Period
to 20 August 2018

The following table provides summary statistics for contract job vacancies advertised in Bracknell with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 20 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Berkshire > Bracknell
6 months to
20 Aug 2018
Same period 2017 Same period 2016
Rank 44 45 42
Rank change year-on-year +1 -3 -25
Contract jobs citing Digital Marketing 7 7 17
As % of all contract IT jobs advertised in Bracknell 1.75% 1.37% 2.88%
As % of the Processes & Methodologies category 1.95% 1.53% 3.28%
Number of daily rates quoted 4 5 9
Bracknell median daily rate £400 £155 £322
Median daily rate % change year-on-year +158.06% -51.86% +43.11%
Berkshire median daily rate £388 £413 £330
% change year-on-year -6.06% +25.00% +14.78%
Number of hourly rates quoted 0 1 6
Bracknell median hourly rate - £18.00 £17.25
Median hourly rate % change year-on-year - +4.35% -13.75%
Berkshire median hourly rate £35.00 £23.75 £19.61
% change year-on-year +47.37% +21.11% -1.95%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Bracknell with a requirement for process or methodology skills.

All Process and Methodology Skills
Bracknell
Contract vacancies with a requirement for process or methodology skills 359 457 519
As % of all contract IT jobs advertised in Bracknell 89.53% 89.61% 87.97%
Number of daily rates quoted 119 156 247
Bracknell median daily rate £415 £400 £416
Median daily rate % change year-on-year +3.75% -3.85% +10.93%
10th Percentile £140 £153 £198
90th Percentile £540 £588 £559
Berkshire median daily rate £425 £425 £410
% change year-on-year - +3.66% +7.33%
Number of hourly rates quoted 12 46 65
Bracknell median hourly rate £14.31 £12.00 £12.50
Median hourly rate % change year-on-year +19.21% -4.00% -53.70%
10th Percentile £12.00 £12.00 £10.80
90th Percentile £22.93 £18.75 £22.10
Berkshire median hourly rate £21.75 £15.00 £16.75
% change year-on-year +45.00% -10.45% -25.56%

Digital Marketing
Job Vacancy Trend in Bracknell

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Bracknell.

Job vacancy trend for Digital Marketing in Bracknell

Digital Marketing
Contractor Daily Rate Trend in Bracknell

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Bracknell.

Contractor daily rate trend for Digital Marketing in Bracknell

Digital Marketing
Contractor Hourly Rate Trend in Bracknell

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Bracknell.

Contractor hourly rate trend for Digital Marketing in Bracknell

For the 6 months to 20 August 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Bracknell region with a requirement for Digital Marketing.

1 7 (100.00%) Marketing
1 7 (100.00%) User Experience
2 4 (57.14%) Stakeholder Engagement
2 4 (57.14%) User Stories
2 4 (57.14%) Mobile App
2 4 (57.14%) Agile Software Development
2 4 (57.14%) Content Management
2 4 (57.14%) Business Analysis
2 4 (57.14%) Project Management
2 4 (57.14%) Change Management
2 4 (57.14%) CRM
3 3 (42.86%) Advertising
3 3 (42.86%) B2B
3 3 (42.86%) Degree
3 3 (42.86%) Customer Insight
3 3 (42.86%) Marketing Automation
4 2 (28.57%) Analytical Thinking
4 2 (28.57%) Analytical Skills
4 2 (28.57%) Analytics
4 2 (28.57%) Stakeholder Management
4 2 (28.57%) Replication
4 2 (28.57%) E-Commerce
5 1 (14.29%) Automotive
5 1 (14.29%) Retail
5 1 (14.29%) Marketing Strategy

Digital Marketing
Co-occurring IT Skills in Bracknell by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 7 (100.00%) Marketing
2 3 (42.86%) Advertising
3 1 (14.29%) Automotive
3 1 (14.29%) Retail
Job Titles
1 4 (57.14%) Analyst
1 4 (57.14%) Business Analyst
1 4 (57.14%) Digital Analyst
1 4 (57.14%) Digital Business Analyst
1 4 (57.14%) Web Analyst
1 4 (57.14%) Web Business Analyst
2 3 (42.86%) Digital Marketing Specialist
2 3 (42.86%) Marketing Specialist
3 2 (28.57%) Solutions Analyst
4 1 (14.29%) Web Applications Analyst
4 1 (14.29%) Web Applications Business Analyst
Miscellaneous
1 7 (100.00%) User Experience
2 4 (57.14%) Mobile App
3 2 (28.57%) Analytical Skills
3 2 (28.57%) Replication
Processes & Methodologies
1 4 (57.14%) Agile Software Development
1 4 (57.14%) Business Analysis
1 4 (57.14%) Change Management
1 4 (57.14%) Content Management
1 4 (57.14%) CRM
1 4 (57.14%) Project Management
1 4 (57.14%) Stakeholder Engagement
1 4 (57.14%) User Stories
2 3 (42.86%) B2B
2 3 (42.86%) Customer Insight
2 3 (42.86%) Marketing Automation
3 2 (28.57%) Analytical Thinking
3 2 (28.57%) Analytics
3 2 (28.57%) E-Commerce
3 2 (28.57%) Stakeholder Management
4 1 (14.29%) Marketing Strategy
Qualifications
1 3 (42.86%) Degree