The table below looks at the prevalence of the term Marketing in IT jobs advertised for the South Wales region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Marketing
Rank 60 69 73
Rank change year-on-year
+9 +4
Permanent jobs citing Marketing 28 29 20
As % of all permanent IT jobs located in South Wales 2.58% 2.39% 1.96%
As % of the General category 7.55% 6.94% 6.31%
Number of salaries quoted 23 24 18
Average salary £30,000 £39,000 £42,500
Average salary % change year-on-year
-23.07% -8.23%
UK excluding London average salary £39,000 £35,000 £35,000
% change year-on-year
+11.42% -
Marketing
Wales

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the South Wales region.

General Category
South Wales
Permanent IT job ads with a match in the
General category
371 418 317
As % of all permanent IT jobs located in South Wales 34.23% 34.43% 30.99%
Number of salaries quoted 331 368 286
Average salary £37,000 £37,500 £36,600
Average salary % change year-on-year
-1.33% +2.45%
90% offered a salary of more than £25,000 £28,000 £29,500
10% offered a salary of more than £55,000 £45,000 £57,250
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in South Wales

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the South Wales region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in South Wales

Marketing
Salary Trend in South Wales

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the South Wales region.

Marketing Salary Trend in South Wales

Marketing
Salary Histogram in South Wales

This chart provides a salary histogram for IT jobs citing Marketing across the South Wales region over the 3 months to 21 October 2014.

Marketing Salary Histogram in South Wales

Marketing
Job Locations in South Wales

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the South Wales region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cardiff -7 13 £30,000 -23.07% 4
Torfaen - 12 £42,500 -
Caerphilly +10 3 £21,250 +18.05%
Marketing
Wales

Marketing
Top 30 Related IT Skills in South Wales

For the 6 months to 21 October 2014, IT jobs across the South Wales region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 21 (35.00%) Degree
2 16 (26.67%) HTML
3 14 (23.33%) Finance
3 14 (23.33%) Market Research
4 13 (21.67%) User Stories
4 13 (21.67%) Advertising
4 13 (21.67%) JavaScript
5 12 (20.00%) SQL
5 12 (20.00%) E-Commerce
5 12 (20.00%) Agile Software Development
5 12 (20.00%) Mathematics
5 12 (20.00%) Product Management
5 12 (20.00%) Blog
5 12 (20.00%) Mobile Marketing
6 11 (18.33%) Big Data
6 11 (18.33%) Java
6 11 (18.33%) SAS
7 10 (16.67%) TCP/IP
7 10 (16.67%) MySQL
7 10 (16.67%) CSS
7 10 (16.67%) Linux
7 10 (16.67%) Web Development
8 9 (15.00%) PaaS
8 9 (15.00%) Analytics
9 8 (13.33%) HTML5
9 8 (13.33%) Computer Science
9 8 (13.33%) UNIX
9 8 (13.33%) C
9 8 (13.33%) HTTP
10 7 (11.67%) Internet

Marketing
Top Related IT Skills in South Wales by Category

For the 6 months to 21 October 2014, IT jobs across the South Wales region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (18.33%) SAS
2 5 (8.33%) Apache
3 3 (5.00%) CMS
4 1 (1.67%) MS Exchange
4 1 (1.67%) JBoss
4 1 (1.67%) WebSphere
4 1 (1.67%) Exchange Server 2010
4 1 (1.67%) WordPress
4 1 (1.67%) Exchange Server 2007
4 1 (1.67%) GlassFish
4 1 (1.67%) Exchange Server 2013
Applications
1 3 (5.00%) SPSS
1 3 (5.00%) MS Excel
2 2 (3.33%) GIMP
2 2 (3.33%) MS PowerPoint
2 2 (3.33%) Photoshop
2 2 (3.33%) MS Office
Business Applications
1 2 (3.33%) Google Analytics
Cloud Services
1 9 (15.00%) PaaS
Communications & Networking
1 10 (16.67%) TCP/IP
2 8 (13.33%) HTTP
3 7 (11.67%) Internet
4 3 (5.00%) SSL
4 3 (5.00%) Unified Communications
5 2 (3.33%) DNS
6 1 (1.67%) VPN
6 1 (1.67%) WAN
6 1 (1.67%) LAN
6 1 (1.67%) Kerberos
6 1 (1.67%) SNMP
6 1 (1.67%) SAN
6 1 (1.67%) Intranet
6 1 (1.67%) Wireshark
6 1 (1.67%) VLAN
6 1 (1.67%) SSH
6 1 (1.67%) Firewall
6 1 (1.67%) Wireless
6 1 (1.67%) tcpdump
6 1 (1.67%) OpenLDAP
Database & Business Intelligence
1 11 (18.33%) Big Data
2 10 (16.67%) MySQL
3 7 (11.67%) Relational Database
4 4 (6.67%) RDBMS
5 2 (3.33%) Hadoop
5 2 (3.33%) SQL Server
6 1 (1.67%) Informix
Development Applications
1 3 (5.00%) Subversion
1 3 (5.00%) Automake
1 3 (5.00%) GCC
1 3 (5.00%) GDB
2 1 (1.67%) JIRA
2 1 (1.67%) Zephyr
General
1 14 (23.33%) Finance
2 13 (21.67%) Advertising
3 3 (5.00%) French Language
3 3 (5.00%) German Language
3 3 (5.00%) Telecoms
4 2 (3.33%) Games
Job Titles
1 20 (33.33%) Analyst
2 15 (25.00%) Graduate
3 9 (15.00%) Product Analyst
4 7 (11.67%) Product Manager
4 7 (11.67%) Software Engineer
5 6 (10.00%) Developer
5 6 (10.00%) Development Manager
5 6 (10.00%) Product Development Manager
6 5 (8.33%) Business Analyst
7 4 (6.67%) Graduate Business Analyst
7 4 (6.67%) Designer
7 4 (6.67%) Web Designer
7 4 (6.67%) Senior Analyst
8 3 (5.00%) IT Graduate
8 3 (5.00%) Trainee
8 3 (5.00%) Web Developer
8 3 (5.00%) Marketing Analyst
8 3 (5.00%) Senior Marketing Analyst
8 3 (5.00%) Implementation Engineer
8 3 (5.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 16 (26.67%) HTML
2 10 (16.67%) CSS
3 8 (13.33%) HTML5
4 6 (10.00%) XML
5 5 (8.33%) Web Services
6 3 (5.00%) POSIX
6 3 (5.00%) SOAP
6 3 (5.00%) REST
6 3 (5.00%) Pthreads
6 3 (5.00%) jQuery
7 1 (1.67%) ASP.NET
7 1 (1.67%) .NET
7 1 (1.67%) DOM
7 1 (1.67%) CSS3
Miscellaneous
1 12 (20.00%) Mathematics
1 12 (20.00%) Blog
2 8 (13.33%) Computer Science
3 6 (10.00%) Performance Metrics
4 5 (8.33%) Analytical Skills
4 5 (8.33%) Credit Risk
5 4 (6.67%) User Experience
5 4 (6.67%) Statistics
5 4 (6.67%) Animation
6 3 (5.00%) Algorithms
7 2 (3.33%) Social Network
7 2 (3.33%) Graphic Design
7 2 (3.33%) Copywriting
8 1 (1.67%) Mobile App
8 1 (1.67%) Data Integration
Operating Systems
1 10 (16.67%) Linux
2 8 (13.33%) UNIX
3 1 (1.67%) Windows Server 2003
3 1 (1.67%) Windows
3 1 (1.67%) SUSE
3 1 (1.67%) Windows Server 2012
3 1 (1.67%) Apple iOS
3 1 (1.67%) Android
3 1 (1.67%) Windows Server 2008
3 1 (1.67%) CentOS
3 1 (1.67%) Red Hat Enterprise Linux
Processes & Methodologies
1 14 (23.33%) Market Research
2 13 (21.67%) User Stories
3 12 (20.00%) E-Commerce
3 12 (20.00%) Agile Software Development
3 12 (20.00%) Product Management
3 12 (20.00%) Mobile Marketing
4 10 (16.67%) Web Development
5 9 (15.00%) Analytics
6 7 (11.67%) Software Engineering
7 6 (10.00%) Stakeholder Management
7 6 (10.00%) Business Development
8 5 (8.33%) Project Management
8 5 (8.33%) Web Design
9 4 (6.67%) Time Management
9 4 (6.67%) Statistical Modelling
9 4 (6.67%) Web Application Development
10 3 (5.00%) OO
10 3 (5.00%) OOD
10 3 (5.00%) Pay per click
10 3 (5.00%) Web Analytics
Programming Languages
1 13 (21.67%) JavaScript
2 12 (20.00%) SQL
3 11 (18.33%) Java
4 8 (13.33%) C
5 7 (11.67%) Python
6 6 (10.00%) PHP
7 4 (6.67%) Perl
8 2 (3.33%) Shell Script
9 1 (1.67%) C#
9 1 (1.67%) C++
9 1 (1.67%) R
9 1 (1.67%) Bash Shell
9 1 (1.67%) PHP5
Qualifications
1 21 (35.00%) Degree
2 2 (3.33%) ISEB
3 1 (1.67%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 6 (10.00%) SLA
2 2 (3.33%) QA
System Software
1 1 (1.67%) NFS
1 1 (1.67%) Active Directory
1 1 (1.67%) Xen
1 1 (1.67%) Squid
1 1 (1.67%) Samba
1 1 (1.67%) VMware Infrastructure
Systems Management
1 1 (1.67%) ZABBIX
Vendors
1 3 (5.00%) Microsoft
2 2 (3.33%) Sencha
2 2 (3.33%) Twitter
2 2 (3.33%) VMware
2 2 (3.33%) Google
2 2 (3.33%) Adobe
2 2 (3.33%) Red Hat
3 1 (1.67%) IBM
3 1 (1.67%) Citrix
3 1 (1.67%) EMC
3 1 (1.67%) Zend
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