The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Scotland region. Included is a guide to the salaries offered in IT jobs that have cited Social Media over the 3 months to 25 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Jul 2016
Same period 2015 Same period 2014
Social Media
Rank 130 144 152
Rank change year-on-year
+14 +8
Permanent jobs citing Social Media 28 18 26
As % of all permanent IT jobs located in Scotland 0.98% 0.56% 0.71%
As % of the Miscellaneous category 2.22% 1.43% 1.95%
Number of salaries quoted 27 12 20
Median salary £39,000 £37,500 £35,000
Median salary % change year-on-year
+4.00% +7.14%
90% offered a salary of more than £27,060 £28,000 £19,800
10% offered a salary of more than £45,000 £40,000 £46,500
UK excluding London median salary £32,500 £37,500 £37,500
% change year-on-year
-13.33% -
Social Media
UK

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Scotland region.

Miscellaneous Category
Scotland
Permanent IT job ads with a match in the
Miscellaneous category
1260 1259 1334
As % of all permanent IT jobs located in Scotland 43.95% 39.48% 36.36%
Number of salaries quoted 589 787 890
Median salary £42,500 £40,000 £42,000
Median salary % change year-on-year
+6.25% -4.76%
90% offered a salary of more than £27,500 £28,500 £27,500
10% offered a salary of more than £67,500 £60,000 £60,000
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Social Media
Jobs Demand Trend in Scotland

The demand trend of job ads across the Scotland region citing Social Media as a proportion of all IT jobs with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in Scotland

Social Media
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Scotland region.

Social Media Salary Trend in Scotland

Social Media
Salary Histogram in Scotland

This chart provides a salary histogram for IT jobs citing Social Media across the Scotland region over the 3 months to 25 July 2016.

Social Media Salary Histogram in Scotland

Social Media
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Scotland region over the 3 months to 25 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +15 21 £40,000 +6.66%
Glasgow 0 7 £33,000 -12.00%
Social Media
UK

Social Media
Top 30 Related IT Skills in Scotland

For the 6 months to 25 July 2016, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Social Media.

1 20 (60.61%) HTML
1 20 (60.61%) JavaScript
2 19 (57.58%) CSS
2 19 (57.58%) Finance
3 17 (51.52%) HTML5
4 16 (48.48%) Software Engineering
5 15 (45.45%) Git (software)
6 14 (42.42%) Degree
7 13 (39.39%) Telecoms
8 12 (36.36%) Java
8 12 (36.36%) Android
8 12 (36.36%) Apple iOS
9 11 (33.33%) CSS3
9 11 (33.33%) MongoDB
9 11 (33.33%) SaaS
9 11 (33.33%) SQL Server
9 11 (33.33%) Ant
9 11 (33.33%) Games
9 11 (33.33%) Hibernate
9 11 (33.33%) Agile Software Development
9 11 (33.33%) Retail
9 11 (33.33%) Subversion
9 11 (33.33%) Spring
9 11 (33.33%) Maven
10 9 (27.27%) Marketing
11 8 (24.24%) AngularJS
12 7 (21.21%) Data Management
13 6 (18.18%) Facebook
13 6 (18.18%) REST
13 6 (18.18%) User Experience

Social Media
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (12.12%) WordPress
2 1 (3.03%) SAS
Applications
1 2 (6.06%) Adobe Illustrator
1 2 (6.06%) InDesign
1 2 (6.06%) MS Office
1 2 (6.06%) Photoshop
Cloud Services
1 11 (33.33%) SaaS
2 2 (6.06%) AdWords
2 2 (6.06%) Google Analytics
Database & Business Intelligence
1 11 (33.33%) MongoDB
1 11 (33.33%) SQL Server
2 1 (3.03%) Lumira
2 1 (3.03%) Pentaho
2 1 (3.03%) Qlik Sense
2 1 (3.03%) QlikView
2 1 (3.03%) SAS Visual Analytics
2 1 (3.03%) Spotfire
Development Applications
1 15 (45.45%) Git (software)
2 11 (33.33%) Ant
2 11 (33.33%) Maven
2 11 (33.33%) Subversion
3 1 (3.03%) Android Studio
3 1 (3.03%) Appcelerator Titanium
3 1 (3.03%) Gradle
3 1 (3.03%) Mercurial
General
1 19 (57.58%) Finance
2 13 (39.39%) Telecoms
3 11 (33.33%) Games
3 11 (33.33%) Retail
4 9 (27.27%) Marketing
5 4 (12.12%) Legal
6 3 (9.09%) Banking
7 2 (6.06%) Advertising
Job Titles
1 10 (30.30%) Developer
2 9 (27.27%) Java Developer
3 7 (21.21%) Software Engineer
4 4 (12.12%) Marketing Manager
5 3 (9.09%) Designer
5 3 (9.09%) Front End Web Designer
5 3 (9.09%) Web Designer
6 2 (6.06%) Campaign Executive
6 2 (6.06%) Campaign Manager
6 2 (6.06%) Consultant
6 2 (6.06%) Digital Project Manager
6 2 (6.06%) IT Manager
6 2 (6.06%) Marketing Campaign Manager
6 2 (6.06%) Marketing Executive
6 2 (6.06%) Project Manager
6 2 (6.06%) Recruitment Consultant
6 2 (6.06%) Resource Consultant
7 1 (3.03%) Applications Developer
7 1 (3.03%) Sales Executive
7 1 (3.03%) SEO Specialist
Libraries, Frameworks & Software Standards
1 20 (60.61%) HTML
2 19 (57.58%) CSS
3 17 (51.52%) HTML5
4 11 (33.33%) CSS3
4 11 (33.33%) Hibernate
4 11 (33.33%) Spring
5 8 (24.24%) AngularJS
6 6 (18.18%) REST
7 5 (15.15%) jQuery
7 5 (15.15%) LESS
7 5 (15.15%) Middleware
8 3 (9.09%) Backbone.js
9 1 (3.03%) Android SDK
9 1 (3.03%) D3.js
9 1 (3.03%) iOS SDK
9 1 (3.03%) OAuth
9 1 (3.03%) PhoneGap
9 1 (3.03%) SOAP
9 1 (3.03%) UIKit
9 1 (3.03%) XML
Miscellaneous
1 6 (18.18%) User Experience
2 4 (12.12%) Copywriting
2 4 (12.12%) Mobile App
3 3 (9.09%) Analytical Skills
4 2 (6.06%) Blog
5 1 (3.03%) FMCG
5 1 (3.03%) Visualisation
Operating Systems
1 12 (36.36%) Android
1 12 (36.36%) Apple iOS
Processes & Methodologies
1 16 (48.48%) Software Engineering
2 11 (33.33%) Agile Software Development
3 7 (21.21%) Data Management
4 5 (15.15%) B2B
4 5 (15.15%) Business Continuity
4 5 (15.15%) Business Continuity Planning
4 5 (15.15%) Digital Marketing
4 5 (15.15%) Disaster Recovery
4 5 (15.15%) Microservices
4 5 (15.15%) MVC
4 5 (15.15%) Project Management
4 5 (15.15%) SOA
4 5 (15.15%) Software Deployment
5 4 (12.12%) Pay per click
5 4 (12.12%) SEO
6 3 (9.09%) Analytics
6 3 (9.09%) Email Marketing
6 3 (9.09%) Prototyping
6 3 (9.09%) Typography
6 3 (9.09%) Web Design
Programming Languages
1 20 (60.61%) JavaScript
2 12 (36.36%) Java
3 5 (15.15%) C#
3 5 (15.15%) C++
4 1 (3.03%) Objective-C
4 1 (3.03%) R
Qualifications
1 14 (42.42%) Degree
Vendors
1 6 (18.18%) Facebook
2 5 (15.15%) Adobe
3 4 (12.12%) Pardot
3 4 (12.12%) Salesforce.com
3 4 (12.12%) Twitter
4 3 (9.09%) Google
5 2 (6.06%) Hootsuite
6 1 (3.03%) Alteryx
6 1 (3.03%) Apple
6 1 (3.03%) Birst
6 1 (3.03%) Clarabridge
6 1 (3.03%) Jaspersoft
6 1 (3.03%) Omniture
6 1 (3.03%) SAP
6 1 (3.03%) Tableau
6 1 (3.03%) TIBCO