The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
London / City of London
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 160 156 195
Rank change year-on-year -4 +39  
Contract jobs citing Web Analytics 6 9 13
As % of all contract IT jobs advertised in the City of London 0.18% 0.27% 0.22%
As % of the Processes & Methodologies category 0.21% 0.31% 0.28%
Number of daily rates quoted 5 9 7
Median daily rate £425 £338 £400
Median daily rate % change year-on-year +25.92% -15.62%  
90% offered a daily rate of more than £385 £303 £336
10% offered a daily rate of more than £519 £465 £650
UK excluding London median daily rate £400 £425 £350
% change year-on-year -5.88% +21.42%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £51.00 £35.00 £33.00
% change year-on-year +45.71% +6.06%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
City of London
Contract job vacancies with a requirement for process and methodology skills 2879 2907 4718
As % of all contract IT job vacancies advertised in the City of London 88.15% 85.93% 81.07%
Number of daily rates quoted 2210 2380 3714
Median daily rate £500 £475 £473
Median daily rate % change year-on-year +5.26% +0.52%  
90% offered a daily rate of more than £350 £335 £325
10% offered a daily rate of more than £650 £625 £625
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 23 24 55
Median hourly rate £20.00 £19.00 £24.50
Median hourly rate % change year-on-year +5.26% -22.44%  
90% offered a hourly rate of more than £14.75 £12.50 £15.00
10% offered a hourly rate of more than £41.00 £31.50 £56.20
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Web Analytics
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the City of London

Web Analytics
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in the City of London.

Contractor daily rate trend for Web Analytics in the City of London

Web Analytics
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Web Analytics in the City of London over the 3 months to 24 June 2017.

Contractor daily rate histogram for Web Analytics in the City of London

Web Analytics
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in the City of London.

Contractor hourly rate trend for Web Analytics in the City of London

For the 6 months to 24 June 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Web Analytics.

1 13 (100.00%) Analytics
2 6 (46.15%) Google
2 6 (46.15%) Marketing
3 5 (38.46%) Adobe
3 5 (38.46%) Agile Software Development
3 5 (38.46%) A/B Testing
3 5 (38.46%) User Experience
4 4 (30.77%) Stakeholder Management
4 4 (30.77%) E-Commerce
4 4 (30.77%) Degree
4 4 (30.77%) Google Analytics
5 3 (23.08%) Content Management
5 3 (23.08%) Usability Testing
5 3 (23.08%) HTML
5 3 (23.08%) SQL
5 3 (23.08%) Business Intelligence
5 3 (23.08%) Legal
5 3 (23.08%) Ethnography
5 3 (23.08%) Ethnographic Research
5 3 (23.08%) Remote Testing
5 3 (23.08%) Quantitative Research
6 2 (15.38%) Customer Analytics
6 2 (15.38%) Conversion Rate Optimisation
6 2 (15.38%) CRM
6 2 (15.38%) Project Management
6 2 (15.38%) JavaScript
6 2 (15.38%) SAS
6 2 (15.38%) Adobe Analytics
6 2 (15.38%) Finance
6 2 (15.38%) Statistics

Web Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (15.38%) SAS
2 1 (7.69%) CMS
2 1 (7.69%) Confluence
Applications
1 1 (7.69%) SPSS
Business Applications
1 1 (7.69%) WebTrends
Cloud Services
1 4 (30.77%) Google Analytics
2 2 (15.38%) Adobe Analytics
3 1 (7.69%) Amazon AWS
3 1 (7.69%) Google Cloud Platform
3 1 (7.69%) Google Tag Manager
Database & Business Intelligence
1 1 (7.69%) Amazon Redshift
1 1 (7.69%) Big Data
1 1 (7.69%) BigQuery
1 1 (7.69%) Hadoop
1 1 (7.69%) Relational Database
Development Applications
1 1 (7.69%) JIRA
General
1 6 (46.15%) Marketing
2 3 (23.08%) Legal
3 2 (15.38%) Finance
4 1 (7.69%) Advertising
4 1 (7.69%) Games
4 1 (7.69%) Publishing
4 1 (7.69%) Retail
4 1 (7.69%) Telecoms
Job Titles
1 4 (30.77%) Analyst
2 3 (23.08%) User Experience Researcher
3 2 (15.38%) Analytics Consultant
3 2 (15.38%) Consultant
3 2 (15.38%) Insight Analyst
3 2 (15.38%) User Researcher
3 2 (15.38%) Web Analyst
4 1 (7.69%) Business Analyst
4 1 (7.69%) Customer Analytics Consultant
4 1 (7.69%) Development Manager
4 1 (7.69%) Development Project Manager
4 1 (7.69%) Head of Data Analytics
4 1 (7.69%) Junior
4 1 (7.69%) Project Manager
4 1 (7.69%) Senior Analyst
4 1 (7.69%) Senior Web Analyst
4 1 (7.69%) Software Development Manager
4 1 (7.69%) Software Development Project Manager
4 1 (7.69%) Software Project Manager
4 1 (7.69%) Technical Analyst
Libraries, Frameworks & Software Standards
1 3 (23.08%) HTML
2 1 (7.69%) CSS
Miscellaneous
1 5 (38.46%) User Experience
2 1 (7.69%) Analytical Skills
2 1 (7.69%) Computer Science
2 1 (7.69%) e-Learning
2 1 (7.69%) Social Media
Processes & Methodologies
1 13 (100.00%) Analytics
2 5 (38.46%) A/B Testing
2 5 (38.46%) Agile Software Development
3 4 (30.77%) E-Commerce
3 4 (30.77%) Stakeholder Management
4 3 (23.08%) Business Intelligence
4 3 (23.08%) Content Management
4 3 (23.08%) Ethnographic Research
4 3 (23.08%) Ethnography
4 3 (23.08%) Quantitative Research
4 3 (23.08%) Remote Testing
4 3 (23.08%) Usability Testing
5 2 (15.38%) Conversion Rate Optimisation
5 2 (15.38%) CRM
5 2 (15.38%) Customer Analytics
5 2 (15.38%) Digital Marketing
5 2 (15.38%) Project Management
5 2 (15.38%) Statistics
6 1 (7.69%) Change Management
6 1 (7.69%) SEO
Programming Languages
1 3 (23.08%) SQL
2 2 (15.38%) JavaScript
3 1 (7.69%) Python
3 1 (7.69%) R
3 1 (7.69%) T-SQL
Qualifications
1 4 (30.77%) Degree
Quality Assurance & Compliance
1 2 (15.38%) QA
Vendors
1 6 (46.15%) Google
2 5 (38.46%) Adobe
3 1 (7.69%) Coremetrics
3 1 (7.69%) DoubleClick
3 1 (7.69%) Monetate
3 1 (7.69%) Omniture
3 1 (7.69%) Optimizely
3 1 (7.69%) Tableau
3 1 (7.69%) Teradata