Period
to 17 January 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Hampshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 January 2018 with a comparison to the same period over the previous 2 years.

Advertising
South East > Hampshire
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 196 166 188
Rank change year-on-year -30 +22 +7
Permanent jobs citing Advertising 76 97 83
As % of all permanent IT jobs advertised in Hampshire 1.11% 1.55% 1.20%
As % of the General category 3.66% 4.72% 3.76%
Number of salaries quoted 54 61 71
Hampshire median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - -
10th Percentile £35,000 £24,000 £22,500
90th Percentile £77,000 £61,250 £57,500
South East median annual salary £45,000 £45,000 £45,000

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for common skills.

All General Skills
Hampshire
Permanent vacancies with a requirement for common skills 2,079 2,055 2,207
As % of all permanent IT jobs advertised in Hampshire 30.31% 32.82% 32.04%
Number of salaries quoted 1,714 1,635 1,765
Hampshire median annual salary £42,500 £42,500 £45,000
Median salary % change year-on-year - -5.56% +12.50%
10th Percentile £26,250 £26,850 £25,000
90th Percentile £65,000 £65,000 £66,400
South East median annual salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend in Hampshire

Job postings citing Advertising as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Advertising in Hampshire

Advertising
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Hampshire.

Salary trend for Advertising in Hampshire

Advertising
Salary Histogram in Hampshire

The salary distribution of IT jobs citing Advertising in Hampshire over the 6 months to 17 January 2018.

Salary histogram for Advertising in Hampshire

Advertising
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Hampshire region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton -43 18 £65,000 +152.43% 1
Portsmouth -7 14 £40,000 -8.57% 2
Winchester - 8 £45,000 -
Farnborough +5 7 £50,000 - 2
Havant - 7 £42,500 - 1
Basingstoke -13 3 £40,000 +23.08% 1
Fleet +19 2 £37,500 -31.82%
Eastleigh +2 1 £48,000 +118.18% 1
Fareham -10 1 £22,500 -25.00% 1
Andover -11 1 £55,000 +3.77%
Advertising
South East

For the 6 months to 17 January 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Advertising.

1 32 (42.11%) Microsoft
1 32 (42.11%) SQL
2 30 (39.47%) C#
3 29 (38.16%) .NET
4 25 (32.89%) SQL Server
5 19 (25.00%) ERP
5 19 (25.00%) SQL Server 2016
6 18 (23.68%) Business Intelligence
7 17 (22.37%) Finance
8 16 (21.05%) Sage
8 16 (21.05%) ASP.NET
9 15 (19.74%) TDD
10 14 (18.42%) SQL Server Reporting Services
10 14 (18.42%) CRM
11 13 (17.11%) Agile Software Development
11 13 (17.11%) Power BI
12 12 (15.79%) MVC
13 11 (14.47%) Infor
13 11 (14.47%) RESTful
13 11 (14.47%) ASP.NET Web API
14 10 (13.16%) Web Application Development
14 10 (13.16%) Microsoft Azure
14 10 (13.16%) ASP.NET MVC
14 10 (13.16%) BDD
14 10 (13.16%) ASP.NET MVC 5
14 10 (13.16%) Crystal Reports
14 10 (13.16%) SAP
14 10 (13.16%) Ruby
14 10 (13.16%) SQL Server Integration Services
15 9 (11.84%) NetSuite

Advertising
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (5.26%) SharePoint
2 1 (1.32%) BizTalk Server
2 1 (1.32%) JBoss
Applications
1 4 (5.26%) Microsoft Excel
2 1 (1.32%) Microsoft Office
Business Applications
1 9 (11.84%) NetSuite
2 8 (10.53%) Sage X3
3 6 (7.89%) SAP Business One
4 5 (6.58%) Sage 1000
4 5 (6.58%) Sage 200
4 5 (6.58%) Sage 500
4 5 (6.58%) Salesforce.com CRM
5 3 (3.95%) Dynamics CRM
6 1 (1.32%) Dynamics AX
6 1 (1.32%) Dynamics NAV
Cloud Services
1 10 (13.16%) Microsoft Azure
2 6 (7.89%) GitHub
2 6 (7.89%) SaaS
3 5 (6.58%) Amazon AWS
3 5 (6.58%) Google Cloud Platform
4 3 (3.95%) Dynamics 365
5 1 (1.32%) Azure Active Directory
5 1 (1.32%) Cloud Computing
5 1 (1.32%) IaaS
5 1 (1.32%) PaaS
Database & Business Intelligence
1 25 (32.89%) SQL Server
2 19 (25.00%) SQL Server 2016
3 14 (18.42%) SQL Server Reporting Services
4 13 (17.11%) Power BI
5 10 (13.16%) Crystal Reports
5 10 (13.16%) SQL Server Integration Services
6 9 (11.84%) SQL Server Analysis Services
7 8 (10.53%) NoSQL
8 4 (5.26%) SQL Server 2012
9 3 (3.95%) MySQL
10 1 (1.32%) Data Warehouse
10 1 (1.32%) OLAP
10 1 (1.32%) QlikView
Development Applications
1 8 (10.53%) Git (software)
2 1 (1.32%) Bitbucket
2 1 (1.32%) IntelliJ
2 1 (1.32%) JIRA
2 1 (1.32%) NUnit
2 1 (1.32%) Visual Studio
General
1 17 (22.37%) Finance
2 8 (10.53%) Marketing
3 3 (3.95%) Manufacturing
3 3 (3.95%) Retail
4 1 (1.32%) Back Office
4 1 (1.32%) Legal
Job Titles
1 38 (50.00%) Developer
2 17 (22.37%) Consultant
3 14 (18.42%) .NET Developer
3 14 (18.42%) ERP Consultant
4 8 (10.53%) Business Intelligence Developer
5 5 (6.58%) PHP Developer
6 4 (5.26%) Business Developer
6 4 (5.26%) Business Manager
6 4 (5.26%) IT Manager
6 4 (5.26%) Lead Developer
6 4 (5.26%) Lead PHP Developer
6 4 (5.26%) Software Developer
6 4 (5.26%) Technical Developer
6 4 (5.26%) Technical Leader
7 3 (3.95%) Analyst
7 3 (3.95%) Architect
7 3 (3.95%) Head of Strategy
7 3 (3.95%) PHP Architect
7 3 (3.95%) PHP Technical Architect
7 3 (3.95%) Senior PHP Architect
Libraries, Frameworks & Software Standards
1 29 (38.16%) .NET
2 16 (21.05%) ASP.NET
3 11 (14.47%) ASP.NET Web API
3 11 (14.47%) RESTful
4 10 (13.16%) ASP.NET MVC
4 10 (13.16%) ASP.NET MVC 5
5 9 (11.84%) Node.js
5 9 (11.84%) WCF
6 6 (7.89%) AngularJS
7 4 (5.26%) LAMP
8 3 (3.95%) WPF
9 2 (2.63%) CSS
9 2 (2.63%) HTML
9 2 (2.63%) Twitter Bootstrap
9 2 (2.63%) Vue (Vue.js)
9 2 (2.63%) Web Services
10 1 (1.32%) Entity Framework
10 1 (1.32%) Express
10 1 (1.32%) Kendo UI
10 1 (1.32%) Semantic UI
Miscellaneous
1 9 (11.84%) Greenfield Project
2 7 (9.21%) Computer Science
3 5 (6.58%) Analytical Skills
3 5 (6.58%) Blog
3 5 (6.58%) Digital Media
3 5 (6.58%) Public Cloud
4 3 (3.95%) Fintech
4 3 (3.95%) Smart Energy
5 1 (1.32%) Cyberthreat
5 1 (1.32%) Management Information System
5 1 (1.32%) User Experience
Operating Systems
1 3 (3.95%) Linux
1 3 (3.95%) Windows
2 1 (1.32%) Windows 7
Processes & Methodologies
1 19 (25.00%) ERP
2 18 (23.68%) Business Intelligence
3 15 (19.74%) TDD
4 14 (18.42%) CRM
5 13 (17.11%) Agile Software Development
6 12 (15.79%) MVC
7 10 (13.16%) BDD
7 10 (13.16%) Web Application Development
8 8 (10.53%) OO
9 7 (9.21%) Web Development
10 6 (7.89%) Software Engineering
11 5 (6.58%) Analytics
11 5 (6.58%) Data Analytics
11 5 (6.58%) Data Governance
11 5 (6.58%) Data Strategy
11 5 (6.58%) Line Management
12 4 (5.26%) Actionable Insight
12 4 (5.26%) Data Mapping
12 4 (5.26%) Pair Programming
12 4 (5.26%) Stakeholder Management
Programming Languages
1 32 (42.11%) SQL
2 30 (39.47%) C#
3 10 (13.16%) Ruby
4 8 (10.53%) JavaScript
4 8 (10.53%) VB.NET
5 5 (6.58%) Data Analysis Expressions (DAX)
5 5 (6.58%) PHP
5 5 (6.58%) T-SQL
6 3 (3.95%) F#
7 2 (2.63%) Bash Shell
7 2 (2.63%) C++
7 2 (2.63%) Java
7 2 (2.63%) PowerShell
7 2 (2.63%) Python
Qualifications
1 7 (9.21%) Degree
2 4 (5.26%) AAT
3 2 (2.63%) SC Cleared
3 2 (2.63%) Security Cleared
4 1 (1.32%) ACCA
4 1 (1.32%) CIMA
4 1 (1.32%) Computer Science Degree
4 1 (1.32%) Master's Degree
4 1 (1.32%) Microsoft Certification
Quality Assurance & Compliance
1 5 (6.58%) GCP
1 5 (6.58%) GDPR
System Software
1 5 (6.58%) Docker
2 2 (2.63%) Active Directory
Systems Management
1 4 (5.26%) Kubernetes
2 2 (2.63%) WMI
Vendors
1 32 (42.11%) Microsoft
2 16 (21.05%) Sage
3 11 (14.47%) Infor
4 10 (13.16%) SAP
5 5 (6.58%) Epicor
5 5 (6.58%) Salesforce.com
6 3 (3.95%) Oracle
7 2 (2.63%) Facebook
7 2 (2.63%) IFS
8 1 (1.32%) JD Edwards
8 1 (1.32%) Tableau
8 1 (1.32%) Xero