Period
to 11 December 2017

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 11 December 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > South East
6 months to
11 Dec 2017
Same period 2016 Same period 2015
Rank 308 337 346
Rank change year-on-year +29 +9 -8
Contract jobs citing Google Analytics 69 33 48
As % of all contract IT jobs advertised in the South East 0.41% 0.20% 0.25%
As % of the Cloud Services category 2.33% 1.65% 3.58%
Number of daily rates quoted 41 19 24
South East median daily rate £450 £275 £364
Median daily rate % change year-on-year +63.64% -24.40% +16.40%
10th Percentile £125 £178 £172
90th Percentile £588 £454 £450
England median daily rate £400 £363 £344
% change year-on-year +10.34% +5.45% -1.79%
Number of hourly rates quoted 3 3 6
South East median hourly rate £33.00 £32.50 £14.50
Median hourly rate % change year-on-year +1.54% +124.14% -61.33%
10th Percentile £27.70 £21.29 £11.00
90th Percentile £37.50 £35.95 £15.25
England median hourly rate £31.00 £19.61 £19.03
% change year-on-year +58.08% +3.05% -41.89%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Contract vacancies with a requirement for cloud computing skills 2965 2002 1342
As % of all contract IT jobs advertised in the South East 17.69% 12.32% 6.93%
Number of daily rates quoted 1827 1284 828
South East median daily rate £430 £450 £418
Median daily rate % change year-on-year -4.44% +7.78% +1.83%
10th Percentile £263 £275 £262
90th Percentile £580 £588 £538
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 47 35 36
South East median hourly rate £16.50 £17.50 £16.00
Median hourly rate % change year-on-year -5.71% +9.38% +11.30%
10th Percentile £10.75 £13.50 £10.00
90th Percentile £42.97 £56.75 £43.25
England median hourly rate £20.00 £19.00 £21.25
% change year-on-year +5.26% -10.59% +6.25%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the South East.

Contractor daily rate trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Google Analytics in the South East over the 6 months to 11 December 2017.

Contractor daily rate histogram for Google Analytics in the South East

Google Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the South East.

Contractor hourly rate trend for Google Analytics in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 11 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +7 39 £563 +104.55% 7
Berkshire +10 23 £575 +109.09% 3
Surrey -9 15 £200 +14.29% 1
Buckinghamshire -27 13 £290 -10.77%
West Sussex +7 10 £125 -68.35%
Oxfordshire - 3 £300 - 4
Hampshire +12 1 £433 +112.27% 2
Middlesex 0 1 £475 -
East Sussex 0 1 £213 - 1
Google Analytics
England

For the 6 months to 11 December 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Google Analytics.

1 69 (100.00%) Analytics
2 61 (88.41%) Google
3 26 (37.68%) Java
4 24 (34.78%) Marketing
4 24 (34.78%) Agile Software Development
5 23 (33.33%) JavaScript
6 22 (31.88%) HTML
7 21 (30.43%) CSS
8 20 (28.99%) Oracle
9 19 (27.54%) Web Services
9 19 (27.54%) jQuery
10 18 (26.09%) Scala
11 16 (23.19%) Project Management
12 15 (21.74%) Salesforce.com
12 15 (21.74%) CRM
12 15 (21.74%) Adobe Analytics
13 13 (18.84%) Degree
13 13 (18.84%) E-Commerce
13 13 (18.84%) SOAP
13 13 (18.84%) User Experience
14 12 (17.39%) Jenkins
14 12 (17.39%) Sitecore
14 12 (17.39%) Continuous Integration
14 12 (17.39%) Oracle Reports
14 12 (17.39%) Ant
14 12 (17.39%) Microsoft Excel
14 12 (17.39%) Business Intelligence
14 12 (17.39%) Web Analytics
14 12 (17.39%) Power BI
14 12 (17.39%) Greenfield Project

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (15.94%) Apache Spark
2 7 (10.14%) nginx
2 7 (10.14%) Tomcat
2 7 (10.14%) WebLogic
3 6 (8.70%) Drupal
4 5 (7.25%) CMS
4 5 (7.25%) Oracle SOA Suite
4 5 (7.25%) WebSphere
4 5 (7.25%) WebSphere Application Server
5 3 (4.35%) SharePoint
6 2 (2.90%) Apache
6 2 (2.90%) JBoss
7 1 (1.45%) Umbraco
Applications
1 12 (17.39%) Microsoft Excel
2 8 (11.59%) Photoshop
3 4 (5.80%) Microsoft PowerPoint
4 3 (4.35%) MS Visio
Business Applications
1 3 (4.35%) Oracle CRM
1 3 (4.35%) Oracle CRM On Demand
2 1 (1.45%) Dynamics CRM
2 1 (1.45%) Eloqua
2 1 (1.45%) SessionCam
Cloud Services
1 15 (21.74%) Adobe Analytics
2 11 (15.94%) Silverpop
3 9 (13.04%) GitHub
4 5 (7.25%) Google Checkout
5 2 (2.90%) Akamai
5 2 (2.90%) Amazon AWS
5 2 (2.90%) AWS Lambda
5 2 (2.90%) npm
5 2 (2.90%) Serverless
5 2 (2.90%) Slack
6 1 (1.45%) AdSense
6 1 (1.45%) Google Tag Manager
6 1 (1.45%) Microsoft Azure
6 1 (1.45%) SaaS
Communications & Networking
1 7 (10.14%) HTTP
1 7 (10.14%) SSL
1 7 (10.14%) TCP/IP
2 1 (1.45%) Internet
Database & Business Intelligence
1 12 (17.39%) Oracle Reports
1 12 (17.39%) Power BI
2 11 (15.94%) Apache Hive
2 11 (15.94%) Big Data
2 11 (15.94%) Data Lake
2 11 (15.94%) Hadoop
2 11 (15.94%) HBase
2 11 (15.94%) Impala
2 11 (15.94%) SQL Server
2 11 (15.94%) SQL Server 2008
2 11 (15.94%) SQL Server 2012
2 11 (15.94%) Sqoop
3 9 (13.04%) MongoDB
4 7 (10.14%) NoSQL
5 5 (7.25%) Endeca
6 2 (2.90%) Amazon RDS
6 2 (2.90%) MySQL
Development Applications
1 12 (17.39%) Ant
1 12 (17.39%) Jenkins
2 8 (11.59%) Axure RP
2 8 (11.59%) gulp
3 7 (10.14%) Cucumber
3 7 (10.14%) Eclipse
3 7 (10.14%) Gatling
3 7 (10.14%) Git (software)
3 7 (10.14%) Grunt
3 7 (10.14%) IntelliJ
3 7 (10.14%) JIRA
3 7 (10.14%) Karma Test Runner
3 7 (10.14%) Selenium
3 7 (10.14%) Sublime Text
4 5 (7.25%) Hudson
4 5 (7.25%) Maven
4 5 (7.25%) Subversion
5 3 (4.35%) Visual Website Optimizer
6 2 (2.90%) Bitbucket
6 2 (2.90%) Talend Open Studio
General
1 24 (34.78%) Marketing
2 5 (7.25%) Retail
3 3 (4.35%) Finance
4 2 (2.90%) Pharmaceutical
5 1 (1.45%) Banking
5 1 (1.45%) Spanish Language
Job Titles
1 20 (28.99%) Analyst
2 14 (20.29%) Developer
3 12 (17.39%) Marketing Analyst
4 11 (15.94%) Database Analyst
4 11 (15.94%) Database Marketing Analyst
4 11 (15.94%) IT Analyst
4 11 (15.94%) Report Analyst
5 9 (13.04%) CRM Analyst
5 9 (13.04%) Designer
5 9 (13.04%) UX Designer
6 8 (11.59%) Big Data Engineer
6 8 (11.59%) Data Engineer
6 8 (11.59%) Hadoop Engineer
7 7 (10.14%) Scala Developer
8 6 (8.70%) Digital Analyst
9 5 (7.25%) Business Analyst
10 4 (5.80%) Google Analytics Specialist
10 4 (5.80%) Java Developer
10 4 (5.80%) Web Specialist
11 3 (4.35%) Digital Analytics Specialist
Libraries, Frameworks & Software Standards
1 22 (31.88%) HTML
2 21 (30.43%) CSS
3 19 (27.54%) jQuery
3 19 (27.54%) Web Services
4 13 (18.84%) SOAP
5 11 (15.94%) Kafka
5 11 (15.94%) RESTful
6 10 (14.49%) HTML5
7 9 (13.04%) Node.js
8 8 (11.59%) AngularJS
9 7 (10.14%) EJB
9 7 (10.14%) Gherkin
9 7 (10.14%) Hibernate
9 7 (10.14%) Servlets
9 7 (10.14%) Spring
10 6 (8.70%) CSS3
11 5 (7.25%) Ajax
11 5 (7.25%) Lucene
11 5 (7.25%) Play Framework
11 5 (7.25%) Spring MVC
Miscellaneous
1 13 (18.84%) User Experience
2 12 (17.39%) Greenfield Project
3 11 (15.94%) Marketing Technology
4 10 (14.49%) Analytical Skills
5 4 (5.80%) Social Media
6 1 (1.45%) Mobile App
6 1 (1.45%) Smartphone
6 1 (1.45%) Virtual Team
6 1 (1.45%) W3C
Operating Systems
1 7 (10.14%) Linux
1 7 (10.14%) Ubuntu
1 7 (10.14%) Windows
2 2 (2.90%) Unix
Processes & Methodologies
1 69 (100.00%) Analytics
2 24 (34.78%) Agile Software Development
3 16 (23.19%) Project Management
4 15 (21.74%) CRM
5 13 (18.84%) E-Commerce
6 12 (17.39%) Business Intelligence
6 12 (17.39%) Continuous Integration
6 12 (17.39%) Web Analytics
7 11 (15.94%) Data Strategy
7 11 (15.94%) SEO
8 10 (14.49%) Wireframes
9 9 (13.04%) Information Architecture
9 9 (13.04%) Prototyping
10 8 (11.59%) Data Analytics
10 8 (11.59%) DevOps
10 8 (11.59%) Scrum
10 8 (11.59%) Usability Testing
11 7 (10.14%) Digital Marketing
11 7 (10.14%) Microservices
11 7 (10.14%) Psychology
Programming Languages
1 26 (37.68%) Java
2 23 (33.33%) JavaScript
3 18 (26.09%) Scala
4 8 (11.59%) C#
5 7 (10.14%) Groovy
5 7 (10.14%) Haskell
5 7 (10.14%) Perl
5 7 (10.14%) Python
5 7 (10.14%) Ruby
6 6 (8.70%) PHP
7 2 (2.90%) SQL
Qualifications
1 13 (18.84%) Degree
2 3 (4.35%) PMI Certification
2 3 (4.35%) PMP
3 1 (1.45%) CBAP
3 1 (1.45%) IIBA
3 1 (1.45%) Postgraduate
System Software
1 11 (15.94%) Apache Flume
1 11 (15.94%) HDFS
2 5 (7.25%) Docker
Systems Management
1 11 (15.94%) Oozie
2 7 (10.14%) Grafana
2 7 (10.14%) Kibana
2 7 (10.14%) Puppet
Vendors
1 61 (88.41%) Google
2 20 (28.99%) Oracle
3 15 (21.74%) Salesforce.com
4 12 (17.39%) Sitecore
5 11 (15.94%) Cloudera
5 11 (15.94%) Hootsuite
6 8 (11.59%) ClickTale
7 6 (8.70%) Adobe
7 6 (8.70%) Coremetrics
8 5 (7.25%) hybris
8 5 (7.25%) PayPal
9 3 (4.35%) MuleSoft
9 3 (4.35%) Optimizely
9 3 (4.35%) Splunk
10 2 (2.90%) Crazy Egg
10 2 (2.90%) Hotjar
10 2 (2.90%) Microsoft
10 2 (2.90%) New Relic
10 2 (2.90%) Talend
10 2 (2.90%) webMethods