Period
to 19 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Edinburgh with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 19 January 2018 with a comparison to the same period in the previous 2 years.

Web Analytics
Scotland > Edinburgh
6 months to
19 Jan 2018
Same period 2017 Same period 2016
Rank 141 121 130
Rank change year-on-year -20 +9 +14
Permanent jobs citing Web Analytics 12 14 25
As % of all permanent IT jobs advertised in Edinburgh 0.45% 0.64% 0.89%
As % of the Processes & Methodologies category 0.50% 0.69% 0.97%
Number of salaries quoted 12 13 25
Edinburgh median annual salary £40,000 £47,500 £57,500
Median salary % change year-on-year -15.79% -17.39% +15.00%
10th Percentile £32,625 £38,750 £31,250
90th Percentile £45,000 £58,250 £65,000
Scotland median annual salary £40,000 £47,500 £57,500
% change year-on-year -15.79% -17.39% +15.00%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Edinburgh with a requirement for process or methodology skills.

All Process and Methodology Skills
Edinburgh
Permanent vacancies with a requirement for process or methodology skills 2,413 2,017 2,566
As % of all permanent IT jobs advertised in Edinburgh 91.40% 92.48% 91.48%
Number of salaries quoted 1,507 1,352 1,636
Edinburgh median annual salary £44,000 £45,000 £45,000
Median salary % change year-on-year -2.22% - +5.88%
10th Percentile £27,500 £30,000 £28,750
90th Percentile £66,250 £70,000 £66,250
Scotland median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Web Analytics
Job Vacancy Trend in Edinburgh

Job postings citing Web Analytics as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Web Analytics in Edinburgh

Web Analytics
Salary Trend in Edinburgh

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in Edinburgh.

Salary trend for Web Analytics in Edinburgh

For the 6 months to 19 January 2018, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Edinburgh region with a requirement for Web Analytics.

1 12 (100.00%) Big Data
1 12 (100.00%) Analytics
2 8 (66.67%) Marketing
2 8 (66.67%) Business Intelligence
2 8 (66.67%) Credit Risk
3 5 (41.67%) Base SAS
3 5 (41.67%) SAS Enterprise Guide
3 5 (41.67%) Finance
3 5 (41.67%) SAS
3 5 (41.67%) Customer Analytics
4 4 (33.33%) Data Analytics
4 4 (33.33%) Elixir
4 4 (33.33%) Clojure
4 4 (33.33%) Machine Learning
4 4 (33.33%) Python
4 4 (33.33%) Java
4 4 (33.33%) JavaScript
4 4 (33.33%) Retail
4 4 (33.33%) Software Engineering
4 4 (33.33%) Ruby
4 4 (33.33%) Scala
4 4 (33.33%) API Development
5 3 (25.00%) Digital Analytics
5 3 (25.00%) Visualisation
5 3 (25.00%) Apple
5 3 (25.00%) SQL
5 3 (25.00%) Facebook
5 3 (25.00%) Twitter
5 3 (25.00%) Customer Insight
5 3 (25.00%) Tableau

Web Analytics
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (41.67%) SAS
Database & Business Intelligence
1 12 (100.00%) Big Data
2 5 (41.67%) Base SAS
2 5 (41.67%) SAS Enterprise Guide
3 3 (25.00%) QlikView
General
1 8 (66.67%) Marketing
2 5 (41.67%) Finance
3 4 (33.33%) Retail
Job Titles
1 8 (66.67%) Consultant
2 5 (41.67%) SAS Consultant
3 4 (33.33%) Software Engineer
4 3 (25.00%) QlikView Consultant
Miscellaneous
1 8 (66.67%) Credit Risk
2 3 (25.00%) Analytical Skills
Processes & Methodologies
1 12 (100.00%) Analytics
2 8 (66.67%) Business Intelligence
3 5 (41.67%) Customer Analytics
4 4 (33.33%) API Development
4 4 (33.33%) Data Analytics
4 4 (33.33%) Machine Learning
4 4 (33.33%) Software Engineering
5 3 (25.00%) Customer Insight
5 3 (25.00%) Dashboard Development
5 3 (25.00%) Digital Analytics
5 3 (25.00%) Visualisation
Programming Languages
1 4 (33.33%) Clojure
1 4 (33.33%) Elixir
1 4 (33.33%) Java
1 4 (33.33%) JavaScript
1 4 (33.33%) Python
1 4 (33.33%) Ruby
1 4 (33.33%) Scala
2 3 (25.00%) SQL
Vendors
1 3 (25.00%) Apple
1 3 (25.00%) Facebook
1 3 (25.00%) Tableau
1 3 (25.00%) Twitter