Period
to 25 May 2018

The following table provides summary statistics for contract job vacancies advertised in Bracknell with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 25 May 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Berkshire > Bracknell
6 months to
25 May 2018
Same period 2017 Same period 2016
Rank 47 48 27
Rank change year-on-year +1 -21 +9
Contract jobs citing Digital Marketing 4 3 30
As % of all contract IT jobs advertised in Bracknell 0.95% 0.60% 5.24%
As % of the Processes & Methodologies category 1.06% 0.67% 5.99%
Number of daily rates quoted 3 2 24
Bracknell median daily rate £400 £328 £322
Median daily rate % change year-on-year +22.14% +1.71% +17.09%
Berkshire median daily rate £375 £381 £322
% change year-on-year -1.64% +18.40% -4.59%
Number of hourly rates quoted 0 1 3
Bracknell median hourly rate - £21.50 £16.00
Median hourly rate % change year-on-year - +34.38% +10.34%
Berkshire median hourly rate £41.50 £29.50 £16.50
% change year-on-year +40.68% +78.79% -1.49%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Bracknell with a requirement for process or methodology skills.

All Process and Methodology Skills
Bracknell
Contract vacancies with a requirement for process or methodology skills 376 451 501
As % of all contract IT jobs advertised in Bracknell 89.52% 89.48% 87.43%
Number of daily rates quoted 114 164 244
Bracknell median daily rate £409 £395 £425
Median daily rate % change year-on-year +3.54% -7.06% +12.58%
10th Percentile £151 £155 £211
90th Percentile £554 £550 £538
Berkshire median daily rate £425 £425 £400
% change year-on-year - +6.25% +3.23%
Number of hourly rates quoted 14 56 61
Bracknell median hourly rate £12.00 £12.00 £12.50
Median hourly rate % change year-on-year - -4.00% -33.33%
10th Percentile £7.89 £12.00 £7.69
90th Percentile £14.25 £30.00 £46.00
Berkshire median hourly rate £16.50 £16.00 £15.00
% change year-on-year +3.13% +6.67% -31.11%

Digital Marketing
Job Vacancy Trend in Bracknell

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Bracknell.

Job vacancy trend for Digital Marketing in Bracknell

Digital Marketing
Contractor Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Bracknell.

Contractor daily rate trend for Digital Marketing in Bracknell

Digital Marketing
Contractor Daily Rate Histogram in Bracknell

The daily rate distribution of IT jobs citing Digital Marketing in Bracknell over the 6 months to 25 May 2018.

Contractor daily rate histogram for Digital Marketing in Bracknell

Digital Marketing
Contractor Hourly Rate Trend in Bracknell

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Bracknell.

Contractor hourly rate trend for Digital Marketing in Bracknell

For the 6 months to 25 May 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Bracknell region with a requirement for Digital Marketing.

1 4 (100.00%) Marketing
2 3 (75.00%) User Experience
2 3 (75.00%) Project Management
2 3 (75.00%) Agile Software Development
3 2 (50.00%) Content Management
3 2 (50.00%) Business Analysis
3 2 (50.00%) CRM
3 2 (50.00%) E-Commerce
3 2 (50.00%) Change Management
3 2 (50.00%) SEO
3 2 (50.00%) Stakeholder Engagement
3 2 (50.00%) User Stories
3 2 (50.00%) Mobile App
4 1 (25.00%) Digital Media
4 1 (25.00%) Social Media
4 1 (25.00%) Advertising
4 1 (25.00%) Microsoft Project
4 1 (25.00%) Microsoft Excel
4 1 (25.00%) Microsoft PowerPoint
4 1 (25.00%) Pay per click

Digital Marketing
Co-occurring IT Skills in Bracknell by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (25.00%) Microsoft Excel
1 1 (25.00%) Microsoft PowerPoint
1 1 (25.00%) Microsoft Project
General
1 4 (100.00%) Marketing
2 1 (25.00%) Advertising
Job Titles
1 2 (50.00%) Analyst
1 2 (50.00%) Business Analyst
1 2 (50.00%) Digital Analyst
1 2 (50.00%) Digital Business Analyst
1 2 (50.00%) Solutions Analyst
1 2 (50.00%) Web Analyst
1 2 (50.00%) Web Business Analyst
2 1 (25.00%) Project Manager
2 1 (25.00%) Web Applications Analyst
2 1 (25.00%) Web Applications Business Analyst
2 1 (25.00%) Web Manager
2 1 (25.00%) Web Project Manager
Miscellaneous
1 3 (75.00%) User Experience
2 2 (50.00%) Mobile App
3 1 (25.00%) Digital Media
3 1 (25.00%) Social Media
Processes & Methodologies
1 3 (75.00%) Agile Software Development
1 3 (75.00%) Project Management
2 2 (50.00%) Business Analysis
2 2 (50.00%) Change Management
2 2 (50.00%) Content Management
2 2 (50.00%) CRM
2 2 (50.00%) E-Commerce
2 2 (50.00%) SEO
2 2 (50.00%) Stakeholder Engagement
2 2 (50.00%) User Stories
3 1 (25.00%) Pay per click