Personalization
England > Midlands
The table below provides summary statistics and contractor rates for jobs advertised in the Midlands requiring Personalization skills. It covers vacancies from the 6 months leading up to 5 September 2025, with comparisons to the same periods in the previous two years.
| 6 months to 5 Sep 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 142 | 130 | 142 |
| Rank change year-on-year | -12 | +12 | +59 |
| Contract jobs citing Personalization | 1 | 1 | 3 |
| As % of all contract jobs advertised in the Midlands | 0.039% | 0.038% | 0.10% |
| As % of the Processes & Methodologies category | 0.045% | 0.046% | 0.12% |
| Number of daily rates quoted | 1 | 1 | 2 |
| 10th Percentile | - | - | £225 |
| 25th Percentile | £513 | £763 | £263 |
| Median daily rate (50th Percentile) | £525 | £775 | £338 |
| Median % change year-on-year | -32.26% | +129.63% | -32.50% |
| 75th Percentile | £538 | £788 | £425 |
| 90th Percentile | - | - | £470 |
| England median daily rate | £458 | £513 | £688 |
| % change year-on-year | -10.73% | -25.51% | +14.67% |
All Process and Methodology Skills
Midlands
Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the Midlands.
| Contract vacancies with a requirement for process or methodology skills | 2,239 | 2,169 | 2,536 |
| As % of all contract IT jobs advertised in the Midlands | 87.32% | 81.63% | 85.70% |
| Number of daily rates quoted | 1,453 | 1,429 | 1,752 |
| 10th Percentile | £250 | £263 | £250 |
| 25th Percentile | £360 | £380 | £375 |
| Median daily rate (50th Percentile) | £463 | £500 | £500 |
| Median % change year-on-year | -7.50% | - | +1.01% |
| 75th Percentile | £575 | £613 | £600 |
| 90th Percentile | £650 | £700 | £706 |
| England median daily rate | £509 | £525 | £550 |
| % change year-on-year | -2.96% | -4.55% | - |
| Number of hourly rates quoted | 172 | 77 | 93 |
| 10th Percentile | £12.62 | £12.75 | £13.27 |
| 25th Percentile | £17.87 | £15.00 | £18.25 |
| Median hourly rate | £21.72 | £21.00 | £27.50 |
| Median % change year-on-year | +3.43% | -23.64% | +52.78% |
| 75th Percentile | £27.45 | £39.68 | £51.50 |
| 90th Percentile | £49.40 | £53.50 | £67.50 |
| England median hourly rate | £25.15 | £43.00 | £42.50 |
| % change year-on-year | -41.51% | +1.18% | +46.55% |
Personalization
Job Vacancy Trend in the Midlands
Job postings citing Personalization as a proportion of all IT jobs advertised in the Midlands.
Personalization
Daily Rate Trend in the Midlands
Contractor daily rate distribution trend for jobs in the Midlands citing Personalization.
Personalization
Hourly Rate Trend in the Midlands
Contractor hourly rate distribution trend for jobs in the Midlands citing Personalization.
Personalization
Contract Job Locations in the Midlands
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the Midlands region over the 6 months to 5 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| West Midlands | - | 1 | £525 | - | 2 |
| Personalization England |
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Personalization
Co-occurring Skills and Capabilities in the Midlands by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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