The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Web Analytics
Rank 126 119 104
Rank change year-on-year
-7 -15
Permanent jobs citing Web Analytics 6 14 10
As % of all permanent IT jobs located in Reading 0.285% 0.620% 0.537%
As % of the Processes & Methodologies category 0.432% 0.865% 0.834%
Number of salaries quoted 6 14 9
Average salary £40,000 £42,500 £55,000
Average salary % change year-on-year
-5.88% -22.72%
UK excluding London average salary £37,500 £36,250 £37,500
% change year-on-year
+3.44% -3.33%
All Processes & Methodologies
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1389 1618 1199
As % of all permanent IT jobs located in Reading 65.95% 71.62% 64.39%
Number of salaries quoted 1082 1366 935
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £32,500 £32,250 £30,000
10% offered a salary of more than £70,000 £70,000 £65,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Web Analytics
Berkshire

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Reading Web Analytics Jobs Demand Trend

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Reading region.

Reading Web Analytics Salary Trend

Web Analytics
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 7 (100.00%) E-Commerce
1 7 (100.00%) Analytics
2 3 (42.86%) Customer Insight
2 3 (42.86%) Data Analysis
2 3 (42.86%) Web Testing
3 2 (28.57%) PRINCE2 Practitioner
3 2 (28.57%) Magento
3 2 (28.57%) Retail
3 2 (28.57%) Content Management
3 2 (28.57%) Spring
3 2 (28.57%) Statistics
3 2 (28.57%) Marketing
3 2 (28.57%) French Language
3 2 (28.57%) German Language
3 2 (28.57%) Apache Axis
3 2 (28.57%) Taglibs
3 2 (28.57%) Team Foundation Server
3 2 (28.57%) SaaS
3 2 (28.57%) hybris
3 2 (28.57%) SEO
3 2 (28.57%) ATG
3 2 (28.57%) CMS
3 2 (28.57%) Percussion
3 2 (28.57%) Log4j
3 2 (28.57%) Scrum
3 2 (28.57%) JMS
3 2 (28.57%) AWT
3 2 (28.57%) Eclipse
3 2 (28.57%) SLA
3 2 (28.57%) Microsoft

Web Analytics
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 2 (28.57%) DHTML
1 2 (28.57%) HTML
1 2 (28.57%) CSS
1 2 (28.57%) JDBC
1 2 (28.57%) JSP
1 2 (28.57%) Servlets
1 2 (28.57%) SOAP
1 2 (28.57%) Web Services
1 2 (28.57%) XML
1 2 (28.57%) XSLT
1 2 (28.57%) Flash
1 2 (28.57%) J2SE
1 2 (28.57%) JMS
1 2 (28.57%) AWT
1 2 (28.57%) Spring
1 2 (28.57%) Apache Axis
1 2 (28.57%) Taglibs
Application Platforms
1 2 (28.57%) Apache
1 2 (28.57%) Tomcat
1 2 (28.57%) CMS
1 2 (28.57%) Magento
Database & Business Intelligence
1 2 (28.57%) MySQL
1 2 (28.57%) SQL Server
1 2 (28.57%) Oracle 9i
1 2 (28.57%) Oracle 10g
Development Applications
1 2 (28.57%) Ant
1 2 (28.57%) JUnit
1 2 (28.57%) Eclipse
1 2 (28.57%) Log4j
1 2 (28.57%) Team Foundation Server
General
1 2 (28.57%) Retail
1 2 (28.57%) Marketing
1 2 (28.57%) French Language
1 2 (28.57%) German Language
Job Titles
1 5 (71.43%) Analyst
2 3 (42.86%) Data Analyst
3 2 (28.57%) Applications Support Analyst
3 2 (28.57%) Web Project Manager
3 2 (28.57%) Web Manager
3 2 (28.57%) Support Analyst
3 2 (28.57%) Applications Support
3 2 (28.57%) Project Manager
Miscellaneous
1 2 (28.57%) Statistics
1 2 (28.57%) SaaS
Operating Systems
1 2 (28.57%) UNIX
Processes & Methodologies
1 7 (100.00%) E-Commerce
1 7 (100.00%) Analytics
2 3 (42.86%) Customer Insight
2 3 (42.86%) Data Analysis
2 3 (42.86%) Web Testing
3 2 (28.57%) Project Management
3 2 (28.57%) SEO
3 2 (28.57%) Scrum
3 2 (28.57%) Content Management
3 2 (28.57%) PRINCE2
3 2 (28.57%) UML
3 2 (28.57%) OO
3 2 (28.57%) RAD
4 1 (14.29%) Multivariate Testing
Programming Languages
1 2 (28.57%) Java
1 2 (28.57%) JavaScript
1 2 (28.57%) Shell Script
Qualifications
1 2 (28.57%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (28.57%) SLA
Vendors
1 2 (28.57%) Oracle
1 2 (28.57%) JBoss
1 2 (28.57%) Microsoft
1 2 (28.57%) Sun
1 2 (28.57%) ATG
1 2 (28.57%) Percussion
1 2 (28.57%) hybris