Period
to 18 January 2019

The following table provides summary statistics for contract job vacancies advertised in Buckinghamshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 18 January 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
South East > Buckinghamshire
6 months to
18 Jan 2019
Same period 2018 Same period 2017
Rank 109 125 104
Rank change year-on-year +16 -21 +16
Contract jobs citing Google Analytics 2 12 6
As % of all contract IT jobs advertised in Buckinghamshire 0.13% 0.52% 0.36%
As % of the Cloud Services category 0.64% 2.72% 4.84%
Number of daily rates quoted 1 7 3
Buckinghamshire median daily rate £408 £290 £375
Median daily rate % change year-on-year +40.52% -22.67% +14.50%
10th Percentile £404 £231 £235
90th Percentile £411 £515 £453
South East median daily rate £464 £411 £250
% change year-on-year +12.83% +64.50% -37.50%
Number of hourly rates quoted 0 0 2
Buckinghamshire median hourly rate - - £34.25
South East median hourly rate £30.25 £35.50 £34.25
% change year-on-year -14.79% +3.65% +136.21%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Buckinghamshire with a requirement for cloud computing skills.

All Cloud Skills
Buckinghamshire
Contract vacancies with a requirement for cloud computing skills 313 441 124
As % of all contract IT jobs advertised in Buckinghamshire 19.64% 19.17% 7.39%
Number of daily rates quoted 211 175 82
Buckinghamshire median daily rate £435 £438 £450
Median daily rate % change year-on-year -0.57% -2.78% +20.00%
10th Percentile £210 £283 £288
90th Percentile £650 £538 £625
South East median daily rate £475 £445 £450
% change year-on-year +6.74% -1.11% +7.14%
Number of hourly rates quoted 8 2 4
Buckinghamshire median hourly rate £16.00 £60.00 £22.25
Median hourly rate % change year-on-year -73.33% +169.66% +122.50%
10th Percentile £14.00 £60.00 £10.62
90th Percentile £31.70 £60.00 £35.68
South East median hourly rate £17.50 £15.50 £17.06
% change year-on-year +12.90% -9.14% +3.39%

Google Analytics
Job Vacancy Trend in Buckinghamshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Buckinghamshire.

Job vacancy trend for Google Analytics in Buckinghamshire

Google Analytics
Contractor Daily Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Buckinghamshire.

Contractor daily rate trend for Google Analytics in Buckinghamshire

Google Analytics
Contractor Hourly Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Buckinghamshire.

Contractor hourly rate trend for Google Analytics in Buckinghamshire

Google Analytics
Contract Job Locations in Buckinghamshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Buckinghamshire region over the 6 months to 18 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Milton Keynes +23 1 - -
High Wycombe -1 1 £408 +40.52%
Google Analytics
South East

For the 6 months to 18 January 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Buckinghamshire region with a requirement for Google Analytics.

1 2 (100.00%) Google
1 2 (100.00%) Analytics
2 1 (50.00%) Digital Analytics
2 1 (50.00%) Computer Science Degree
2 1 (50.00%) Mobile App
2 1 (50.00%) Analytical Skills
2 1 (50.00%) SDLC
2 1 (50.00%) Google Tag Manager
2 1 (50.00%) Marketing
2 1 (50.00%) Degree
2 1 (50.00%) Computer Science
2 1 (50.00%) Drupal
2 1 (50.00%) Spreadsheet
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Visualisation
2 1 (50.00%) APMP
2 1 (50.00%) Tableau
2 1 (50.00%) Responsive Web Design
2 1 (50.00%) Management Information System
2 1 (50.00%) CMS
2 1 (50.00%) Information Security
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Content Management
2 1 (50.00%) Business Analysis
2 1 (50.00%) Web Analytics
2 1 (50.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) CSS
2 1 (50.00%) PRINCE2
2 1 (50.00%) GxP

Google Analytics
Co-occurring IT Skills in Buckinghamshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) CMS
1 1 (50.00%) Drupal
Applications
1 1 (50.00%) Spreadsheet
Cloud Services
1 1 (50.00%) Google Tag Manager
General
1 1 (50.00%) Marketing
1 1 (50.00%) Pharmaceutical
Job Titles
1 2 (100.00%) Analyst
1 2 (100.00%) Digital Analyst
2 1 (50.00%) Business Analyst
2 1 (50.00%) Digital Business Analyst
2 1 (50.00%) Digital Performance Analyst
2 1 (50.00%) Digital Project Manager
2 1 (50.00%) Performance Analyst
2 1 (50.00%) Project Analyst
2 1 (50.00%) Project Manager
Libraries, Frameworks & Software Standards
1 1 (50.00%) CSS
1 1 (50.00%) HTML
Miscellaneous
1 1 (50.00%) Analytical Skills
1 1 (50.00%) Management Information System
1 1 (50.00%) Mobile App
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Business Analysis
2 1 (50.00%) Computer Science
2 1 (50.00%) Content Management
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Digital Analytics
2 1 (50.00%) Information Security
2 1 (50.00%) PRINCE2
2 1 (50.00%) Project Management
2 1 (50.00%) Responsive Web Design
2 1 (50.00%) SDLC
2 1 (50.00%) Visualisation
2 1 (50.00%) Web Analytics
Programming Languages
1 1 (50.00%) JavaScript
Qualifications
1 1 (50.00%) APMP
1 1 (50.00%) Computer Science Degree
1 1 (50.00%) Degree
1 1 (50.00%) ISEB
Quality Assurance & Compliance
1 1 (50.00%) GxP
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Tableau