The first table below looks at the demand for knowledge and experience of Yahoo! products and/or services in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Yahoo! over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the Scotland region.

The figures below represent the IT job market in general and are NOT representative of salaries within Yahoo!.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Yahoo!
Rank - 147 153
Permanent jobs citing Yahoo! 0 4 6
As % of all permanent IT jobs located in Scotland - 0.115% 0.176%
As % of the Vendors category - 0.237% 0.387%
Number of salaries quoted 0 2 6
Average salary - £25,750 £27,000
Average salary % change year-on-year
- -4.62%
UK excluding London average salary £37,500 £27,500 £28,000
% change year-on-year
+36.36% -1.78%
All Vendors
Scotland
Permanent IT job ads with a match in the
Vendors category
1595 1686 1552
As % of all permanent IT jobs located in Scotland 50.35% 48.32% 45.61%
Number of salaries quoted 987 1183 1160
Average salary £40,000 £38,500 £40,000
Average salary % change year-on-year
+3.89% -3.75%
90% offered a salary of more than £26,500 £26,500 £27,500
10% offered a salary of more than £57,500 £55,000 £60,000
UK excluding London average salary £40,000 £40,000 £40,000
Yahoo!
UK

Yahoo!
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Yahoo! across the Scotland region as a proportion of the total demand within the Vendors category.

Scotland Yahoo! Jobs Demand Trend

Yahoo!
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Yahoo! across the Scotland region.

Scotland Yahoo! Salary Trend

Yahoo!
Top 14 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the Scotland region citing Yahoo! also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Yahoo!.

1 2 (100.00%) HTML
1 2 (100.00%) PHP
1 2 (100.00%) SQL
1 2 (100.00%) .NET
1 2 (100.00%) CSS
1 2 (100.00%) Internet
1 2 (100.00%) SEO
1 2 (100.00%) Google
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Google Analytics
1 2 (100.00%) Internet Marketing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics

Yahoo!
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the Scotland region citing Yahoo! also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Yahoo!. Up to 20 skills are shown per category.

Application Development
1 2 (100.00%) HTML
1 2 (100.00%) .NET
1 2 (100.00%) CSS
Business Applications
1 2 (100.00%) Google Analytics
Communications & Networking
1 2 (100.00%) Internet
General
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Marketing Manager
1 2 (100.00%) Online Marketing Manager
Processes & Methodologies
1 2 (100.00%) SEO
1 2 (100.00%) Pay per click
1 2 (100.00%) Internet Marketing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytics
Programming Languages
1 2 (100.00%) PHP
1 2 (100.00%) SQL
Vendors
1 2 (100.00%) Google