The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Social Media
UK / Scotland
Rank 120 136 124
Rank change year-on-year
+16 -12
Permanent jobs citing Social Media 15 19 34
As % of all permanent IT jobs located in Scotland 0.66% 0.65% 1.11%
As % of the Miscellaneous category 1.78% 1.45% 3.03%
Number of salaries quoted 10 19 27
Median salary £45,000 £40,000 £40,000
Median salary % change year-on-year
+12.50% -
UK excluding London median salary £32,500 £38,750 £37,500
% change year-on-year
-16.12% +3.33%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Scotland region.

Miscellaneous Category
Scotland
Permanent IT job ads with a match in the
Miscellaneous category
844 1310 1123
As % of all permanent IT jobs located in Scotland 37.39% 44.91% 36.57%
Number of salaries quoted 528 763 734
Median salary £45,000 £42,500 £40,000
Median salary % change year-on-year
+5.88% +6.25%
90% offered a salary of more than £29,650 £29,000 £28,500
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Scotland

Social Media
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Scotland region.

Social Media Salary Trend in Scotland

Social Media
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Social Media across the Scotland region over the 3 months to 23 January 2017.

Social Media Salary Histogram in Scotland

Social Media
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 23 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +12 11 £45,000 +26.76% 3
Glasgow +14 4 £32,500 -18.75%
Social Media
UK

Social Media
Top 30 Related IT Skills in Scotland

For the 6 months to 23 January 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Social Media.

1 17 (48.57%) Java
2 15 (42.86%) Agile Software Development
2 15 (42.86%) SaaS
3 14 (40.00%) MongoDB
3 14 (40.00%) Software Engineering
3 14 (40.00%) Telecoms
4 13 (37.14%) HTML
4 13 (37.14%) JavaScript
4 13 (37.14%) CSS
4 13 (37.14%) Android
4 13 (37.14%) Apple iOS
5 12 (34.29%) SQL Server
6 11 (31.43%) Finance
6 11 (31.43%) Degree
6 11 (31.43%) Marketing
7 10 (28.57%) Git (software)
7 10 (28.57%) CSS3
7 10 (28.57%) HTML5
7 10 (28.57%) Twitter
7 10 (28.57%) Hibernate
7 10 (28.57%) Ant
7 10 (28.57%) Spring
7 10 (28.57%) Maven
7 10 (28.57%) Data Management
7 10 (28.57%) Subversion
8 9 (25.71%) Retail
9 8 (22.86%) Games
9 8 (22.86%) Advertising
9 8 (22.86%) WordPress
10 7 (20.00%) Copywriting

Social Media
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (22.86%) WordPress
2 1 (2.86%) Elasticsearch
Applications
1 7 (20.00%) Adobe Illustrator
1 7 (20.00%) InDesign
1 7 (20.00%) Photoshop
2 1 (2.86%) Weka
Business Applications
1 1 (2.86%) Magento
Cloud Services
1 15 (42.86%) SaaS
2 2 (5.71%) Amazon AWS
Communications & Networking
1 3 (8.57%) Internet
2 1 (2.86%) Peer-to-Peer Networking
Database & Business Intelligence
1 14 (40.00%) MongoDB
2 12 (34.29%) SQL Server
3 3 (8.57%) Big Data
3 3 (8.57%) GIS
4 2 (5.71%) CouchDB
4 2 (5.71%) MySQL
4 2 (5.71%) Redis
4 2 (5.71%) Relational Database
4 2 (5.71%) Riak
5 1 (2.86%) NoSQL
5 1 (2.86%) PostgreSQL
Development Applications
1 10 (28.57%) Ant
1 10 (28.57%) Git (software)
1 10 (28.57%) Maven
1 10 (28.57%) Subversion
General
1 14 (40.00%) Telecoms
2 11 (31.43%) Finance
2 11 (31.43%) Marketing
3 9 (25.71%) Retail
4 8 (22.86%) Advertising
4 8 (22.86%) Games
5 1 (2.86%) Publishing
Job Titles
1 9 (25.71%) Developer
2 7 (20.00%) Marketing Manager
2 7 (20.00%) Software Engineer
3 4 (11.43%) Java Developer
3 4 (11.43%) Java Engineer
3 4 (11.43%) Java Software Engineer
4 3 (8.57%) Development Manager
4 3 (8.57%) Scrum Master
4 3 (8.57%) Social Media Manager
4 3 (8.57%) Strategy Manager
5 2 (5.71%) Digital Development Manager
5 2 (5.71%) Python Developer
5 2 (5.71%) Ruby Developer
5 2 (5.71%) Social Media Developer
5 2 (5.71%) Unix Developer
6 1 (2.86%) Compliance Manager
6 1 (2.86%) E-Commerce Web Developer
6 1 (2.86%) Junior Java Software Engineer
6 1 (2.86%) Research Analyst
6 1 (2.86%) Senior Java Software Engineer
Libraries, Frameworks & Software Standards
1 13 (37.14%) CSS
1 13 (37.14%) HTML
2 10 (28.57%) CSS3
2 10 (28.57%) Hibernate
2 10 (28.57%) HTML5
2 10 (28.57%) Spring
3 2 (5.71%) Natural Language Processing
3 2 (5.71%) RabbitMQ
3 2 (5.71%) Ruby on Rails
3 2 (5.71%) Sidekiq
Miscellaneous
1 7 (20.00%) Blog
1 7 (20.00%) Copywriting
2 3 (8.57%) Analytical Skills
2 3 (8.57%) Enterprise Software
2 3 (8.57%) Smartphone
3 2 (5.71%) Social Network
4 1 (2.86%) Computer Science
4 1 (2.86%) Cybercrime
4 1 (2.86%) Data Protection Act
4 1 (2.86%) User Experience
Operating Systems
1 13 (37.14%) Android
1 13 (37.14%) Apple iOS
2 2 (5.71%) Unix
3 1 (2.86%) Linux
3 1 (2.86%) Windows
Processes & Methodologies
1 15 (42.86%) Agile Software Development
2 14 (40.00%) Software Engineering
3 10 (28.57%) Data Management
4 7 (20.00%) B2B
5 5 (14.29%) Analytics
6 4 (11.43%) Pay per click
6 4 (11.43%) Scrum
6 4 (11.43%) SEO
6 4 (11.43%) Web Analytics
7 3 (8.57%) Content Management
8 2 (5.71%) Actionable Insight
8 2 (5.71%) Digital Marketing
8 2 (5.71%) Kanban
8 2 (5.71%) Machine Learning
8 2 (5.71%) Stakeholder Management
8 2 (5.71%) Web Development
9 1 (2.86%) Customer Engagement
9 1 (2.86%) Data Protection
9 1 (2.86%) Open Source
9 1 (2.86%) OWASP
Programming Languages
1 17 (48.57%) Java
2 13 (37.14%) JavaScript
3 3 (8.57%) Python
4 2 (5.71%) CoffeeScript
4 2 (5.71%) PHP
4 2 (5.71%) Ruby
5 1 (2.86%) Bash Shell
5 1 (2.86%) Perl
5 1 (2.86%) R
Qualifications
1 11 (31.43%) Degree
2 1 (2.86%) CISA
2 1 (2.86%) CISM
2 1 (2.86%) CISSP
Quality Assurance & Compliance
1 1 (2.86%) GDPR
1 1 (2.86%) ISO/IEC 27001
1 1 (2.86%) PCI DSS
Vendors
1 10 (28.57%) Twitter
2 7 (20.00%) Adobe
2 7 (20.00%) Facebook
2 7 (20.00%) Hootsuite
2 7 (20.00%) Pardot
2 7 (20.00%) Salesforce.com
3 1 (2.86%) RapidMiner
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