Period
to 14 November 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 14 November 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > South East
6 months to
14 Nov 2018
Same period 2017 Same period 2016
Rank 312 312 355
Rank change year-on-year 0 +43 -15
Contract jobs citing Google Analytics 67 61 33
As % of all contract IT jobs advertised in the South East 0.40% 0.36% 0.20%
As % of the Cloud Services category 1.84% 2.08% 1.63%
Number of daily rates quoted 36 36 20
South East median daily rate £460 £469 £263
Median daily rate % change year-on-year -1.87% +78.57% -30.00%
10th Percentile £269 £125 £163
90th Percentile £553 £588 £423
England median daily rate £425 £400 £348
% change year-on-year +6.25% +15.11% -0.71%
Number of hourly rates quoted 0 4 4
South East median hourly rate - £31.00 £26.06
Median hourly rate % change year-on-year - +18.98% +79.69%
England median hourly rate £13.14 £35.50 £19.61
% change year-on-year -62.98% +81.03% +3.05%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Contract vacancies with a requirement for cloud computing skills 3,634 2,928 2,023
As % of all contract IT jobs advertised in the South East 21.72% 17.34% 12.08%
Number of daily rates quoted 2,326 1,812 1,291
South East median daily rate £455 £425 £438
Median daily rate % change year-on-year +7.06% -2.86% +6.06%
10th Percentile £300 £263 £263
90th Percentile £600 £575 £575
England median daily rate £490 £475 £450
% change year-on-year +3.16% +5.56% +5.88%
Number of hourly rates quoted 47 47 34
South East median hourly rate £17.50 £16.50 £18.25
Median hourly rate % change year-on-year +6.06% -9.59% +14.06%
10th Percentile £11.95 £10.75 £12.09
90th Percentile £73.10 £44.25 £56.75
England median hourly rate £17.50 £20.00 £19.00
% change year-on-year -12.50% +5.26% -13.64%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the South East.

Contractor daily rate trend for Google Analytics in the South East

Google Analytics
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Google Analytics in the South East over the 6 months to 14 November 2018.

Contractor daily rate histogram for Google Analytics in the South East

Google Analytics
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the South East.

Contractor hourly rate trend for Google Analytics in the South East

Google Analytics
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 14 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex +12 30 £539 +331.52% 1
Thames Valley -10 13 £520 -9.57% 9
Surrey -18 11 £494 +5.33% 1
Oxfordshire +21 7 £535 -6.96% 3
Middlesex +13 5 - -
Berkshire -24 5 £388 -32.61% 5
Hampshire -18 4 £400 -7.51% 6
East Sussex -6 3 £225 +5.88% 1
Kent - 2 £400 - 1
Buckinghamshire +10 1 £408 +40.52% 1
Google Analytics
England

For the 6 months to 14 November 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Google Analytics.

1 67 (100.00%) Analytics
2 61 (91.04%) Google
3 35 (52.24%) Agile Software Development
4 28 (41.79%) Marketing
4 28 (41.79%) JavaScript
5 22 (32.84%) CSS
6 21 (31.34%) HTML
6 21 (31.34%) jQuery
7 20 (29.85%) Digital Marketing
8 18 (26.87%) SEO
9 17 (25.37%) Configuration Management
9 17 (25.37%) HTTP
9 17 (25.37%) TCP/IP
9 17 (25.37%) IntelliJ
9 17 (25.37%) SSL
9 17 (25.37%) Adobe
9 17 (25.37%) Java
9 17 (25.37%) C#
9 17 (25.37%) Perl
9 17 (25.37%) SQL
9 17 (25.37%) Servlets
9 17 (25.37%) Ant
9 17 (25.37%) Windows
9 17 (25.37%) Linux
9 17 (25.37%) Tomcat
9 17 (25.37%) Python
9 17 (25.37%) Haskell
9 17 (25.37%) Selenium
9 17 (25.37%) Continuous Integration
9 17 (25.37%) Ubuntu

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (25.37%) nginx
1 17 (25.37%) Tomcat
2 8 (11.94%) CMS
3 6 (8.96%) Apache
3 6 (8.96%) JBoss
3 6 (8.96%) WebLogic
4 2 (2.99%) BizTalk Server
5 1 (1.49%) Adobe Experience Manager
5 1 (1.49%) Drupal
5 1 (1.49%) WebSphere
Applications
1 6 (8.96%) Photoshop
2 1 (1.49%) InVision
2 1 (1.49%) Microsoft Excel
Business Applications
1 1 (1.49%) Magento
Cloud Services
1 11 (16.42%) Adobe Analytics
1 11 (16.42%) GitHub
2 9 (13.43%) Microsoft Azure
3 7 (10.45%) Azure Data Factory
4 5 (7.46%) Google Tag Manager
5 2 (2.99%) Amazon AWS
5 2 (2.99%) Dynamics 365
5 2 (2.99%) Office 365
Communications & Networking
1 17 (25.37%) HTTP
1 17 (25.37%) SSL
1 17 (25.37%) TCP/IP
2 2 (2.99%) Cisco ASA
2 2 (2.99%) Cisco Nexus
2 2 (2.99%) Firewall
2 2 (2.99%) iSCSI
2 2 (2.99%) SAN
2 2 (2.99%) VoIP
Database & Business Intelligence
1 17 (25.37%) MongoDB
1 17 (25.37%) NoSQL
2 9 (13.43%) SQL Server
3 8 (11.94%) Power BI
4 7 (10.45%) Azure SQL Data Warehouse
4 7 (10.45%) Data Warehouse
4 7 (10.45%) Qlik Sense
4 7 (10.45%) SQL Server Integration Services
4 7 (10.45%) SQL Server Reporting Services
5 4 (5.97%) Data Lake
6 3 (4.48%) Big Data
6 3 (4.48%) SQL Server 2016
7 1 (1.49%) MySQL
7 1 (1.49%) Oracle Database
Development Applications
1 17 (25.37%) Ant
1 17 (25.37%) Cucumber
1 17 (25.37%) Gatling
1 17 (25.37%) IntelliJ
1 17 (25.37%) Jenkins
1 17 (25.37%) Selenium
2 12 (17.91%) Grunt
2 12 (17.91%) gulp
3 11 (16.42%) Git (software)
3 11 (16.42%) Karma Test Runner
3 11 (16.42%) Sublime Text
4 7 (10.45%) Axure RP
5 6 (8.96%) Eclipse
5 6 (8.96%) JUnit
6 5 (7.46%) JIRA
7 2 (2.99%) Sonatype Nexus
General
1 28 (41.79%) Marketing
2 6 (8.96%) Finance
3 2 (2.99%) Advertising
3 2 (2.99%) Publishing
4 1 (1.49%) Manufacturing
4 1 (1.49%) Pharmaceutical
4 1 (1.49%) Retail
4 1 (1.49%) Telecoms
Job Titles
1 27 (40.30%) Developer
2 20 (29.85%) Analyst
3 16 (23.88%) Google Analytics Analyst
4 14 (20.90%) Google Analytics Web Analyst
4 14 (20.90%) Web Analyst
4 14 (20.90%) Web Analytics Analyst
5 10 (14.93%) Scala Developer
6 8 (11.94%) Designer
7 7 (10.45%) Digital Analyst
7 7 (10.45%) Java Developer
7 7 (10.45%) UX Designer
8 5 (7.46%) Front End Developer (Client-Side Developer)
9 4 (5.97%) Architect
9 4 (5.97%) Azure Architect
9 4 (5.97%) Azure Developer
10 3 (4.48%) Business Intelligence Developer
10 3 (4.48%) Data Architect
10 3 (4.48%) Digital Analytics Analyst
10 3 (4.48%) ETL Developer
10 3 (4.48%) Technical Architect
Libraries, Frameworks & Software Standards
1 22 (32.84%) CSS
2 21 (31.34%) HTML
2 21 (31.34%) jQuery
3 17 (25.37%) Gherkin
3 17 (25.37%) Node.js
3 17 (25.37%) Servlets
4 16 (23.88%) HTML5
5 12 (17.91%) AngularJS
5 12 (17.91%) JSON
5 12 (17.91%) Play Framework
5 12 (17.91%) XML
6 7 (10.45%) SOAP
6 7 (10.45%) Spring
7 6 (8.96%) EJB
7 6 (8.96%) Hibernate
7 6 (8.96%) J2EE
7 6 (8.96%) J2SE
7 6 (8.96%) REST
8 5 (7.46%) CSS3
9 1 (1.49%) KnockoutJS
Miscellaneous
1 14 (20.90%) User Experience
2 10 (14.93%) Analytical Skills
3 4 (5.97%) Social Media
4 2 (2.99%) Data Centre
5 1 (1.49%) Computer Science
5 1 (1.49%) Management Information System
5 1 (1.49%) Mobile App
Operating Systems
1 17 (25.37%) Linux
1 17 (25.37%) Ubuntu
1 17 (25.37%) Windows
2 6 (8.96%) Unix
Processes & Methodologies
1 67 (100.00%) Analytics
2 35 (52.24%) Agile Software Development
3 20 (29.85%) Digital Marketing
4 18 (26.87%) SEO
5 17 (25.37%) Configuration Management
5 17 (25.37%) Continuous Integration
5 17 (25.37%) DevOps
5 17 (25.37%) Open Source
5 17 (25.37%) Test Automation
6 15 (22.39%) Data Analysis
7 14 (20.90%) Customer Engagement
7 14 (20.90%) Pay per click
7 14 (20.90%) Problem-Solving
8 13 (19.40%) Collaborative Working
9 12 (17.91%) Microservices
9 12 (17.91%) User-Centered Design (UCD)
10 10 (14.93%) Scrum
11 8 (11.94%) Web Analytics
12 7 (10.45%) Business Intelligence
12 7 (10.45%) Content Management
Programming Languages
1 28 (41.79%) JavaScript
2 17 (25.37%) C#
2 17 (25.37%) Groovy
2 17 (25.37%) Haskell
2 17 (25.37%) Java
2 17 (25.37%) Perl
2 17 (25.37%) Python
2 17 (25.37%) Ruby
2 17 (25.37%) SQL
3 16 (23.88%) Scala
Qualifications
1 3 (4.48%) Degree
2 2 (2.99%) CCNA
2 2 (2.99%) Cisco Certification
2 2 (2.99%) Master's Degree
2 2 (2.99%) MBA
2 2 (2.99%) MCITP
2 2 (2.99%) MCSA
2 2 (2.99%) MCSE
2 2 (2.99%) Microsoft Certification
2 2 (2.99%) VCP6
2 2 (2.99%) VMware Certified Professional (VCP)
3 1 (1.49%) APMP
3 1 (1.49%) BPSS Clearance
3 1 (1.49%) Computer Science Degree
3 1 (1.49%) ISEB
Quality Assurance & Compliance
1 3 (4.48%) GDPR
1 3 (4.48%) PCI DSS
2 1 (1.49%) GxP
2 1 (1.49%) QA
System Software
1 12 (17.91%) Docker
2 2 (2.99%) Hyper-V
2 2 (2.99%) VMware Infrastructure
Systems Management
1 17 (25.37%) Grafana
1 17 (25.37%) Kibana
1 17 (25.37%) Puppet
2 2 (2.99%) Failover Clustering
2 2 (2.99%) NetBackup
2 2 (2.99%) PaperCut
2 2 (2.99%) SCCM
2 2 (2.99%) SCOM
2 2 (2.99%) SCVMM
2 2 (2.99%) SolarWinds Orion
Vendors
1 61 (91.04%) Google
2 17 (25.37%) Adobe
3 6 (8.96%) ClickTale
3 6 (8.96%) webMethods
4 3 (4.48%) Cisco
5 2 (2.99%) CommVault
5 2 (2.99%) Dell
5 2 (2.99%) Dell Compellent
5 2 (2.99%) DoubleClick
5 2 (2.99%) Juniper
5 2 (2.99%) Marketo
5 2 (2.99%) Meraki
5 2 (2.99%) Microsoft
5 2 (2.99%) Polycom
5 2 (2.99%) SolarWinds
5 2 (2.99%) VMware
5 2 (2.99%) WatchGuard
6 1 (1.49%) Facebook
6 1 (1.49%) Sitecore
6 1 (1.49%) Tableau