Google Analytics Contracts in the South East

Google Analytics (GA)
England > South East

The table below provides summary statistics for contract job vacancies advertised in the South East requiring Google Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Analytics over the 6 months leading up to 2 July 2025, comparing them to the same period in the previous two years.

6 months to
2 Jul 2025
Same period 2024 Same period 2023
Rank 151 206 187
Rank change year-on-year +55 -19 +53
Contract jobs citing Google Analytics 3 1 28
As % of all contract jobs advertised in the South East 0.094% 0.018% 0.48%
As % of the Cloud Services category 0.30% 0.075% 1.68%
Number of daily rates quoted 0 1 26
10th Percentile - - £305
25th Percentile - - £313
Median daily rate (50th Percentile) - £225 £340
Median % change year-on-year - -33.82% -30.61%
75th Percentile - - £350
90th Percentile - - £400
England median daily rate £425 £450 £425
% change year-on-year -5.56% +5.88% -11.92%
Number of hourly rates quoted 3 0 0
10th Percentile - - -
25th Percentile £13.25 - -
Median hourly rate £13.50 - -
75th Percentile £14.75 - -
90th Percentile £15.35 - -
England median hourly rate £15.50 £11.44 £22.00
% change year-on-year +35.49% -48.00% -20.00%

All Cloud Skills
South East

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the South East.

Contract vacancies with a requirement for cloud computing skills 992 1,325 1,671
As % of all contract IT jobs advertised in the South East 31.22% 23.29% 28.91%
Number of daily rates quoted 633 896 1,207
10th Percentile £250 £275 £250
25th Percentile £375 £406 £413
Median daily rate (50th Percentile) £500 £500 £525
Median % change year-on-year - -4.76% +5.00%
75th Percentile £590 £608 £638
90th Percentile £659 £675 £714
England median daily rate £515 £525 £550
% change year-on-year -1.90% -4.55% -
Number of hourly rates quoted 51 57 51
10th Percentile £14.75 £17.69 £15.50
25th Percentile £15.53 £18.50 £18.50
Median hourly rate £18.82 £30.00 £27.00
Median % change year-on-year -37.27% +11.11% +35.00%
75th Percentile £39.54 £59.95 £66.00
90th Percentile £71.25 £61.60 £75.00
England median hourly rate £25.15 £22.00 £32.30
% change year-on-year +14.32% -31.89% +50.23%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Trend in the South East

3-month moving average daily rate quoted in jobs citing Google Analytics in the South East.

Daily rate trend for Google Analytics in the South East

Google Analytics
Contractor Hourly Rate Trend in the South East

3-month moving average hourly rates quoted in jobs citing Google Analytics in the South East.

Hourly rate trend for Google Analytics in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 2 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Thames Valley +29 3 - - 98
Buckinghamshire - 3 - - 22
Google Analytics
England

Google Analytics
Co-occurring Skills and Capabilities in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (66.67%) CMS
Applications
1 2 (66.67%) Photoshop
2 1 (33.33%) Microsoft Excel
2 1 (33.33%) Microsoft PowerPoint
Database & Business Intelligence
1 2 (66.67%) Metadata
General
1 3 (100.00%) Marketing
2 2 (66.67%) Social Skills
3 1 (33.33%) Analytical Skills
3 1 (33.33%) Automotive
3 1 (33.33%) Retail
Job Titles
1 1 (33.33%) Coordinator
1 1 (33.33%) Digital Marketing Coordinator
Libraries, Frameworks & Software Standards
1 2 (66.67%) HTML
Miscellaneous
1 2 (66.67%) Algorithms
1 2 (66.67%) Self-Motivation
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Copywriting
1 3 (100.00%) Digital Marketing
1 3 (100.00%) SEO
2 2 (66.67%) Content Management
2 2 (66.67%) Content Strategy
2 2 (66.67%) Customer Experience
2 2 (66.67%) Problem-Solving
2 2 (66.67%) User Experience
2 2 (66.67%) Web Analytics
3 1 (33.33%) Actionable Insight
3 1 (33.33%) Customer-Centricity
3 1 (33.33%) Lead Generation
3 1 (33.33%) Personalization
Qualifications
1 1 (33.33%) Degree
Quality Assurance & Compliance
1 2 (66.67%) Accessibility
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Adobe
2 2 (66.67%) Hotjar