Period
to 18 December 2017

The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 December 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
South East > Berkshire
6 months to
18 Dec 2017
Same period 2016 Same period 2015
Rank 118 105 82
Rank change year-on-year -13 -23 +43
Contract jobs citing Digital Marketing 52 67 107
As % of all contract IT jobs advertised in Berkshire 1.26% 1.58% 2.09%
As % of the Processes & Methodologies category 1.51% 1.93% 2.65%
Number of daily rates quoted 24 61 78
Berkshire median daily rate £400 £375 £308
Median daily rate % change year-on-year +6.67% +21.95% -12.14%
10th Percentile £153 £188 £174
90th Percentile £494 £500 £489
South East median daily rate £450 £400 £325
% change year-on-year +12.50% +23.08% -7.14%
Number of hourly rates quoted 6 5 11
Berkshire median hourly rate £34.50 £21.00 £15.50
Median hourly rate % change year-on-year +64.29% +35.48% -
10th Percentile £16.25 £18.32 £11.00
90th Percentile £38.75 £23.75 £42.50
South East median hourly rate £33.00 £21.75 £20.00
% change year-on-year +51.72% +8.75% -57.89%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Berkshire
Contract vacancies with a requirement for process or methodology skills 3438 3463 4045
As % of all contract IT jobs advertised in Berkshire 83.10% 81.69% 79.17%
Number of daily rates quoted 1809 1832 2253
Berkshire median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - +5.96%
10th Percentile £265 £250 £231
90th Percentile £588 £575 £538
South East median daily rate £425 £410 £400
% change year-on-year +3.66% +2.50% +6.67%
Number of hourly rates quoted 105 122 182
Berkshire median hourly rate £14.50 £18.00 £26.02
Median hourly rate % change year-on-year -19.44% -30.82% +36.93%
10th Percentile £11.25 £11.25 £11.00
90th Percentile £40.80 £49.95 £45.47
South East median hourly rate £24.02 £25.25 £27.25
% change year-on-year -4.87% -7.34% +55.71%

Digital Marketing
Job Vacancy Trend in Berkshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Digital Marketing in Berkshire

Digital Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Berkshire.

Contractor daily rate trend for Digital Marketing in Berkshire

Digital Marketing
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Digital Marketing in Berkshire over the 6 months to 18 December 2017.

Contractor daily rate histogram for Digital Marketing in Berkshire

Digital Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in Berkshire.

Contractor hourly rate trend for Digital Marketing in Berkshire

Digital Marketing
Contractor Hourly Rate Histogram in Berkshire

The hourly rate distribution of IT jobs citing Digital Marketing in Berkshire over the 6 months to 18 December 2017.

Contractor hourly rate histogram for Digital Marketing in Berkshire

Digital Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Berkshire region over the 6 months to 18 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Maidenhead -7 10 £413 -2.94% 3
Reading +1 8 £310 -17.33% 7
Bracknell -5 4 £155 -57.24%
Wokingham - 2 - -
Slough -7 1 - -
Digital Marketing
South East

For the 6 months to 18 December 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Digital Marketing.

1 52 (100.00%) Marketing
2 25 (48.08%) Business Intelligence
3 22 (42.31%) Telecoms
4 21 (40.38%) Agile Software Development
5 18 (34.62%) Programme Management
5 18 (34.62%) Electronics
5 18 (34.62%) Finance
5 18 (34.62%) Manufacturing
5 18 (34.62%) SAP
6 16 (30.77%) Social Media
7 14 (26.92%) Analytics
7 14 (26.92%) E-Commerce
7 14 (26.92%) SEO
8 13 (25.00%) Project Management
9 10 (19.23%) CRM
9 10 (19.23%) SharePoint
10 9 (17.31%) Microsoft Project
10 9 (17.31%) Microsoft Excel
10 9 (17.31%) Pay per click
11 8 (15.38%) Content Management
11 8 (15.38%) Asset Management
11 8 (15.38%) CMS
11 8 (15.38%) SDLC
11 8 (15.38%) Digital Analytics
12 7 (13.46%) Collaborative Working
12 7 (13.46%) PMP
12 7 (13.46%) PMI Certification
13 6 (11.54%) Microsoft
13 6 (11.54%) Scrum
13 6 (11.54%) Degree

Digital Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (19.23%) SharePoint
2 8 (15.38%) CMS
3 6 (11.54%) MS Project Server
4 5 (9.62%) Confluence
5 2 (3.85%) Drupal
6 1 (1.92%) OpenStack
Applications
1 9 (17.31%) Microsoft Excel
1 9 (17.31%) Microsoft Project
2 5 (9.62%) Microsoft PowerPoint
3 2 (3.85%) MS Visio
Business Applications
1 3 (5.77%) Eloqua
2 2 (3.85%) Oracle CRM
2 2 (3.85%) Oracle CRM On Demand
3 1 (1.92%) Dynamics CRM
Cloud Services
1 3 (5.77%) Adobe Analytics
1 3 (5.77%) Google Analytics
2 1 (1.92%) Amazon AWS
2 1 (1.92%) IaaS
2 1 (1.92%) Microsoft Azure
2 1 (1.92%) Slack
2 1 (1.92%) Trello
Communications & Networking
1 1 (1.92%) TCP/IP
Database & Business Intelligence
1 1 (1.92%) Apache Cassandra
1 1 (1.92%) Big Data
1 1 (1.92%) Data Warehouse
1 1 (1.92%) NoSQL
1 1 (1.92%) Oracle Reports
1 1 (1.92%) Power BI
1 1 (1.92%) QlikView
Development Applications
1 5 (9.62%) JIRA
2 1 (1.92%) Atlassian Bamboo
2 1 (1.92%) Git (software)
2 1 (1.92%) git-flow
2 1 (1.92%) Jenkins
2 1 (1.92%) Maven
2 1 (1.92%) Sonatype Nexus
2 1 (1.92%) TeamCity
General
1 52 (100.00%) Marketing
2 22 (42.31%) Telecoms
3 18 (34.62%) Electronics
3 18 (34.62%) Finance
3 18 (34.62%) Manufacturing
4 5 (9.62%) Advertising
5 3 (5.77%) Pharmaceutical
5 3 (5.77%) Retail
6 2 (3.85%) Billing
6 2 (3.85%) General Ledger
Job Titles
1 10 (19.23%) Project Manager
2 8 (15.38%) Analyst
2 8 (15.38%) Marketing Manager
3 6 (11.54%) Digital Marketing Manager
3 6 (11.54%) Marketing Specialist
3 6 (11.54%) SEO Specialist
3 6 (11.54%) Web Manager
4 5 (9.62%) Digital Marketing Specialist
5 3 (5.77%) Business Analyst
5 3 (5.77%) Excel Analyst
5 3 (5.77%) PPC Specialist
5 3 (5.77%) Pricing Analyst
5 3 (5.77%) Web Project Manager
6 2 (3.85%) Audit Manager
6 2 (3.85%) Consultant
6 2 (3.85%) Contracts Manager
6 2 (3.85%) Implementation Specialist
6 2 (3.85%) IT Manager
6 2 (3.85%) Senior Manager
6 2 (3.85%) Web Analyst
Libraries, Frameworks & Software Standards
1 2 (3.85%) Flash
1 2 (3.85%) HTML
1 2 (3.85%) Web Services
2 1 (1.92%) HTML5 Canvas
2 1 (1.92%) Oracle GoldenGate
2 1 (1.92%) pytest
Miscellaneous
1 16 (30.77%) Social Media
2 5 (9.62%) Digital Media
2 5 (9.62%) Virtual Team
3 1 (1.92%) Algorithms
3 1 (1.92%) FMCG
3 1 (1.92%) Marketing Technology
3 1 (1.92%) NHS
3 1 (1.92%) Public Cloud
3 1 (1.92%) User Experience
Operating Systems
1 2 (3.85%) Windows
2 1 (1.92%) Linux
2 1 (1.92%) Unix
2 1 (1.92%) Windows 10
2 1 (1.92%) Windows 7
Processes & Methodologies
1 25 (48.08%) Business Intelligence
2 21 (40.38%) Agile Software Development
3 18 (34.62%) Programme Management
4 14 (26.92%) Analytics
4 14 (26.92%) E-Commerce
4 14 (26.92%) SEO
5 13 (25.00%) Project Management
6 10 (19.23%) CRM
7 9 (17.31%) Pay per click
8 8 (15.38%) Asset Management
8 8 (15.38%) Content Management
8 8 (15.38%) Digital Analytics
8 8 (15.38%) SDLC
9 7 (13.46%) Collaborative Working
10 6 (11.54%) Business Analytics
10 6 (11.54%) Email Marketing
10 6 (11.54%) Predictive Modelling
10 6 (11.54%) Scrum
10 6 (11.54%) User Stories
11 5 (9.62%) Stakeholder Management
Programming Languages
1 2 (3.85%) Java
1 2 (3.85%) PHP
1 2 (3.85%) SQL
2 1 (1.92%) Bash Shell
2 1 (1.92%) Groovy
2 1 (1.92%) PL/SQL
2 1 (1.92%) Python
2 1 (1.92%) Shell Script
Qualifications
1 7 (13.46%) PMI Certification
1 7 (13.46%) PMP
2 6 (11.54%) Degree
3 1 (1.92%) ACCA
3 1 (1.92%) CIMA
Quality Assurance & Compliance
1 1 (1.92%) IFRS
System Software
1 1 (1.92%) Docker
1 1 (1.92%) Hyper-V
1 1 (1.92%) VMware Infrastructure
Systems Management
1 1 (1.92%) Ansible
1 1 (1.92%) Kubernetes
1 1 (1.92%) Opscode Chef
1 1 (1.92%) Puppet
1 1 (1.92%) Salt
Vendors
1 18 (34.62%) SAP
2 6 (11.54%) Microsoft
3 5 (9.62%) Adobe
3 5 (9.62%) Google
4 4 (7.69%) Oracle
5 2 (3.85%) HubSpot
5 2 (3.85%) Marketo
5 2 (3.85%) Pardot
5 2 (3.85%) Salesforce.com
5 2 (3.85%) Twitter
6 1 (1.92%) Facebook
6 1 (1.92%) Omniture
6 1 (1.92%) Tealium
6 1 (1.92%) VMware