The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 11 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
11 Dec 2016
Same period 2015 Same period 2014
Social Media
Rank 122 145 126
Rank change year-on-year
+23 -19
Permanent jobs citing Social Media 16 22 41
As % of all permanent IT jobs located in Scotland 0.67% 0.72% 1.29%
As % of the Miscellaneous category 2.00% 1.73% 3.64%
Number of salaries quoted 13 22 30
Median salary £37,500 £40,000 £37,000
Median salary % change year-on-year
-6.25% +8.10%
90% offered a salary of more than £30,000 £35,000 £28,500
10% offered a salary of more than £47,500 £42,250 £40,500
UK excluding London median salary £33,000 £37,500 £36,000
% change year-on-year
-12.00% +4.16%
Social Media
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Scotland region.

Miscellaneous Category
Scotland
Permanent IT job ads with a match in the
Miscellaneous category
800 1272 1125
As % of all permanent IT jobs located in Scotland 33.63% 41.70% 35.49%
Number of salaries quoted 509 741 715
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year
- +6.25%
90% offered a salary of more than £30,000 £30,000 £28,500
10% offered a salary of more than £63,434 £60,000 £57,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Scotland

Social Media
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Scotland region.

Social Media Salary Trend in Scotland

Social Media
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Social Media across the Scotland region over the 3 months to 11 December 2016.

Social Media Salary Histogram in Scotland

Social Media
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 11 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +23 12 £37,500 +4.16% 3
Glasgow +12 4 £40,500 +1.25% 1
Social Media
UK

Social Media
Top 30 Related IT Skills in Scotland

For the 6 months to 11 December 2016, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Social Media.

1 27 (55.10%) HTML
1 27 (55.10%) JavaScript
1 27 (55.10%) CSS
2 25 (51.02%) Telecoms
2 25 (51.02%) Software Engineering
3 24 (48.98%) Java
4 23 (46.94%) Agile Software Development
4 23 (46.94%) SaaS
4 23 (46.94%) MongoDB
5 22 (44.90%) Apple iOS
5 22 (44.90%) Git (software)
5 22 (44.90%) Android
5 22 (44.90%) Degree
6 21 (42.86%) HTML5
6 21 (42.86%) SQL Server
7 20 (40.82%) Finance
8 19 (38.78%) Hibernate
8 19 (38.78%) Spring
8 19 (38.78%) Maven
8 19 (38.78%) Subversion
8 19 (38.78%) Ant
8 19 (38.78%) CSS3
9 17 (34.69%) Retail
9 17 (34.69%) Games
10 14 (28.57%) Marketing
11 12 (24.49%) WordPress
11 12 (24.49%) Twitter
11 12 (24.49%) Data Management
12 11 (22.45%) B2B
12 11 (22.45%) Adobe

Social Media
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (24.49%) WordPress
2 1 (2.04%) Elasticsearch
Applications
1 9 (18.37%) Adobe Illustrator
1 9 (18.37%) InDesign
1 9 (18.37%) Photoshop
2 1 (2.04%) Weka
Business Applications
1 1 (2.04%) Magento
Cloud Services
1 23 (46.94%) SaaS
2 1 (2.04%) Amazon AWS
Communications & Networking
1 1 (2.04%) Internet
1 1 (2.04%) Peer-to-Peer Networking
Database & Business Intelligence
1 23 (46.94%) MongoDB
2 21 (42.86%) SQL Server
3 3 (6.12%) Big Data
3 3 (6.12%) GIS
4 2 (4.08%) CouchDB
4 2 (4.08%) MySQL
4 2 (4.08%) Redis
4 2 (4.08%) Riak
5 1 (2.04%) NoSQL
5 1 (2.04%) PostgreSQL
5 1 (2.04%) Relational Database
Development Applications
1 22 (44.90%) Git (software)
2 19 (38.78%) Ant
2 19 (38.78%) Maven
2 19 (38.78%) Subversion
General
1 25 (51.02%) Telecoms
2 20 (40.82%) Finance
3 17 (34.69%) Games
3 17 (34.69%) Retail
4 14 (28.57%) Marketing
5 10 (20.41%) Advertising
6 3 (6.12%) Legal
7 1 (2.04%) Publishing
Job Titles
1 15 (30.61%) Developer
2 11 (22.45%) Java Developer
2 11 (22.45%) Marketing Manager
2 11 (22.45%) Software Engineer
3 4 (8.16%) Java Engineer
3 4 (8.16%) Java Software Engineer
4 3 (6.12%) Designer
4 3 (6.12%) Front End Web Designer
4 3 (6.12%) Scrum Master
4 3 (6.12%) Social Media Manager
4 3 (6.12%) Strategy Manager
4 3 (6.12%) Web Designer
5 2 (4.08%) Campaign Executive
5 2 (4.08%) Development Manager
5 2 (4.08%) IT Manager
5 2 (4.08%) Marketing Campaign Manager
5 2 (4.08%) Marketing Executive
5 2 (4.08%) Python Developer
5 2 (4.08%) Social Media Developer
5 2 (4.08%) Unix Developer
Libraries, Frameworks & Software Standards
1 27 (55.10%) CSS
1 27 (55.10%) HTML
2 21 (42.86%) HTML5
3 19 (38.78%) CSS3
3 19 (38.78%) Hibernate
3 19 (38.78%) Spring
4 5 (10.20%) AngularJS
5 3 (6.12%) Backbone.js
6 2 (4.08%) jQuery
6 2 (4.08%) LESS
6 2 (4.08%) Middleware
6 2 (4.08%) Natural Language Processing
6 2 (4.08%) RabbitMQ
6 2 (4.08%) REST
7 1 (2.04%) Ruby on Rails
7 1 (2.04%) Sidekiq
Miscellaneous
1 11 (22.45%) Copywriting
2 9 (18.37%) Blog
3 4 (8.16%) User Experience
4 3 (6.12%) Mobile App
5 2 (4.08%) Social Network
6 1 (2.04%) Analytical Skills
6 1 (2.04%) Computer Science
6 1 (2.04%) Enterprise Software
6 1 (2.04%) Smartphone
Operating Systems
1 22 (44.90%) Android
1 22 (44.90%) Apple iOS
2 2 (4.08%) Unix
3 1 (2.04%) Linux
3 1 (2.04%) Windows
Processes & Methodologies
1 25 (51.02%) Software Engineering
2 23 (46.94%) Agile Software Development
3 12 (24.49%) Data Management
4 11 (22.45%) B2B
5 4 (8.16%) Scrum
6 3 (6.12%) Analytics
6 3 (6.12%) Front End Development
6 3 (6.12%) Project Management
6 3 (6.12%) Prototyping
6 3 (6.12%) Typography
6 3 (6.12%) Web Design
7 2 (4.08%) Actionable Insight
7 2 (4.08%) Business Continuity Planning
7 2 (4.08%) Kanban
7 2 (4.08%) Machine Learning
7 2 (4.08%) Microservices
7 2 (4.08%) Pay per click
7 2 (4.08%) SOA
7 2 (4.08%) Software Deployment
7 2 (4.08%) Web Analytics
Programming Languages
1 27 (55.10%) JavaScript
2 24 (48.98%) Java
3 3 (6.12%) Python
4 2 (4.08%) C#
4 2 (4.08%) C++
4 2 (4.08%) PHP
5 1 (2.04%) Bash Shell
5 1 (2.04%) CoffeeScript
5 1 (2.04%) Perl
5 1 (2.04%) R
5 1 (2.04%) Ruby
Qualifications
1 22 (44.90%) Degree
Vendors
1 12 (24.49%) Twitter
2 11 (22.45%) Adobe
2 11 (22.45%) Facebook
2 11 (22.45%) Pardot
2 11 (22.45%) Salesforce.com
3 9 (18.37%) Hootsuite
4 1 (2.04%) RapidMiner
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