The first table below looks at the demand for Customer Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Customer Analytics over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Customer Analytics
Rank - 210 213
Permanent jobs citing Customer Analytics 0 2 2
As % of all permanent IT jobs located in the South West - 0.038% 0.036%
As % of the Processes & Methodologies category - 0.048% 0.047%
Number of salaries quoted 0 1 2
Average salary - £32,500 £22,500
Average salary % change year-on-year
- +44.44%
UK excluding London average salary £38,500 £42,500 £60,000
% change year-on-year
-9.41% -29.16%
Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4877 4143 4294
As % of all permanent IT jobs located in the South West 80.48% 79.22% 77.45%
Number of salaries quoted 3965 3587 3803
Average salary £41,500 £37,500 £40,000
Average salary % change year-on-year
+10.66% -6.25%
90% offered a salary of more than £28,000 £26,000 £27,500
10% offered a salary of more than £60,000 £57,500 £53,250
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Customer Analytics
England

Customer Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Customer Analytics across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Customer Analytics Jobs Demand Trend in the South West

Customer Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Analytics across the South West region.

Customer Analytics Salary Trend in the South West

Customer Analytics
Top 15 Related IT Skills in the South West

For the 6 months to 23 July 2014, IT jobs across the South West region citing Customer Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Analytics.

1 2 (100.00%) SQL
1 2 (100.00%) Data Mining
1 2 (100.00%) SAS
1 2 (100.00%) SPSS
1 2 (100.00%) Data Analysis
1 2 (100.00%) Business Analysis
1 2 (100.00%) Statistical Analysis
1 2 (100.00%) Statistics
1 2 (100.00%) Marketing
1 2 (100.00%) Degree
1 2 (100.00%) Mathematics
1 2 (100.00%) Predictive Modelling
1 2 (100.00%) Customer Insight
1 2 (100.00%) Analytics
2 1 (50.00%) Retail

Customer Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 23 July 2014, IT jobs across the South West region citing Customer Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (100.00%) SAS
Applications
1 2 (100.00%) SPSS
Database & Business Intelligence
1 2 (100.00%) Data Mining
General
1 2 (100.00%) Marketing
2 1 (50.00%) Retail
Job Titles
1 2 (100.00%) Analyst
1 2 (100.00%) Insight Analyst
2 1 (50.00%) Customer Insight Analyst
2 1 (50.00%) Customer Analyst
Miscellaneous
1 2 (100.00%) Statistics
1 2 (100.00%) Mathematics
Processes & Methodologies
1 2 (100.00%) Data Analysis
1 2 (100.00%) Business Analysis
1 2 (100.00%) Statistical Analysis
1 2 (100.00%) Predictive Modelling
1 2 (100.00%) Customer Insight
1 2 (100.00%) Analytics
Programming Languages
1 2 (100.00%) SQL
Qualifications
1 2 (100.00%) Degree