Period
to 17 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
Central London > City of London
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 305 288 331
Rank change year-on-year -17 +43 +4
Permanent jobs citing Web Analytics 22 65 97
As % of all permanent IT jobs advertised in the City of London 0.22% 0.56% 0.56%
As % of the Processes & Methodologies category 0.24% 0.62% 0.63%
Number of salaries quoted 16 53 87
City of London median annual salary £42,500 £50,000 £45,000
Median salary % change year-on-year -15.00% +11.11% -
10th Percentile £31,375 £32,000 £29,500
90th Percentile £57,500 £76,250 £69,000
Central London median annual salary £43,750 £50,000 £45,000
% change year-on-year -12.50% +11.11% -2.70%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for process or methodology skills.

All Process and Methodology Skills
City of London
Permanent vacancies with a requirement for process or methodology skills 9215 10470 15479
As % of all permanent IT jobs advertised in the City of London 90.11% 89.42% 89.14%
Number of salaries quoted 8316 9537 13409
City of London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £36,250 £35,150 £33,700
90th Percentile £94,000 £90,000 £87,500
Central London median annual salary £60,000 £57,500 £57,500
% change year-on-year +4.35% - +4.55%

Web Analytics
Job Vacancy Trend in the City of London

Job postings citing Web Analytics as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Web Analytics in the City of London

Web Analytics
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in the City of London.

Salary trend for Web Analytics in the City of London

Web Analytics
Salary Histogram in the City of London

The salary distribution of IT jobs citing Web Analytics in the City of London over the 6 months to 17 November 2017.

Salary histogram for Web Analytics in the City of London

For the 6 months to 17 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for Web Analytics.

1 22 (100.00%) Analytics
2 17 (77.27%) Google
3 12 (54.55%) Google Analytics
4 11 (50.00%) SQL
5 10 (45.45%) SQL Server
6 9 (40.91%) Microsoft Excel
7 8 (36.36%) Adobe
8 7 (31.82%) Adobe Analytics
8 7 (31.82%) Tableau
8 7 (31.82%) Analytical Skills
9 6 (27.27%) Visualisation
9 6 (27.27%) Publishing
9 6 (27.27%) BigQuery
9 6 (27.27%) Google Cloud Platform
9 6 (27.27%) Dashboard Development
10 5 (22.73%) Data Structures
10 5 (22.73%) CMS
10 5 (22.73%) PostgreSQL
10 5 (22.73%) BusinessObjects
10 5 (22.73%) Microsoft Office
10 5 (22.73%) MySQL
10 5 (22.73%) HTML
10 5 (22.73%) JavaScript
10 5 (22.73%) Microsoft
10 5 (22.73%) Agile Software Development
10 5 (22.73%) Content Management
10 5 (22.73%) SQL Server Reporting Services
10 5 (22.73%) Microsoft PowerPoint
11 4 (18.18%) Software Engineering
11 4 (18.18%) Ruby on Rails

Web Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (22.73%) CMS
2 4 (18.18%) ColdFusion
Applications
1 9 (40.91%) Microsoft Excel
2 5 (22.73%) Microsoft Office
2 5 (22.73%) Microsoft PowerPoint
Business Applications
1 1 (4.55%) Salesforce.com CRM
Cloud Services
1 12 (54.55%) Google Analytics
2 7 (31.82%) Adobe Analytics
3 6 (27.27%) Google Cloud Platform
4 3 (13.64%) AdWords
5 1 (4.55%) Google Tag Manager
Database & Business Intelligence
1 10 (45.45%) SQL Server
2 6 (27.27%) BigQuery
3 5 (22.73%) BusinessObjects
3 5 (22.73%) MySQL
3 5 (22.73%) PostgreSQL
3 5 (22.73%) SQL Server Reporting Services
4 2 (9.09%) Data Warehouse
5 1 (4.55%) Power BI
Development Applications
1 4 (18.18%) Axure RP
General
1 6 (27.27%) Publishing
2 4 (18.18%) Law
2 4 (18.18%) Legal
3 3 (13.64%) Marketing
4 1 (4.55%) Advertising
Job Titles
1 8 (36.36%) Analyst
2 4 (18.18%) Architect
2 4 (18.18%) Consultant
2 4 (18.18%) Senior Consultant
2 4 (18.18%) Senior User Experience Consultant
2 4 (18.18%) Solutions Architect
2 4 (18.18%) User Experience Consultant
3 3 (13.64%) Paid Search Executive
3 3 (13.64%) PPC Executive
4 1 (4.55%) Analytics Manager
4 1 (4.55%) CRM Manager
4 1 (4.55%) Customer Analyst
4 1 (4.55%) Data Analyst
4 1 (4.55%) Digital Analytics Manager
4 1 (4.55%) Google Analytics Analyst
4 1 (4.55%) Google Analytics Manager
4 1 (4.55%) Insight Analyst
4 1 (4.55%) Insight Manager
4 1 (4.55%) Web Analyst
4 1 (4.55%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 5 (22.73%) HTML
2 4 (18.18%) Ruby on Rails
2 4 (18.18%) XHTML
2 4 (18.18%) XML
2 4 (18.18%) XSLT
3 1 (4.55%) CSS
3 1 (4.55%) Mason
Miscellaneous
1 7 (31.82%) Analytical Skills
2 5 (22.73%) Data Structures
3 4 (18.18%) Minimum Viable Product
3 4 (18.18%) User Experience
4 1 (4.55%) Mobile App
4 1 (4.55%) Social Media
4 1 (4.55%) Taxonomies
Operating Systems
1 4 (18.18%) Linux
1 4 (18.18%) Unix
Processes & Methodologies
1 22 (100.00%) Analytics
2 6 (27.27%) Dashboard Development
2 6 (27.27%) Visualisation
3 5 (22.73%) Agile Software Development
3 5 (22.73%) Content Management
4 4 (18.18%) PRINCE2
4 4 (18.18%) Project Management
4 4 (18.18%) Prototyping
4 4 (18.18%) Software Engineering
4 4 (18.18%) Wireframes
5 3 (13.64%) Pay per click
6 2 (9.09%) Digital Analytics
7 1 (4.55%) Business Intelligence
7 1 (4.55%) Content Marketing
7 1 (4.55%) CRM
7 1 (4.55%) Data Analysis
7 1 (4.55%) E-Commerce
7 1 (4.55%) Information Architecture
7 1 (4.55%) Mathematics
7 1 (4.55%) Stakeholder Management
Programming Languages
1 11 (50.00%) SQL
2 5 (22.73%) JavaScript
3 4 (18.18%) Perl
3 4 (18.18%) PHP
Qualifications
1 3 (13.64%) Analytics IQ
2 1 (4.55%) Degree
Vendors
1 17 (77.27%) Google
2 8 (36.36%) Adobe
3 7 (31.82%) Tableau
4 5 (22.73%) Microsoft
5 1 (4.55%) Omniture
5 1 (4.55%) Salesforce.com