The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Scotland region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Social Media
Rank 148 141 136
Rank change year-on-year
-7 -5
Permanent jobs citing Social Media 18 32 20
As % of all permanent IT jobs located in Scotland 0.54% 0.86% 0.66%
As % of the Miscellaneous category 1.31% 2.36% 1.79%
Number of salaries quoted 11 23 7
Average salary £37,500 £40,000 £42,500
Average salary % change year-on-year
-6.25% -5.88%
90% offered a salary of more than £27,500 £32,500 £30,900
10% offered a salary of more than £40,000 £60,000 £55,000
UK excluding London average salary £34,000 £38,000 £32,500
% change year-on-year
-10.52% +16.92%
Social Media
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Scotland region.

Miscellaneous Category
Scotland
Permanent IT job ads with a match in the
Miscellaneous category
1369 1355 1120
As % of all permanent IT jobs located in Scotland 41.06% 36.28% 36.75%
Number of salaries quoted 827 899 729
Average salary £40,500 £40,250 £41,500
Average salary % change year-on-year
+0.62% -3.01%
90% offered a salary of more than £27,500 £27,500 £30,000
10% offered a salary of more than £62,500 £57,500 £60,000
UK excluding London average salary £41,000 £40,000 £40,000
% change year-on-year
+2.50% -

Social Media
Jobs Demand Trend in Scotland

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Scotland region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Scotland

Social Media
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Scotland region.

Social Media Salary Trend in Scotland

Social Media
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Social Media across the Scotland region over the 3 months to 1 September 2015.

Social Media Salary Histogram in Scotland

Social Media
Job Locations in Scotland

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 1 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -18 8 £40,000 -
West Lothian - 6 £30,000 -
Glasgow +6 3 £38,750 -8.82% 5
Social Media
UK

Social Media
Top 30 Related IT Skills in Scotland

For the 6 months to 1 September 2015, IT jobs across the Scotland region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 15 (38.46%) Google
1 15 (38.46%) Marketing
2 14 (35.90%) SEO
3 13 (33.33%) HTML
4 12 (30.77%) MVC
5 11 (28.21%) CRM
5 11 (28.21%) C#
5 11 (28.21%) .NET
5 11 (28.21%) ASP.NET
5 11 (28.21%) Ruby
6 10 (25.64%) Yahoo!
6 10 (25.64%) BBC
6 10 (25.64%) Pay per click
6 10 (25.64%) Agile Software Development
6 10 (25.64%) TDD
6 10 (25.64%) OO
6 10 (25.64%) SQL Server
6 10 (25.64%) Apple
6 10 (25.64%) Sony
6 10 (25.64%) WCF
6 10 (25.64%) Git (software)
6 10 (25.64%) RESTful
6 10 (25.64%) ASP.NET MVC
6 10 (25.64%) BDD
6 10 (25.64%) NoSQL
6 10 (25.64%) Node.js
6 10 (25.64%) Web Application Development
6 10 (25.64%) Facebook
6 10 (25.64%) ASP.NET Web API
7 9 (23.08%) Digital Marketing

Social Media
Top Related IT Skills in Scotland by Category

For the 6 months to 1 September 2015, IT jobs across the Scotland region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 10 (25.64%) Node.js
2 2 (5.13%) CMS
2 2 (5.13%) Drupal
3 1 (2.56%) Umbraco
3 1 (2.56%) WordPress
3 1 (2.56%) Joomla!
3 1 (2.56%) Tomcat
Applications
1 2 (5.13%) Photoshop
1 2 (5.13%) Adobe Illustrator
1 2 (5.13%) Adobe Creative Suite
2 1 (2.56%) MS Office
Business Applications
1 1 (2.56%) Magento
Cloud Services
1 5 (12.82%) Google Analytics
1 5 (12.82%) SaaS
Communications & Networking
1 4 (10.26%) Internet
Database & Business Intelligence
1 10 (25.64%) SQL Server
1 10 (25.64%) NoSQL
2 2 (5.13%) Big Data
2 2 (5.13%) MySQL
Development Applications
1 10 (25.64%) Git (software)
2 1 (2.56%) Visual Studio
General
1 15 (38.46%) Marketing
2 6 (15.38%) Advertising
3 3 (7.69%) Retail
3 3 (7.69%) Finance
Job Titles
1 15 (38.46%) Developer
2 11 (28.21%) .NET Developer
3 2 (5.13%) Consultant
3 2 (5.13%) E-Commerce Manager
3 2 (5.13%) Data Conversion Specialist
3 2 (5.13%) Marketing Executive
3 2 (5.13%) SEO Manager
4 1 (2.56%) Portal Developer
4 1 (2.56%) Content Manager
4 1 (2.56%) Digital Marketing Executive
4 1 (2.56%) AWS Developer
4 1 (2.56%) Web Developer
4 1 (2.56%) Junior
4 1 (2.56%) Marketing Manager
4 1 (2.56%) Junior ASP.NET Developer
4 1 (2.56%) Account Director
4 1 (2.56%) Digital Marketing Manager
4 1 (2.56%) Recruitment Consultant
4 1 (2.56%) Systems Engineer
4 1 (2.56%) Systems Support
Libraries, Frameworks & Software Standards
1 13 (33.33%) HTML
2 11 (28.21%) .NET
2 11 (28.21%) ASP.NET
3 10 (25.64%) RESTful
3 10 (25.64%) ASP.NET MVC
3 10 (25.64%) WCF
3 10 (25.64%) ASP.NET Web API
4 8 (20.51%) CSS
5 3 (7.69%) jQuery
6 2 (5.13%) CSS3
7 1 (2.56%) Ajax
7 1 (2.56%) HTML5
7 1 (2.56%) REST
Miscellaneous
1 10 (25.64%) BBC
2 4 (10.26%) User Experience
3 2 (5.13%) Blog
3 2 (5.13%) Data Conversion
4 1 (2.56%) Enterprise Software
4 1 (2.56%) Analytical Skills
Operating Systems
1 1 (2.56%) Linux
Processes & Methodologies
1 14 (35.90%) SEO
2 12 (30.77%) MVC
3 11 (28.21%) CRM
4 10 (25.64%) OO
4 10 (25.64%) Agile Software Development
4 10 (25.64%) TDD
4 10 (25.64%) Pay per click
4 10 (25.64%) BDD
4 10 (25.64%) Web Application Development
5 9 (23.08%) Digital Marketing
6 8 (20.51%) Analytics
7 4 (10.26%) Mentoring
8 3 (7.69%) Marketing Strategy
8 3 (7.69%) Email Marketing
8 3 (7.69%) Internet Marketing
8 3 (7.69%) Web Development
8 3 (7.69%) E-Commerce
9 2 (5.13%) Marketing Intelligence
9 2 (5.13%) Web Design
9 2 (5.13%) Social Media Marketing
Programming Languages
1 11 (28.21%) C#
1 11 (28.21%) Ruby
2 9 (23.08%) JavaScript
3 5 (12.82%) PHP
4 2 (5.13%) PHP5
5 1 (2.56%) Java
5 1 (2.56%) SQL
5 1 (2.56%) VB.NET
5 1 (2.56%) Python
Qualifications
1 5 (12.82%) Degree
Systems Management
1 1 (2.56%) Puppet
1 1 (2.56%) Opscode Chef
Vendors
1 15 (38.46%) Google
2 10 (25.64%) Facebook
2 10 (25.64%) Apple
2 10 (25.64%) Sony
2 10 (25.64%) Yahoo!
3 2 (5.13%) Adobe
4 1 (2.56%) Twitter
Glasgow, Lanarkshire
Noir Consulting
Salary: £30000 - £50000 per annum + Bonus + Pension + Benefits
Posted: 9 hours ago
Glasgow, Lanarkshire
Dawson & Walsh
Salary: £30000 - £50000 per annum + Bonus + Pension + Benefits
Posted: Yesterday
Glasgow, Lanarkshire
Jagger Talent
Salary: From £20,000 to £25,000 per annum Exciting Opportunity in DIgital Mark
Posted: 6 days ago
Glasgow Area
ANSON MCCADE
Salary: £40,000- £60,000 plus attractive benefits
Posted: 6 days ago