The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Online Marketing
Rank 216 196 191
Rank change year-on-year
-20 -5
Permanent jobs citing Online Marketing 22 15 28
As % of all permanent IT jobs located in the South West 0.35% 0.29% 0.49%
As % of the Processes & Methodologies category 0.44% 0.36% 0.65%
Number of salaries quoted 9 12 28
Average salary £27,500 £33,750 £23,000
Average salary % change year-on-year
-18.51% +46.73%
90% offered a salary of more than £23,300 £17,000 £18,550
10% offered a salary of more than £47,500 £46,250 £35,000
UK excluding London average salary £30,000 £30,000 £27,000
% change year-on-year
- +11.11%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5047 4153 4331
As % of all permanent IT jobs located in the South West 81.15% 81.62% 75.66%
Number of salaries quoted 4125 3572 3805
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £27,500 £27,100
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Online Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the South West

Online Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the South West region.

Online Marketing Salary Trend in the South West

Online Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Online Marketing across the South West region over the 3 months to 19 September 2014.

Online Marketing Salary Histogram in the South West

Online Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the South West region over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon - 12 - - 2
Bristol -3 5 £30,000 -36.84% 1
Dorset -3 3 £27,500 - 1
Wiltshire +3 2 £47,500 +65.21% 1
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 19 September 2014, IT jobs across the South West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 42 (100.00%) Marketing
2 34 (80.95%) CSS
3 33 (78.57%) HTML
4 27 (64.29%) E-Commerce
5 22 (52.38%) JavaScript
6 19 (45.24%) PHP
6 19 (45.24%) MySQL
6 19 (45.24%) XHTML
6 19 (45.24%) SEO
6 19 (45.24%) CMS
7 18 (42.86%) Web Development
8 15 (35.71%) Content Management
8 15 (35.71%) Digital Marketing
9 13 (30.95%) PHP5
9 13 (30.95%) Degree
9 13 (30.95%) Linux
9 13 (30.95%) OO
9 13 (30.95%) OO PHP
10 11 (26.19%) Google
11 10 (23.81%) Google Analytics
11 10 (23.81%) Analytics
12 9 (21.43%) Social Media
13 8 (19.05%) Mentoring
13 8 (19.05%) Email Marketing
13 8 (19.05%) Adobe
13 8 (19.05%) Web Design
13 8 (19.05%) Finance
14 6 (14.29%) XML
14 6 (14.29%) Performance Management
14 6 (14.29%) Change Control

Online Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 19 September 2014, IT jobs across the South West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 19 (45.24%) CMS
2 1 (2.38%) Joomla!
2 1 (2.38%) WordPress
Applications
1 5 (11.90%) Photoshop
1 5 (11.90%) MS Office
1 5 (11.90%) Adobe Illustrator
2 3 (7.14%) MS Excel
3 2 (4.76%) InDesign
3 2 (4.76%) MS PowerPoint
Business Applications
1 10 (23.81%) Google Analytics
Database & Business Intelligence
1 19 (45.24%) MySQL
General
1 42 (100.00%) Marketing
2 8 (19.05%) Finance
3 5 (11.90%) Retail
4 3 (7.14%) Advertising
5 1 (2.38%) Back Office
Job Titles
1 23 (54.76%) Developer
2 17 (40.48%) Web Developer
3 13 (30.95%) PHP Developer
3 13 (30.95%) MySQL Developer
3 13 (30.95%) PHP Web Developer
3 13 (30.95%) PHP MySQL Developer
4 10 (23.81%) Marketing Executive
5 6 (14.29%) HTML Developer
6 5 (11.90%) Digital Marketing Executive
7 4 (9.52%) Technical Leader
7 4 (9.52%) Front-End Developer
7 4 (9.52%) Front-End Web Developer
8 3 (7.14%) Marketing Manager
9 2 (4.76%) Graphic Designer
9 2 (4.76%) Online Marketing Manager
9 2 (4.76%) Designer
10 1 (2.38%) Digital Account Manager
10 1 (2.38%) SEO Executive
10 1 (2.38%) Digital Marketing Manager
10 1 (2.38%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 34 (80.95%) CSS
2 33 (78.57%) HTML
3 19 (45.24%) XHTML
4 6 (14.29%) XML
Miscellaneous
1 9 (21.43%) Social Media
2 5 (11.90%) W3C
3 4 (9.52%) Graphic Design
3 4 (9.52%) Analytical Skills
4 3 (7.14%) Blog
4 3 (7.14%) Management Information System
5 2 (4.76%) Statistics
5 2 (4.76%) Copywriting
6 1 (2.38%) Mobile App
Operating Systems
1 13 (30.95%) Linux
Processes & Methodologies
1 27 (64.29%) E-Commerce
2 19 (45.24%) SEO
3 18 (42.86%) Web Development
4 15 (35.71%) Content Management
4 15 (35.71%) Digital Marketing
5 13 (30.95%) OO PHP
5 13 (30.95%) OO
6 10 (23.81%) Analytics
7 8 (19.05%) Email Marketing
7 8 (19.05%) Mentoring
7 8 (19.05%) Web Design
8 6 (14.29%) Pay per click
8 6 (14.29%) Coaching
8 6 (14.29%) Performance Management
8 6 (14.29%) Change Control
9 5 (11.90%) Marketing Strategy
9 5 (11.90%) Information Architecture
9 5 (11.90%) Project Management
9 5 (11.90%) Agile Software Development
10 4 (9.52%) CRM
Programming Languages
1 22 (52.38%) JavaScript
2 19 (45.24%) PHP
3 13 (30.95%) PHP5
Qualifications
1 13 (30.95%) Degree
Vendors
1 11 (26.19%) Google
2 8 (19.05%) Adobe
3 4 (9.52%) Facebook
3 4 (9.52%) Twitter
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