Period
to 22 November 2017

The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per click (PPC)
Central London > City of London
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 250 233 267
Rank change year-on-year -17 +34 +27
Contract jobs citing Pay per click 7 11 4
As % of all contract IT jobs advertised in the City of London 0.098% 0.16% 0.045%
As % of the Processes & Methodologies category 0.11% 0.19% 0.053%
Number of daily rates quoted 5 5 3
City of London median daily rate £125 £325 £200
Median daily rate % change year-on-year -61.54% +62.50% +6.67%
10th Percentile £109 £220 £135
90th Percentile £213 £715 £220
Central London median daily rate £158 £233 £200
% change year-on-year -32.26% +16.25% +6.67%
Number of hourly rates quoted 0 6 0
City of London median hourly rate - £14.50 -
Central London median hourly rate - £14.50 -

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process or methodology skills.

All Process and Methodology Skills
City of London
Contract vacancies with a requirement for process or methodology skills 6324 5855 7542
As % of all contract IT jobs advertised in the City of London 88.35% 87.43% 83.93%
Number of daily rates quoted 5023 4676 5997
City of London median daily rate £513 £475 £465
Median daily rate % change year-on-year +7.89% +2.15% +3.33%
10th Percentile £326 £313 £288
90th Percentile £688 £674 £650
Central London median daily rate £500 £475 £460
% change year-on-year +5.26% +3.26% +2.79%
Number of hourly rates quoted 59 54 72
City of London median hourly rate £20.00 £20.00 £21.00
Median hourly rate % change year-on-year - -4.76% +10.53%
10th Percentile £13.34 £13.58 £10.84
90th Percentile £30.90 £53.54 £46.05
Central London median hourly rate £20.25 £19.00 £20.50
% change year-on-year +6.58% -7.32% +13.92%

Pay per click
Job Vacancy Trend in the City of London

Job postings citing Pay per click as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Pay per click in the City of London

Pay per click
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Pay per click in the City of London.

Contractor daily rate trend for Pay per click in the City of London

Pay per click
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Pay per click in the City of London.

Contractor hourly rate trend for Pay per click in the City of London

For the 6 months to 22 November 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Pay per click.

1 5 (71.43%) Google
1 5 (71.43%) Marketing
2 4 (57.14%) Google Analytics
2 4 (57.14%) SEO
2 4 (57.14%) Analytics
3 3 (42.86%) Digital Marketing
4 2 (28.57%) Facebook
4 2 (28.57%) Analytical Skills
4 2 (28.57%) AdWords
4 2 (28.57%) Lead Generation
4 2 (28.57%) JavaScript
4 2 (28.57%) VBA
4 2 (28.57%) Microsoft Excel
4 2 (28.57%) E-Commerce
4 2 (28.57%) B2B
4 2 (28.57%) Agile Software Development
4 2 (28.57%) Social Media
5 1 (14.29%) Data Visualisation
5 1 (14.29%) Hitwise
5 1 (14.29%) Marketing Strategy
5 1 (14.29%) Digital Media
5 1 (14.29%) Link Building
5 1 (14.29%) Billing
5 1 (14.29%) Web Analytics
5 1 (14.29%) Email Marketing
5 1 (14.29%) Graphic Design
5 1 (14.29%) Blog
5 1 (14.29%) Microsoft
5 1 (14.29%) WebTrends
5 1 (14.29%) Project Management

Pay per click
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) CMS
Applications
1 2 (28.57%) Microsoft Excel
Business Applications
1 1 (14.29%) WebTrends
Cloud Services
1 4 (57.14%) Google Analytics
2 2 (28.57%) AdWords
3 1 (14.29%) Google Cloud Platform
3 1 (14.29%) Google Tag Manager
Database & Business Intelligence
1 1 (14.29%) Big Data
1 1 (14.29%) BigQuery
1 1 (14.29%) Data Mining
General
1 5 (71.43%) Marketing
2 1 (14.29%) Advertising
2 1 (14.29%) Billing
Job Titles
1 2 (28.57%) Account Manager
1 2 (28.57%) PPC Manager
2 1 (14.29%) Analyst
2 1 (14.29%) Data Analyst
2 1 (14.29%) Digital Account Manager
2 1 (14.29%) Digital Executive
2 1 (14.29%) Digital Marketing Executive
2 1 (14.29%) E-Commerce Analyst
2 1 (14.29%) Marketing Executive
2 1 (14.29%) PPC Account Manager
2 1 (14.29%) PPC Executive
Libraries, Frameworks & Software Standards
1 1 (14.29%) HTML
Miscellaneous
1 2 (28.57%) Analytical Skills
1 2 (28.57%) Social Media
2 1 (14.29%) Analytical Mindset
2 1 (14.29%) Blog
2 1 (14.29%) Digital Media
2 1 (14.29%) Graphic Design
Processes & Methodologies
1 4 (57.14%) Analytics
1 4 (57.14%) SEO
2 3 (42.86%) Digital Marketing
3 2 (28.57%) Agile Software Development
3 2 (28.57%) B2B
3 2 (28.57%) E-Commerce
3 2 (28.57%) Lead Generation
4 1 (14.29%) B2B Marketing
4 1 (14.29%) Data Visualisation
4 1 (14.29%) Email Marketing
4 1 (14.29%) Link Building
4 1 (14.29%) Marketing Strategy
4 1 (14.29%) People Management
4 1 (14.29%) Project Management
4 1 (14.29%) Statistical Modelling
4 1 (14.29%) Tag Management
4 1 (14.29%) Time Management
4 1 (14.29%) Visualisation
4 1 (14.29%) Web Analytics
Programming Languages
1 2 (28.57%) JavaScript
1 2 (28.57%) VBA
2 1 (14.29%) SQL
Vendors
1 5 (71.43%) Google
2 2 (28.57%) Facebook
3 1 (14.29%) Ensighten
3 1 (14.29%) Hitwise
3 1 (14.29%) Microsoft
3 1 (14.29%) Twitter