The first table below looks at the prevalence of the term Social Media in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Scotland region.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Social Media
Rank 145 141 141
Rank change year-on-year
-4 0
Permanent jobs citing Social Media 25 19 16
As % of all permanent IT jobs located in Scotland 0.68% 0.58% 0.50%
As % of the Miscellaneous category 2.40% 1.89% 1.71%
Number of salaries quoted 20 6 14
Average salary £37,500 £46,250 £35,750
Average salary % change year-on-year
-18.91% +29.37%
90% offered a salary of more than £19,800 £37,000 £22,740
10% offered a salary of more than £46,500 £55,000 £45,000
UK excluding London average salary £37,500 £32,500 £33,500
% change year-on-year
+15.38% -2.98%
Miscellaneous Category
Scotland
Permanent IT job ads with a match in the
Miscellaneous category
1043 1003 938
As % of all permanent IT jobs located in Scotland 28.28% 30.79% 29.60%
Number of salaries quoted 674 649 624
Average salary £42,000 £41,000 £40,000
Average salary % change year-on-year
+2.43% +2.50%
90% offered a salary of more than £27,500 £30,000 £26,400
10% offered a salary of more than £60,000 £60,000 £56,100
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%
Social Media
UK

Social Media
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Scotland region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Scotland

Social Media
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Scotland region.

Social Media Salary Trend in Scotland

Social Media
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Social Media across the Scotland region over the 3 months to 29 July 2014.

Social Media Salary Histogram in Scotland

Social Media
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -3 14 £37,500 -11.76% 2
Glasgow -13 4 £40,000 -27.27%
Dumfries and Galloway - 3 £20,000 -
Stirling - 2 £45,000 - 1
Dundee -5 1 £30,000 -
Social Media
UK

Social Media
Top 30 Related IT Skills in Scotland

For the 6 months to 29 July 2014, IT jobs across the Scotland region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 30 (46.88%) Marketing
2 23 (35.94%) Facebook
3 21 (32.81%) Google
3 21 (32.81%) SEO
4 19 (29.69%) HTML
5 17 (26.56%) JavaScript
5 17 (26.56%) E-Commerce
5 17 (26.56%) Twitter
6 16 (25.00%) Degree
7 15 (23.44%) CMS
8 14 (21.88%) OO
9 13 (20.31%) .NET
9 13 (20.31%) CSS
9 13 (20.31%) Analytics
9 13 (20.31%) NoSQL
10 12 (18.75%) Digital Marketing
10 12 (18.75%) PHP
11 11 (17.19%) SQL Server
11 11 (17.19%) Pay per click
11 11 (17.19%) BDD
12 10 (15.63%) jQuery
12 10 (15.63%) Ruby
12 10 (15.63%) ASP.NET
13 9 (14.06%) Photoshop
13 9 (14.06%) Linux
13 9 (14.06%) MVC
13 9 (14.06%) TDD
13 9 (14.06%) Git (software)
13 9 (14.06%) AngularJS
14 8 (12.50%) Twitter Bootstrap

Social Media
Top Related IT Skills in Scotland by Category

For the 6 months to 29 July 2014, IT jobs across the Scotland region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 15 (23.44%) CMS
2 7 (10.94%) WordPress
2 7 (10.94%) Node.js
3 6 (9.38%) Drupal
4 5 (7.81%) Facebook Platform
4 5 (7.81%) Elasticsearch
4 5 (7.81%) nginx
4 5 (7.81%) Apache Solr
5 4 (6.25%) SharePoint
6 3 (4.69%) Joomla!
6 3 (4.69%) Apache
7 2 (3.13%) Umbraco
8 1 (1.56%) SharePoint 2013
8 1 (1.56%) Blackberry Enterprise Server
8 1 (1.56%) Lync
Applications
1 9 (14.06%) Photoshop
2 6 (9.38%) MS Excel
3 4 (6.25%) MS Office
4 3 (4.69%) Fireworks
5 2 (3.13%) Adobe Illustrator
5 2 (3.13%) InDesign
5 2 (3.13%) MS PowerPoint
6 1 (1.56%) MS Project
Business Applications
1 6 (9.38%) Google Analytics
2 4 (6.25%) Magento
3 2 (3.13%) SAP CRM
Cloud Services
1 6 (9.38%) Amazon EC2
1 6 (9.38%) Amazon S3
2 4 (6.25%) MailChimp
3 3 (4.69%) SaaS
4 1 (1.56%) Cloud Computing
4 1 (1.56%) Amazon AWS
Communications & Networking
1 1 (1.56%) Broadband
1 1 (1.56%) HTTP
1 1 (1.56%) VPN
1 1 (1.56%) SSL
1 1 (1.56%) Wireless
1 1 (1.56%) Cisco IOS
Database & Business Intelligence
1 13 (20.31%) NoSQL
2 11 (17.19%) SQL Server
3 7 (10.94%) MySQL
4 6 (9.38%) MongoDB
5 5 (7.81%) Hadoop
5 5 (7.81%) Redis
6 3 (4.69%) SQL Server 2012
7 1 (1.56%) Relational Database
7 1 (1.56%) SQL Server 2008
Development Applications
1 9 (14.06%) Git (software)
2 5 (7.81%) PHPUnit
2 5 (7.81%) Behat
2 5 (7.81%) Jenkins
3 3 (4.69%) Mercurial
3 3 (4.69%) Dreamweaver
4 1 (1.56%) QuickTest Pro
4 1 (1.56%) JMeter
4 1 (1.56%) Selenium
4 1 (1.56%) Cucumber
4 1 (1.56%) SoapUI
4 1 (1.56%) JUnit
General
1 30 (46.88%) Marketing
2 8 (12.50%) Advertising
3 5 (7.81%) Retail
4 3 (4.69%) Publishing
4 3 (4.69%) Finance
4 3 (4.69%) Banking
5 2 (3.13%) Multimedia
6 1 (1.56%) Investment Banking
6 1 (1.56%) Games
Job Titles
1 19 (29.69%) Developer
2 7 (10.94%) Web Developer
2 7 (10.94%) .NET Developer
3 5 (7.81%) Analyst
3 5 (7.81%) Designer
4 4 (6.25%) E-Commerce Specialist
4 4 (6.25%) Consultant
5 3 (4.69%) Software Engineer
5 3 (4.69%) Audit Manager
5 3 (4.69%) Technical Specialist
5 3 (4.69%) PHP Developer
5 3 (4.69%) IT Audit Manager
5 3 (4.69%) SEO Specialist
5 3 (4.69%) Engagement Manager
5 3 (4.69%) Creative Web Developer
6 2 (3.13%) PPC Executive
6 2 (3.13%) PPC Manager
6 2 (3.13%) PPC Analyst
6 2 (3.13%) UI Programmer
6 2 (3.13%) User Experience Designer
Libraries, Frameworks & Software Standards
1 19 (29.69%) HTML
2 13 (20.31%) .NET
2 13 (20.31%) CSS
3 10 (15.63%) ASP.NET
3 10 (15.63%) jQuery
4 9 (14.06%) AngularJS
5 8 (12.50%) Twitter Bootstrap
5 8 (12.50%) Symfony
5 8 (12.50%) HTML5
5 8 (12.50%) LAMP
6 7 (10.94%) ASP.NET MVC
7 6 (9.38%) RESTful
7 6 (9.38%) CSS3
7 6 (9.38%) Sass
7 6 (9.38%) WCF
7 6 (9.38%) EDI
7 6 (9.38%) ASP.NET Web API
8 5 (7.81%) Ember.js
8 5 (7.81%) ZeroMQ
8 5 (7.81%) Laravel
Miscellaneous
1 7 (10.94%) Mobile App
2 6 (9.38%) BBC
3 3 (4.69%) Web 2.0
4 2 (3.13%) Photography
4 2 (3.13%) Visualisation
4 2 (3.13%) Open Source
5 1 (1.56%) Digital Media
5 1 (1.56%) Computer Science
5 1 (1.56%) Mobile Games
5 1 (1.56%) Replication
5 1 (1.56%) Blackberry
5 1 (1.56%) Management Information System
Operating Systems
1 9 (14.06%) Linux
2 6 (9.38%) Android
3 5 (7.81%) Apple iOS
4 1 (1.56%) Windows 8
4 1 (1.56%) Windows 7
4 1 (1.56%) Windows
Processes & Methodologies
1 21 (32.81%) SEO
2 17 (26.56%) E-Commerce
3 14 (21.88%) OO
4 13 (20.31%) Analytics
5 12 (18.75%) Digital Marketing
6 11 (17.19%) BDD
6 11 (17.19%) Pay per click
7 9 (14.06%) TDD
7 9 (14.06%) MVC
8 8 (12.50%) Web Design
9 7 (10.94%) Stakeholder Management
9 7 (10.94%) Content Management
9 7 (10.94%) Project Management
9 7 (10.94%) B2B
9 7 (10.94%) Responsive Web Design
10 6 (9.38%) Web Application Development
10 6 (9.38%) User Acceptance Testing
10 6 (9.38%) Online Marketing
10 6 (9.38%) E-business
11 5 (7.81%) Workflow
Programming Languages
1 17 (26.56%) JavaScript
2 12 (18.75%) PHP
3 10 (15.63%) Ruby
4 7 (10.94%) C#
5 5 (7.81%) Bash Shell
6 2 (3.13%) Java
7 1 (1.56%) SQL
7 1 (1.56%) Clojure
7 1 (1.56%) ClojureScript
Qualifications
1 16 (25.00%) Degree
Systems Management
1 5 (7.81%) Capistrano
2 1 (1.56%) CA LISA
Vendors
1 23 (35.94%) Facebook
2 21 (32.81%) Google
3 17 (26.56%) Twitter
4 8 (12.50%) Zend
4 8 (12.50%) Microsoft
5 7 (10.94%) Adobe
6 6 (9.38%) Apple
6 6 (9.38%) Sony
6 6 (9.38%) Yahoo!
7 2 (3.13%) Oracle
7 2 (3.13%) SAP
8 1 (1.56%) Cisco
8 1 (1.56%) HP
8 1 (1.56%) CA
8 1 (1.56%) ExactTarget
Edinburgh, Midlothian
Dawson & Walsh
Salary: £35000 - £45000 per annum + Bonus + Pension + Benefits
Posted: Yesterday
Edinburgh, Midlothian
Harvey Nash plc
Salary: Highly Competitive + Benefits
Posted: 3 days ago
Stirling
Hays IT - Uk Posting account
Salary: £35000.00 - £55000.00 per annum + excellent benefits package
Posted: 11 days ago