5
Miscellaneous
1 2 (33.33%) Graphic Design
1 2 (33.33%) Social Media
1 2 (33.33%) User Experience
Processes & Methodologies
1 6 (100.00%) Analytics
2 4 (66.67%) E-Commerce
3 3 (50.00%) Digital Marketing
3 3 (50.00%) Email Marketing
4 2 (33.33%) Display Advertising
4 2 (33.33%) Performance Management
4 2 (33.33%) SEO
5 1 (16.67%) Web Design
5 1 (16.67%) Web Development
5 1 (16.67%) Data Protection
5 1 (16.67%) Online Marketing
Programming Languages
1 4 (66.67%) JavaScript
2 1 (16.67%) PHP
Vendors
1 4 (66.67%) Adobe
2 3 (50.00%) Google
3 2 (33.33%) Coremetrics
3 2 (33.33%) Omniture
3 2 (33.33%) IBM
Reading, Berkshire
IT Talent Solutions
Salary: From £25,000 to £40,000 per annum
Posted: 4 days ago
Reading, Berkshire
Harvey Nash plc
Salary: £50000 - £55000 per annum
Posted: 6 days ago