Period
to 23 February 2019

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 23 February 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > South East
6 months to
23 Feb 2019
Same period 2018 Same period 2017
Rank 306 310 314
Rank change year-on-year +4 +4 +28
Contract jobs citing Google Analytics 62 61 52
As % of all contract IT jobs advertised in the South East 0.39% 0.36% 0.33%
As % of the Cloud Services category 1.68% 1.95% 2.79%
Number of daily rates quoted 24 38 34
South East median daily rate £406 £325 £300
Median daily rate % change year-on-year +25.00% +8.33% -20.00%
10th Percentile £191 £193 £180
90th Percentile £553 £579 £491
England median daily rate £425 £400 £357
% change year-on-year +6.25% +12.20% +1.86%
Number of hourly rates quoted 4 2 0
South East median hourly rate £58.04 £35.50 -
Median hourly rate % change year-on-year +63.48% - -
England median hourly rate £23.00 £26.78 £18.00
% change year-on-year -14.10% +48.75% -7.56%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Contract vacancies with a requirement for cloud computing skills 3,699 3,121 1,862
As % of all contract IT jobs advertised in the South East 23.32% 18.62% 11.95%
Number of daily rates quoted 2,312 1,917 1,148
South East median daily rate £475 £450 £450
Median daily rate % change year-on-year +5.56% - +5.88%
10th Percentile £285 £300 £263
90th Percentile £619 £590 £613
England median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% +4.05%
Number of hourly rates quoted 56 44 34
South East median hourly rate £17.50 £15.75 £17.03
Median hourly rate % change year-on-year +11.11% -7.52% -4.04%
10th Percentile £12.25 £10.08 £13.38
90th Percentile £64.88 £45.00 £55.93
England median hourly rate £17.50 £20.00 £19.00
% change year-on-year -12.50% +5.26% -7.32%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the South East.

Contractor daily rate trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Google Analytics in the South East over the 6 months to 23 February 2019.

Contractor daily rate histogram for Google Analytics in the South East

Google Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the South East.

Contractor hourly rate trend for Google Analytics in the South East

Google Analytics
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing Google Analytics in the South East over the 6 months to 23 February 2019.

Contractor hourly rate histogram for Google Analytics in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 23 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex +7 22 £475 -8.65% 2
Thames Valley +3 17 £384 +27.92% 8
Surrey -6 16 £375 +87.50% 4
Buckinghamshire +24 7 £213 -26.72%
Berkshire -13 7 £615 +6.96% 6
Hampshire - 4 £363 - 5
Oxfordshire +18 3 £535 +78.33% 2
East Sussex - 2 - - 4
Kent - 1 - - 1
Google Analytics
England

For the 6 months to 23 February 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Google Analytics.

1 62 (100.00%) Analytics
2 59 (95.16%) Google
3 36 (58.06%) HTML
4 33 (53.23%) CSS
5 32 (51.61%) JavaScript
6 30 (48.39%) Agile Software Development
7 27 (43.55%) SQL
8 26 (41.94%) Java
8 26 (41.94%) HTML5
9 23 (37.10%) Open Source
10 22 (35.48%) jQuery
11 20 (32.26%) Git (software)
11 20 (32.26%) DevOps
11 20 (32.26%) C#
12 19 (30.65%) gulp
12 19 (30.65%) AngularJS
12 19 (30.65%) Grunt
12 19 (30.65%) MongoDB
12 19 (30.65%) NoSQL
12 19 (30.65%) Test Automation
13 18 (29.03%) nginx
13 18 (29.03%) Haskell
13 18 (29.03%) Selenium
13 18 (29.03%) Continuous Integration
13 18 (29.03%) Groovy
13 18 (29.03%) Cucumber
13 18 (29.03%) Puppet
13 18 (29.03%) Node.js
13 18 (29.03%) Gherkin
13 18 (29.03%) GitHub

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (29.03%) nginx
1 18 (29.03%) Tomcat
2 17 (27.42%) Apache
2 17 (27.42%) JBoss
2 17 (27.42%) WebLogic
3 11 (17.74%) CMS
4 8 (12.90%) Drupal
5 3 (4.84%) SharePoint
6 2 (3.23%) Adobe Experience Manager
6 2 (3.23%) BizTalk Server
6 2 (3.23%) WordPress
7 1 (1.61%) Confluence
7 1 (1.61%) EPiServer
7 1 (1.61%) Umbraco
7 1 (1.61%) WebSphere
Applications
1 10 (16.13%) Photoshop
2 5 (8.06%) Microsoft PowerPoint
3 3 (4.84%) MS Visio
4 2 (3.23%) Adobe Illustrator
4 2 (3.23%) Microsoft Excel
4 2 (3.23%) OmniGraffle
5 1 (1.61%) InVision
5 1 (1.61%) Spreadsheet
Business Applications
1 3 (4.84%) Oracle CRM
1 3 (4.84%) Oracle CRM On Demand
2 2 (3.23%) Dynamics CRM
2 2 (3.23%) SessionCam
3 1 (1.61%) Adobe Campaign
3 1 (1.61%) Magento
Cloud Services
1 18 (29.03%) GitHub
2 9 (14.52%) Microsoft Azure
3 6 (9.68%) Adobe Analytics
4 3 (4.84%) Azure Data Factory
4 3 (4.84%) Google Tag Manager
4 3 (4.84%) TestFlight
5 2 (3.23%) Amazon AWS
5 2 (3.23%) Dynamics 365
5 2 (3.23%) Google Cloud Platform
5 2 (3.23%) Office 365
6 1 (1.61%) SaaS
Communications & Networking
1 18 (29.03%) HTTP
1 18 (29.03%) SSL
1 18 (29.03%) TCP/IP
2 2 (3.23%) Cisco ASA
2 2 (3.23%) Cisco Nexus
2 2 (3.23%) Firewall
2 2 (3.23%) iSCSI
2 2 (3.23%) SAN
2 2 (3.23%) VoIP
Database & Business Intelligence
1 19 (30.65%) MongoDB
1 19 (30.65%) NoSQL
2 14 (22.58%) SQL Server
3 5 (8.06%) Data Warehouse
3 5 (8.06%) Power BI
3 5 (8.06%) SQL Server Integration Services
4 3 (4.84%) Azure SQL Data Warehouse
4 3 (4.84%) Data Lake
4 3 (4.84%) Qlik Sense
4 3 (4.84%) SQL Server Reporting Services
5 2 (3.23%) Big Data
5 2 (3.23%) Hadoop
6 1 (1.61%) Azure SQL Database
6 1 (1.61%) Cosmos DB
6 1 (1.61%) MySQL
6 1 (1.61%) Oracle Database
6 1 (1.61%) RavenDB
Development Applications
1 20 (32.26%) Git (software)
2 19 (30.65%) Grunt
2 19 (30.65%) gulp
3 18 (29.03%) Ant
3 18 (29.03%) Cucumber
3 18 (29.03%) Gatling
3 18 (29.03%) IntelliJ
3 18 (29.03%) Jenkins
3 18 (29.03%) Karma Test Runner
3 18 (29.03%) Selenium
3 18 (29.03%) Sublime Text
4 17 (27.42%) Eclipse
4 17 (27.42%) JUnit
5 6 (9.68%) Axure RP
6 3 (4.84%) CocoaPods
6 3 (4.84%) fastlane
6 3 (4.84%) JIRA
6 3 (4.84%) SQL Server Management Studio (SSMS)
6 3 (4.84%) TeamCity
6 3 (4.84%) Xcode
General
1 13 (20.97%) Marketing
2 4 (6.45%) Pharmaceutical
3 3 (4.84%) Finance
4 2 (3.23%) Advertising
5 1 (1.61%) Legal
Job Titles
1 27 (43.55%) Developer
2 13 (20.97%) Analyst
3 8 (12.90%) .NET Developer
4 7 (11.29%) Designer
4 7 (11.29%) UX Designer
5 6 (9.68%) Scala Developer
6 5 (8.06%) Google Analytics Analyst
6 5 (8.06%) Google Analytics Web Analyst
6 5 (8.06%) Web Analyst
6 5 (8.06%) Web Analytics Analyst
7 4 (6.45%) Digital Analyst
7 4 (6.45%) iOS Developer
8 3 (4.84%) Architect
8 3 (4.84%) Azure Architect
8 3 (4.84%) Data Architect
8 3 (4.84%) Front End Developer (Client-Side Developer)
8 3 (4.84%) Junior
8 3 (4.84%) Junior Developer
8 3 (4.84%) Performance Analyst
8 3 (4.84%) Technical Architect
Libraries, Frameworks & Software Standards
1 36 (58.06%) HTML
2 33 (53.23%) CSS
3 26 (41.94%) HTML5
4 22 (35.48%) jQuery
5 19 (30.65%) AngularJS
6 18 (29.03%) Gherkin
6 18 (29.03%) Node.js
6 18 (29.03%) Servlets
6 18 (29.03%) SOAP
6 18 (29.03%) Spring
7 17 (27.42%) EJB
7 17 (27.42%) Hibernate
7 17 (27.42%) J2EE
7 17 (27.42%) J2SE
7 17 (27.42%) JSON
7 17 (27.42%) Play Framework
7 17 (27.42%) REST
7 17 (27.42%) XML
8 10 (16.13%) .NET
9 9 (14.52%) .NET Framework
Miscellaneous
1 15 (24.19%) User Experience
2 7 (11.29%) Analytical Skills
3 5 (8.06%) Social Media
4 3 (4.84%) Smartphone
5 2 (3.23%) Data Centre
5 2 (3.23%) Data Protection Act
5 2 (3.23%) Freedom of Information
6 1 (1.61%) FMCG
Operating Systems
1 18 (29.03%) Linux
1 18 (29.03%) Ubuntu
1 18 (29.03%) Windows
2 17 (27.42%) Unix
3 5 (8.06%) Apple iOS
4 2 (3.23%) Android
Processes & Methodologies
1 62 (100.00%) Analytics
2 30 (48.39%) Agile Software Development
3 23 (37.10%) Open Source
4 20 (32.26%) DevOps
5 19 (30.65%) Test Automation
6 18 (29.03%) Configuration Management
6 18 (29.03%) Continuous Integration
6 18 (29.03%) Lean Software Development
7 17 (27.42%) Microservices
8 14 (22.58%) Problem-Solving
9 13 (20.97%) SEO
10 12 (19.35%) Web Development
11 11 (17.74%) Continuous Improvement
11 11 (17.74%) Digital Marketing
12 7 (11.29%) CRM
12 7 (11.29%) MVC
13 6 (9.68%) Business Intelligence
13 6 (9.68%) Data Analysis
13 6 (9.68%) Digital Analytics
13 6 (9.68%) E-Commerce
Programming Languages
1 32 (51.61%) JavaScript
2 27 (43.55%) SQL
3 26 (41.94%) Java
4 20 (32.26%) C#
5 18 (29.03%) Groovy
5 18 (29.03%) Haskell
5 18 (29.03%) Perl
5 18 (29.03%) Python
5 18 (29.03%) Ruby
6 17 (27.42%) Scala
7 7 (11.29%) VB.NET
8 4 (6.45%) Apple Swift
9 3 (4.84%) Objective-C
9 3 (4.84%) PHP
10 2 (3.23%) T-SQL
Qualifications
1 3 (4.84%) PMI Certification
1 3 (4.84%) PMP
2 2 (3.23%) CCNA
2 2 (3.23%) Cisco Certification
2 2 (3.23%) MCITP
2 2 (3.23%) MCSA
2 2 (3.23%) MCSE
2 2 (3.23%) Microsoft Certification
2 2 (3.23%) VCP6
2 2 (3.23%) VMware Certified Professional (VCP)
3 1 (1.61%) BPSS Clearance
Quality Assurance & Compliance
1 2 (3.23%) QA
System Software
1 17 (27.42%) Docker
2 2 (3.23%) Hyper-V
2 2 (3.23%) VMware Infrastructure
Systems Management
1 18 (29.03%) Grafana
1 18 (29.03%) Kibana
1 18 (29.03%) Puppet
2 2 (3.23%) Failover Clustering
2 2 (3.23%) NetBackup
2 2 (3.23%) PaperCut
2 2 (3.23%) SCCM
2 2 (3.23%) SCOM
2 2 (3.23%) SCVMM
2 2 (3.23%) SolarWinds Orion
Vendors
1 59 (95.16%) Google
2 17 (27.42%) Adobe
3 13 (20.97%) Oracle
4 12 (19.35%) webMethods
5 11 (17.74%) Microsoft
6 7 (11.29%) Hotjar
7 5 (8.06%) Apple
8 3 (4.84%) ClickTale
8 3 (4.84%) Salesforce.com
8 3 (4.84%) Sitecore
8 3 (4.84%) Yahoo!
9 2 (3.23%) CommVault
9 2 (3.23%) Facebook
9 2 (3.23%) Juniper
9 2 (3.23%) Meraki
9 2 (3.23%) Polycom
9 2 (3.23%) SolarWinds
9 2 (3.23%) Tableau
9 2 (3.23%) VMware
9 2 (3.23%) WatchGuard