Period
to 20 September 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 20 September 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > South East
6 months to
20 Sep 2018
Same period 2017 Same period 2016
Rank 309 333 349
Rank change year-on-year +24 +16 -9
Contract jobs citing Google Analytics 81 44 32
As % of all contract IT jobs advertised in the South East 0.49% 0.27% 0.18%
As % of the Cloud Services category 2.39% 1.76% 1.65%
Number of daily rates quoted 40 30 18
South East median daily rate £481 £482 £275
Median daily rate % change year-on-year -0.08% +75.14% -26.67%
10th Percentile £211 £125 £154
90th Percentile £553 £588 £448
England median daily rate £425 £400 £350
% change year-on-year +6.25% +14.29% -
Number of hourly rates quoted 0 2 6
South East median hourly rate - £29.00 £19.61
Median hourly rate % change year-on-year - +47.88% +35.24%
England median hourly rate £13.50 £50.00 £19.61
% change year-on-year -73.00% +154.97% +19.35%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Contract vacancies with a requirement for cloud computing skills 3,393 2,498 1,934
As % of all contract IT jobs advertised in the South East 20.48% 15.22% 11.04%
Number of daily rates quoted 2,172 1,583 1,277
South East median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - +6.25%
10th Percentile £300 £263 £263
90th Percentile £600 £575 £588
England median daily rate £485 £472 £450
% change year-on-year +2.86% +4.78% +9.09%
Number of hourly rates quoted 45 30 30
South East median hourly rate £19.00 £16.50 £19.81
Median hourly rate % change year-on-year +15.15% -16.69% +14.81%
10th Percentile £10.80 £11.25 £11.73
90th Percentile £73.35 £39.93 £57.01
England median hourly rate £18.95 £20.71 £19.00
% change year-on-year -8.50% +8.97% -17.39%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the South East.

Contractor daily rate trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Google Analytics in the South East over the 6 months to 20 September 2018.

Contractor daily rate histogram for Google Analytics in the South East

Google Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the South East.

Contractor hourly rate trend for Google Analytics in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 20 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex +23 30 £539 +10.48% 1
Thames Valley +9 26 £500 -13.04% 13
Berkshire -17 13 £388 -32.61% 5
Surrey -25 10 £500 +5.26% 6
Oxfordshire +14 9 £520 - 8
East Sussex 0 6 £225 +5.88% 1
Middlesex +12 5 - -
Buckinghamshire +10 4 £441 +67.30%
Hampshire -17 3 £350 -19.08% 11
Kent - 2 £400 - 1
Google Analytics
England

For the 6 months to 20 September 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Google Analytics.

1 81 (100.00%) Analytics
2 75 (92.59%) Google
3 39 (48.15%) Agile Software Development
4 31 (38.27%) Marketing
4 31 (38.27%) JavaScript
5 26 (32.10%) SQL
6 23 (28.40%) CSS
6 23 (28.40%) SEO
7 22 (27.16%) HTML
7 22 (27.16%) Adobe
7 22 (27.16%) Digital Marketing
7 22 (27.16%) jQuery
8 20 (24.69%) Linux
9 19 (23.46%) Java
9 19 (23.46%) Windows
9 19 (23.46%) SSL
9 19 (23.46%) nginx
9 19 (23.46%) Open Source
10 18 (22.22%) Continuous Integration
10 18 (22.22%) Python
10 18 (22.22%) Ubuntu
11 17 (20.99%) Ruby
11 17 (20.99%) Selenium
11 17 (20.99%) Servlets
11 17 (20.99%) Perl
11 17 (20.99%) C#
11 17 (20.99%) Ant
11 17 (20.99%) HTTP
11 17 (20.99%) TCP/IP
11 17 (20.99%) Tomcat

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (23.46%) nginx
2 17 (20.99%) Tomcat
3 9 (11.11%) Apache
4 8 (9.88%) CMS
5 7 (8.64%) JBoss
5 7 (8.64%) WebLogic
6 2 (2.47%) BizTalk Server
6 2 (2.47%) IIS
6 2 (2.47%) NetWeaver
6 2 (2.47%) WebSphere
7 1 (1.23%) Adobe Experience Manager
7 1 (1.23%) Apache Solr
7 1 (1.23%) Drupal
7 1 (1.23%) SAS
Applications
1 6 (7.41%) Photoshop
2 5 (6.17%) Microsoft Excel
3 2 (2.47%) Microsoft Office
4 1 (1.23%) InVision
Business Applications
1 3 (3.70%) SessionCam
2 2 (2.47%) SAP Hybris
3 1 (1.23%) Adobe Campaign
3 1 (1.23%) Magento
3 1 (1.23%) WebTrends
Cloud Services
1 13 (16.05%) GitHub
2 12 (14.81%) Adobe Analytics
3 11 (13.58%) Microsoft Azure
4 9 (11.11%) Azure Data Factory
5 6 (7.41%) Google Tag Manager
6 2 (2.47%) Amazon AWS
6 2 (2.47%) IaaS
6 2 (2.47%) PaaS
6 2 (2.47%) SaaS
Communications & Networking
1 19 (23.46%) SSL
2 17 (20.99%) HTTP
2 17 (20.99%) TCP/IP
3 2 (2.47%) DNS
Database & Business Intelligence
1 17 (20.99%) MongoDB
1 17 (20.99%) NoSQL
2 12 (14.81%) Power BI
3 11 (13.58%) SQL Server
4 10 (12.35%) Qlik Sense
5 9 (11.11%) Azure SQL Data Warehouse
5 9 (11.11%) Data Warehouse
5 9 (11.11%) SQL Server Integration Services
5 9 (11.11%) SQL Server Reporting Services
6 6 (7.41%) Big Data
6 6 (7.41%) SQL Server 2016
7 3 (3.70%) Data Lake
8 2 (2.47%) GIS
8 2 (2.47%) Oracle Database
9 1 (1.23%) QlikView
9 1 (1.23%) SAS EBI
9 1 (1.23%) Spotfire
Development Applications
1 17 (20.99%) Ant
1 17 (20.99%) Cucumber
1 17 (20.99%) Gatling
1 17 (20.99%) IntelliJ
1 17 (20.99%) Jenkins
1 17 (20.99%) Selenium
2 11 (13.58%) Git (software)
2 11 (13.58%) Grunt
2 11 (13.58%) gulp
2 11 (13.58%) Karma Test Runner
2 11 (13.58%) Sublime Text
3 7 (8.64%) Axure RP
3 7 (8.64%) Eclipse
3 7 (8.64%) JIRA
3 7 (8.64%) JUnit
General
1 31 (38.27%) Marketing
2 9 (11.11%) Finance
3 3 (3.70%) Advertising
3 3 (3.70%) Retail
3 3 (3.70%) Telecoms
4 2 (2.47%) Publishing
5 1 (1.23%) German Language
5 1 (1.23%) Italian Language
5 1 (1.23%) Manufacturing
5 1 (1.23%) Pharmaceutical
Job Titles
1 30 (37.04%) Developer
2 24 (29.63%) Analyst
3 15 (18.52%) Google Analytics Analyst
3 15 (18.52%) Web Analyst
3 15 (18.52%) Web Analytics Analyst
4 13 (16.05%) Google Analytics Web Analyst
5 11 (13.58%) Scala Developer
6 10 (12.35%) Digital Analyst
7 8 (9.88%) Designer
8 7 (8.64%) UX Designer
9 6 (7.41%) Analytics Manager
9 6 (7.41%) Business Intelligence Developer
9 6 (7.41%) Digital Analytics Manager
9 6 (7.41%) ETL Developer
9 6 (7.41%) Java Developer
10 5 (6.17%) Architect
10 5 (6.17%) Data Analyst
10 5 (6.17%) Digital Marketing Analyst
10 5 (6.17%) Front End Developer (Client-Side Developer)
10 5 (6.17%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 23 (28.40%) CSS
2 22 (27.16%) HTML
2 22 (27.16%) jQuery
3 17 (20.99%) Gherkin
3 17 (20.99%) HTML5
3 17 (20.99%) Node.js
3 17 (20.99%) Servlets
4 13 (16.05%) JSON
4 13 (16.05%) Play Framework
4 13 (16.05%) XML
5 11 (13.58%) AngularJS
6 9 (11.11%) Hibernate
6 9 (11.11%) J2EE
6 9 (11.11%) Spring
7 7 (8.64%) EJB
7 7 (8.64%) J2SE
7 7 (8.64%) REST
7 7 (8.64%) SOAP
8 5 (6.17%) CSS3
9 2 (2.47%) Apache Flex
Miscellaneous
1 14 (17.28%) User Experience
2 12 (14.81%) Analytical Skills
3 5 (6.17%) Social Media
4 4 (4.94%) Handset
5 1 (1.23%) Clustering
5 1 (1.23%) Computer Science
5 1 (1.23%) Data Centre
5 1 (1.23%) Management Information System
5 1 (1.23%) Mobile App
5 1 (1.23%) Self-Motivation
Operating Systems
1 20 (24.69%) Linux
2 19 (23.46%) Windows
3 18 (22.22%) Ubuntu
4 9 (11.11%) Unix
5 2 (2.47%) Android
5 2 (2.47%) Apple iOS
5 2 (2.47%) DC/OS
Processes & Methodologies
1 81 (100.00%) Analytics
2 39 (48.15%) Agile Software Development
3 23 (28.40%) SEO
4 22 (27.16%) Digital Marketing
5 19 (23.46%) Open Source
6 18 (22.22%) Continuous Integration
7 17 (20.99%) Configuration Management
7 17 (20.99%) DevOps
7 17 (20.99%) Test Automation
8 15 (18.52%) Data Analysis
8 15 (18.52%) Microservices
8 15 (18.52%) Pay per click
8 15 (18.52%) Problem-Solving
9 14 (17.28%) Business Intelligence
9 14 (17.28%) Collaborative Working
9 14 (17.28%) Customer Engagement
10 12 (14.81%) Scrum
10 12 (14.81%) Web Analytics
11 9 (11.11%) Digital Analytics
11 9 (11.11%) ETL
Programming Languages
1 31 (38.27%) JavaScript
2 26 (32.10%) SQL
3 19 (23.46%) Java
4 18 (22.22%) Python
5 17 (20.99%) C#
5 17 (20.99%) Groovy
5 17 (20.99%) Haskell
5 17 (20.99%) Perl
5 17 (20.99%) Ruby
5 17 (20.99%) Scala
6 3 (3.70%) PHP
7 2 (2.47%) PL/SQL
Qualifications
1 3 (3.70%) Degree
2 2 (2.47%) Master's Degree
2 2 (2.47%) MBA
3 1 (1.23%) APMP
3 1 (1.23%) Computer Science Degree
3 1 (1.23%) ISEB
Quality Assurance & Compliance
1 6 (7.41%) GDPR
1 6 (7.41%) PCI DSS
2 1 (1.23%) GxP
2 1 (1.23%) QA
System Software
1 15 (18.52%) Docker
2 2 (2.47%) Active Directory
Systems Management
1 17 (20.99%) Grafana
1 17 (20.99%) Kibana
1 17 (20.99%) Puppet
2 2 (2.47%) Kubernetes
3 1 (1.23%) Single Sign-On
Vendors
1 75 (92.59%) Google
2 22 (27.16%) Adobe
3 7 (8.64%) webMethods
4 6 (7.41%) ClickTale
4 6 (7.41%) Tableau
5 4 (4.94%) MicroStrategy
6 3 (3.70%) DoubleClick
6 3 (3.70%) IBM
6 3 (3.70%) Microsoft
7 2 (2.47%) ATG
7 2 (2.47%) Demandware
7 2 (2.47%) hybris
7 2 (2.47%) Marketo
7 2 (2.47%) Maxymiser
7 2 (2.47%) Optimizely
7 2 (2.47%) Oracle
7 2 (2.47%) SAP
8 1 (1.23%) Facebook
8 1 (1.23%) Sitecore
8 1 (1.23%) Twitter