Period
to 15 August 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Hampshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 15 August 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
South East > Hampshire
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 157 134 163
Rank change year-on-year -23 +29 +8
Contract jobs citing Advertising 15 25 20
As % of all contract IT jobs advertised in Hampshire 0.40% 0.70% 0.48%
As % of the General category 1.59% 2.19% 1.84%
Number of daily rates quoted 10 17 17
Hampshire median daily rate £400 £311 £300
Median daily rate % change year-on-year +28.62% +3.67% -14.29%
10th Percentile £266 £190 £168
90th Percentile £501 £459 £389
South East median daily rate £425 £369 £350
% change year-on-year +15.25% +5.36% -
Number of hourly rates quoted 0 2 1
Hampshire median hourly rate - £14.00 £18.00
Median hourly rate % change year-on-year - -22.22% -
South East median hourly rate £14.00 £15.50 £17.00
% change year-on-year -9.68% -8.82% -78.75%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hampshire with a requirement for common skills.

All General Skills
Hampshire
Contract vacancies with a requirement for common skills 943 1,140 1,085
As % of all contract IT jobs advertised in Hampshire 25.18% 31.97% 25.87%
Number of daily rates quoted 564 732 710
Hampshire median daily rate £436 £375 £398
Median daily rate % change year-on-year +16.33% -5.66% -0.63%
10th Percentile £272 £221 £220
90th Percentile £564 £556 £550
South East median daily rate £435 £420 £410
% change year-on-year +3.57% +2.44% +2.50%
Number of hourly rates quoted 43 74 53
Hampshire median hourly rate £32.00 £26.31 £32.50
Median hourly rate % change year-on-year +21.63% -19.05% +58.54%
10th Percentile £16.50 £12.75 £12.83
90th Percentile £49.89 £47.50 £48.60
South East median hourly rate £31.00 £20.00 £22.18
% change year-on-year +55.00% -9.81% +10.88%

Advertising
Job Vacancy Trend in Hampshire

Job postings citing Advertising as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Advertising in Hampshire

Advertising
Contractor Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Hampshire.

Contractor daily rate trend for Advertising in Hampshire

Advertising
Contractor Daily Rate Histogram in Hampshire

The daily rate distribution of IT jobs citing Advertising in Hampshire over the 6 months to 15 August 2018.

Contractor daily rate histogram for Advertising in Hampshire

Advertising
Contractor Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Hampshire.

Contractor hourly rate trend for Advertising in Hampshire

Advertising
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Hampshire region over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton -16 7 £368 +7.30% 1
Portsmouth -6 2 £450 - 3
Basingstoke - 2 £375 - 3
Advertising
South East

For the 6 months to 15 August 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Hampshire region with a requirement for Advertising.

1 5 (33.33%) CRM
1 5 (33.33%) Microsoft
1 5 (33.33%) Dynamics CRM
2 4 (26.67%) ERP
2 4 (26.67%) Analytics
3 3 (20.00%) Dynamics 365
3 3 (20.00%) Problem-Solving
3 3 (20.00%) Analytical Skills
3 3 (20.00%) JavaScript
3 3 (20.00%) C#
3 3 (20.00%) .NET
3 3 (20.00%) Stakeholder Management
3 3 (20.00%) Marketing
4 2 (13.33%) Email Marketing
4 2 (13.33%) Digital Marketing
4 2 (13.33%) Statistical Analysis
4 2 (13.33%) Web Analytics
4 2 (13.33%) Multivariate Testing
4 2 (13.33%) Visualisation
4 2 (13.33%) Rapid Prototyping
4 2 (13.33%) Data Visualisation
4 2 (13.33%) SEO
4 2 (13.33%) Finance
4 2 (13.33%) Agile Software Development
4 2 (13.33%) Epicor
4 2 (13.33%) Sage
4 2 (13.33%) SQL
4 2 (13.33%) B2B
4 2 (13.33%) B2C
4 2 (13.33%) Crystal Reports

Advertising
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (6.67%) Adobe After Effects
1 1 (6.67%) Photoshop
1 1 (6.67%) Spreadsheet
Business Applications
1 5 (33.33%) Dynamics CRM
2 1 (6.67%) Sage 200
2 1 (6.67%) Sage X3
2 1 (6.67%) SAP Business One
Cloud Services
1 3 (20.00%) Dynamics 365
Database & Business Intelligence
1 2 (13.33%) Crystal Reports
2 1 (6.67%) SQL Server
2 1 (6.67%) SQL Server 2012
2 1 (6.67%) SQL Server 2016
2 1 (6.67%) SQL Server Integration Services
2 1 (6.67%) SQL Server Reporting Services
General
1 3 (20.00%) Marketing
2 2 (13.33%) Finance
3 1 (6.67%) Manufacturing
Job Titles
1 5 (33.33%) Consultant
2 4 (26.67%) Developer
3 2 (13.33%) CRM Consultant
3 2 (13.33%) CRM Manager
3 2 (13.33%) Dynamics CRM Consultant
3 2 (13.33%) Marketing Manager
3 2 (13.33%) Sales and Marketing Manager
3 2 (13.33%) Sales Manager
3 2 (13.33%) Web Specialist
4 1 (6.67%) Accountant
4 1 (6.67%) Angular Developer
4 1 (6.67%) CRM Technical Consultant
4 1 (6.67%) Dynamics CRM Developer
4 1 (6.67%) JavaScript Developer
4 1 (6.67%) Microsoft Consultant
4 1 (6.67%) Microsoft Developer
4 1 (6.67%) Sage 200 Consultant
4 1 (6.67%) Sage Consultant
4 1 (6.67%) SAP Business One Consultant
4 1 (6.67%) UX Designer
Libraries, Frameworks & Software Standards
1 3 (20.00%) .NET
2 1 (6.67%) AngularJS
2 1 (6.67%) ASP.NET
2 1 (6.67%) ASP.NET MVC
2 1 (6.67%) CSS
2 1 (6.67%) CSS3
2 1 (6.67%) Flash
2 1 (6.67%) HTML
2 1 (6.67%) HTML5
2 1 (6.67%) Node.js
Miscellaneous
1 3 (20.00%) Analytical Skills
2 2 (13.33%) Social Media
3 1 (6.67%) Animation
3 1 (6.67%) Motion Graphics
3 1 (6.67%) User Experience
3 1 (6.67%) Video Editing
Operating Systems
1 1 (6.67%) Android
1 1 (6.67%) Apple iOS
Processes & Methodologies
1 5 (33.33%) CRM
2 4 (26.67%) Analytics
2 4 (26.67%) ERP
3 3 (20.00%) Problem-Solving
3 3 (20.00%) Stakeholder Management
4 2 (13.33%) Agile Software Development
4 2 (13.33%) B2B
4 2 (13.33%) B2C
4 2 (13.33%) Data Visualisation
4 2 (13.33%) Digital Marketing
4 2 (13.33%) Email Marketing
4 2 (13.33%) Integrated Marketing
4 2 (13.33%) Multivariate Testing
4 2 (13.33%) Prototyping
4 2 (13.33%) Rapid Prototyping
4 2 (13.33%) SEO
4 2 (13.33%) Social Media Analytics
4 2 (13.33%) Statistical Analysis
4 2 (13.33%) Visualisation
4 2 (13.33%) Web Analytics
Programming Languages
1 3 (20.00%) C#
1 3 (20.00%) JavaScript
2 2 (13.33%) SQL
3 1 (6.67%) VB.NET
3 1 (6.67%) VBA
Qualifications
1 1 (6.67%) Degree
Vendors
1 5 (33.33%) Microsoft
2 2 (13.33%) Epicor
2 2 (13.33%) Sage
3 1 (6.67%) Adobe
3 1 (6.67%) DoubleClick
3 1 (6.67%) SAP