Social Media
UK > Scotland
The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 28 April 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 28 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 242 | 197 | 191 |
| Rank change year-on-year | -45 | -6 | -30 |
| Permanent jobs citing Social Media | 40 | 25 | 46 |
| As % of all permanent jobs advertised in Scotland | 0.60% | 0.53% | 0.80% |
| As % of the Miscellaneous category | 1.23% | 1.32% | 1.68% |
| Number of salaries quoted | 22 | 1 | 23 |
| 10th Percentile | £27,175 | - | £27,950 |
| 25th Percentile | £28,750 | £34,988 | £50,625 |
| Median annual salary (50th Percentile) | £55,000 | £36,904 | £60,000 |
| Median % change year-on-year | +49.04% | -38.49% | +160.87% |
| 75th Percentile | £65,000 | £38,820 | £77,036 |
| 90th Percentile | - | - | £95,000 |
| UK median annual salary | £38,000 | £47,500 | £55,000 |
| % change year-on-year | -20.00% | -13.64% | +15.79% |
All Generic Skills
Scotland
Social Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for generic IT skills.
| Permanent vacancies with a requirement for generic IT skills | 3,245 | 1,898 | 2,741 |
| As % of all permanent jobs advertised in Scotland | 48.31% | 40.31% | 47.91% |
| Number of salaries quoted | 850 | 801 | 1,042 |
| 10th Percentile | £28,795 | £32,487 | £28,196 |
| 25th Percentile | £40,000 | £42,000 | £39,893 |
| Median annual salary (50th Percentile) | £55,000 | £58,000 | £55,000 |
| Median % change year-on-year | -5.17% | +5.45% | +10.00% |
| 75th Percentile | £72,433 | £75,000 | £70,000 |
| 90th Percentile | £82,548 | £89,852 | £84,056 |
| UK median annual salary | £55,000 | £65,000 | £62,500 |
| % change year-on-year | -15.38% | +4.00% | +4.17% |
Social Media
Job Vacancy Trend in Scotland
Job postings citing Social Media as a proportion of all IT jobs advertised in Scotland.
Social Media
Salary Trend in Scotland
3-month moving average salary quoted in jobs citing Social Media in Scotland.
Social Media
Salary Histogram in Scotland
Salary distribution for jobs citing Social Media in Scotland over the 6 months to 28 April 2024.
Social Media
Job Locations in Scotland
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Scotland region over the 6 months to 28 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| West Lothian | - | 18 | - | - | |
| Glasgow | -91 | 14 | £60,000 | +62.58% | 6 |
| Edinburgh | +44 | 8 | £32,500 | - | 5 |
| Social Media UK |
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Social Media
Co-occurring Skills and Capabilities in Scotland by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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