The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
London / City of London
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 206 253 279
Rank change year-on-year +47 +26  
Permanent jobs citing Pay per click 17 15 40
As % of all permanent IT jobs advertised in the City of London 0.33% 0.21% 0.39%
As % of the Processes & Methodologies category 0.37% 0.23% 0.44%
Number of salaries quoted 13 11 19
Median salary £45,000 £52,500 £30,000
Median salary % change year-on-year -14.28% +75.00%  
90% offered a salary of more than £34,000 £29,000 £20,000
10% offered a salary of more than £80,000 £52,500 £53,000
UK excluding London median salary £35,000 £30,500 £30,000
% change year-on-year +14.75% +1.66%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for process and methodology skills.

Process & Methodology Skills
City of London
Permanent job vacancies with a requirement for process and methodology skills 4654 6484 9126
As % of all permanent IT job vacancies advertised in the City of London 90.46% 90.31% 87.84%
Number of salaries quoted 4254 5773 7692
Median salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.16% +4.34%  
90% offered a salary of more than £41,000 £42,000 £37,500
10% offered a salary of more than £85,000 £82,500 £85,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Pay per click
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in the City of London

Pay per click
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in the City of London.

Salary trend for Pay per click in the City of London

Pay per click
Salary Histogram in the City of London

The salary distribution of IT jobs citing Pay per click in the City of London over the 3 months to 29 March 2017.

Salary histogram for Pay per click in the City of London

For the 6 months to 29 March 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Pay per click.

1 20 (90.91%) Marketing
2 16 (72.73%) SEO
3 10 (45.45%) Social Media
4 8 (36.36%) Analytics
5 7 (31.82%) Google
5 7 (31.82%) Google Analytics
5 7 (31.82%) Internet
6 6 (27.27%) E-Commerce
7 5 (22.73%) Banking
7 5 (22.73%) Online Marketing
7 5 (22.73%) Campaign Management
8 4 (18.18%) B2B Sales
8 4 (18.18%) Lead Generation
8 4 (18.18%) Internet Marketing
8 4 (18.18%) Digital Marketing
8 4 (18.18%) Retail Banking
8 4 (18.18%) Web Analytics
8 4 (18.18%) Business Development
8 4 (18.18%) Retail
8 4 (18.18%) B2B
8 4 (18.18%) B2C
9 3 (13.64%) Business Intelligence
9 3 (13.64%) Credit Risk
9 3 (13.64%) Magento
9 3 (13.64%) Digital Media
9 3 (13.64%) AdWords
9 3 (13.64%) Big Data
10 2 (9.09%) Customer Insight
10 2 (9.09%) Content Writing
10 2 (9.09%) User Experience

Pay per click
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (9.09%) IIS
2 1 (4.55%) CMS
2 1 (4.55%) Drupal
2 1 (4.55%) Joomla!
2 1 (4.55%) Magnolia
2 1 (4.55%) Sitecore CMS
Applications
1 2 (9.09%) MS Excel
1 2 (9.09%) MS PowerPoint
Business Applications
1 3 (13.64%) Magento
Cloud Services
1 7 (31.82%) Google Analytics
2 3 (13.64%) AdWords
Communications & Networking
1 7 (31.82%) Internet
2 1 (4.55%) VoIP
Database & Business Intelligence
1 3 (13.64%) Big Data
2 2 (9.09%) MySQL
General
1 20 (90.91%) Marketing
2 5 (22.73%) Banking
3 4 (18.18%) Retail
3 4 (18.18%) Retail Banking
4 2 (9.09%) Finance
5 1 (4.55%) Advertising
Job Titles
1 4 (18.18%) Consultant
1 4 (18.18%) Sales Consultant
1 4 (18.18%) SEO Consultant
2 3 (13.64%) Business Development Director
3 2 (9.09%) Developer
3 2 (9.09%) Digital Media Manager
3 2 (9.09%) New Business Sales Executive
3 2 (9.09%) PPC Specialist
3 2 (9.09%) Sales Executive
3 2 (9.09%) Sales Manager
3 2 (9.09%) Senior Consultant
3 2 (9.09%) Senior Manager
3 2 (9.09%) Senior Sales Consultant
3 2 (9.09%) Senior Sales Manager
3 2 (9.09%) Senior SEO Consultant
3 2 (9.09%) SEO Director
3 2 (9.09%) SEO Executive
3 2 (9.09%) Web Developer
4 1 (4.55%) Digital Development Manager
4 1 (4.55%) Head of Digital
Libraries, Frameworks & Software Standards
1 2 (9.09%) Ajax
1 2 (9.09%) CSS
1 2 (9.09%) HTML
1 2 (9.09%) jQuery
Miscellaneous
1 10 (45.45%) Social Media
2 3 (13.64%) Credit Risk
2 3 (13.64%) Digital Media
3 2 (9.09%) Analytical Skills
3 2 (9.09%) New Media
3 2 (9.09%) User Experience
4 1 (4.55%) Mobile App
4 1 (4.55%) Mobile Banking
4 1 (4.55%) Online Banking
Processes & Methodologies
1 16 (72.73%) SEO
2 8 (36.36%) Analytics
3 6 (27.27%) E-Commerce
4 5 (22.73%) Campaign Management
4 5 (22.73%) Online Marketing
5 4 (18.18%) B2B
5 4 (18.18%) B2B Sales
5 4 (18.18%) B2C
5 4 (18.18%) Business Development
5 4 (18.18%) Digital Marketing
5 4 (18.18%) Internet Marketing
5 4 (18.18%) Lead Generation
5 4 (18.18%) Web Analytics
6 3 (13.64%) Business Intelligence
7 2 (9.09%) Channel Management
7 2 (9.09%) Content Writing
7 2 (9.09%) Customer Insight
7 2 (9.09%) Product Marketing
7 2 (9.09%) Web Development
8 1 (4.55%) Marketing Strategy
Programming Languages
1 2 (9.09%) C
1 2 (9.09%) Java
1 2 (9.09%) PHP
Vendors
1 7 (31.82%) Google
2 2 (9.09%) Microsoft
3 1 (4.55%) DoubleClick
3 1 (4.55%) Facebook
3 1 (4.55%) Sitecore
3 1 (4.55%) Twitter
City, London
Big Wednesday Digital Ltd
Salary: negotiable
Posted: 6 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £35000 - £38000 per annum + Competative
Posted: 5 days ago
City, Bristol
Recruitment Genius
Posted: 12 days ago
City, London
Explore Recruitment Solutions
Salary: £35000 - £38000 per annum
Posted: 5 days ago
City of London
Energize Recruitment Solutions Ltd
Salary: £25 - £30 per annum
Posted: 12 days ago