Period
to 19 January 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 19 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > South East
6 months to
19 Jan 2018
Same period 2017 Same period 2016
Rank 299 308 337
Rank change year-on-year +9 +29 -9
Contract jobs citing Google Analytics 70 43 51
As % of all contract IT jobs advertised in the South East 0.42% 0.28% 0.28%
As % of the Cloud Services category 2.33% 2.30% 3.92%
Number of daily rates quoted 45 23 24
South East median daily rate £390 £250 £400
Median daily rate % change year-on-year +56.00% -37.50% +23.08%
10th Percentile £133 £180 £184
90th Percentile £588 £448 £446
England median daily rate £400 £365 £350
% change year-on-year +9.59% +4.29% -
Number of hourly rates quoted 2 2 6
South East median hourly rate £35.50 £34.25 £14.50
Median hourly rate % change year-on-year +3.65% +136.21% -63.75%
10th Percentile £31.25 £31.68 £11.00
90th Percentile £37.75 £36.23 £15.25
England median hourly rate £26.78 £19.00 £19.03
% change year-on-year +40.92% -0.16% -49.25%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Contract vacancies with a requirement for cloud computing skills 2,999 1,873 1,302
As % of all contract IT jobs advertised in the South East 18.18% 12.15% 7.09%
Number of daily rates quoted 1,824 1,186 829
South East median daily rate £450 £450 £420
Median daily rate % change year-on-year - +7.14% +5.00%
10th Percentile £266 £283 £263
90th Percentile £588 £613 £550
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 41 33 34
South East median hourly rate £15.50 £17.06 £16.50
Median hourly rate % change year-on-year -9.14% +3.39% +29.41%
10th Percentile £10.00 £13.25 £10.30
90th Percentile £45.00 £56.75 £59.25
England median hourly rate £18.56 £19.00 £21.64
% change year-on-year -2.30% -12.20% -3.82%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the South East.

Contractor daily rate trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Google Analytics in the South East over the 6 months to 19 January 2018.

Contractor daily rate histogram for Google Analytics in the South East

Google Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the South East.

Contractor hourly rate trend for Google Analytics in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 19 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +4 39 £420 +68.00% 8
Berkshire -5 19 £575 +130.00% 3
Surrey -12 14 £173 -59.41% 8
West Sussex +3 12 £305 -22.78% 3
Buckinghamshire -14 12 £290 -22.67% 4
Oxfordshire - 8 £300 - 1
Hampshire 0 1 £433 +112.27% 1
Middlesex -1 1 £475 -
East Sussex -5 1 £213 - 4
Google Analytics
England

For the 6 months to 19 January 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Google Analytics.

1 69 (98.57%) Analytics
2 64 (91.43%) Google
3 28 (40.00%) Agile Software Development
4 27 (38.57%) Java
5 26 (37.14%) Marketing
6 23 (32.86%) JavaScript
7 22 (31.43%) HTML
8 21 (30.00%) Oracle
8 21 (30.00%) CSS
9 19 (27.14%) jQuery
9 19 (27.14%) Scala
10 18 (25.71%) Web Services
11 17 (24.29%) E-Commerce
11 17 (24.29%) Web Analytics
11 17 (24.29%) Adobe Analytics
12 16 (22.86%) User Experience
12 16 (22.86%) CRM
12 16 (22.86%) Project Management
13 14 (20.00%) Salesforce.com
13 14 (20.00%) SOAP
13 14 (20.00%) Ant
13 14 (20.00%) Jenkins
13 14 (20.00%) Continuous Integration
14 13 (18.57%) Sitecore
14 13 (18.57%) Oracle Reports
14 13 (18.57%) Microsoft Excel
14 13 (18.57%) Business Intelligence
14 13 (18.57%) Degree
15 12 (17.14%) Adobe
15 12 (17.14%) Silverpop

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (14.29%) Apache Spark
2 9 (12.86%) nginx
2 9 (12.86%) Tomcat
2 9 (12.86%) WebLogic
3 5 (7.14%) Drupal
3 5 (7.14%) Oracle SOA Suite
3 5 (7.14%) WebSphere
3 5 (7.14%) WebSphere Application Server
4 4 (5.71%) Apache
4 4 (5.71%) CMS
4 4 (5.71%) JBoss
5 3 (4.29%) SharePoint
Applications
1 13 (18.57%) Microsoft Excel
2 5 (7.14%) Photoshop
3 4 (5.71%) Microsoft PowerPoint
4 3 (4.29%) MS Visio
Business Applications
1 3 (4.29%) Oracle CRM
1 3 (4.29%) Oracle CRM On Demand
2 1 (1.43%) Dynamics CRM
2 1 (1.43%) Eloqua
2 1 (1.43%) SessionCam
Cloud Services
1 17 (24.29%) Adobe Analytics
2 12 (17.14%) Silverpop
3 11 (15.71%) GitHub
4 5 (7.14%) Google Checkout
5 3 (4.29%) Amazon AWS
6 2 (2.86%) Akamai
6 2 (2.86%) AWS Lambda
6 2 (2.86%) npm
6 2 (2.86%) Serverless
6 2 (2.86%) Slack
7 1 (1.43%) Amazon EC2
7 1 (1.43%) Amazon Kinesis
7 1 (1.43%) Amazon S3
7 1 (1.43%) Amazon SQS
7 1 (1.43%) AWS CloudFormation
7 1 (1.43%) SaaS
Communications & Networking
1 9 (12.86%) HTTP
1 9 (12.86%) SSL
1 9 (12.86%) TCP/IP
Database & Business Intelligence
1 13 (18.57%) Oracle Reports
2 12 (17.14%) Power BI
3 11 (15.71%) MongoDB
4 10 (14.29%) Apache Hive
4 10 (14.29%) Big Data
4 10 (14.29%) Data Lake
4 10 (14.29%) Hadoop
4 10 (14.29%) HBase
4 10 (14.29%) Impala
4 10 (14.29%) SQL Server
4 10 (14.29%) SQL Server 2008
4 10 (14.29%) SQL Server 2012
4 10 (14.29%) Sqoop
5 9 (12.86%) NoSQL
6 5 (7.14%) Endeca
7 2 (2.86%) Amazon RDS
7 2 (2.86%) MySQL
8 1 (1.43%) Amazon DynamoDB
Development Applications
1 14 (20.00%) Ant
1 14 (20.00%) Jenkins
2 10 (14.29%) gulp
3 9 (12.86%) Cucumber
3 9 (12.86%) Eclipse
3 9 (12.86%) Gatling
3 9 (12.86%) Git (software)
3 9 (12.86%) Grunt
3 9 (12.86%) IntelliJ
3 9 (12.86%) Karma Test Runner
3 9 (12.86%) Selenium
3 9 (12.86%) Sublime Text
4 8 (11.43%) Visual Website Optimizer
5 7 (10.00%) JIRA
6 5 (7.14%) Axure RP
6 5 (7.14%) Hudson
6 5 (7.14%) Maven
6 5 (7.14%) Subversion
7 4 (5.71%) JUnit
8 2 (2.86%) Bitbucket
General
1 26 (37.14%) Marketing
2 5 (7.14%) Retail
3 2 (2.86%) Finance
4 1 (1.43%) Banking
4 1 (1.43%) Pharmaceutical
Job Titles
1 21 (30.00%) Analyst
2 15 (21.43%) Developer
3 13 (18.57%) Marketing Analyst
4 12 (17.14%) Database Analyst
4 12 (17.14%) Database Marketing Analyst
4 12 (17.14%) IT Analyst
4 12 (17.14%) Report Analyst
5 10 (14.29%) CRM Analyst
6 9 (12.86%) Google Analytics Specialist
6 9 (12.86%) Scala Developer
7 7 (10.00%) Big Data Engineer
7 7 (10.00%) Data Engineer
7 7 (10.00%) Designer
7 7 (10.00%) Hadoop Engineer
7 7 (10.00%) UX Designer
7 7 (10.00%) UX Specialist
8 6 (8.57%) Digital Analyst
8 6 (8.57%) Web Analytics Specialist
8 6 (8.57%) Web Specialist
9 5 (7.14%) Digital Analytics Specialist
Libraries, Frameworks & Software Standards
1 22 (31.43%) HTML
2 21 (30.00%) CSS
3 19 (27.14%) jQuery
4 18 (25.71%) Web Services
5 14 (20.00%) SOAP
6 11 (15.71%) Node.js
7 10 (14.29%) HTML5
7 10 (14.29%) Kafka
7 10 (14.29%) RESTful
8 9 (12.86%) AngularJS
8 9 (12.86%) EJB
8 9 (12.86%) Gherkin
8 9 (12.86%) Hibernate
8 9 (12.86%) Servlets
8 9 (12.86%) Spring
9 7 (10.00%) J2EE
9 7 (10.00%) JSON
9 7 (10.00%) Play Framework
9 7 (10.00%) XML
10 5 (7.14%) JSTL
Miscellaneous
1 16 (22.86%) User Experience
2 12 (17.14%) Marketing Technology
3 11 (15.71%) Greenfield Project
4 7 (10.00%) Analytical Skills
5 4 (5.71%) Social Media
6 1 (1.43%) Linux Command Line
6 1 (1.43%) Mobile App
6 1 (1.43%) Smartphone
6 1 (1.43%) W3C
Operating Systems
1 9 (12.86%) Linux
1 9 (12.86%) Ubuntu
1 9 (12.86%) Windows
2 4 (5.71%) Unix
Processes & Methodologies
1 69 (98.57%) Analytics
2 28 (40.00%) Agile Software Development
3 17 (24.29%) E-Commerce
3 17 (24.29%) Web Analytics
4 16 (22.86%) CRM
4 16 (22.86%) Project Management
5 14 (20.00%) Continuous Integration
6 13 (18.57%) Business Intelligence
7 10 (14.29%) Data Strategy
7 10 (14.29%) DevOps
7 10 (14.29%) SEO
8 9 (12.86%) Digital Marketing
8 9 (12.86%) Microservices
8 9 (12.86%) Open Source
8 9 (12.86%) Test Automation
9 7 (10.00%) A/B Testing
9 7 (10.00%) Conversion Rate Optimisation
9 7 (10.00%) Usability Testing
10 6 (8.57%) Prototyping
10 6 (8.57%) Wireframes
Programming Languages
1 27 (38.57%) Java
2 23 (32.86%) JavaScript
3 19 (27.14%) Scala
4 10 (14.29%) C#
5 9 (12.86%) Groovy
5 9 (12.86%) Haskell
5 9 (12.86%) Perl
5 9 (12.86%) Python
5 9 (12.86%) Ruby
6 5 (7.14%) PHP
7 4 (5.71%) SQL
Qualifications
1 13 (18.57%) Degree
2 3 (4.29%) PMI Certification
2 3 (4.29%) PMP
3 1 (1.43%) CBAP
3 1 (1.43%) IIBA
3 1 (1.43%) Postgraduate
System Software
1 10 (14.29%) Apache Flume
1 10 (14.29%) HDFS
2 7 (10.00%) Docker
Systems Management
1 10 (14.29%) Oozie
2 9 (12.86%) Grafana
2 9 (12.86%) Kibana
2 9 (12.86%) Puppet
3 1 (1.43%) Terraform
Vendors
1 64 (91.43%) Google
2 21 (30.00%) Oracle
3 14 (20.00%) Salesforce.com
4 13 (18.57%) Sitecore
5 12 (17.14%) Adobe
5 12 (17.14%) Hootsuite
6 10 (14.29%) Cloudera
7 8 (11.43%) Optimizely
8 7 (10.00%) Crazy Egg
8 7 (10.00%) Hotjar
9 6 (8.57%) ClickTale
9 6 (8.57%) Coremetrics
10 5 (7.14%) hybris
10 5 (7.14%) PayPal
11 4 (5.71%) webMethods
12 3 (4.29%) MuleSoft
12 3 (4.29%) Splunk
13 2 (2.86%) Microsoft
13 2 (2.86%) New Relic
13 2 (2.86%) Talend