Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per click (PPC)
UK > England
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 783 737 812
Rank change year-on-year -46 +75 -23
Contract jobs citing Pay per click 59 127 49
As % of all contract IT jobs advertised in England 0.063% 0.13% 0.047%
As % of the Processes & Methodologies category 0.075% 0.15% 0.057%
Number of daily rates quoted 32 48 27
England median daily rate £218 £288 £350
Median daily rate % change year-on-year -24.35% -17.86% +33.33%
10th Percentile £106 £150 £155
90th Percentile £358 £475 £465
UK median daily rate £220 £288 £350
% change year-on-year -23.48% -17.86% +27.27%
Number of hourly rates quoted 2 54 2
England median hourly rate £29.00 £14.50 £33.83
Median hourly rate % change year-on-year +100.00% -57.14% +17.67%
10th Percentile £27.00 £13.50 £28.64
90th Percentile £31.00 £24.63 £41.02
UK median hourly rate £29.00 £14.50 £33.83
% change year-on-year +100.00% -57.14% +17.67%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 78959 81979 85805
As % of all contract IT jobs advertised in England 84.69% 84.17% 81.93%
Number of daily rates quoted 53119 54700 56575
England median daily rate £450 £425 £422
Median daily rate % change year-on-year +5.88% +0.62% +5.60%
10th Percentile £288 £264 £263
90th Percentile £638 £613 £600
UK median daily rate £450 £425 £413
% change year-on-year +5.88% +3.03% +3.13%
Number of hourly rates quoted 1842 2121 2517
England median hourly rate £23.75 £24.41 £22.50
Median hourly rate % change year-on-year -2.70% +8.49% +18.42%
10th Percentile £11.35 £11.50 £11.50
90th Percentile £50.00 £48.75 £47.50
UK median hourly rate £23.32 £24.00 £22.50
% change year-on-year -2.83% +6.67% +18.42%

Pay per click
Job Vacancy Trend in England

Job postings citing Pay per click as a percentage of all IT jobs advertised in England.

Job vacancy trend for Pay per click in England

Pay per click
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Pay per click in England.

Contractor daily rate trend for Pay per click in England

Pay per click
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Pay per click in England over the 6 months to 19 November 2017.

Contractor daily rate histogram for Pay per click in England

Pay per click
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Pay per click in England.

Contractor hourly rate trend for Pay per click in England

Pay per click
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the England region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -57 36 £225 -25.00% 13
South East -5 15 £213 +8.97% 3
West Midlands +29 3 £225 - 2
Midlands +27 3 £225 - 3
South West -6 3 £156 -47.92% 1
North of England +54 2 £113 -30.77% 8
North West +23 2 £113 -25.00% 4
Pay per click
UK

For the 6 months to 19 November 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Pay per click.

1 42 (71.19%) Marketing
2 35 (59.32%) SEO
3 26 (44.07%) Google
4 25 (42.37%) Analytics
5 24 (40.68%) Digital Marketing
6 21 (35.59%) Google Analytics
7 13 (22.03%) Social Media
8 10 (16.95%) Agile Software Development
8 10 (16.95%) HTML
8 10 (16.95%) AdWords
9 9 (15.25%) JavaScript
9 9 (15.25%) Advertising
9 9 (15.25%) Finance
9 9 (15.25%) Retail
10 8 (13.56%) CSS
11 7 (11.86%) Stakeholder Management
11 7 (11.86%) Analytical Skills
12 6 (10.17%) Online Marketing
13 5 (8.47%) Web Development
13 5 (8.47%) Email Marketing
13 5 (8.47%) Marketing Management
13 5 (8.47%) Marketing Strategy
13 5 (8.47%) CMS
13 5 (8.47%) Microsoft Excel
13 5 (8.47%) PHP
13 5 (8.47%) E-Commerce
13 5 (8.47%) HP
13 5 (8.47%) Affiliate Marketing
13 5 (8.47%) Break/Fix
13 5 (8.47%) Customer-Centricity

Pay per click
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (8.47%) CMS
2 3 (5.08%) WordPress
3 2 (3.39%) Apache
3 2 (3.39%) Drupal
3 2 (3.39%) SharePoint
4 1 (1.69%) ColdFusion
4 1 (1.69%) Sitecore CMS
Applications
1 5 (8.47%) Microsoft Excel
2 2 (3.39%) Adobe Premiere
3 1 (1.69%) Microsoft Office
3 1 (1.69%) Microsoft PowerPoint
3 1 (1.69%) Photoshop
Business Applications
1 1 (1.69%) WebTrends
Cloud Services
1 21 (35.59%) Google Analytics
2 10 (16.95%) AdWords
3 4 (6.78%) Google Tag Manager
4 2 (3.39%) MailChimp
4 2 (3.39%) SurveyMonkey
5 1 (1.69%) Adobe Analytics
5 1 (1.69%) Google Cloud Platform
Communications & Networking
1 2 (3.39%) Internet
2 1 (1.69%) Intranet
Database & Business Intelligence
1 2 (3.39%) MySQL
2 1 (1.69%) Big Data
2 1 (1.69%) BigQuery
2 1 (1.69%) Data Mining
2 1 (1.69%) Relational Database
Development Applications
1 2 (3.39%) Visual Studio
General
1 42 (71.19%) Marketing
2 9 (15.25%) Advertising
2 9 (15.25%) Finance
2 9 (15.25%) Retail
3 4 (6.78%) Telecoms
4 3 (5.08%) Banking
5 2 (3.39%) Pharmaceutical
6 1 (1.69%) Automotive
6 1 (1.69%) Billing
6 1 (1.69%) German Language
6 1 (1.69%) Italian Language
6 1 (1.69%) Legal
6 1 (1.69%) Publishing
6 1 (1.69%) Spanish Language
Job Titles
1 9 (15.25%) Marketing Specialist
1 9 (15.25%) PPC Executive
2 7 (11.86%) Marketing Manager
2 7 (11.86%) PPC Manager
3 6 (10.17%) SEO Specialist
4 5 (8.47%) Account Manager
4 5 (8.47%) Digital Marketing Specialist
4 5 (8.47%) Field Engineer
4 5 (8.47%) Field Hardware Engineer
4 5 (8.47%) Field Service Engineer
4 5 (8.47%) Field Service Hardware Engineer
4 5 (8.47%) Hardware Engineer
4 5 (8.47%) HP Printer Engineer
4 5 (8.47%) Marketing Executive
4 5 (8.47%) Printer Engineer
5 4 (6.78%) Analyst
5 4 (6.78%) Digital Executive
5 4 (6.78%) PPC Specialist
5 4 (6.78%) SEO Manager
6 3 (5.08%) Marketing Assistant
Libraries, Frameworks & Software Standards
1 10 (16.95%) HTML
2 8 (13.56%) CSS
3 3 (5.08%) HTML5
3 3 (5.08%) jQuery
4 2 (3.39%) LAMP
4 2 (3.39%) XHTML
5 1 (1.69%) .NET
5 1 (1.69%) Classic ASP
5 1 (1.69%) CSS3
5 1 (1.69%) J2EE
5 1 (1.69%) Regular Expression
5 1 (1.69%) Twitter Bootstrap
5 1 (1.69%) Web Services
5 1 (1.69%) XML
Miscellaneous
1 13 (22.03%) Social Media
2 7 (11.86%) Analytical Skills
3 4 (6.78%) User Experience
4 3 (5.08%) Blog
4 3 (5.08%) Digital Media
5 2 (3.39%) Graphic Design
5 2 (3.39%) Virtual Team
6 1 (1.69%) Algorithms
Processes & Methodologies
1 35 (59.32%) SEO
2 25 (42.37%) Analytics
3 24 (40.68%) Digital Marketing
4 10 (16.95%) Agile Software Development
5 7 (11.86%) Stakeholder Management
6 6 (10.17%) Online Marketing
7 5 (8.47%) Affiliate Marketing
7 5 (8.47%) Break/Fix
7 5 (8.47%) Customer-Centricity
7 5 (8.47%) E-Commerce
7 5 (8.47%) Email Marketing
7 5 (8.47%) Marketing Management
7 5 (8.47%) Marketing Strategy
7 5 (8.47%) Web Development
8 4 (6.78%) Affiliate Network
8 4 (6.78%) Content Development
8 4 (6.78%) Content Management
8 4 (6.78%) Project Management
9 3 (5.08%) Performance Management
9 3 (5.08%) Time Management
Programming Languages
1 9 (15.25%) JavaScript
2 5 (8.47%) PHP
3 2 (3.39%) VBA
4 1 (1.69%) C
4 1 (1.69%) Perl
4 1 (1.69%) SQL
Qualifications
1 2 (3.39%) Degree
Systems Management
1 2 (3.39%) Plesk
2 1 (1.69%) TeamSite
Vendors
1 26 (44.07%) Google
2 5 (8.47%) HP
3 3 (5.08%) Microsoft
4 2 (3.39%) Facebook
5 1 (1.69%) Adobe
5 1 (1.69%) Ensighten
5 1 (1.69%) Hitwise
5 1 (1.69%) Kenshoo
5 1 (1.69%) Marin
5 1 (1.69%) Omniture
5 1 (1.69%) Optimizely
5 1 (1.69%) Sitecore
5 1 (1.69%) Twitter
5 1 (1.69%) Yahoo!