Period
to 21 April 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 21 April 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > South East
6 months to
21 Apr 2018
Same period 2017 Same period 2016
Rank 314 312 363
Rank change year-on-year -2 +51 -13
Contract jobs citing Google Analytics 62 44 30
As % of all contract IT jobs advertised in the South East 0.37% 0.28% 0.17%
As % of the Cloud Services category 1.97% 2.46% 1.96%
Number of daily rates quoted 38 24 19
South East median daily rate £375 £388 £375
Median daily rate % change year-on-year -3.23% +3.33% +7.91%
10th Percentile £250 £168 £155
90th Percentile £528 £508 £420
England median daily rate £400 £350 £350
% change year-on-year +14.20% +0.07% +7.69%
Number of hourly rates quoted 0 0 0
South East median hourly rate - - -
England median hourly rate £26.60 £125.00 £19.92
% change year-on-year -78.72% +527.67% +21.21%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Contract vacancies with a requirement for cloud computing skills 3,155 1,791 1,534
As % of all contract IT jobs advertised in the South East 18.80% 11.51% 8.47%
Number of daily rates quoted 1,904 1,129 998
South East median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% +9.68%
10th Percentile £300 £270 £285
90th Percentile £595 £601 £575
England median daily rate £480 £455 £450
% change year-on-year +5.49% +1.11% +5.88%
Number of hourly rates quoted 41 24 31
South East median hourly rate £18.11 £15.00 £20.50
Median hourly rate % change year-on-year +20.73% -26.83% +2.50%
10th Percentile £11.85 £12.91 £13.25
90th Percentile £45.00 £41.95 £60.00
England median hourly rate £20.00 £18.98 £20.50
% change year-on-year +5.37% -7.41% -8.89%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the South East.

Contractor daily rate trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Google Analytics in the South East over the 6 months to 21 April 2018.

Contractor daily rate histogram for Google Analytics in the South East

Google Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the South East.

Contractor hourly rate trend for Google Analytics in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 21 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -6 38 £375 +87.50% 12
Oxfordshire +11 19 £300 - 1
Surrey -16 13 £145 -66.86% 2
Berkshire -5 11 £575 +219.44% 7
Buckinghamshire -14 8 £400 +23.08% 4
West Sussex -8 7 £520 +4.03%
East Sussex +2 1 £288 +64.29%
Google Analytics
England

For the 6 months to 21 April 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Google Analytics.

1 61 (98.39%) Analytics
2 56 (90.32%) Google
3 37 (59.68%) Agile Software Development
4 26 (41.94%) Web Analytics
5 25 (40.32%) User Experience
6 23 (37.10%) Adobe Analytics
7 22 (35.48%) Adobe
8 21 (33.87%) E-Commerce
9 20 (32.26%) JavaScript
10 19 (30.65%) Marketing
10 19 (30.65%) Optimizely
10 19 (30.65%) A/B Testing
11 17 (27.42%) Visual Website Optimizer
12 16 (25.81%) Conversion Rate Optimisation
12 16 (25.81%) Problem-Solving
12 16 (25.81%) Crazy Egg
12 16 (25.81%) Hotjar
12 16 (25.81%) jQuery
12 16 (25.81%) CSS
13 14 (22.58%) HTML
13 14 (22.58%) Java
13 14 (22.58%) SQL
13 14 (22.58%) Digital Analytics
13 14 (22.58%) Analytical Skills
14 13 (20.97%) Business Intelligence
14 13 (20.97%) Digital Marketing
14 13 (20.97%) SEO
15 12 (19.35%) Linux
15 12 (19.35%) Scala
16 11 (17.74%) nginx

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (17.74%) nginx
2 9 (14.52%) Tomcat
3 6 (9.68%) Apache
4 4 (6.45%) JBoss
4 4 (6.45%) WebLogic
5 3 (4.84%) Apache Spark
6 2 (3.23%) BizTalk Server
6 2 (3.23%) IIS
6 2 (3.23%) NetWeaver
6 2 (3.23%) WebSphere
7 1 (1.61%) Apache Solr
7 1 (1.61%) SAS
Applications
1 10 (16.13%) Microsoft Excel
2 5 (8.06%) Photoshop
3 2 (3.23%) Microsoft Office
3 2 (3.23%) Microsoft PowerPoint
Business Applications
1 3 (4.84%) SessionCam
2 2 (3.23%) SAP Hybris
3 1 (1.61%) Adobe Campaign
3 1 (1.61%) WebTrends
Cloud Services
1 23 (37.10%) Adobe Analytics
2 11 (17.74%) GitHub
3 5 (8.06%) Microsoft Azure
3 5 (8.06%) Silverpop
4 3 (4.84%) Amazon AWS
4 3 (4.84%) Azure Data Factory
5 2 (3.23%) IaaS
5 2 (3.23%) PaaS
5 2 (3.23%) SaaS
6 1 (1.61%) Amazon EC2
6 1 (1.61%) Amazon Kinesis
6 1 (1.61%) Amazon S3
6 1 (1.61%) Amazon SQS
6 1 (1.61%) AWS CloudFormation
Communications & Networking
1 11 (17.74%) SSL
2 9 (14.52%) HTTP
2 9 (14.52%) TCP/IP
3 2 (3.23%) DNS
Database & Business Intelligence
1 9 (14.52%) MongoDB
1 9 (14.52%) NoSQL
2 8 (12.90%) Power BI
2 8 (12.90%) SQL Server
3 6 (9.68%) Big Data
4 5 (8.06%) Oracle Reports
5 3 (4.84%) Apache Hive
5 3 (4.84%) Azure SQL Data Warehouse
5 3 (4.84%) Data Lake
5 3 (4.84%) Data Warehouse
5 3 (4.84%) Hadoop
5 3 (4.84%) HBase
5 3 (4.84%) Impala
5 3 (4.84%) Qlik Sense
5 3 (4.84%) SQL Server 2008
5 3 (4.84%) SQL Server 2012
5 3 (4.84%) SQL Server 2016
5 3 (4.84%) SQL Server Integration Services
5 3 (4.84%) SQL Server Reporting Services
5 3 (4.84%) Sqoop
Development Applications
1 17 (27.42%) Visual Website Optimizer
2 10 (16.13%) Grunt
2 10 (16.13%) gulp
3 9 (14.52%) Ant
3 9 (14.52%) Cucumber
3 9 (14.52%) Gatling
3 9 (14.52%) Git (software)
3 9 (14.52%) IntelliJ
3 9 (14.52%) Jenkins
3 9 (14.52%) Karma Test Runner
3 9 (14.52%) Selenium
3 9 (14.52%) Sublime Text
4 5 (8.06%) Axure RP
5 4 (6.45%) Eclipse
5 4 (6.45%) JIRA
5 4 (6.45%) JUnit
General
1 19 (30.65%) Marketing
2 4 (6.45%) Finance
3 3 (4.84%) Retail
4 2 (3.23%) Telecoms
5 1 (1.61%) Advertising
5 1 (1.61%) German Language
5 1 (1.61%) Italian Language
Job Titles
1 12 (19.35%) Analyst
1 12 (19.35%) Developer
2 10 (16.13%) Google Analytics Specialist
2 10 (16.13%) UX Specialist
3 9 (14.52%) Scala Developer
4 7 (11.29%) Analytics Consultant
4 7 (11.29%) Consultant
4 7 (11.29%) Designer
4 7 (11.29%) Digital Analytics Consultant
4 7 (11.29%) Marketing Analyst
4 7 (11.29%) UX Designer
5 6 (9.68%) User Experience Consultant
6 5 (8.06%) Analytics Manager
6 5 (8.06%) CRM Analyst
6 5 (8.06%) Digital Analytics Manager
6 5 (8.06%) Digital Analytics Specialist
6 5 (8.06%) Digital Marketing Specialist
6 5 (8.06%) IT Analyst
6 5 (8.06%) Marketing Specialist
6 5 (8.06%) Web Analytics Specialist
Libraries, Frameworks & Software Standards
1 16 (25.81%) CSS
1 16 (25.81%) jQuery
2 14 (22.58%) HTML
3 11 (17.74%) HTML5
4 10 (16.13%) AngularJS
5 9 (14.52%) Gherkin
5 9 (14.52%) J2EE
5 9 (14.52%) Node.js
5 9 (14.52%) Servlets
6 7 (11.29%) JSON
6 7 (11.29%) Play Framework
6 7 (11.29%) SOAP
6 7 (11.29%) XML
7 6 (9.68%) CSS3
7 6 (9.68%) Hibernate
7 6 (9.68%) Spring
8 4 (6.45%) EJB
8 4 (6.45%) J2SE
8 4 (6.45%) REST
9 3 (4.84%) Kafka
Miscellaneous
1 25 (40.32%) User Experience
2 14 (22.58%) Analytical Skills
3 5 (8.06%) Marketing Technology
4 4 (6.45%) Handset
5 3 (4.84%) Greenfield Project
6 1 (1.61%) Clustering
6 1 (1.61%) Data Centre
6 1 (1.61%) Linux Command Line
6 1 (1.61%) Self-Motivation
6 1 (1.61%) Smartphone
6 1 (1.61%) W3C
Operating Systems
1 12 (19.35%) Linux
2 11 (17.74%) Windows
3 10 (16.13%) Ubuntu
4 6 (9.68%) Unix
5 2 (3.23%) Android
5 2 (3.23%) Apple iOS
5 2 (3.23%) DC/OS
Processes & Methodologies
1 61 (98.39%) Analytics
2 37 (59.68%) Agile Software Development
3 26 (41.94%) Web Analytics
4 21 (33.87%) E-Commerce
5 19 (30.65%) A/B Testing
6 16 (25.81%) Conversion Rate Optimisation
6 16 (25.81%) Problem-Solving
7 14 (22.58%) Digital Analytics
8 13 (20.97%) Business Intelligence
8 13 (20.97%) Digital Marketing
8 13 (20.97%) SEO
9 11 (17.74%) Open Source
10 10 (16.13%) Continuous Integration
11 9 (14.52%) DevOps
11 9 (14.52%) Microservices
11 9 (14.52%) Scrum
11 9 (14.52%) Test Automation
12 7 (11.29%) Project Management
13 6 (9.68%) CRM
13 6 (9.68%) Pay per click
Programming Languages
1 20 (32.26%) JavaScript
2 14 (22.58%) Java
2 14 (22.58%) SQL
3 12 (19.35%) Scala
4 10 (16.13%) Python
5 9 (14.52%) C#
5 9 (14.52%) Groovy
5 9 (14.52%) Haskell
5 9 (14.52%) Perl
5 9 (14.52%) Ruby
6 3 (4.84%) PHP
7 2 (3.23%) PL/SQL
Qualifications
1 5 (8.06%) Degree
2 1 (1.61%) CBAP
2 1 (1.61%) IIBA
Quality Assurance & Compliance
1 3 (4.84%) GDPR
1 3 (4.84%) PCI DSS
System Software
1 9 (14.52%) Docker
2 3 (4.84%) Apache Flume
2 3 (4.84%) HDFS
3 2 (3.23%) Active Directory
Systems Management
1 9 (14.52%) Grafana
1 9 (14.52%) Kibana
1 9 (14.52%) Puppet
2 3 (4.84%) Oozie
3 2 (3.23%) Kubernetes
4 1 (1.61%) Single Sign-On
4 1 (1.61%) Terraform
Vendors
1 56 (90.32%) Google
2 22 (35.48%) Adobe
3 19 (30.65%) Optimizely
4 16 (25.81%) Crazy Egg
4 16 (25.81%) Hotjar
5 7 (11.29%) Oracle
6 6 (9.68%) ClickTale
7 5 (8.06%) Hootsuite
7 5 (8.06%) Sitecore
8 4 (6.45%) Microsoft
8 4 (6.45%) Tableau
8 4 (6.45%) webMethods
9 3 (4.84%) Cloudera
9 3 (4.84%) Maxymiser
9 3 (4.84%) MicroStrategy
9 3 (4.84%) Salesforce.com
10 2 (3.23%) Demandware
10 2 (3.23%) hybris
10 2 (3.23%) IBM
10 2 (3.23%) Talend