The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Online Marketing
Rank - 229 228
Permanent jobs citing Online Marketing 0 14 10
As % of all permanent IT jobs located in the South West - 0.23% 0.18%
As % of the Processes & Methodologies category - 0.27% 0.22%
Number of salaries quoted 0 13 10
Average salary - £55,000 £27,500
Average salary % change year-on-year
- +100.00%
UK excluding London average salary £37,500 £27,500 £30,000
% change year-on-year
+36.36% -8.33%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5019 5189 4618
As % of all permanent IT jobs located in the South West 87.53% 86.48% 84.63%
Number of salaries quoted 4157 4360 3903
Average salary £42,500 £40,000 £39,500
Average salary % change year-on-year
+6.25% +1.26%
90% offered a salary of more than £29,750 £29,000 £26,500
10% offered a salary of more than £65,000 £55,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Online Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the South West

Online Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the South West region.

Online Marketing Salary Trend in the South West

Online Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 11 February 2016, IT jobs across the South West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 5 (100.00%) Marketing
2 4 (80.00%) Google Analytics
2 4 (80.00%) E-Commerce
2 4 (80.00%) SEO
2 4 (80.00%) Google
2 4 (80.00%) Pay per click
2 4 (80.00%) Analytics
3 3 (60.00%) Digital Marketing
3 3 (60.00%) Email Marketing
4 2 (40.00%) Magento
4 2 (40.00%) CSS
4 2 (40.00%) HTML
4 2 (40.00%) JavaScript
4 2 (40.00%) Channel Management
4 2 (40.00%) Social Media
5 1 (20.00%) Laravel
5 1 (20.00%) Marketing Strategy
5 1 (20.00%) Customer Insight
5 1 (20.00%) AdWords
5 1 (20.00%) PHP
5 1 (20.00%) MySQL
5 1 (20.00%) HTTP
5 1 (20.00%) Project Management
5 1 (20.00%) MVC
5 1 (20.00%) Advertising
5 1 (20.00%) CMS
5 1 (20.00%) Retail
5 1 (20.00%) Joomla!
5 1 (20.00%) Mathematics
5 1 (20.00%) Copywriting

Online Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 11 February 2016, IT jobs across the South West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (20.00%) CMS
1 1 (20.00%) Drupal
1 1 (20.00%) Joomla!
1 1 (20.00%) WordPress
Business Applications
1 2 (40.00%) Magento
Cloud Services
1 4 (80.00%) Google Analytics
2 1 (20.00%) AdWords
Communications & Networking
1 1 (20.00%) HTTP
Database & Business Intelligence
1 1 (20.00%) MySQL
General
1 5 (100.00%) Marketing
2 1 (20.00%) Advertising
2 1 (20.00%) Retail
Job Titles
1 3 (60.00%) Marketing Manager
2 2 (40.00%) Online Marketing Manager
3 1 (20.00%) CMS Developer
3 1 (20.00%) Content Manager
3 1 (20.00%) Developer
3 1 (20.00%) Digital Content Manager
3 1 (20.00%) Digital Marketing Manager
3 1 (20.00%) SEO Manager
3 1 (20.00%) Web Developer
3 1 (20.00%) WordPress Developer
Libraries, Frameworks & Software Standards
1 2 (40.00%) CSS
1 2 (40.00%) HTML
2 1 (20.00%) Apache Flex
2 1 (20.00%) jQuery
2 1 (20.00%) Laravel
2 1 (20.00%) Symfony
Miscellaneous
1 2 (40.00%) Social Media
2 1 (20.00%) Copywriting
2 1 (20.00%) Mathematics
Processes & Methodologies
1 4 (80.00%) Analytics
1 4 (80.00%) E-Commerce
1 4 (80.00%) Pay per click
1 4 (80.00%) SEO
2 3 (60.00%) Digital Marketing
2 3 (60.00%) Email Marketing
3 2 (40.00%) Channel Management
4 1 (20.00%) Customer Insight
4 1 (20.00%) Display Advertising
4 1 (20.00%) Marketing Strategy
4 1 (20.00%) MVC
4 1 (20.00%) Project Management
4 1 (20.00%) Web Development
Programming Languages
1 2 (40.00%) JavaScript
2 1 (20.00%) PHP
Vendors
1 4 (80.00%) Google
2 1 (20.00%) Zend
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