Period
to 18 July 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 18 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > South East
6 months to
18 Jul 2018
Same period 2017 Same period 2016
Rank 313 323 365
Rank change year-on-year +10 +42 -26
Contract jobs citing Google Analytics 66 39 26
As % of all contract IT jobs advertised in the South East 0.39% 0.24% 0.14%
As % of the Cloud Services category 1.97% 1.83% 1.45%
Number of daily rates quoted 38 23 15
South East median daily rate £388 £463 £320
Median daily rate % change year-on-year -16.22% +44.53% -11.72%
10th Percentile £263 £213 £145
90th Percentile £526 £522 £482
England median daily rate £400 £375 £350
% change year-on-year +6.67% +7.14% -
Number of hourly rates quoted 0 2 4
South East median hourly rate - £29.00 £19.61
Median hourly rate % change year-on-year - +47.88% -
England median hourly rate £13.54 £50.50 £19.61
% change year-on-year -73.20% +157.52% +19.35%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Contract vacancies with a requirement for cloud computing skills 3,352 2,136 1,794
As % of all contract IT jobs advertised in the South East 19.65% 13.36% 9.61%
Number of daily rates quoted 2,105 1,347 1,164
South East median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% +6.25%
10th Percentile £300 £270 £263
90th Percentile £595 £575 £575
England median daily rate £477 £462 £450
% change year-on-year +3.08% +2.72% +9.09%
Number of hourly rates quoted 37 32 27
South East median hourly rate £19.00 £15.75 £19.61
Median hourly rate % change year-on-year +20.63% -19.68% -17.43%
10th Percentile £11.61 £11.25 £13.25
90th Percentile £52.50 £43.15 £48.75
England median hourly rate £20.00 £21.00 £19.00
% change year-on-year -4.76% +10.53% -17.39%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the South East.

Contractor daily rate trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Google Analytics in the South East over the 6 months to 18 July 2018.

Contractor daily rate histogram for Google Analytics in the South East

Google Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the South East.

Contractor hourly rate trend for Google Analytics in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 18 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley 0 31 £375 +15.38% 13
Oxfordshire +17 15 £375 - 4
West Sussex +6 15 £539 +10.48% 2
Berkshire -21 11 £381 -4.69% 4
Surrey -19 9 £600 +26.32% 4
Buckinghamshire +4 5 £413 +26.92% 5
East Sussex - 5 £225 - 1
Hampshire - 3 £350 - 2
Kent - 2 £400 - 3
Google Analytics
England

For the 6 months to 18 July 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Google Analytics.

1 66 (100.00%) Analytics
2 58 (87.88%) Google
3 37 (56.06%) Agile Software Development
4 25 (37.88%) Adobe
5 24 (36.36%) JavaScript
6 23 (34.85%) SEO
6 23 (34.85%) Marketing
7 21 (31.82%) Digital Marketing
7 21 (31.82%) Adobe Analytics
8 20 (30.30%) Analytical Skills
9 19 (28.79%) User Experience
9 19 (28.79%) SQL
9 19 (28.79%) CSS
10 18 (27.27%) Web Analytics
11 15 (22.73%) jQuery
11 15 (22.73%) E-Commerce
11 15 (22.73%) HTML
11 15 (22.73%) Digital Analytics
12 14 (21.21%) Linux
12 14 (21.21%) Scrum
12 14 (21.21%) Problem-Solving
13 13 (19.70%) Windows
13 13 (19.70%) Java
13 13 (19.70%) SSL
13 13 (19.70%) nginx
13 13 (19.70%) Open Source
14 12 (18.18%) HTML5
14 12 (18.18%) Continuous Integration
14 12 (18.18%) A/B Testing
14 12 (18.18%) Python

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (19.70%) nginx
2 11 (16.67%) Tomcat
3 6 (9.09%) Apache
4 4 (6.06%) JBoss
4 4 (6.06%) WebLogic
5 2 (3.03%) BizTalk Server
5 2 (3.03%) IIS
5 2 (3.03%) NetWeaver
5 2 (3.03%) WebSphere
6 1 (1.52%) Adobe Experience Manager
6 1 (1.52%) Apache Solr
6 1 (1.52%) CMS
6 1 (1.52%) SAS
Applications
1 8 (12.12%) Photoshop
2 6 (9.09%) Microsoft Excel
3 2 (3.03%) Microsoft Office
4 1 (1.52%) Microsoft PowerPoint
Business Applications
1 3 (4.55%) SessionCam
2 2 (3.03%) SAP Hybris
3 1 (1.52%) Adobe Campaign
3 1 (1.52%) WebTrends
Cloud Services
1 21 (31.82%) Adobe Analytics
2 8 (12.12%) GitHub
2 8 (12.12%) Microsoft Azure
3 6 (9.09%) Azure Data Factory
4 2 (3.03%) Amazon AWS
4 2 (3.03%) IaaS
4 2 (3.03%) PaaS
4 2 (3.03%) SaaS
5 1 (1.52%) Google Tag Manager
Communications & Networking
1 13 (19.70%) SSL
2 11 (16.67%) HTTP
2 11 (16.67%) TCP/IP
3 2 (3.03%) DNS
Database & Business Intelligence
1 11 (16.67%) MongoDB
1 11 (16.67%) NoSQL
2 9 (13.64%) Power BI
3 8 (12.12%) SQL Server
4 7 (10.61%) Qlik Sense
5 6 (9.09%) Azure SQL Data Warehouse
5 6 (9.09%) Big Data
5 6 (9.09%) Data Warehouse
5 6 (9.09%) SQL Server 2016
5 6 (9.09%) SQL Server Integration Services
5 6 (9.09%) SQL Server Reporting Services
6 2 (3.03%) GIS
6 2 (3.03%) Oracle Database
7 1 (1.52%) QlikView
7 1 (1.52%) SAS EBI
7 1 (1.52%) Spotfire
Development Applications
1 11 (16.67%) Ant
1 11 (16.67%) Cucumber
1 11 (16.67%) Gatling
1 11 (16.67%) IntelliJ
1 11 (16.67%) Jenkins
1 11 (16.67%) Selenium
2 9 (13.64%) Visual Website Optimizer
3 8 (12.12%) Axure RP
4 7 (10.61%) Grunt
4 7 (10.61%) gulp
4 7 (10.61%) JIRA
5 6 (9.09%) Git (software)
5 6 (9.09%) Karma Test Runner
5 6 (9.09%) Sublime Text
6 4 (6.06%) Eclipse
6 4 (6.06%) JUnit
General
1 23 (34.85%) Marketing
2 9 (13.64%) Finance
3 4 (6.06%) Retail
4 3 (4.55%) Advertising
4 3 (4.55%) Telecoms
5 1 (1.52%) German Language
5 1 (1.52%) Italian Language
5 1 (1.52%) Manufacturing
5 1 (1.52%) Publishing
Job Titles
1 18 (27.27%) Developer
2 15 (22.73%) Analyst
3 9 (13.64%) Digital Analyst
4 8 (12.12%) Designer
4 8 (12.12%) Scala Developer
4 8 (12.12%) Web Analyst
4 8 (12.12%) Web Analytics Analyst
5 7 (10.61%) Analytics Consultant
5 7 (10.61%) Consultant
5 7 (10.61%) Digital Analytics Consultant
5 7 (10.61%) Google Analytics Analyst
5 7 (10.61%) UX Designer
6 6 (9.09%) Analytics Manager
6 6 (9.09%) Business Intelligence Developer
6 6 (9.09%) Digital Analytics Manager
6 6 (9.09%) ETL Developer
6 6 (9.09%) User Experience Consultant
7 5 (7.58%) Data Analyst
7 5 (7.58%) Digital Analytics Analyst
7 5 (7.58%) Google Analytics Web Analyst
Libraries, Frameworks & Software Standards
1 19 (28.79%) CSS
2 15 (22.73%) HTML
2 15 (22.73%) jQuery
3 12 (18.18%) HTML5
4 11 (16.67%) Gherkin
4 11 (16.67%) Node.js
4 11 (16.67%) Servlets
5 9 (13.64%) JSON
5 9 (13.64%) Play Framework
5 9 (13.64%) XML
6 8 (12.12%) CSS3
7 7 (10.61%) AngularJS
8 6 (9.09%) Hibernate
8 6 (9.09%) J2EE
8 6 (9.09%) Spring
9 4 (6.06%) EJB
9 4 (6.06%) J2SE
9 4 (6.06%) REST
9 4 (6.06%) SOAP
10 2 (3.03%) Apache Flex
Miscellaneous
1 20 (30.30%) Analytical Skills
2 19 (28.79%) User Experience
3 5 (7.58%) Social Media
4 4 (6.06%) Handset
5 1 (1.52%) Clustering
5 1 (1.52%) Data Centre
5 1 (1.52%) Self-Motivation
Operating Systems
1 14 (21.21%) Linux
2 13 (19.70%) Windows
3 12 (18.18%) Ubuntu
4 6 (9.09%) Unix
5 2 (3.03%) Android
5 2 (3.03%) Apple iOS
5 2 (3.03%) DC/OS
Processes & Methodologies
1 66 (100.00%) Analytics
2 37 (56.06%) Agile Software Development
3 23 (34.85%) SEO
4 21 (31.82%) Digital Marketing
5 18 (27.27%) Web Analytics
6 15 (22.73%) Digital Analytics
6 15 (22.73%) E-Commerce
7 14 (21.21%) Problem-Solving
7 14 (21.21%) Scrum
8 13 (19.70%) Open Source
9 12 (18.18%) A/B Testing
9 12 (18.18%) Continuous Integration
9 12 (18.18%) Pay per click
10 11 (16.67%) Business Intelligence
10 11 (16.67%) Configuration Management
10 11 (16.67%) DevOps
10 11 (16.67%) Microservices
10 11 (16.67%) Test Automation
11 10 (15.15%) Conversion Rate Optimisation
12 8 (12.12%) Wireframes
Programming Languages
1 24 (36.36%) JavaScript
2 19 (28.79%) SQL
3 13 (19.70%) Java
4 12 (18.18%) Python
5 11 (16.67%) C#
5 11 (16.67%) Groovy
5 11 (16.67%) Haskell
5 11 (16.67%) Perl
5 11 (16.67%) Ruby
5 11 (16.67%) Scala
6 3 (4.55%) PHP
7 2 (3.03%) PL/SQL
Qualifications
1 2 (3.03%) Degree
1 2 (3.03%) Master's Degree
1 2 (3.03%) MBA
Quality Assurance & Compliance
1 6 (9.09%) GDPR
1 6 (9.09%) PCI DSS
System Software
1 11 (16.67%) Docker
2 2 (3.03%) Active Directory
Systems Management
1 11 (16.67%) Grafana
1 11 (16.67%) Kibana
1 11 (16.67%) Puppet
2 2 (3.03%) Kubernetes
3 1 (1.52%) Single Sign-On
Vendors
1 58 (87.88%) Google
2 25 (37.88%) Adobe
3 11 (16.67%) Optimizely
4 9 (13.64%) Crazy Egg
4 9 (13.64%) Hotjar
5 8 (12.12%) ClickTale
6 5 (7.58%) Tableau
7 4 (6.06%) MicroStrategy
7 4 (6.06%) webMethods
8 3 (4.55%) IBM
8 3 (4.55%) Microsoft
9 2 (3.03%) ATG
9 2 (3.03%) Demandware
9 2 (3.03%) DoubleClick
9 2 (3.03%) hybris
9 2 (3.03%) Marketo
9 2 (3.03%) Maxymiser
9 2 (3.03%) Oracle
9 2 (3.03%) SAP
10 1 (1.52%) Sysomos