Pay per click (PPC)
England > Midlands
The table below provides summary statistics and contractor rates for jobs advertised in the Midlands requiring Pay per click skills. It covers contract job vacancies from the 6 months leading up to 15 December 2025, with comparisons to the same periods in the previous two years.
| 6 months to 15 Dec 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | - | 121 | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Pay per click | 0 | 2 | 0 |
| As % of all contract jobs in the Midlands | - | 0.087% | - |
| As % of the Processes & Methodologies category | - | 0.10% | - |
| Number of daily rates quoted | 0 | 2 | 0 |
| Median daily rate (50th Percentile) | - | £600 | - |
| England median daily rate | £300 | £355 | £350 |
| % change year-on-year | -15.49% | +1.43% | +27.27% |
All Process and Methodology Skills
Midlands
Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the Midlands.
| Contract vacancies with a requirement for process or methodology skills | 2,693 | 1,983 | 2,213 |
| As % of all contract IT jobs advertised in the Midlands | 86.51% | 85.88% | 84.79% |
| Number of daily rates quoted | 1,699 | 1,246 | 1,518 |
| 10th Percentile | £250 | £250 | £262 |
| 25th Percentile | £375 | £375 | £382 |
| Median daily rate (50th Percentile) | £475 | £500 | £488 |
| Median % change year-on-year | -5.00% | +2.56% | -1.52% |
| 75th Percentile | £575 | £600 | £595 |
| 90th Percentile | £650 | £700 | £688 |
| England median daily rate | £506 | £525 | £545 |
| % change year-on-year | -3.62% | -3.67% | -0.91% |
| Number of hourly rates quoted | 194 | 71 | 97 |
| 10th Percentile | £14.00 | £14.70 | £13.15 |
| 25th Percentile | £16.31 | £17.00 | £17.07 |
| Median hourly rate | £18.87 | £22.50 | £23.00 |
| Median % change year-on-year | -16.13% | -2.17% | +36.66% |
| 75th Percentile | £25.15 | £33.65 | £51.50 |
| 90th Percentile | £30.78 | £52.50 | £67.50 |
| England median hourly rate | £25.15 | £35.00 | £44.50 |
| % change year-on-year | -28.14% | -21.35% | +19.30% |
Pay per click
Job Vacancy Trend in the Midlands
Historical trend showing the proportion of contract IT job postings citing Pay per click relative to all contract IT jobs advertised in the Midlands.
Pay per click
Daily Rate Trend in the Midlands
Contractor daily rate distribution trend for jobs in the Midlands citing Pay per click.
Pay per click
Hourly Rate Trend in the Midlands
Contractor hourly rate distribution trend for jobs in the Midlands citing Pay per click.
