The table below looks at the statistics for Customer Insight skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Customer Insight over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Customer Insight
Rank 228 206 223
Rank change year-on-year
-22 +17
Permanent jobs citing Customer Insight 8 18 13
As % of all permanent IT jobs located in the South West 0.13% 0.33% 0.23%
As % of the Processes & Methodologies category 0.16% 0.41% 0.29%
Number of salaries quoted 8 16 13
Average salary £44,000 £33,500 £42,500
Average salary % change year-on-year
+31.34% -21.17%
90% offered a salary of more than £32,500 £31,625 £27,000
10% offered a salary of more than £60,550 £52,500 £45,300
UK excluding London average salary £46,500 £42,500 £42,500
% change year-on-year
+9.41% -
Customer Insight
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5041 4401 4420
As % of all permanent IT jobs located in the South West 83.45% 81.74% 78.72%
Number of salaries quoted 4244 3715 3901
Average salary £40,000 £39,500 £38,000
Average salary % change year-on-year
+1.26% +3.94%
90% offered a salary of more than £29,000 £26,500 £26,500
10% offered a salary of more than £60,000 £52,500 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Customer Insight
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Customer Insight across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Customer Insight Jobs Demand Trend in the South West

Customer Insight
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Insight across the South West region.

Customer Insight Salary Trend in the South West

Customer Insight
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Customer Insight across the South West region over the 3 months to 30 January 2015.

Customer Insight Salary Histogram in the South West

Customer Insight
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Customer Insight within the South West region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -7 7 £38,000 -27.61%
Customer Insight
England

Customer Insight
Top 30 Related IT Skills in the South West

For the 6 months to 30 January 2015, IT jobs across the South West region citing Customer Insight also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Insight.

1 10 (66.67%) SQL
2 8 (53.33%) Finance
2 8 (53.33%) Analytics
3 7 (46.67%) Marketing
3 7 (46.67%) CRM
4 6 (40.00%) Direct Marketing
5 5 (33.33%) Analytical Skills
5 5 (33.33%) Data Warehouse
5 5 (33.33%) Web Analytics
6 4 (26.67%) Data Analysis
6 4 (26.67%) Banking
6 4 (26.67%) Retail
6 4 (26.67%) Telecoms
6 4 (26.67%) Business Intelligence
6 4 (26.67%) Tableau
6 4 (26.67%) Visualisation
7 3 (20.00%) Marketing Strategy
7 3 (20.00%) Campaign Analysis
7 3 (20.00%) Stakeholder Management
8 2 (13.33%) Data Management
8 2 (13.33%) SQL Server Integration Services
8 2 (13.33%) Degree
8 2 (13.33%) B2B
8 2 (13.33%) Service Delivery
8 2 (13.33%) SAS
8 2 (13.33%) Chordiant
8 2 (13.33%) Customer Segmentation
8 2 (13.33%) Unica
9 1 (6.67%) Computer Science
9 1 (6.67%) Credit Risk

Customer Insight
Top Related IT Skills in the South West by Category

For the 6 months to 30 January 2015, IT jobs across the South West region citing Customer Insight also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Insight. Up to 20 skills are shown per category.

Application Platforms
1 2 (13.33%) SAS
Applications
1 1 (6.67%) FastStats
1 1 (6.67%) MS Excel
Business Applications
1 1 (6.67%) Google Analytics
1 1 (6.67%) Unica Affinium
1 1 (6.67%) SiteCatalyst
1 1 (6.67%) WebTrends
Communications & Networking
1 1 (6.67%) SMS
Database & Business Intelligence
1 5 (33.33%) Data Warehouse
2 2 (13.33%) SQL Server Integration Services
General
1 8 (53.33%) Finance
2 7 (46.67%) Marketing
3 4 (26.67%) Banking
3 4 (26.67%) Retail
3 4 (26.67%) Telecoms
4 1 (6.67%) Financial Institution
Job Titles
1 5 (33.33%) Analyst
2 3 (20.00%) Insight Analyst
3 2 (13.33%) Developer
3 2 (13.33%) Customer Insight Analyst
3 2 (13.33%) CRM Developer
3 2 (13.33%) Campaign Manager
3 2 (13.33%) Customer Analyst
4 1 (6.67%) Campaign Analyst
4 1 (6.67%) CRM Manager
4 1 (6.67%) Business Data Analyst
4 1 (6.67%) Campaign Executive
4 1 (6.67%) Senior Manager
4 1 (6.67%) Business Analyst
4 1 (6.67%) Service Manager
4 1 (6.67%) Data Analyst
Miscellaneous
1 5 (33.33%) Analytical Skills
2 4 (26.67%) Visualisation
3 1 (6.67%) Computer Science
3 1 (6.67%) Credit Risk
Processes & Methodologies
1 8 (53.33%) Analytics
2 7 (46.67%) CRM
3 6 (40.00%) Direct Marketing
4 5 (33.33%) Web Analytics
5 4 (26.67%) Data Analysis
5 4 (26.67%) Business Intelligence
6 3 (20.00%) Marketing Strategy
6 3 (20.00%) Campaign Analysis
6 3 (20.00%) Stakeholder Management
7 2 (13.33%) Data Management
7 2 (13.33%) B2B
7 2 (13.33%) Service Delivery
7 2 (13.33%) Customer Segmentation
8 1 (6.67%) User Acceptance Testing
8 1 (6.67%) Test Scripting
8 1 (6.67%) Stakeholder Engagement
8 1 (6.67%) Line Management
8 1 (6.67%) Propensity Modelling
8 1 (6.67%) Campaign Management
8 1 (6.67%) Data Analytics
Programming Languages
1 10 (66.67%) SQL
Qualifications
1 2 (13.33%) Degree
2 1 (6.67%) ITIL Certification
Systems Management
1 1 (6.67%) Systems Management Server (SMS)
Vendors
1 4 (26.67%) Tableau
2 2 (13.33%) Chordiant
2 2 (13.33%) Unica
3 1 (6.67%) SmartFocus
3 1 (6.67%) Aprimo
3 1 (6.67%) Omniture
3 1 (6.67%) Google
3 1 (6.67%) Coremetrics
3 1 (6.67%) Alterian
3 1 (6.67%) Epiphany
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