The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 11 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Location
3 months to
11 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 136 130 125
Rank change year-on-year
-6 -5
Permanent jobs citing Web Analytics 2 2 6
As % of all permanent IT jobs located in Reading 0.085% 0.088% 0.26%
As % of the Processes & Methodologies category 0.11% 0.13% 0.34%
Number of salaries quoted 2 0 6
Average salary £68,750 - £45,000
UK excluding London average salary £40,000 £36,500 £35,000
% change year-on-year
+9.58% +4.28%
Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1760 1579 1751
As % of all permanent IT jobs located in Reading 74.70% 69.62% 76.06%
Number of salaries quoted 1222 1248 1477
Average salary £50,000 £45,000 £45,000
Average salary % change year-on-year
+11.11% -
90% offered a salary of more than £35,000 £32,500 £32,000
10% offered a salary of more than £80,000 £63,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -
Web Analytics
Berkshire

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Reading region.

Web Analytics Salary Trend in Reading

Web Analytics
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Web Analytics across the Reading region over the 3 months to 11 July 2014.

Web Analytics Salary Histogram in Reading

Web Analytics
Top 30 Related IT Skills in Reading

For the 6 months to 11 July 2014, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 3 (100.00%) Analytics
2 2 (66.67%) E-Commerce
2 2 (66.67%) Retail
3 1 (33.33%) Google
3 1 (33.33%) Pay per click
3 1 (33.33%) Marketing
3 1 (33.33%) Degree
3 1 (33.33%) QA
3 1 (33.33%) Google Analytics
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Sitecore CMS
3 1 (33.33%) Sitecore
3 1 (33.33%) SaaS
3 1 (33.33%) Social Media
3 1 (33.33%) hybris
3 1 (33.33%) Stakeholder Engagement
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Responsive Web Design
3 1 (33.33%) SOA
3 1 (33.33%) SMS
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Mobile Commerce
3 1 (33.33%) Project Management
3 1 (33.33%) SEO
3 1 (33.33%) ATG
3 1 (33.33%) CMS
3 1 (33.33%) C
3 1 (33.33%) HTML
3 1 (33.33%) Java
3 1 (33.33%) JavaScript

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 11 July 2014, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (33.33%) CMS
1 1 (33.33%) Sitecore CMS
Business Applications
1 1 (33.33%) Google Analytics
Cloud Services
1 1 (33.33%) SaaS
Communications & Networking
1 1 (33.33%) SMS
General
1 2 (66.67%) Retail
2 1 (33.33%) Marketing
Job Titles
1 1 (33.33%) Consultant
1 1 (33.33%) Senior Manager
1 1 (33.33%) Marketing Manager
1 1 (33.33%) Web Manager
1 1 (33.33%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
1 1 (33.33%) .NET
1 1 (33.33%) CSS
Miscellaneous
1 1 (33.33%) Social Media
1 1 (33.33%) Mobile App
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) E-Commerce
3 1 (33.33%) SOA
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Mobile Commerce
3 1 (33.33%) Project Management
3 1 (33.33%) SEO
3 1 (33.33%) Pay per click
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Stakeholder Engagement
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Responsive Web Design
3 1 (33.33%) CRM
Programming Languages
1 1 (33.33%) C
1 1 (33.33%) Java
1 1 (33.33%) JavaScript
1 1 (33.33%) PHP
1 1 (33.33%) SQL
Qualifications
1 1 (33.33%) Degree
Quality Assurance & Compliance
1 1 (33.33%) QA
Vendors
1 1 (33.33%) ATG
1 1 (33.33%) Google
1 1 (33.33%) Sitecore
1 1 (33.33%) hybris
Reading, Berkshire
Salt
Salary: £50000 - £70000 per annum + bonus & benefits
Posted: Yesterday