Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in Buckinghamshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
South East > Buckinghamshire
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 124 106 131
Rank change year-on-year -18 +25 -12
Contract jobs citing Google Analytics 14 6 7
As % of all contract IT jobs advertised in Buckinghamshire 0.59% 0.35% 0.26%
As % of the Cloud Services category 3.08% 5.88% 6.67%
Number of daily rates quoted 7 3 5
Buckinghamshire median daily rate £290 £275 £363
Median daily rate % change year-on-year +5.45% -24.14% -3.33%
10th Percentile £231 £215 £272
90th Percentile £515 £368 £369
South East median daily rate £463 £275 £370
% change year-on-year +68.18% -25.68% +23.33%
Number of hourly rates quoted 2 2 0
Buckinghamshire median hourly rate £29.00 £34.25 -
Median hourly rate % change year-on-year -15.33% - -
South East median hourly rate £31.00 £26.06 £14.50
% change year-on-year +18.98% +79.69% -61.33%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Buckinghamshire with a requirement for cloud computing skills.

All Cloud Skills
Buckinghamshire
Contract vacancies with a requirement for cloud computing skills 455 102 105
As % of all contract IT jobs advertised in Buckinghamshire 19.25% 5.89% 3.96%
Number of daily rates quoted 177 67 42
Buckinghamshire median daily rate £425 £413 £300
Median daily rate % change year-on-year +3.03% +37.50% -20.00%
10th Percentile £300 £225 £208
90th Percentile £548 £500 £446
South East median daily rate £425 £438 £413
% change year-on-year -2.86% +6.06% -0.30%
Number of hourly rates quoted 4 4 3
Buckinghamshire median hourly rate £44.50 £22.25 £10.00
Median hourly rate % change year-on-year +100.00% +122.50% +0.73%
10th Percentile £27.00 £10.62 £8.40
90th Percentile £60.00 £35.68 £28.00
South East median hourly rate £16.00 £18.25 £16.00
% change year-on-year -12.33% +14.06% +11.30%

Google Analytics
Job Vacancy Trend in Buckinghamshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Buckinghamshire.

Job vacancy trend for Google Analytics in Buckinghamshire

Google Analytics
Contractor Daily Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Buckinghamshire.

Contractor daily rate trend for Google Analytics in Buckinghamshire

Google Analytics
Contractor Daily Rate Histogram in Buckinghamshire

The daily rate distribution of IT jobs citing Google Analytics in Buckinghamshire over the 6 months to 20 November 2017.

Contractor daily rate histogram for Google Analytics in Buckinghamshire

Google Analytics
Contractor Hourly Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Buckinghamshire.

Contractor hourly rate trend for Google Analytics in Buckinghamshire

Google Analytics
Contract Job Locations in Buckinghamshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Buckinghamshire region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Milton Keynes -23 7 £260 -20.00% 1
High Wycombe -10 3 £290 -
Aylesbury - 1 £550 -
Buckingham - 1 £203 -
Google Analytics
South East

For the 6 months to 20 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Buckinghamshire region with a requirement for Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
2 11 (78.57%) HTML
3 9 (64.29%) CSS
3 9 (64.29%) SEO
4 8 (57.14%) JavaScript
5 7 (50.00%) E-Commerce
5 7 (50.00%) jQuery
6 6 (42.86%) JIRA
6 6 (42.86%) Marketing
6 6 (42.86%) Coremetrics
6 6 (42.86%) Java
6 6 (42.86%) Oracle
6 6 (42.86%) Web Services
7 5 (35.71%) OO
7 5 (35.71%) JSP
7 5 (35.71%) Struts
7 5 (35.71%) Ant
7 5 (35.71%) WebSphere Application Server
7 5 (35.71%) WebLogic
7 5 (35.71%) EJB
7 5 (35.71%) OOD
7 5 (35.71%) SOA
7 5 (35.71%) Eclipse
7 5 (35.71%) Ajax
7 5 (35.71%) Retail
7 5 (35.71%) Subversion
7 5 (35.71%) Lucene
7 5 (35.71%) Spring
7 5 (35.71%) Maven

Google Analytics
Co-occurring IT Skills in Buckinghamshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (35.71%) Oracle SOA Suite
1 5 (35.71%) WebLogic
1 5 (35.71%) WebSphere
1 5 (35.71%) WebSphere Application Server
2 4 (28.57%) CMS
2 4 (28.57%) Drupal
3 1 (7.14%) SharePoint
Applications
1 2 (14.29%) Microsoft PowerPoint
2 1 (7.14%) Microsoft Excel
2 1 (7.14%) MS Visio
Business Applications
1 1 (7.14%) Oracle CRM
1 1 (7.14%) Oracle CRM On Demand
Cloud Services
1 5 (35.71%) Google Checkout
2 2 (14.29%) Google Tag Manager
3 1 (7.14%) Adobe Analytics
3 1 (7.14%) Akamai
3 1 (7.14%) Amazon AWS
3 1 (7.14%) AWS Lambda
3 1 (7.14%) GitHub
3 1 (7.14%) npm
3 1 (7.14%) SaaS
3 1 (7.14%) Serverless
3 1 (7.14%) Slack
Communications & Networking
1 2 (14.29%) Internet
Database & Business Intelligence
1 5 (35.71%) Endeca
2 1 (7.14%) Amazon RDS
2 1 (7.14%) MongoDB
2 1 (7.14%) MySQL
Development Applications
1 6 (42.86%) JIRA
2 5 (35.71%) Ant
2 5 (35.71%) Eclipse
2 5 (35.71%) Hudson
2 5 (35.71%) Jenkins
2 5 (35.71%) Maven
2 5 (35.71%) Subversion
3 1 (7.14%) Bitbucket
3 1 (7.14%) Visual Website Optimizer
General
1 6 (42.86%) Marketing
2 5 (35.71%) Retail
3 2 (14.29%) Finance
3 2 (14.29%) Pharmaceutical
4 1 (7.14%) Banking
Job Titles
1 5 (35.71%) Developer
2 4 (28.57%) Analyst
2 4 (28.57%) Java Developer
3 2 (14.29%) Digital Analyst
3 2 (14.29%) Marketing Specialist
3 2 (14.29%) PHP Specialist
3 2 (14.29%) SEO Specialist
3 2 (14.29%) Web Content Specialist
3 2 (14.29%) Web Marketing Specialist
3 2 (14.29%) Web Specialist
4 1 (7.14%) Designer
4 1 (7.14%) Digital Business Analyst
4 1 (7.14%) Digital Marketing Analyst
4 1 (7.14%) E-Commerce Administrator
4 1 (7.14%) E-Commerce Systems Administrator
4 1 (7.14%) Google Analytics Analyst
4 1 (7.14%) Google Analytics Web Analyst
4 1 (7.14%) Marketing Analyst
4 1 (7.14%) UX Designer
4 1 (7.14%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 11 (78.57%) HTML
2 9 (64.29%) CSS
3 7 (50.00%) jQuery
4 6 (42.86%) Web Services
5 5 (35.71%) Ajax
5 5 (35.71%) EJB
5 5 (35.71%) Hibernate
5 5 (35.71%) Java EE
5 5 (35.71%) JSP
5 5 (35.71%) JSTL
5 5 (35.71%) Lucene
5 5 (35.71%) Spring
5 5 (35.71%) Spring MVC
5 5 (35.71%) Struts
6 3 (21.43%) HTML5
7 2 (14.29%) XHTML
8 1 (7.14%) Express
8 1 (7.14%) Flash
8 1 (7.14%) Google Maps API
8 1 (7.14%) Node.js
Miscellaneous
1 3 (21.43%) Analytical Skills
2 2 (14.29%) Social Media
2 2 (14.29%) Virtual Team
3 1 (7.14%) User Experience
3 1 (7.14%) W3C
Processes & Methodologies
1 14 (100.00%) Analytics
2 9 (64.29%) SEO
3 7 (50.00%) E-Commerce
4 5 (35.71%) Continuous Integration
4 5 (35.71%) MVC
4 5 (35.71%) OO
4 5 (35.71%) OOD
4 5 (35.71%) SOA
5 4 (28.57%) Agile Software Development
6 3 (21.43%) Content Management
6 3 (21.43%) Digital Marketing
6 3 (21.43%) Project Management
6 3 (21.43%) Wireframes
7 2 (14.29%) Content Development
7 2 (14.29%) Content Writing
7 2 (14.29%) Email Marketing
7 2 (14.29%) Internet Marketing
7 2 (14.29%) Pay per click
7 2 (14.29%) SDLC
7 2 (14.29%) Web Analytics
Programming Languages
1 8 (57.14%) JavaScript
2 6 (42.86%) Java
3 4 (28.57%) PHP
Qualifications
1 2 (14.29%) Degree
2 1 (7.14%) PMI Certification
2 1 (7.14%) PMP
Vendors
1 14 (100.00%) Google
2 6 (42.86%) Coremetrics
2 6 (42.86%) Oracle
3 5 (35.71%) hybris
3 5 (35.71%) PayPal
4 3 (21.43%) MuleSoft
5 1 (7.14%) Maxymiser
5 1 (7.14%) Microsoft
5 1 (7.14%) New Relic
5 1 (7.14%) Optimizely
5 1 (7.14%) Salesforce.com
5 1 (7.14%) Splunk