Period
to 26 May 2020

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 26 May 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > South East
6 months to
26 May 2020
Same period 2019 Same period 2018
Rank 210 260 320
Rank change year-on-year +50 +60 -11
Contract jobs citing Google Analytics 28 93 61
As % of all contract jobs advertised in the South East 0.39% 0.63% 0.36%
As % of the Cloud Services category 1.49% 2.37% 1.84%
Number of daily rates quoted 15 57 42
Median daily rate £350 £400 £375
Median daily rate % change year-on-year -12.50% +6.67% -11.76%
10th Percentile £213 £252 £216
90th Percentile £448 £488 £518
England median daily rate £400 £425 £400
% change year-on-year -5.88% +6.25% +11.11%
Number of hourly rates quoted 5 6 0
Median hourly rate £22.50 £30.50 -
Median hourly rate % change year-on-year -26.23% - -
England median hourly rate £22.50 £23.50 £26.60
% change year-on-year -4.26% -11.64% -47.85%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Contract vacancies with a requirement for cloud computing skills 1,885 3,922 3,316
As % of all contract IT jobs advertised in the South East 26.08% 26.70% 19.69%
Number of daily rates quoted 1,244 2,551 2,029
Median daily rate £465 £463 £450
Median daily rate % change year-on-year +0.54% +2.78% -
10th Percentile £225 £288 £300
90th Percentile £625 £613 £600
England median daily rate £500 £500 £475
% change year-on-year - +5.26% +5.56%
Number of hourly rates quoted 60 61 39
Median hourly rate £20.00 £31.50 £18.11
Median hourly rate % change year-on-year -36.51% +73.99% +9.73%
10th Percentile £16.11 £13.00 £11.10
90th Percentile £48.10 £78.57 £37.50
Median hourly rate £31.25 £21.75 £20.00
% change year-on-year +43.68% +8.75% +5.49%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Trend in the South East

3-month moving average daily rate quoted in jobs citing Google Analytics in the South East.

Daily rate trend for Google Analytics in the South East

Google Analytics
Daily Rate Histogram in the South East

Daily rate distribution for jobs citing Google Analytics in the South East over the 6 months to 26 May 2020.

Daily rate histogram for Google Analytics in the South East

Google Analytics
Contractor Hourly Rate Trend in the South East

3-month moving average hourly rates quoted in jobs citing Google Analytics in the South East.

Hourly rate trend for Google Analytics in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 26 May 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +74 12 £213 -52.78% 3
Surrey +49 8 £368 -2.33%
Thames Valley +47 6 £343 +34.84% 1
Berkshire +54 4 £344 +29.72% 1
West Sussex +12 2 £488 +2.63%
Oxfordshire - 2 £343 -
Google Analytics
England

For the 6 months to 26 May 2020, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Google Analytics.

1 28 (100.00%) Google
1 28 (100.00%) Analytics
2 15 (53.57%) Marketing
3 12 (42.86%) Agile Software Development
3 12 (42.86%) Adobe
3 12 (42.86%) User Experience
4 11 (39.29%) Content Management
4 11 (39.29%) Digital Marketing
5 10 (35.71%) SEO
5 10 (35.71%) CMS
6 9 (32.14%) CRM
6 9 (32.14%) Analytical Skills
7 7 (25.00%) Adobe Analytics
7 7 (25.00%) Web Development
8 6 (21.43%) Data Management
8 6 (21.43%) JIRA
8 6 (21.43%) HTML
8 6 (21.43%) Tableau
8 6 (21.43%) Power BI
8 6 (21.43%) GDPR
8 6 (21.43%) Power Platform
9 5 (17.86%) Data-Driven Decision Making
9 5 (17.86%) Push Notifications
9 5 (17.86%) Data Strategy
9 5 (17.86%) Public Sector
9 5 (17.86%) Actionable Insight
9 5 (17.86%) Algorithms
9 5 (17.86%) Data Enrichment
9 5 (17.86%) Machine Learning
9 5 (17.86%) Marketing Strategy

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (35.71%) CMS
2 2 (7.14%) Confluence
2 2 (7.14%) IIS
2 2 (7.14%) WordPress
3 1 (3.57%) Apache
3 1 (3.57%) Drupal
3 1 (3.57%) JBoss
3 1 (3.57%) nginx
3 1 (3.57%) Sitecore CMS
3 1 (3.57%) Tomcat
3 1 (3.57%) WebLogic
Applications
1 1 (3.57%) Microsoft Office
Business Applications
1 2 (7.14%) Sprinklr
Cloud Services
1 7 (25.00%) Adobe Analytics
2 6 (21.43%) Power Platform
3 4 (14.29%) GCP
4 3 (10.71%) SaaS
5 2 (7.14%) GitHub
5 2 (7.14%) Google Tag Manager
6 1 (3.57%) G Suite
6 1 (3.57%) IaaS
6 1 (3.57%) PaaS
6 1 (3.57%) Veeva
Communications & Networking
1 2 (7.14%) TCP/IP
1 2 (7.14%) WEP
2 1 (3.57%) DNS
2 1 (3.57%) HTTP
2 1 (3.57%) SSL
Database & Business Intelligence
1 6 (21.43%) Power BI
2 2 (7.14%) BigQuery
3 1 (3.57%) Big Data
3 1 (3.57%) Data Warehouse
3 1 (3.57%) Looker
3 1 (3.57%) MongoDB
3 1 (3.57%) NoSQL
3 1 (3.57%) Qlik Sense
3 1 (3.57%) QlikView
3 1 (3.57%) SQL Server
Development Applications
1 6 (21.43%) JIRA
2 3 (10.71%) Git (software)
3 2 (7.14%) Bitbucket
4 1 (3.57%) Ant
4 1 (3.57%) Cucumber
4 1 (3.57%) Eclipse
4 1 (3.57%) Gatling
4 1 (3.57%) Grunt
4 1 (3.57%) gulp
4 1 (3.57%) IntelliJ
4 1 (3.57%) Jenkins
4 1 (3.57%) JUnit
4 1 (3.57%) Karma Test Runner
4 1 (3.57%) Selenium
4 1 (3.57%) Sublime Text
General
1 15 (53.57%) Marketing
2 5 (17.86%) Public Sector
3 2 (7.14%) Electronics
3 2 (7.14%) Pharmaceutical
3 2 (7.14%) Publishing
4 1 (3.57%) Games
4 1 (3.57%) Local Government
4 1 (3.57%) Retail
4 1 (3.57%) Telecoms
Job Titles
1 7 (25.00%) Senior Manager
2 6 (21.43%) Web Manager
3 5 (17.86%) Data Manager
4 4 (14.29%) Development Manager
4 4 (14.29%) Product Owner
4 4 (14.29%) Web Development Manager
4 4 (14.29%) Website Product Owner
5 3 (10.71%) Content Editor
5 3 (10.71%) Developer
5 3 (10.71%) Web Content Editor
5 3 (10.71%) Web Editor
6 2 (7.14%) Analyst
6 2 (7.14%) Senior Development Manager
6 2 (7.14%) WordPress Developer
7 1 (3.57%) Big Data Engineer
7 1 (3.57%) Data Engineer
7 1 (3.57%) Games Engineer
7 1 (3.57%) QlikView Analyst
7 1 (3.57%) Senior Marketing Manager
7 1 (3.57%) XML Developer
Libraries, Frameworks & Software Standards
1 6 (21.43%) HTML
2 3 (10.71%) .NET
2 3 (10.71%) CSS
2 3 (10.71%) React
3 2 (7.14%) .NET Framework
3 2 (7.14%) HTML5
3 2 (7.14%) XML
4 1 (3.57%) EJB
4 1 (3.57%) Gherkin
4 1 (3.57%) Hibernate
4 1 (3.57%) J2EE
4 1 (3.57%) J2SE
4 1 (3.57%) jQuery
4 1 (3.57%) JSON
4 1 (3.57%) LAMP
4 1 (3.57%) Node.js
4 1 (3.57%) REST
4 1 (3.57%) Servlets
4 1 (3.57%) SOAP
4 1 (3.57%) Spring
Miscellaneous
1 12 (42.86%) User Experience
2 9 (32.14%) Analytical Skills
3 5 (17.86%) Algorithms
3 5 (17.86%) Mobile App
4 3 (10.71%) Social Media
5 2 (7.14%) Life Science
5 2 (7.14%) Marketing Technology
6 1 (3.57%) Management Information System
6 1 (3.57%) Self-Motivation
6 1 (3.57%) Video Conferencing
Operating Systems
1 3 (10.71%) Windows
2 2 (7.14%) Android
3 1 (3.57%) Apple iOS
3 1 (3.57%) Linux
3 1 (3.57%) Ubuntu
3 1 (3.57%) Unix
Processes & Methodologies
1 28 (100.00%) Analytics
2 12 (42.86%) Agile Software Development
3 11 (39.29%) Content Management
3 11 (39.29%) Digital Marketing
4 10 (35.71%) SEO
5 9 (32.14%) CRM
6 7 (25.00%) Web Development
7 6 (21.43%) Data Management
8 5 (17.86%) Actionable Insight
8 5 (17.86%) Data Enrichment
8 5 (17.86%) Data Modelling
8 5 (17.86%) Data Strategy
8 5 (17.86%) Data-Driven Decision Making
8 5 (17.86%) Machine Learning
8 5 (17.86%) Marketing Strategy
8 5 (17.86%) Push Notifications
8 5 (17.86%) Scrum
8 5 (17.86%) Web Analytics
9 4 (14.29%) Data Science
9 4 (14.29%) Problem-Solving
Programming Languages
1 2 (7.14%) JavaScript
1 2 (7.14%) Python
1 2 (7.14%) SQL
2 1 (3.57%) C
2 1 (3.57%) C#
2 1 (3.57%) Google Apps Script
2 1 (3.57%) Groovy
2 1 (3.57%) Haskell
2 1 (3.57%) Java
2 1 (3.57%) Objective-C
2 1 (3.57%) Perl
2 1 (3.57%) PHP
2 1 (3.57%) R
2 1 (3.57%) Ruby
2 1 (3.57%) Scala
2 1 (3.57%) VB.NET
Qualifications
1 4 (14.29%) Degree
2 1 (3.57%) ITIL Foundation Certificate
2 1 (3.57%) MCP
2 1 (3.57%) Microsoft Certification
2 1 (3.57%) Security Cleared
Quality Assurance & Compliance
1 6 (21.43%) GDPR
System Software
1 3 (10.71%) Docker
Systems Management
1 2 (7.14%) Kubernetes
2 1 (3.57%) Grafana
2 1 (3.57%) Kibana
2 1 (3.57%) Puppet
2 1 (3.57%) TeamSite
Vendors
1 28 (100.00%) Google
2 12 (42.86%) Adobe
3 6 (21.43%) Tableau
4 2 (7.14%) Agnitio
4 2 (7.14%) Microsoft
5 1 (3.57%) Alteryx
5 1 (3.57%) Oracle
5 1 (3.57%) SAP
5 1 (3.57%) Sitecore
5 1 (3.57%) webMethods