The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 18 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Location
3 months to
18 Jun 2013
Same period 2012 Same period 2011
Web Analytics
Rank 461 416 409
Rank change year-on-year
-45 -7
Permanent jobs citing Web Analytics 442 577 603
As % of all permanent IT jobs located in England 0.429% 0.511% 0.495%
As % of the Processes & Methodologies category 0.561% 0.681% 0.674%
Number of salaries quoted 329 523 493
Average salary £40,000 £41,000 £42,500
Average salary % change year-on-year
-2.43% -3.52%
90% offered a salary of more than £27,000 £28,500 £28,000
10% offered a salary of more than £64,500 £60,000 £57,500
UK excluding London average salary £36,500 £36,000 £40,000
% change year-on-year
+1.38% -10.00%
All Processes & Methodologies
England
Permanent IT job ads with a match in the
Processes & Methodologies category
78812 84751 89483
As % of all permanent IT jobs located in England 76.41% 75.02% 73.49%
Number of salaries quoted 65479 72596 75585
Average salary £46,500 £47,500 £47,500
Average salary % change year-on-year
-2.10% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Web Analytics
UK

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the England region as a proportion of the total demand within the Processes & Methodologies category.

England Web Analytics Jobs Demand Trend

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the England region.

England Web Analytics Salary Trend

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics across the England region over the 3 months to 18 June 2013.

England Web Analytics Salary Histogram

Web Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the England region over the 3 months to 18 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
London -11 256 £47,500 +5.55% 32
South East -31 65 £35,000 - 13
East of England +7 50 £45,000 +20.00% 3
North West -5 25 £40,000 +45.45% 5
South West +11 17 £30,250 -5.46% 1
West Midlands -19 13 £18,000 -64.00% 3
East Midlands 0 10 £37,500 +44.23% 1
Yorkshire -35 1 - -
Web Analytics
UK

Web Analytics
Top 30 Related IT Skills

For the 6 months to 18 June 2013, IT jobs across the England region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 802 (100.00%) Analytics
2 498 (62.09%) Marketing
3 372 (46.38%) SEO
4 366 (45.64%) E-Commerce
5 241 (30.05%) Google
6 220 (27.43%) Google Analytics
7 173 (21.57%) HTML
8 171 (21.32%) Digital Marketing
8 171 (21.32%) Degree
9 167 (20.82%) CSS
10 164 (20.45%) Online Marketing
11 158 (19.70%) Omniture
12 153 (19.08%) JavaScript
13 150 (18.70%) Social Media
14 138 (17.21%) Retail
15 121 (15.09%) Content Management
16 104 (12.97%) MS Excel
16 104 (12.97%) Business Intelligence
17 101 (12.59%) Pay per click
18 98 (12.22%) Microsoft
19 97 (12.09%) Agile Software Development
20 94 (11.72%) Web Development
21 90 (11.22%) SiteCatalyst
22 89 (11.10%) SQL
22 89 (11.10%) Finance
23 85 (10.60%) Project Management
24 82 (10.22%) Adobe
24 82 (10.22%) jQuery
25 77 (9.601%) WebTrends
26 74 (9.227%) CMS

Web Analytics
Top Related IT Skills by Category

For the 6 months to 18 June 2013, IT jobs across the England region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 173 (21.57%) HTML
2 167 (20.82%) CSS
3 82 (10.22%) jQuery
4 63 (7.855%) XML
5 51 (6.359%) .NET
6 50 (6.234%) HTML5
7 37 (4.613%) ASP.NET
7 37 (4.613%) Web Services
8 30 (3.741%) J2EE
9 29 (3.616%) Ajax
10 27 (3.367%) CSS3
11 26 (3.242%) XSLT
12 23 (2.868%) WebSphere
13 20 (2.494%) XHTML
14 18 (2.244%) Flash
15 17 (2.120%) JSON
16 16 (1.995%) Apache Flex
17 13 (1.621%) Regular Expression
18 12 (1.496%) WebCenter
18 12 (1.496%) Node.js
Application Platforms
1 74 (9.227%) CMS
2 34 (4.239%) SAS
3 24 (2.993%) WordPress
4 21 (2.618%) SharePoint
4 21 (2.618%) Joomla!
5 19 (2.369%) Adobe CQ
6 18 (2.244%) IIS
7 17 (2.120%) Drupal
8 16 (1.995%) Magento
9 15 (1.870%) Amazon AWS
9 15 (1.870%) WebLogic
10 12 (1.496%) Apache
10 12 (1.496%) SharePoint Server
10 12 (1.496%) Commerce Server
10 12 (1.496%) WebLogic Portal
10 12 (1.496%) Alfresco
10 12 (1.496%) Windows Azure
10 12 (1.496%) Liferay
10 12 (1.496%) Apache Solr
11 7 (0.873%) Umbraco
Applications
1 104 (12.97%) MS Excel
2 56 (6.983%) MS PowerPoint
3 42 (5.237%) MS Office
4 28 (3.491%) Photoshop
5 16 (1.995%) Adobe Illustrator
5 16 (1.995%) OmniGraffle
6 12 (1.496%) MS Visio
7 9 (1.122%) SPSS
8 8 (0.998%) InDesign
9 5 (0.623%) PowerPivot
10 4 (0.499%) Fireworks
11 2 (0.249%) MS Project
11 2 (0.249%) Acrobat
11 2 (0.249%) QuarkXPress
11 2 (0.249%) Spreadsheet
11 2 (0.249%) FastStats
Business Applications
1 220 (27.43%) Google Analytics
2 90 (11.22%) SiteCatalyst
3 77 (9.601%) WebTrends
4 14 (1.746%) Tridion
5 4 (0.499%) Dynamics CRM
6 2 (0.249%) Cognos Business Intelligence
7 1 (0.125%) Oracle Financials
7 1 (0.125%) Dynamics AX
7 1 (0.125%) Agresso
Communications & Networking
1 41 (5.112%) Internet
2 8 (0.998%) DNS
3 5 (0.623%) Broadband
4 4 (0.499%) FTP
4 4 (0.499%) TCP/IP
5 3 (0.374%) Firewall
6 2 (0.249%) Intranet
6 2 (0.249%) ATM
7 1 (0.125%) SSL
7 1 (0.125%) SAN
7 1 (0.125%) HTTP
7 1 (0.125%) SMS
7 1 (0.125%) Cisco ASA
7 1 (0.125%) DAB
Database & Business Intelligence
1 66 (8.229%) SQL Server
2 45 (5.611%) Data Warehouse
3 38 (4.738%) MySQL
4 29 (3.616%) Data Mining
5 26 (3.242%) Big Data
6 22 (2.743%) SQL Server Reporting Services
7 20 (2.494%) SQL Server 2005
8 14 (1.746%) SQL Server 2008
9 11 (1.372%) Crystal Reports
10 7 (0.873%) SAP BW
11 6 (0.748%) QlikView
12 5 (0.623%) Oracle 10g
12 5 (0.623%) Oracle 9i
12 5 (0.623%) DB2
13 4 (0.499%) OLAP
13 4 (0.499%) BusinessObjects
13 4 (0.499%) SQL Server Integration Services
13 4 (0.499%) Oracle OLAP
13 4 (0.499%) Base SAS
13 4 (0.499%) MongoDB
Development Applications
1 49 (6.110%) Axure RP
2 10 (1.247%) Dreamweaver
3 7 (0.873%) GitHub
3 7 (0.873%) Team Foundation Server
4 6 (0.748%) JSUnit
4 6 (0.748%) Jasmine
5 5 (0.623%) Ant
5 5 (0.623%) JUnit
5 5 (0.623%) RequisitePro
5 5 (0.623%) Log4j
5 5 (0.623%) Subversion
5 5 (0.623%) Eclipse
6 4 (0.499%) Jenkins
7 3 (0.374%) Visual Studio
8 2 (0.249%) JIRA
8 2 (0.249%) Balsamiq Mockups
9 1 (0.125%) Git (software)
9 1 (0.125%) LoadRunner
General
1 498 (62.09%) Marketing
2 138 (17.21%) Retail
3 89 (11.10%) Finance
4 58 (7.232%) Advertising
5 41 (5.112%) Publishing
6 13 (1.621%) Games
7 11 (1.372%) Automotive
7 11 (1.372%) Telecoms
8 9 (1.122%) Legal
8 9 (1.122%) Banking
9 7 (0.873%) French Language
10 6 (0.748%) German Language
10 6 (0.748%) Back Office
11 5 (0.623%) Manufacturing
11 5 (0.623%) Spanish Language
12 3 (0.374%) Online Betting
13 2 (0.249%) Electronics
13 2 (0.249%) Pharmaceutical
14 1 (0.125%) Multimedia
14 1 (0.125%) Billing
Job Titles
1 238 (29.68%) Analyst
2 133 (16.58%) Web Analyst
3 81 (10.10%) Developer
4 49 (6.110%) Designer
5 47 (5.860%) Consultant
6 41 (5.112%) Web Developer
7 40 (4.988%) Web Manager
8 38 (4.738%) Business Analyst
9 36 (4.489%) User Experience Designer
10 33 (4.115%) PPC Manager
11 29 (3.616%) Architect
11 29 (3.616%) Project Manager
12 28 (3.491%) Product Manager
12 28 (3.491%) PPC Specialist
12 28 (3.491%) PPC Analyst
12 28 (3.491%) PPC Executive
13 27 (3.367%) Senior Analyst
13 27 (3.367%) Senior Manager
14 23 (2.868%) Data Analyst
15 21 (2.618%) Development Manager
Miscellaneous
1 150 (18.70%) Social Media
2 57 (7.107%) Statistics
3 40 (4.988%) Digital Media
4 38 (4.738%) Mobile App
4 38 (4.738%) SaaS
5 28 (3.491%) Visualisation
6 25 (3.117%) Enterprise Software
6 25 (3.117%) Psychology
7 24 (2.993%) Mathematics
8 23 (2.868%) Human Factors
8 23 (2.868%) Copywriting
9 19 (2.369%) Open Source
10 18 (2.244%) STB
10 18 (2.244%) Smartphone
11 15 (1.870%) Computer Science
11 15 (1.870%) iPad
12 14 (1.746%) Economics
13 13 (1.621%) W3C
13 13 (1.621%) iPhone
14 11 (1.372%) Social Network
Operating Systems
1 23 (2.868%) Windows
1 23 (2.868%) Android
2 19 (2.369%) Apple iOS
3 16 (1.995%) Linux
4 5 (0.623%) UNIX
5 4 (0.499%) Windows Phone
5 4 (0.499%) webOS
5 4 (0.499%) Windows Phone 7
6 1 (0.125%) Windows Server 2008
Processes & Methodologies
1 802 (100.00%) Analytics
2 372 (46.38%) SEO
3 366 (45.64%) E-Commerce
4 171 (21.32%) Digital Marketing
5 164 (20.45%) Online Marketing
6 121 (15.09%) Content Management
7 104 (12.97%) Business Intelligence
8 101 (12.59%) Pay per click
9 97 (12.09%) Agile Software Development
10 94 (11.72%) Web Development
11 85 (10.60%) Project Management
12 70 (8.728%) CRM
13 66 (8.229%) Scrum
14 57 (7.107%) Usability Testing
15 54 (6.733%) Information Architecture
16 51 (6.359%) Multivariate Testing
17 45 (5.611%) Email Marketing
18 44 (5.486%) Data Analysis
19 42 (5.237%) Waterfall
20 41 (5.112%) B2C
Programming Languages
1 153 (19.08%) JavaScript
2 89 (11.10%) SQL
3 63 (7.855%) PHP
4 50 (6.234%) Java
5 41 (5.112%) C#
6 20 (2.494%) VB
7 19 (2.369%) C
8 17 (2.120%) T-SQL
9 15 (1.870%) VB.NET
10 14 (1.746%) VBA
11 5 (0.623%) Shell Script
12 4 (0.499%) Ruby
13 3 (0.374%) R
13 3 (0.374%) VB6
13 3 (0.374%) Python
14 2 (0.249%) Objective-C
14 2 (0.249%) Perl
15 1 (0.125%) MATLAB
15 1 (0.125%) Bash shell
Qualifications
1 171 (21.32%) Degree
2 4 (0.499%) MBA
3 2 (0.249%) PRINCE2 Practitioner
4 1 (0.125%) DV Cleared
4 1 (0.125%) Security Cleared
4 1 (0.125%) PhD
4 1 (0.125%) ISEB
4 1 (0.125%) PRINCE2 Certification
Quality Assurance & Compliance
1 8 (0.998%) PCI DSS
2 6 (0.748%) QA
3 3 (0.374%) SLA
System Software
1 1 (0.125%) Oracle RAC
Systems Management
1 4 (0.499%) Puppet
1 4 (0.499%) Vagrant
Vendors
1 241 (30.05%) Google
2 158 (19.70%) Omniture
3 98 (12.22%) Microsoft
4 82 (10.22%) Adobe
5 53 (6.608%) Coremetrics
6 43 (5.362%) Oracle
7 30 (3.741%) Tableau
8 29 (3.616%) hybris
8 29 (3.616%) ATG
9 23 (2.868%) Tealeaf
9 23 (2.868%) Facebook
10 21 (2.618%) Business Objects
11 18 (2.244%) Sitecore
11 18 (2.244%) Yahoo!
12 17 (2.120%) IBM
13 14 (1.746%) SAP
13 14 (1.746%) Open Text
13 14 (1.746%) Hitwise
14 13 (1.621%) Venda
14 13 (1.621%) Twitter
London
Excellent opportunity for an experienced eCommerce Manager with a leading client in London... - Using web analytics data, site effectiveness, click through rates and customer behaviour to drive and...
MBN Recruitment Solutions
Salary: Up to £45,000 per annum + bonus + benefits
Posted: 13 June 2013
Reigate, Surrey
Our client is looking for a Website Optimisation and customer journey specialist to join a global digital media company operating in 5 countries and continuously growing... Successful candidates...
Eligo Recruitment Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 17 June 2013
Surrey
Our client is looking for a Website Optimisation and customer journey specialist to join a global digital media company operating in 5 countries and continuously growing... Successful candidates...
Eligo Recruitment Ltd
Salary: £30000 - £40000 per annum + Benefits
Posted: 17 June 2013
London
Understanding of digital marketing and industry tools/techniques. Familiar with web analytics and A/B testing. Numerate degree... KEYWORDS Web analytics, omniture, adobe insight, insight analyst, Sitecatalyst, Site...
Harnham
Salary: £30000 - £35000 per annum + Bonus & excellent benefits
Posted: 14 June 2013
Luton, Bedfordshire
Familiarity with web analytics tools and other online marketing technologies... Keywords: SEO, Search Engine Optimisation, Campaign Reporting, Link Development, Link Building, Search, Search Marketing, SEM, PPC, Organic, Google...
Intelligent People
Salary: £25000 - £35000 per annum + benefits
Posted: 14 June 2013
Chester, North West
Aspire Data Recruitment
Salary: GBP0 per annum
Posted: 24 May 2013
Chester, North West
Aspire Data Recruitment
Salary: Negotiable
Posted: 7 June 2013
City, London
Salt
Salary: £50000 per annum + 80k OTE and various benefits
Posted: 17 June 2013
City, London
Berry Recruitment
Posted: 17 June 2013
London
Voga.com
Salary: From £40,000 to £45,000 per annum
Posted: 14 June 2013
London
Forman Computer Staff
Salary: Unspecified £250 - 300 / £45 - 50k
Posted: 13 June 2013
London
Burns Sheehan
Salary: £35000 - £45000 per annum + Benefits
Posted: 16 June 2013
London
Harnham
Salary: £45000 - £55000 per annum + Bonus & excellent benefits
Posted: 14 June 2013
London
Harnham
Salary: £40000 - £50000 per annum
Posted: 22 May 2013
Hertfordshire
Intelligent People
Salary: £25000 - £30000 per annum + bonus + benefits
Posted: 14 June 2013
London
Salary: £25000 - £30000 per annum
Posted: 17 June 2013
London
Harnham
Salary: £30000 - £35000 per annum + Bonus & excellent benefits
Posted: 17 June 2013
London
ANSON MCCADE
Salary: From £53,000 to £80,000 per annum plus pension, dental, healthcare, pe
Posted: 17 June 2013
South East
ANSON MCCADE
Salary: From £53,000 to £80,000 per annum plus pension, dental, healthcare, pe
Posted: 17 June 2013
Macclesfield, North West
OCC Computing
Salary: £20k - 25k per year + benefits
Posted: 18 June 2013
City, London
Harnham
Salary: £60000 - £70000 per annum + CONTRACT ROLE
Posted: 22 May 2013
City of London
BARCLAYS
Salary: Competitive + excellent benefits
Posted: 21 May 2013
London
ANSON MCCADE
Salary: From £40,000 to £70,000 per annum plus pension, dental, healthcare, pe
Posted: 17 June 2013
South East
ANSON MCCADE
Salary: From £40,000 to £70,000 per annum plus pension, dental, healthcare, pe
Posted: 17 June 2013
Newton-Le-Willows, Merseyside
Trader Media Group Ltd
Salary: Up to £38,000 per annum
Posted: 17 June 2013