The table below looks at the statistics for Competitor Analysis skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Competitor Analysis over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Competitor Analysis
Rank 267 229 -
Rank change year-on-year
-38 -
Permanent jobs citing Competitor Analysis 3 6 0
As % of all permanent IT jobs located in Yorkshire 0.040% 0.10% -
As % of the Processes & Methodologies category 0.047% 0.12% -
Number of salaries quoted 2 5 0
Average salary £53,500 £30,000 -
Average salary % change year-on-year
+78.33% -
UK excluding London average salary £38,000 £34,000 £38,500
% change year-on-year
+11.76% -11.68%
Competitor Analysis
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
6427 5030 4614
As % of all permanent IT jobs located in Yorkshire 85.00% 84.91% 79.97%
Number of salaries quoted 5112 3939 3802
Average salary £40,000 £39,000 £37,500
Average salary % change year-on-year
+2.56% +4.00%
90% offered a salary of more than £27,500 £27,500 £26,000
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Competitor Analysis
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Competitor Analysis across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Competitor Analysis Jobs Demand Trend in Yorkshire

Competitor Analysis
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Competitor Analysis across the Yorkshire region.

Competitor Analysis Salary Trend in Yorkshire

Competitor Analysis
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Competitor Analysis across the Yorkshire region over the 3 months to 21 November 2014.

Competitor Analysis Salary Histogram in Yorkshire

Competitor Analysis
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Competitor Analysis within the Yorkshire region over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -23 2 £80,000 +146.15%
North Yorkshire - 1 £27,000 - 1
Competitor Analysis
England

Competitor Analysis
Top 29 Related IT Skills in Yorkshire

For the 6 months to 21 November 2014, IT jobs across the Yorkshire region citing Competitor Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis.

1 18 (94.74%) Marketing
2 17 (89.47%) SEO
2 17 (89.47%) Pay per click
2 17 (89.47%) Digital Marketing
2 17 (89.47%) Analytics
3 13 (68.42%) Time Management
4 12 (63.16%) Google
4 12 (63.16%) Google Analytics
5 11 (57.89%) Advertising
5 11 (57.89%) Web Marketing
6 5 (26.32%) HTML5
6 5 (26.32%) Social Media
6 5 (26.32%) Web Accessibility
6 5 (26.32%) Link Building
6 5 (26.32%) Analytical Skills
6 5 (26.32%) Web Analytics
6 5 (26.32%) Blog
6 5 (26.32%) CSS
6 5 (26.32%) E-Commerce
6 5 (26.32%) HTML
6 5 (26.32%) Service Management
7 1 (5.26%) Service Delivery
7 1 (5.26%) Management Information System
7 1 (5.26%) MS Office
7 1 (5.26%) Internet
7 1 (5.26%) Search Engine Marketing
7 1 (5.26%) Enterprise Architecture
7 1 (5.26%) IT Governance
7 1 (5.26%) New Media

Competitor Analysis
Top Related IT Skills in Yorkshire by Category

For the 6 months to 21 November 2014, IT jobs across the Yorkshire region citing Competitor Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis. Up to 20 skills are shown per category.

Applications
1 1 (5.26%) MS Office
Business Applications
1 12 (63.16%) Google Analytics
Communications & Networking
1 1 (5.26%) Internet
General
1 18 (94.74%) Marketing
2 11 (57.89%) Advertising
Job Titles
1 12 (63.16%) PPC Specialist
1 12 (63.16%) PPC Manager
1 12 (63.16%) PPC Analyst
1 12 (63.16%) PPC Executive
2 5 (26.32%) Marketing Assistant
3 1 (5.26%) Head of Architecture
3 1 (5.26%) Analyst
3 1 (5.26%) SEO Analyst
Libraries, Frameworks & Software Standards
1 5 (26.32%) HTML
1 5 (26.32%) CSS
1 5 (26.32%) HTML5
Miscellaneous
1 5 (26.32%) Blog
1 5 (26.32%) Social Media
1 5 (26.32%) Analytical Skills
2 1 (5.26%) Management Information System
2 1 (5.26%) New Media
Processes & Methodologies
1 17 (89.47%) SEO
1 17 (89.47%) Pay per click
1 17 (89.47%) Digital Marketing
1 17 (89.47%) Analytics
2 13 (68.42%) Time Management
3 11 (57.89%) Web Marketing
4 5 (26.32%) Link Building
4 5 (26.32%) Web Accessibility
4 5 (26.32%) Web Analytics
4 5 (26.32%) E-Commerce
4 5 (26.32%) Service Management
5 1 (5.26%) Service Delivery
5 1 (5.26%) Enterprise Architecture
5 1 (5.26%) IT Governance
5 1 (5.26%) Search Engine Marketing
Vendors
1 12 (63.16%) Google
Harrogate, North Yorkshire
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