Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
Central London > City of London
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 304 337 360
Rank change year-on-year +33 +23 -17
Permanent jobs citing Pay per click 18 13 69
As % of all permanent IT jobs advertised in the City of London 0.18% 0.11% 0.40%
As % of the Processes & Methodologies category 0.20% 0.13% 0.45%
Number of salaries quoted 13 12 46
City of London median annual salary £37,500 £31,000 £35,000
Median salary % change year-on-year +20.97% -11.43% -12.50%
10th Percentile £31,250 £26,250 £25,750
90th Percentile £43,750 £59,000 £51,250
Central London median annual salary £36,250 £29,000 £35,000
% change year-on-year +25.00% -17.14% -12.50%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for process or methodology skills.

All Process and Methodology Skills
City of London
Permanent vacancies with a requirement for process or methodology skills 9128 10396 15326
As % of all permanent IT jobs advertised in the City of London 90.10% 89.42% 89.14%
Number of salaries quoted 8240 9472 13280
City of London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £36,250 £35,000 £33,750
90th Percentile £94,325 £90,000 £87,500
Central London median annual salary £60,000 £57,500 £57,500
% change year-on-year +4.35% - +4.55%

Pay per click
Job Vacancy Trend in the City of London

Job postings citing Pay per click as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Pay per click in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in the City of London.

Salary trend for Pay per click in the City of London

Pay per click
Salary Histogram in the City of London

The salary distribution of IT jobs citing Pay per click in the City of London over the 6 months to 19 November 2017.

Salary histogram for Pay per click in the City of London

For the 6 months to 19 November 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Pay per click.

1 12 (66.67%) Marketing
2 11 (61.11%) Google
2 11 (61.11%) AdWords
3 9 (50.00%) SEO
4 7 (38.89%) Analytics
5 6 (33.33%) Social Media
5 6 (33.33%) Analytical Skills
5 6 (33.33%) Google Analytics
6 5 (27.78%) Digital Marketing
7 4 (22.22%) Microsoft Excel
8 3 (16.67%) Internet
8 3 (16.67%) Business Development
8 3 (16.67%) Competitive Intelligence
8 3 (16.67%) Web Analytics
8 3 (16.67%) DoubleClick
8 3 (16.67%) Retail
8 3 (16.67%) Machine Learning
8 3 (16.67%) Internet Marketing
8 3 (16.67%) Search Engine Marketing
8 3 (16.67%) SaaS
8 3 (16.67%) Analytics IQ
8 3 (16.67%) Adthena
8 3 (16.67%) Lead Generation
9 2 (11.11%) B2B Sales
9 2 (11.11%) Customer-Centric Approach
9 2 (11.11%) Conversion Rate Optimisation
9 2 (11.11%) Customer-Centricity
9 2 (11.11%) Online Marketing
9 2 (11.11%) Product Management
9 2 (11.11%) Web Design

Pay per click
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.56%) CMS
Applications
1 4 (22.22%) Microsoft Excel
2 1 (5.56%) Microsoft Office
2 1 (5.56%) Microsoft PowerPoint
Cloud Services
1 11 (61.11%) AdWords
2 6 (33.33%) Google Analytics
3 3 (16.67%) SaaS
Communications & Networking
1 3 (16.67%) Internet
General
1 12 (66.67%) Marketing
2 3 (16.67%) Retail
3 1 (5.56%) Advertising
3 1 (5.56%) Banking
3 1 (5.56%) Finance
3 1 (5.56%) Legal
Job Titles
1 7 (38.89%) PPC Manager
2 4 (22.22%) PPC Executive
3 3 (16.67%) Paid Search Executive
4 2 (11.11%) Consultant
4 2 (11.11%) PPC Consultant
4 2 (11.11%) Sales Consultant
4 2 (11.11%) SEO Consultant
4 2 (11.11%) SEO Manager
5 1 (5.56%) Analyst
5 1 (5.56%) Business Development Executive
5 1 (5.56%) Business Development Manager
5 1 (5.56%) Business Manager
5 1 (5.56%) Designer
5 1 (5.56%) Development Manager
5 1 (5.56%) Digital Designer
5 1 (5.56%) Junior
5 1 (5.56%) Marketing Analyst
5 1 (5.56%) Marketing Manager
5 1 (5.56%) Performance Analyst
5 1 (5.56%) Sales Manager
Libraries, Frameworks & Software Standards
1 2 (11.11%) HTML
2 1 (5.56%) .NET
2 1 (5.56%) APPC
Miscellaneous
1 6 (33.33%) Analytical Skills
1 6 (33.33%) Social Media
2 1 (5.56%) Algorithms
2 1 (5.56%) Mobile App
2 1 (5.56%) New Media
2 1 (5.56%) User Experience
Processes & Methodologies
1 9 (50.00%) SEO
2 7 (38.89%) Analytics
3 5 (27.78%) Digital Marketing
4 3 (16.67%) Business Development
4 3 (16.67%) Competitive Intelligence
4 3 (16.67%) Internet Marketing
4 3 (16.67%) Lead Generation
4 3 (16.67%) Machine Learning
4 3 (16.67%) Search Engine Marketing
4 3 (16.67%) Web Analytics
5 2 (11.11%) B2B
5 2 (11.11%) B2B Sales
5 2 (11.11%) Conversion Rate Optimisation
5 2 (11.11%) Customer-Centric Approach
5 2 (11.11%) Customer-Centricity
5 2 (11.11%) Online Marketing
5 2 (11.11%) Product Management
5 2 (11.11%) Web Design
6 1 (5.56%) Customer Engagement
6 1 (5.56%) Multivariate Testing
Programming Languages
1 1 (5.56%) PHP
1 1 (5.56%) SQL
Qualifications
1 3 (16.67%) Analytics IQ
Vendors
1 11 (61.11%) Google
2 3 (16.67%) Adthena
2 3 (16.67%) DoubleClick
3 1 (5.56%) Facebook
3 1 (5.56%) Marin
3 1 (5.56%) T-Plan