The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Online Marketing
Rank 208 196 190
Rank change year-on-year
-12 -6
Permanent jobs citing Online Marketing 19 15 27
As % of all permanent IT jobs located in the South West 0.31% 0.29% 0.48%
As % of the Processes & Methodologies category 0.38% 0.36% 0.64%
Number of salaries quoted 3 11 26
Average salary £24,000 £35,000 £24,000
Average salary % change year-on-year
-31.42% +45.83%
90% offered a salary of more than £21,200 £21,000 £19,000
10% offered a salary of more than £28,800 £35,000 £35,000
UK excluding London average salary £30,000 £30,000 £27,500
% change year-on-year
- +9.09%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4956 4161 4246
As % of all permanent IT jobs located in the South West 79.94% 80.41% 75.34%
Number of salaries quoted 4001 3545 3748
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £27,500 £26,500 £27,500
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Online Marketing
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the South West

Online Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the South West region.

Online Marketing Salary Trend in the South West

Online Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the South West region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon -5 14 - -
Bristol +1 3 £24,000 -
Dorset -9 1 - -
Wiltshire - 1 - -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 22 August 2014, IT jobs across the South West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 34 (100.00%) Marketing
2 28 (82.35%) CSS
3 27 (79.41%) HTML
4 21 (61.76%) JavaScript
4 21 (61.76%) E-Commerce
5 18 (52.94%) PHP
6 16 (47.06%) MySQL
6 16 (47.06%) XHTML
7 14 (41.18%) CMS
7 14 (41.18%) Web Development
8 13 (38.24%) Content Management
9 12 (35.29%) SEO
10 11 (32.35%) OO
10 11 (32.35%) Digital Marketing
11 10 (29.41%) PHP5
11 10 (29.41%) Degree
11 10 (29.41%) Linux
11 10 (29.41%) OO PHP
12 8 (23.53%) Adobe
13 7 (20.59%) Social Media
14 6 (17.65%) Finance
14 6 (17.65%) Google
14 6 (17.65%) Email Marketing
15 5 (14.71%) Google Analytics
15 5 (14.71%) Retail
15 5 (14.71%) Adobe Illustrator
15 5 (14.71%) Photoshop
15 5 (14.71%) MS Office
15 5 (14.71%) Analytics
16 4 (11.76%) Change Control

Online Marketing
Top Related IT Skills in the South West by Category

For the 6 months to 22 August 2014, IT jobs across the South West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (41.18%) CMS
2 1 (2.94%) WordPress
2 1 (2.94%) Joomla!
Applications
1 5 (14.71%) Adobe Illustrator
1 5 (14.71%) Photoshop
1 5 (14.71%) MS Office
2 3 (8.82%) MS Excel
3 2 (5.88%) InDesign
3 2 (5.88%) MS PowerPoint
Business Applications
1 5 (14.71%) Google Analytics
Database & Business Intelligence
1 16 (47.06%) MySQL
General
1 34 (100.00%) Marketing
2 6 (17.65%) Finance
3 5 (14.71%) Retail
4 3 (8.82%) Advertising
5 1 (2.94%) Back Office
Job Titles
1 20 (58.82%) Developer
2 13 (38.24%) Web Developer
3 12 (35.29%) PHP Developer
4 11 (32.35%) PHP Web Developer
5 10 (29.41%) MySQL Developer
5 10 (29.41%) PHP MySQL Developer
6 6 (17.65%) HTML Developer
7 5 (14.71%) Marketing Executive
8 3 (8.82%) Marketing Manager
9 2 (5.88%) Graphic Designer
9 2 (5.88%) Online Marketing Manager
9 2 (5.88%) Front-End Developer
9 2 (5.88%) Front-End Web Developer
9 2 (5.88%) Designer
10 1 (2.94%) Digital Marketing Manager
10 1 (2.94%) Senior Marketing Executive
10 1 (2.94%) Digital Account Manager
10 1 (2.94%) Marketing Assistant
10 1 (2.94%) SEO Executive
10 1 (2.94%) Technical Leader
Libraries, Frameworks & Software Standards
1 28 (82.35%) CSS
2 27 (79.41%) HTML
3 16 (47.06%) XHTML
4 4 (11.76%) XML
5 2 (5.88%) jQuery
Miscellaneous
1 7 (20.59%) Social Media
2 3 (8.82%) Management Information System
2 3 (8.82%) W3C
3 2 (5.88%) Graphic Design
3 2 (5.88%) Copywriting
3 2 (5.88%) Blog
4 1 (2.94%) Open Source
4 1 (2.94%) Mobile App
Operating Systems
1 10 (29.41%) Linux
Processes & Methodologies
1 21 (61.76%) E-Commerce
2 14 (41.18%) Web Development
3 13 (38.24%) Content Management
4 12 (35.29%) SEO
5 11 (32.35%) OO
5 11 (32.35%) Digital Marketing
6 10 (29.41%) OO PHP
7 6 (17.65%) Email Marketing
8 5 (14.71%) Analytics
9 4 (11.76%) Change Control
9 4 (11.76%) CRM
9 4 (11.76%) Web Design
9 4 (11.76%) Performance Management
9 4 (11.76%) Pay per click
10 3 (8.82%) Project Management
10 3 (8.82%) Marketing Strategy
10 3 (8.82%) Information Architecture
11 2 (5.88%) Continuous Improvement
11 2 (5.88%) Display Advertising
12 1 (2.94%) Project Planning
Programming Languages
1 21 (61.76%) JavaScript
2 18 (52.94%) PHP
3 10 (29.41%) PHP5
Qualifications
1 10 (29.41%) Degree
Vendors
1 8 (23.53%) Adobe
2 6 (17.65%) Google
3 1 (2.94%) Facebook
3 1 (2.94%) Twitter