The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Reading region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Reading region.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 135 134 130
Rank change year-on-year
-1 -4
Permanent jobs citing Web Analytics 3 2 5
As % of all permanent IT jobs located in Reading 0.13% 0.088% 0.23%
As % of the Processes & Methodologies category 0.17% 0.13% 0.29%
Number of salaries quoted 3 0 5
Average salary £62,500 - £45,000
UK excluding London average salary £40,000 £36,500 £37,500
% change year-on-year
+9.58% -2.66%
Processes & Methodologies Category
Reading
Permanent IT job ads with a match in the
Processes & Methodologies category
1734 1584 1707
As % of all permanent IT jobs located in Reading 73.57% 69.93% 76.93%
Number of salaries quoted 1194 1234 1443
Average salary £50,000 £46,000 £45,000
Average salary % change year-on-year
+8.69% +2.22%
90% offered a salary of more than £35,000 £33,000 £32,500
10% offered a salary of more than £80,000 £63,000 £70,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Web Analytics
Berkshire

Web Analytics
Jobs Demand Trend in Reading

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Reading region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Reading

Web Analytics
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Reading region.

Web Analytics Salary Trend in Reading

Web Analytics
Salary Histogram in Reading

This chart provides a salary histogram for IT jobs citing Web Analytics across the Reading region over the 3 months to 25 July 2014.

Web Analytics Salary Histogram in Reading

Web Analytics
Top 24 Related IT Skills in Reading

For the 6 months to 25 July 2014, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 3 (100.00%) Analytics
2 2 (66.67%) Marketing
2 2 (66.67%) E-Commerce
2 2 (66.67%) Google
2 2 (66.67%) Google Analytics
2 2 (66.67%) Digital Marketing
3 1 (33.33%) Performance Management
3 1 (33.33%) SaaS
3 1 (33.33%) Social Media
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Coremetrics
3 1 (33.33%) Pay per click
3 1 (33.33%) HTML
3 1 (33.33%) JavaScript
3 1 (33.33%) CRM
3 1 (33.33%) SEO
3 1 (33.33%) Retail
3 1 (33.33%) Ajax
3 1 (33.33%) Omniture
3 1 (33.33%) SMS
3 1 (33.33%) IBM
3 1 (33.33%) Adobe
3 1 (33.33%) WebTrends
3 1 (33.33%) QA

Web Analytics
Top Related IT Skills in Reading by Category

For the 6 months to 25 July 2014, IT jobs across the Reading region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Business Applications
1 2 (66.67%) Google Analytics
2 1 (33.33%) WebTrends
Cloud Services
1 1 (33.33%) SaaS
Communications & Networking
1 1 (33.33%) SMS
General
1 2 (66.67%) Marketing
2 1 (33.33%) Retail
Job Titles
1 2 (66.67%) Consultant
2 1 (33.33%) Senior Manager
2 1 (33.33%) Marketing Manager
2 1 (33.33%) Solutions Consultant
2 1 (33.33%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
1 1 (33.33%) Ajax
Miscellaneous
1 1 (33.33%) Social Media
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) E-Commerce
2 2 (66.67%) Digital Marketing
3 1 (33.33%) Performance Management
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) SEO
3 1 (33.33%) Pay per click
3 1 (33.33%) CRM
Programming Languages
1 1 (33.33%) JavaScript
Quality Assurance & Compliance
1 1 (33.33%) QA
Vendors
1 2 (66.67%) Google
2 1 (33.33%) Coremetrics
2 1 (33.33%) IBM
2 1 (33.33%) Adobe
2 1 (33.33%) Omniture