Period
to 20 October 2018

The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 20 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
South East > Berkshire
6 months to
20 Oct 2018
Same period 2017 Same period 2016
Rank 126 107 95
Rank change year-on-year -19 -12 -21
Contract jobs citing Digital Marketing 41 55 84
As % of all contract IT jobs advertised in Berkshire 1.05% 1.38% 1.88%
As % of the Processes & Methodologies category 1.25% 1.64% 2.29%
Number of daily rates quoted 30 24 69
Berkshire median daily rate £388 £425 £363
Median daily rate % change year-on-year -8.82% +17.24% +13.28%
10th Percentile £140 £153 £188
90th Percentile £463 £509 £475
South East median daily rate £325 £450 £375
% change year-on-year -27.78% +20.00% +15.38%
Number of hourly rates quoted 5 7 11
Berkshire median hourly rate £35.00 £33.00 £19.61
Median hourly rate % change year-on-year +6.06% +68.28% +10.48%
10th Percentile £33.00 £16.25 £18.00
90th Percentile £45.50 £38.60 £34.50
South East median hourly rate £35.00 £31.00 £21.75
% change year-on-year +12.90% +42.53% +8.75%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Berkshire
Contract vacancies with a requirement for process or methodology skills 3,290 3,360 3,674
As % of all contract IT jobs advertised in Berkshire 84.47% 84.38% 82.25%
Number of daily rates quoted 1,624 1,719 1,998
Berkshire median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% +3.23%
10th Percentile £225 £263 £250
90th Percentile £575 £588 £569
South East median daily rate £435 £425 £400
% change year-on-year +2.35% +6.25% +3.23%
Number of hourly rates quoted 75 110 143
Berkshire median hourly rate £20.00 £15.75 £17.50
Median hourly rate % change year-on-year +26.98% -10.00% -30.00%
10th Percentile £11.20 £11.25 £12.00
90th Percentile £47.95 £39.53 £43.28
South East median hourly rate £27.00 £22.25 £22.50
% change year-on-year +21.35% -1.11% -2.17%

Digital Marketing
Job Vacancy Trend in Berkshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Digital Marketing in Berkshire

Digital Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Berkshire.

Contractor daily rate trend for Digital Marketing in Berkshire

Digital Marketing
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Digital Marketing in Berkshire over the 6 months to 20 October 2018.

Contractor daily rate histogram for Digital Marketing in Berkshire

Digital Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Berkshire.

Contractor hourly rate trend for Digital Marketing in Berkshire

Digital Marketing
Contractor Hourly Rate Histogram in Berkshire

The hourly rate distribution of IT jobs citing Digital Marketing in Berkshire over the 6 months to 20 October 2018.

Contractor hourly rate histogram for Digital Marketing in Berkshire

Digital Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Berkshire region over the 6 months to 20 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading 0 16 £388 -3.13% 6
Maidenhead -3 8 £345 -16.36% 1
Bracknell 0 5 £400 +158.06% 1
Slough -4 4 £400 -
Newbury - 1 £600 - 1
Digital Marketing
South East

For the 6 months to 20 October 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Digital Marketing.

1 41 (100.00%) Marketing
2 19 (46.34%) Agile Software Development
3 14 (34.15%) Degree
3 14 (34.15%) Analytics
4 12 (29.27%) E-Commerce
5 11 (26.83%) User Experience
6 10 (24.39%) CRM
6 10 (24.39%) Finance
7 9 (21.95%) SEO
7 9 (21.95%) Retail
8 8 (19.51%) Electronics
8 8 (19.51%) Telecoms
8 8 (19.51%) Manufacturing
8 8 (19.51%) MBA
8 8 (19.51%) Stakeholder Management
8 8 (19.51%) Programme Management
8 8 (19.51%) Business Intelligence
8 8 (19.51%) JavaScript
8 8 (19.51%) SAP
8 8 (19.51%) Campaign Management
8 8 (19.51%) Social Media
8 8 (19.51%) SDLC
8 8 (19.51%) Master's Degree
9 7 (17.07%) Line Management
9 7 (17.07%) Computer Science
9 7 (17.07%) Drupal
9 7 (17.07%) PMI
9 7 (17.07%) PMP
9 7 (17.07%) PMI Certification
9 7 (17.07%) Pharmaceutical

Digital Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (17.07%) Drupal
2 6 (14.63%) CMS
Business Applications
1 1 (2.44%) Eloqua
Cloud Services
1 2 (4.88%) Google Analytics
2 1 (2.44%) Microsoft Azure
Communications & Networking
1 1 (2.44%) SSL
Development Applications
1 4 (9.76%) Git (software)
2 1 (2.44%) Octopus Deploy
2 1 (2.44%) TeamCity
General
1 41 (100.00%) Marketing
2 10 (24.39%) Finance
3 9 (21.95%) Retail
4 8 (19.51%) Electronics
4 8 (19.51%) Manufacturing
4 8 (19.51%) Telecoms
5 7 (17.07%) Pharmaceutical
6 5 (12.20%) Advertising
7 2 (4.88%) Automotive
Job Titles
1 7 (17.07%) Project Manager
2 6 (14.63%) Desktop Support
3 5 (12.20%) Analyst
4 4 (9.76%) Business Analyst
4 4 (9.76%) Desktop Engineer
4 4 (9.76%) Desktop Support Engineer
4 4 (9.76%) Developer
4 4 (9.76%) Digital Marketing Specialist
4 4 (9.76%) JavaScript Developer
4 4 (9.76%) Marketing Specialist
4 4 (9.76%) React Developer
4 4 (9.76%) Support Engineer
5 3 (7.32%) Delivery Manager
5 3 (7.32%) Digital Analyst
5 3 (7.32%) Digital Business Analyst
5 3 (7.32%) Digital Delivery Manager
5 3 (7.32%) Software Manager
5 3 (7.32%) Software Project Manager
5 3 (7.32%) Web Analyst
6 2 (4.88%) Strategy Manager
Libraries, Frameworks & Software Standards
1 4 (9.76%) React
1 4 (9.76%) Vue.js
2 3 (7.32%) jQuery
2 3 (7.32%) JSON
3 2 (4.88%) HTML
4 1 (2.44%) AngularJS
4 1 (2.44%) CSS
4 1 (2.44%) RESTful
4 1 (2.44%) Web Services
Miscellaneous
1 11 (26.83%) User Experience
2 8 (19.51%) Social Media
3 7 (17.07%) Computer Science
3 7 (17.07%) PMI
4 6 (14.63%) NHS
5 5 (12.20%) Analytical Skills
6 3 (7.32%) Mobile App
7 2 (4.88%) Replication
8 1 (2.44%) Algorithms
8 1 (2.44%) Reference Data
Operating Systems
1 6 (14.63%) Windows
1 6 (14.63%) Windows 7
2 5 (12.20%) Windows XP
3 1 (2.44%) Windows 10
Processes & Methodologies
1 19 (46.34%) Agile Software Development
2 14 (34.15%) Analytics
3 12 (29.27%) E-Commerce
4 10 (24.39%) CRM
5 9 (21.95%) SEO
6 8 (19.51%) Business Intelligence
6 8 (19.51%) Campaign Management
6 8 (19.51%) Programme Management
6 8 (19.51%) SDLC
6 8 (19.51%) Stakeholder Management
7 7 (17.07%) Line Management
8 6 (14.63%) Asset Management
8 6 (14.63%) Matrix Organization
8 6 (14.63%) Problem-Solving
8 6 (14.63%) Service Management
8 6 (14.63%) Software Asset Management
9 5 (12.20%) B2B
9 5 (12.20%) Project Management
10 4 (9.76%) Business Analysis
10 4 (9.76%) Workflow
Programming Languages
1 8 (19.51%) JavaScript
2 4 (9.76%) ES6
3 1 (2.44%) PowerShell
Qualifications
1 14 (34.15%) Degree
2 8 (19.51%) Master's Degree
2 8 (19.51%) MBA
3 7 (17.07%) PMI Certification
3 7 (17.07%) PMP
4 6 (14.63%) MCDST
4 6 (14.63%) Microsoft Certification
Vendors
1 8 (19.51%) SAP
2 6 (14.63%) Microsoft
3 2 (4.88%) Google
3 2 (4.88%) Marketo
3 2 (4.88%) Salesforce.com
4 1 (2.44%) Adobe
4 1 (2.44%) Chordiant
4 1 (2.44%) Pega
4 1 (2.44%) RedPrairie
4 1 (2.44%) Sitecore