The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Web Analytics
Rank 139 138 134
Rank change year-on-year
-1 -4
Permanent jobs citing Web Analytics 6 2 4
As % of all permanent IT jobs located in Reading 0.26% 0.083% 0.18%
As % of the Processes & Methodologies category 0.32% 0.11% 0.25%
Number of salaries quoted 2 2 2
Average salary £43,750 £68,750 £40,000
Average salary % change year-on-year
-36.36% +71.87%
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1869 1850 1602
As % of all permanent IT jobs located in Reading 81.90% 76.89% 71.20%
Number of salaries quoted 1352 1281 1271
Average salary £50,000 £50,000 £45,000
Average salary % change year-on-year
- +11.11%
90% offered a salary of more than £35,000 £35,000 £33,000
10% offered a salary of more than £75,000 £70,000 £77,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Reading region.

Web Analytics Salary Trend in Reading

Web Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 3 July 2015, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 17 (100.00%) Analytics
2 15 (88.24%) Marketing
3 13 (76.47%) Digital Marketing
4 10 (58.82%) Advertising
5 8 (47.06%) Lotus Domino
5 8 (47.06%) A+ Certification
5 8 (47.06%) SaaS
5 8 (47.06%) Social Media
6 5 (29.41%) Telecoms
6 5 (29.41%) German Language
7 4 (23.53%) FMCG
7 4 (23.53%) Google
7 4 (23.53%) Electronics
7 4 (23.53%) E-Commerce
7 4 (23.53%) Digital Media
7 4 (23.53%) Facebook
7 4 (23.53%) Social Media Monitoring
8 3 (17.65%) Big Data
8 3 (17.65%) User Experience
8 3 (17.65%) Adobe
8 3 (17.65%) HTML
8 3 (17.65%) CSS
8 3 (17.65%) SEO
8 3 (17.65%) Graphic Design
8 3 (17.65%) Online Marketing
8 3 (17.65%) Google Analytics
8 3 (17.65%) jQuery
9 2 (11.76%) Data Protection
9 2 (11.76%) Finance
9 2 (11.76%) MailChimp

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 3 July 2015, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 8 (47.06%) Lotus Domino
Cloud Services
1 8 (47.06%) SaaS
2 3 (17.65%) Google Analytics
3 2 (11.76%) MailChimp
Database & Business Intelligence
1 3 (17.65%) Big Data
General
1 15 (88.24%) Marketing
2 10 (58.82%) Advertising
3 5 (29.41%) Telecoms
3 5 (29.41%) German Language
4 4 (23.53%) Electronics
5 2 (11.76%) Finance
6 1 (5.88%) Banking
Job Titles
1 3 (17.65%) Account Manager
1 3 (17.65%) Web Designer
1 3 (17.65%) Sales Manager
1 3 (17.65%) Designer
2 1 (5.88%) Web Analytics Analyst
2 1 (5.88%) Web Analyst
2 1 (5.88%) Senior Manager
2 1 (5.88%) Developer
2 1 (5.88%) Analyst
2 1 (5.88%) Web Developer
Libraries, Frameworks & Software Standards
1 3 (17.65%) HTML
1 3 (17.65%) CSS
1 3 (17.65%) jQuery
2 1 (5.88%) HTML5
Miscellaneous
1 8 (47.06%) Social Media
2 4 (23.53%) Digital Media
2 4 (23.53%) FMCG
3 3 (17.65%) Graphic Design
3 3 (17.65%) User Experience
Processes & Methodologies
1 17 (100.00%) Analytics
2 13 (76.47%) Digital Marketing
3 4 (23.53%) Social Media Monitoring
3 4 (23.53%) E-Commerce
4 3 (17.65%) SEO
4 3 (17.65%) Online Marketing
5 2 (11.76%) Data Protection
6 1 (5.88%) Web Design
6 1 (5.88%) Pay per click
6 1 (5.88%) Email Marketing
Programming Languages
1 1 (5.88%) PHP
Qualifications
1 8 (47.06%) A+ Certification
Vendors
1 4 (23.53%) Google
1 4 (23.53%) Facebook
2 3 (17.65%) Adobe
3 1 (5.88%) Omniture
3 1 (5.88%) DoubleClick
Reading, Berkshire
The People Network
Salary: £40000 - £50000 per annum + Bonus
Posted: 4 days ago