The following table provides summary statistics for contract job vacancies advertised in Edinburgh with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
Scotland / Edinburgh
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 70 88 -
Rank change year-on-year +18 -  
Contract jobs citing Web Analytics 1 5 0
As % of all contract IT jobs advertised in Edinburgh 0.11% 0.33% -
As % of the Processes & Methodologies category 0.13% 0.40% -
Number of daily rates quoted 1 3 0
Median daily rate £600 £405 -
Median daily rate % change year-on-year +48.14% -  
UK excluding London median daily rate £345 £400 £325
% change year-on-year -13.75% +23.07%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.50 - -

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Edinburgh
Contract job vacancies with a requirement for process and methodology skills 769 1257 1193
As % of all contract IT job vacancies advertised in Edinburgh 84.69% 82.75% 81.99%
Number of daily rates quoted 499 706 678
Median daily rate £400 £400 £400
90% offered a daily rate of more than £275 £300 £275
10% offered a daily rate of more than £500 £575 £500
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 9 6 14
Median hourly rate £15.18 £39.00 £37.50
Median hourly rate % change year-on-year -61.07% +4.00%  
90% offered a hourly rate of more than £11.78 £17.75 £14.00
10% offered a hourly rate of more than £33.12 £40.00 £47.50
UK excluding London median hourly rate £36.00 £38.50 £30.20
% change year-on-year -6.49% +27.48%  

Web Analytics
Job Vacancy Trend in Edinburgh

The job posting trend of jobs advertised in Edinburgh citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in Edinburgh

Web Analytics
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in Edinburgh.

Contractor daily rate trend for Web Analytics in Edinburgh

Web Analytics
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics in Edinburgh.

Contractor hourly rate trend for Web Analytics in Edinburgh

Web Analytics
Top 10 Co-occurring IT Skills in Edinburgh

For the 6 months to 28 March 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Web Analytics.

1 1 (100.00%) ITIL
1 1 (100.00%) Change Management
1 1 (100.00%) Stakeholder Management
1 1 (100.00%) Web Development
1 1 (100.00%) Degree
1 1 (100.00%) Information Architecture
1 1 (100.00%) Responsive Web Design
1 1 (100.00%) Data Analytics
1 1 (100.00%) Analytics
1 1 (100.00%) User Experience

Web Analytics
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Job Titles
1 1 (100.00%) Head of Strategy
Miscellaneous
1 1 (100.00%) User Experience
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Change Management
1 1 (100.00%) Data Analytics
1 1 (100.00%) Information Architecture
1 1 (100.00%) ITIL
1 1 (100.00%) Responsive Web Design
1 1 (100.00%) Stakeholder Management
1 1 (100.00%) Web Development
Qualifications
1 1 (100.00%) Degree