The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Web Analytics
Rank 126 132 134
Rank change year-on-year
+6 +2
Permanent jobs citing Web Analytics 14 2 2
As % of all permanent IT jobs located in Reading 0.59% 0.090% 0.10%
As % of the Processes & Methodologies category 0.73% 0.12% 0.14%
Number of salaries quoted 14 1 2
Average salary £50,000 £65,000 £45,000
Average salary % change year-on-year
-23.07% +44.44%
UK excluding London average salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Web Analytics
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Reading region.

Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1909 1736 1447
As % of all permanent IT jobs located in Reading 80.62% 78.48% 73.23%
Number of salaries quoted 1313 1304 1191
Average salary £50,000 £48,500 £45,000
Average salary % change year-on-year
+3.09% +7.77%
90% offered a salary of more than £35,000 £31,000 £32,500
10% offered a salary of more than £75,000 £67,500 £67,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Reading region.

Web Analytics Salary Trend in Reading

Web Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 27 February 2015, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 16 (100.00%) Analytics
2 14 (87.50%) Marketing
3 12 (75.00%) Advertising
4 8 (50.00%) Digital Marketing
5 7 (43.75%) German Language
5 7 (43.75%) Lotus Domino
5 7 (43.75%) A+ Certification
5 7 (43.75%) SaaS
6 6 (37.50%) Google
7 5 (31.25%) CSS
7 5 (31.25%) jQuery
7 5 (31.25%) E-Commerce
7 5 (31.25%) Adobe
7 5 (31.25%) HTML
7 5 (31.25%) SEO
7 5 (31.25%) Social Media
7 5 (31.25%) Graphic Design
7 5 (31.25%) User Experience
8 4 (25.00%) MailChimp
8 4 (25.00%) Data Protection
8 4 (25.00%) Google Analytics
9 3 (18.75%) Email Marketing
9 3 (18.75%) Online Marketing
9 3 (18.75%) Finance
9 3 (18.75%) HTML5
10 2 (12.50%) Big Data
10 2 (12.50%) JavaScript
10 2 (12.50%) Display Advertising
10 2 (12.50%) DoubleClick
10 2 (12.50%) Pay per click

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 27 February 2015, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (43.75%) Lotus Domino
Business Applications
1 4 (25.00%) Google Analytics
Cloud Services
1 7 (43.75%) SaaS
2 4 (25.00%) MailChimp
Communications & Networking
1 1 (6.25%) Internet
Database & Business Intelligence
1 2 (12.50%) Big Data
General
1 14 (87.50%) Marketing
2 12 (75.00%) Advertising
3 7 (43.75%) German Language
4 3 (18.75%) Finance
5 1 (6.25%) Telecoms
5 1 (6.25%) Banking
Job Titles
1 5 (31.25%) Web Designer
1 5 (31.25%) Designer
2 4 (25.00%) Account Manager
3 3 (18.75%) Developer
3 3 (18.75%) Web Developer
4 2 (12.50%) Senior Manager
4 2 (12.50%) Sales Manager
4 2 (12.50%) Technical Account Manager
4 2 (12.50%) Technical Manager
Libraries, Frameworks & Software Standards
1 5 (31.25%) HTML
1 5 (31.25%) CSS
1 5 (31.25%) jQuery
2 3 (18.75%) HTML5
Miscellaneous
1 5 (31.25%) Graphic Design
1 5 (31.25%) Social Media
1 5 (31.25%) User Experience
Processes & Methodologies
1 16 (100.00%) Analytics
2 8 (50.00%) Digital Marketing
3 5 (31.25%) E-Commerce
3 5 (31.25%) SEO
4 4 (25.00%) Data Protection
5 3 (18.75%) Online Marketing
5 3 (18.75%) Email Marketing
6 2 (12.50%) Display Advertising
6 2 (12.50%) Pay per click
7 1 (6.25%) Web Development
7 1 (6.25%) Web Design
Programming Languages
1 2 (12.50%) JavaScript
2 1 (6.25%) PHP
Qualifications
1 7 (43.75%) A+ Certification
Vendors
1 6 (37.50%) Google
2 5 (31.25%) Adobe
3 2 (12.50%) DoubleClick