The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Online Marketing
Rank 230 214 205
Rank change year-on-year
-16 -9
Permanent jobs citing Online Marketing 9 13 17
As % of all permanent IT jobs located in the South West 0.15% 0.22% 0.32%
As % of the Processes & Methodologies category 0.18% 0.27% 0.40%
Number of salaries quoted 8 11 9
Average salary £55,000 £27,500 £34,000
Average salary % change year-on-year
+100.00% -19.11%
UK excluding London average salary £27,500 £32,500 £31,000
% change year-on-year
-15.38% +4.83%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5105 4739 4258
As % of all permanent IT jobs located in the South West 82.78% 81.74% 79.13%
Number of salaries quoted 4187 3936 3747
Average salary £40,000 £40,000 £38,000
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £28,000 £27,500 £27,500
10% offered a salary of more than £62,500 £55,000 £60,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Online Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the South West

Online Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the South West region.

Online Marketing Salary Trend in the South West

Online Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Online Marketing across the South West region over the 3 months to 21 April 2015.

Online Marketing Salary Histogram in the South West

Online Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the South West region over the 3 months to 21 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Gloucestershire - 6 £55,000 -
Dorset -25 2 £20,000 -27.27%
Wiltshire -2 1 £35,000 +75.00%
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 21 April 2015, IT jobs across the South West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 23 (100.00%) Marketing
2 14 (60.87%) MySQL
3 13 (56.52%) Hibernate
3 13 (56.52%) Java
3 13 (56.52%) Spring
4 8 (34.78%) Digital Marketing
4 8 (34.78%) SEO
4 8 (34.78%) Social Media
5 7 (30.43%) HTML
5 7 (30.43%) Pay per click
6 6 (26.09%) Web Design
6 6 (26.09%) Email Marketing
6 6 (26.09%) Blog
6 6 (26.09%) Marketing Strategy
6 6 (26.09%) Analytics
7 5 (21.74%) Social Media Marketing
7 5 (21.74%) Google Analytics
7 5 (21.74%) Graphic Design
7 5 (21.74%) Data Management
7 5 (21.74%) Internet
7 5 (21.74%) Statistics
7 5 (21.74%) Google
8 2 (8.70%) E-Commerce
8 2 (8.70%) CSS
8 2 (8.70%) Analytical Skills
9 1 (4.35%) Digital Content Management
9 1 (4.35%) MailChimp
9 1 (4.35%) User Experience
9 1 (4.35%) Responsive Web Design
9 1 (4.35%) Change Control

Online Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 21 April 2015, IT jobs across the South West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.35%) CMS
1 1 (4.35%) WordPress
Business Applications
1 5 (21.74%) Google Analytics
2 1 (4.35%) Tridion
Cloud Services
1 1 (4.35%) MailChimp
Communications & Networking
1 5 (21.74%) Internet
Database & Business Intelligence
1 14 (60.87%) MySQL
General
1 23 (100.00%) Marketing
2 1 (4.35%) Advertising
2 1 (4.35%) Games
Job Titles
1 14 (60.87%) Developer
2 13 (56.52%) Java Developer
3 5 (21.74%) Marketing Executive
3 5 (21.74%) Digital Marketing Executive
4 2 (8.70%) Web Editor
4 2 (8.70%) Web Content Editor
4 2 (8.70%) Content Editor
5 1 (4.35%) UI Developer
5 1 (4.35%) Front-End Developer
5 1 (4.35%) Content Manager
5 1 (4.35%) UI Programmer
Libraries, Frameworks & Software Standards
1 13 (56.52%) Hibernate
1 13 (56.52%) Spring
2 7 (30.43%) HTML
3 2 (8.70%) CSS
4 1 (4.35%) jQuery
4 1 (4.35%) HTML5
Miscellaneous
1 8 (34.78%) Social Media
2 6 (26.09%) Blog
3 5 (21.74%) Statistics
3 5 (21.74%) Graphic Design
4 2 (8.70%) Analytical Skills
5 1 (4.35%) Copywriting
5 1 (4.35%) User Experience
Processes & Methodologies
1 8 (34.78%) SEO
1 8 (34.78%) Digital Marketing
2 7 (30.43%) Pay per click
3 6 (26.09%) Web Design
3 6 (26.09%) Email Marketing
3 6 (26.09%) Marketing Strategy
3 6 (26.09%) Analytics
4 5 (21.74%) Social Media Marketing
4 5 (21.74%) Data Management
5 2 (8.70%) E-Commerce
6 1 (4.35%) CRM
6 1 (4.35%) Web Development
6 1 (4.35%) Content Management
6 1 (4.35%) Responsive Web Design
6 1 (4.35%) Digital Content Management
6 1 (4.35%) Interactive Advertising
6 1 (4.35%) Time Management
6 1 (4.35%) Change Control
Programming Languages
1 13 (56.52%) Java
2 1 (4.35%) JavaScript
2 1 (4.35%) PHP
Vendors
1 5 (21.74%) Google