The following table provides summary statistics for contract job vacancies advertised in Buckinghamshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
South East / Buckinghamshire
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 87 - 88
Rank change year-on-year - 0  
Contract jobs citing Google Analytics 2 0 1
As % of all contract IT jobs advertised in Buckinghamshire 0.20% - 0.083%
As % of the Cloud Services category 0.94% - 1.85%
Number of daily rates quoted 0 0 1
Median daily rate - - £363
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 2 0 0
Median hourly rate £29.00 - -
UK excluding London median hourly rate £50.00 £19.61 £10.00
% change year-on-year +154.97% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Buckinghamshire with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Buckinghamshire
Contract job vacancies with a requirement for cloud computing skills 213 37 54
As % of all contract IT job vacancies advertised in Buckinghamshire 20.82% 3.87% 4.48%
Number of daily rates quoted 79 25 26
Median daily rate £475 £425 £338
Median daily rate % change year-on-year +11.76% +25.92%  
90% offered a daily rate of more than £325 £275 £250
10% offered a daily rate of more than £600 £500 £450
UK excluding London median daily rate £450 £450 £390
% change year-on-year - +15.38%  
Number of hourly rates quoted 2 0 4
Median hourly rate £29.00 - £26.00
UK excluding London median hourly rate £29.00 £16.50 £26.00
% change year-on-year +75.75% -36.53%  

Google Analytics
Job Vacancy Trend in Buckinghamshire

The job posting trend of jobs advertised in Buckinghamshire citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Buckinghamshire

Google Analytics
Contractor Daily Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Buckinghamshire.

Contractor daily rate trend for Google Analytics in Buckinghamshire

Google Analytics
Contractor Hourly Rate Trend in Buckinghamshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Buckinghamshire.

Contractor hourly rate trend for Google Analytics in Buckinghamshire

Google Analytics
Contract Job Locations in Buckinghamshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Buckinghamshire region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
High Wycombe - 2 - -
Google Analytics
South East

For the 6 months to 27 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Buckinghamshire region with a requirement for Google Analytics.

1 8 (100.00%) Analytics
1 8 (100.00%) Google
2 6 (75.00%) HTML
2 6 (75.00%) JavaScript
2 6 (75.00%) CSS
2 6 (75.00%) jQuery
3 4 (50.00%) Subversion
3 4 (50.00%) Degree
3 4 (50.00%) SQL
3 4 (50.00%) CMS
3 4 (50.00%) MVC
3 4 (50.00%) SEO
3 4 (50.00%) Agile Software Development
3 4 (50.00%) Marketing
3 4 (50.00%) Google Tag Manager
3 4 (50.00%) Wireframes
3 4 (50.00%) Web Development
4 2 (25.00%) Java EE
4 2 (25.00%) Virtual Team
4 2 (25.00%) Content Writing
4 2 (25.00%) Customer Requirements
4 2 (25.00%) A/B Testing
4 2 (25.00%) Digital Analytics
4 2 (25.00%) Content Development
4 2 (25.00%) WebSphere
4 2 (25.00%) Coremetrics
4 2 (25.00%) Pay per click
4 2 (25.00%) Jenkins
4 2 (25.00%) ASP.NET Web API
4 2 (25.00%) Line Management

Google Analytics
Co-occurring IT Skills in Buckinghamshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (50.00%) CMS
2 2 (25.00%) Drupal
2 2 (25.00%) Oracle SOA Suite
2 2 (25.00%) Umbraco
2 2 (25.00%) WebLogic
2 2 (25.00%) WebSphere
2 2 (25.00%) WebSphere Application Server
Applications
1 2 (25.00%) Adobe Creative Suite
Cloud Services
1 4 (50.00%) Google Tag Manager
2 2 (25.00%) Google Checkout
Communications & Networking
1 2 (25.00%) Internet
Database & Business Intelligence
1 2 (25.00%) Endeca
1 2 (25.00%) SQL Server
1 2 (25.00%) SQL Server Reporting Services
Development Applications
1 4 (50.00%) Subversion
2 2 (25.00%) Ant
2 2 (25.00%) Eclipse
2 2 (25.00%) Hudson
2 2 (25.00%) Jenkins
2 2 (25.00%) JIRA
2 2 (25.00%) Maven
2 2 (25.00%) Team Foundation Server
General
1 4 (50.00%) Marketing
2 2 (25.00%) Finance
2 2 (25.00%) Pharmaceutical
2 2 (25.00%) Retail
Job Titles
1 4 (50.00%) Developer
2 2 (25.00%) Analyst
2 2 (25.00%) Java Developer
2 2 (25.00%) Marketing Specialist
2 2 (25.00%) PHP Specialist
2 2 (25.00%) SEO Specialist
2 2 (25.00%) SQL Developer
2 2 (25.00%) Web Analyst
2 2 (25.00%) Web Content Specialist
2 2 (25.00%) Web Marketing Specialist
2 2 (25.00%) Web Specialist
3 1 (12.50%) .NET Developer
3 1 (12.50%) ASP.NET Developer
3 1 (12.50%) Web Developer
Libraries, Frameworks & Software Standards
1 6 (75.00%) CSS
1 6 (75.00%) HTML
1 6 (75.00%) jQuery
2 2 (25.00%) .NET
2 2 (25.00%) Ajax
2 2 (25.00%) AngularJS
2 2 (25.00%) ASP.NET
2 2 (25.00%) ASP.NET 2.0
2 2 (25.00%) ASP.NET Web API
2 2 (25.00%) EJB
2 2 (25.00%) Hibernate
2 2 (25.00%) HTML5
2 2 (25.00%) Java EE
2 2 (25.00%) JSP
2 2 (25.00%) JSTL
2 2 (25.00%) Lucene
2 2 (25.00%) Spring MVC
2 2 (25.00%) Struts
2 2 (25.00%) Web Services
2 2 (25.00%) XHTML
Miscellaneous
1 2 (25.00%) Analytical Skills
1 2 (25.00%) Digital Media
1 2 (25.00%) iPad
1 2 (25.00%) iPhone
1 2 (25.00%) Management Information System
1 2 (25.00%) Social Media
1 2 (25.00%) User Experience
1 2 (25.00%) Virtual Team
Operating Systems
1 2 (25.00%) Android
1 2 (25.00%) Apple iOS
1 2 (25.00%) Windows
Processes & Methodologies
1 8 (100.00%) Analytics
2 4 (50.00%) Agile Software Development
2 4 (50.00%) MVC
2 4 (50.00%) SEO
2 4 (50.00%) Web Development
2 4 (50.00%) Wireframes
3 2 (25.00%) Content Development
3 2 (25.00%) Content Management
3 2 (25.00%) Content Writing
3 2 (25.00%) Customer Requirements
3 2 (25.00%) Digital Analytics
3 2 (25.00%) E-Commerce
3 2 (25.00%) HOOD
3 2 (25.00%) Mathematics
3 2 (25.00%) OO
3 2 (25.00%) OOD
3 2 (25.00%) Pay per click
3 2 (25.00%) Project Management
3 2 (25.00%) Service Delivery
3 2 (25.00%) SOA
Programming Languages
1 6 (75.00%) JavaScript
2 4 (50.00%) SQL
3 2 (25.00%) Java
3 2 (25.00%) PHP
3 2 (25.00%) T-SQL
Qualifications
1 4 (50.00%) Degree
Quality Assurance & Compliance
1 2 (25.00%) QA
Vendors
1 8 (100.00%) Google
2 2 (25.00%) Adobe
2 2 (25.00%) Coremetrics
2 2 (25.00%) hybris
2 2 (25.00%) Oracle
2 2 (25.00%) PayPal