Period
to 18 July 2018

The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
South East > Berkshire
6 months to
18 Jul 2018
Same period 2017 Same period 2016
Rank 131 98 125
Rank change year-on-year -33 +27 -8
Contract jobs citing Digital Marketing 36 47 64
As % of all contract IT jobs advertised in Berkshire 0.91% 1.25% 1.30%
As % of the Processes & Methodologies category 1.06% 1.53% 1.59%
Number of daily rates quoted 19 29 43
Berkshire median daily rate £388 £388 £330
Median daily rate % change year-on-year - +17.42% +14.78%
10th Percentile £155 £153 £165
90th Percentile £549 £478 £448
South East median daily rate £333 £425 £375
% change year-on-year -21.76% +13.33% +9.09%
Number of hourly rates quoted 3 5 10
Berkshire median hourly rate £41.50 £18.00 £19.61
Median hourly rate % change year-on-year +130.56% -8.21% +13.68%
10th Percentile £34.05 £16.25 £14.95
90th Percentile £45.75 £31.85 £34.50
South East median hourly rate £43.75 £21.50 £19.61
% change year-on-year +103.49% +9.64% +13.68%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Berkshire
Contract vacancies with a requirement for process or methodology skills 3,401 3,077 4,020
As % of all contract IT jobs advertised in Berkshire 85.60% 81.97% 81.61%
Number of daily rates quoted 1,719 1,465 2,140
Berkshire median daily rate £425 £425 £408
Median daily rate % change year-on-year - +4.29% +8.67%
10th Percentile £269 £252 £255
90th Percentile £588 £575 £550
South East median daily rate £438 £415 £400
% change year-on-year +5.42% +3.75% +5.26%
Number of hourly rates quoted 83 133 127
Berkshire median hourly rate £22.00 £15.00 £17.50
Median hourly rate % change year-on-year +46.67% -14.29% -20.45%
10th Percentile £8.00 £11.72 £10.50
90th Percentile £49.75 £40.20 £47.50
South East median hourly rate £25.00 £20.00 £24.03
% change year-on-year +25.01% -16.77% +11.51%

Digital Marketing
Job Vacancy Trend in Berkshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Digital Marketing in Berkshire

Digital Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Berkshire.

Contractor daily rate trend for Digital Marketing in Berkshire

Digital Marketing
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Digital Marketing in Berkshire over the 6 months to 18 July 2018.

Contractor daily rate histogram for Digital Marketing in Berkshire

Digital Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Berkshire.

Contractor hourly rate trend for Digital Marketing in Berkshire

Digital Marketing
Contractor Hourly Rate Histogram in Berkshire

The hourly rate distribution of IT jobs citing Digital Marketing in Berkshire over the 6 months to 18 July 2018.

Contractor hourly rate histogram for Digital Marketing in Berkshire

Digital Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Berkshire region over the 6 months to 18 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -3 20 £406 +4.84% 7
Maidenhead -10 5 £345 -16.36%
Bracknell +4 4 £400 +158.06% 1
Newbury -14 1 £600 +60.00% 2
Digital Marketing
South East

For the 6 months to 18 July 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Digital Marketing.

1 36 (100.00%) Marketing
2 16 (44.44%) Agile Software Development
3 13 (36.11%) Degree
3 13 (36.11%) SEO
4 12 (33.33%) Analytics
5 11 (30.56%) Social Media
6 9 (25.00%) Marketing Strategy
6 9 (25.00%) User Experience
6 9 (25.00%) Master's Degree
7 8 (22.22%) Telecoms
8 6 (16.67%) MBA
8 6 (16.67%) Adobe Illustrator
8 6 (16.67%) Microsoft
8 6 (16.67%) Project Management
8 6 (16.67%) JavaScript
8 6 (16.67%) Photoshop
8 6 (16.67%) Pay per click
8 6 (16.67%) Infographics
8 6 (16.67%) Facebook
8 6 (16.67%) Twitter
9 5 (13.89%) SDLC
9 5 (13.89%) Campaign Management
9 5 (13.89%) Microsoft PowerPoint
9 5 (13.89%) Retail
9 5 (13.89%) Multimedia
9 5 (13.89%) Computer Science
9 5 (13.89%) jQuery
9 5 (13.89%) CRM
9 5 (13.89%) E-Commerce
9 5 (13.89%) Stakeholder Management

Digital Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.11%) Drupal
2 3 (8.33%) CMS
3 2 (5.56%) SharePoint
4 1 (2.78%) Apache Pig
4 1 (2.78%) IIS
4 1 (2.78%) SAS
Applications
1 6 (16.67%) Adobe Illustrator
1 6 (16.67%) Photoshop
2 5 (13.89%) Microsoft PowerPoint
3 1 (2.78%) SPSS
Business Applications
1 1 (2.78%) Eloqua
1 1 (2.78%) WebTrends
Cloud Services
1 3 (8.33%) Microsoft Azure
2 2 (5.56%) Cloud Computing
2 2 (5.56%) Google Analytics
2 2 (5.56%) Office 365
Communications & Networking
1 1 (2.78%) DNS
Database & Business Intelligence
1 1 (2.78%) Apache Cassandra
1 1 (2.78%) Apache Hive
1 1 (2.78%) Azure SQL Database
1 1 (2.78%) Big Data
1 1 (2.78%) Data Warehouse
1 1 (2.78%) Hadoop
1 1 (2.78%) HBase
1 1 (2.78%) Mahout
1 1 (2.78%) MongoDB
1 1 (2.78%) NoSQL
1 1 (2.78%) Pentaho
1 1 (2.78%) Redis
1 1 (2.78%) SAP HANA
1 1 (2.78%) SQL Server
1 1 (2.78%) SQL Server 2005
1 1 (2.78%) SQL Server 2008
1 1 (2.78%) SQL Server Analysis Services
1 1 (2.78%) SQL Server Integration Services
1 1 (2.78%) SQL Server Reporting Services
1 1 (2.78%) Sqoop
Development Applications
1 2 (5.56%) Visual Studio
2 1 (2.78%) Octopus Deploy
2 1 (2.78%) TeamCity
General
1 36 (100.00%) Marketing
2 8 (22.22%) Telecoms
3 5 (13.89%) Finance
3 5 (13.89%) Multimedia
3 5 (13.89%) Retail
4 4 (11.11%) Advertising
4 4 (11.11%) Pharmaceutical
5 3 (8.33%) Electronics
5 3 (8.33%) Manufacturing
Job Titles
1 6 (16.67%) Developer
2 5 (13.89%) Project Manager
3 4 (11.11%) JavaScript Developer
3 4 (11.11%) React Developer
4 3 (8.33%) Analyst
4 3 (8.33%) Business Analyst
4 3 (8.33%) Consultant
4 3 (8.33%) Digital Marketing Specialist
4 3 (8.33%) Junior
4 3 (8.33%) Marketing Specialist
5 2 (5.56%) Campaign Manager
5 2 (5.56%) Desktop Support
5 2 (5.56%) Desktop Technician
5 2 (5.56%) Digital Analyst
5 2 (5.56%) Digital Business Analyst
5 2 (5.56%) Digital Delivery Manager
5 2 (5.56%) Digital Project Manager
5 2 (5.56%) Front End Developer (Client-Side Developer)
5 2 (5.56%) Management Consultant
5 2 (5.56%) Web Business Analyst
Libraries, Frameworks & Software Standards
1 5 (13.89%) jQuery
2 4 (11.11%) HTML
2 4 (11.11%) React
3 3 (8.33%) CSS
3 3 (8.33%) JSON
4 2 (5.56%) .NET
4 2 (5.56%) .NET Framework
4 2 (5.56%) ASP.NET
4 2 (5.56%) ASP.NET Web Forms
4 2 (5.56%) HTML5
4 2 (5.56%) XSLT
5 1 (2.78%) Ajax
5 1 (2.78%) AngularJS
5 1 (2.78%) COM
5 1 (2.78%) CSS3
5 1 (2.78%) RESTful
5 1 (2.78%) Web Services
5 1 (2.78%) XML
Miscellaneous
1 11 (30.56%) Social Media
2 9 (25.00%) User Experience
3 5 (13.89%) Computer Science
4 4 (11.11%) Analytical Skills
4 4 (11.11%) PMI
5 3 (8.33%) Video Editing
6 2 (5.56%) Mobile App
6 2 (5.56%) NHS
6 2 (5.56%) Replication
6 2 (5.56%) Wiki
7 1 (2.78%) Algorithms
7 1 (2.78%) Reference Data
Operating Systems
1 2 (5.56%) Windows
1 2 (5.56%) Windows 7
1 2 (5.56%) Windows XP
Processes & Methodologies
1 16 (44.44%) Agile Software Development
2 13 (36.11%) SEO
3 12 (33.33%) Analytics
4 9 (25.00%) Marketing Strategy
5 6 (16.67%) Infographics
5 6 (16.67%) Pay per click
5 6 (16.67%) Project Management
6 5 (13.89%) Campaign Management
6 5 (13.89%) Change Management
6 5 (13.89%) CRM
6 5 (13.89%) E-Commerce
6 5 (13.89%) SDLC
6 5 (13.89%) Stakeholder Management
7 4 (11.11%) B2B
7 4 (11.11%) Business Intelligence
7 4 (11.11%) Customer Engagement
8 3 (8.33%) Business Analysis
8 3 (8.33%) Programme Management
8 3 (8.33%) Psychology
8 3 (8.33%) Web Development
Programming Languages
1 6 (16.67%) JavaScript
2 2 (5.56%) C#
3 1 (2.78%) F#
3 1 (2.78%) Java
3 1 (2.78%) PowerShell
3 1 (2.78%) Python
3 1 (2.78%) R
3 1 (2.78%) SQL
Qualifications
1 13 (36.11%) Degree
2 9 (25.00%) Master's Degree
3 6 (16.67%) MBA
4 4 (11.11%) PMI Certification
4 4 (11.11%) PMP
5 3 (8.33%) Security Cleared
6 2 (5.56%) MCDST
6 2 (5.56%) Microsoft Certification
7 1 (2.78%) Computer Science Degree
7 1 (2.78%) SC Cleared
System Software
1 1 (2.78%) Apache Flume
Vendors
1 6 (16.67%) Facebook
1 6 (16.67%) Microsoft
1 6 (16.67%) Twitter
2 4 (11.11%) SAP
3 2 (5.56%) Google
3 2 (5.56%) Marketo
4 1 (2.78%) Adobe
4 1 (2.78%) Chordiant
4 1 (2.78%) Informatica
4 1 (2.78%) Netezza
4 1 (2.78%) Omniture
4 1 (2.78%) Optimizely
4 1 (2.78%) Oracle
4 1 (2.78%) Pega
4 1 (2.78%) RedPrairie
4 1 (2.78%) Sitecore
4 1 (2.78%) Talend
4 1 (2.78%) Teradata
4 1 (2.78%) Vertica