The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Web Analytics
Rank 137 131 123
Rank change year-on-year
-6 -8
Permanent jobs citing Web Analytics 3 4 5
As % of all permanent IT jobs located in Reading 0.12% 0.18% 0.25%
As % of the Processes & Methodologies category 0.16% 0.25% 0.33%
Number of salaries quoted 3 2 5
Average salary £60,000 £62,500 £45,000
Average salary % change year-on-year
-4.00% +38.88%
UK excluding London average salary £38,000 £35,000 £37,500
% change year-on-year
+8.57% -6.66%
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1882 1626 1537
As % of all permanent IT jobs located in Reading 74.80% 72.23% 75.45%
Number of salaries quoted 1296 1262 1294
Average salary £50,000 £45,000 £45,000
Average salary % change year-on-year
+11.11% -
90% offered a salary of more than £35,000 £32,500 £32,000
10% offered a salary of more than £85,000 £65,000 £67,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Reading region.

Web Analytics Salary Trend in Reading

Web Analytics
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Web Analytics across the Reading region over the 3 months to 29 August 2014.

Web Analytics Salary Histogram in Reading

Web Analytics
Top 24 Related IT Skills in Reading

For the 6 months to 29 August 2014, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 4 (100.00%) Analytics
2 3 (75.00%) Google Analytics
2 3 (75.00%) Digital Marketing
2 3 (75.00%) E-Commerce
2 3 (75.00%) Google
2 3 (75.00%) Marketing
3 2 (50.00%) Coremetrics
3 2 (50.00%) IBM
3 2 (50.00%) Adobe
3 2 (50.00%) WebTrends
3 2 (50.00%) Ajax
3 2 (50.00%) Omniture
3 2 (50.00%) HTML
3 2 (50.00%) JavaScript
3 2 (50.00%) Performance Management
4 1 (25.00%) SaaS
4 1 (25.00%) Social Media
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) CRM
4 1 (25.00%) SMS
4 1 (25.00%) SEO
4 1 (25.00%) Retail
4 1 (25.00%) Pay per click
4 1 (25.00%) QA

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 29 August 2014, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Business Applications
1 3 (75.00%) Google Analytics
2 2 (50.00%) WebTrends
Cloud Services
1 1 (25.00%) SaaS
Communications & Networking
1 1 (25.00%) SMS
General
1 3 (75.00%) Marketing
2 1 (25.00%) Retail
Job Titles
1 3 (75.00%) Consultant
2 2 (50.00%) Solutions Consultant
3 1 (25.00%) Digital Marketing Manager
3 1 (25.00%) Senior Manager
3 1 (25.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
1 2 (50.00%) Ajax
Miscellaneous
1 1 (25.00%) Social Media
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) E-Commerce
2 3 (75.00%) Digital Marketing
3 2 (50.00%) Performance Management
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) SEO
4 1 (25.00%) Pay per click
4 1 (25.00%) CRM
Programming Languages
1 2 (50.00%) JavaScript
Quality Assurance & Compliance
1 1 (25.00%) QA
Vendors
1 3 (75.00%) Google
2 2 (50.00%) Coremetrics
2 2 (50.00%) IBM
2 2 (50.00%) Adobe
2 2 (50.00%) Omniture