Personalization Jobs in the Midlands

Personalization
England > Midlands

The table below provides summary statistics for permanent job vacancies advertised in the Midlands requiring Personalization skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Personalization over the 6 months leading up to 27 May 2025, comparing them to the same period in the previous two years.

6 months to
27 May 2025
Same period 2024 Same period 2023
Rank 247 326 315
Rank change year-on-year +79 -11 +32
Permanent jobs citing Personalization 14 2 4
As % of all permanent jobs advertised in the Midlands 0.21% 0.016% 0.045%
As % of the Processes & Methodologies category 0.23% 0.020% 0.046%
Number of salaries quoted 7 2 4
10th Percentile £48,750 £43,000 -
25th Percentile £50,625 £43,750 £36,750
Median annual salary (50th Percentile) £55,000 £47,500 £38,500
Median % change year-on-year +15.79% +23.38% -51.88%
75th Percentile £77,500 £51,250 £53,938
90th Percentile £85,500 £52,000 £78,575
England median annual salary £60,500 £70,000 £54,882
% change year-on-year -13.57% +27.55% -35.43%

All Process and Methodology Skills
Midlands

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 6,208 10,091 8,666
As % of all permanent jobs advertised in the Midlands 91.62% 80.59% 96.56%
Number of salaries quoted 2,414 7,332 4,445
10th Percentile £27,000 £26,250 £29,750
25th Percentile £32,500 £35,000 £38,302
Median annual salary (50th Percentile) £48,000 £47,500 £52,500
Median % change year-on-year +1.05% -9.52% +5.00%
75th Percentile £63,750 £62,213 £67,500
90th Percentile £75,000 £75,000 £77,500
England median annual salary £57,500 £55,000 £62,500
% change year-on-year +4.55% -12.00% +4.17%

Personalization
Job Vacancy Trend in the Midlands

Job postings citing Personalization as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Personalization in the Midlands

Personalization
Salary Trend in the Midlands

3-month moving average salary quoted in jobs citing Personalization in the Midlands.

Salary trend for Personalization in the Midlands

Personalization
Salary Histogram in the Midlands

Salary distribution for jobs citing Personalization in the Midlands over the 6 months to 27 May 2025.

Salary histogram for Personalization in the Midlands

Personalization
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Personalization within the Midlands region over the 6 months to 27 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +73 7 £52,500 +10.53% 108
East Midlands - 7 £75,000 - 81
Personalization
England

Personalization
Co-occurring Skills and Capabilities in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (21.43%) Apache Spark
Cloud Services
1 6 (42.86%) Google Ads
2 4 (28.57%) AWS
2 4 (28.57%) AWS Lambda
2 4 (28.57%) Azure
2 4 (28.57%) GCP
2 4 (28.57%) Google Analytics
2 4 (28.57%) Serverless
3 2 (14.29%) Google Data Studio
3 2 (14.29%) Power Platform
Communications & Networking
1 4 (28.57%) Broadband
1 4 (28.57%) SMS
Database & Business Intelligence
1 2 (14.29%) Power BI
1 2 (14.29%) Tableau
General
1 11 (78.57%) Analytical Skills
2 6 (42.86%) Finance
2 6 (42.86%) Marketing
3 4 (28.57%) Social Skills
4 2 (14.29%) Advertising
4 2 (14.29%) Public Sector
Job Titles
1 6 (42.86%) Senior
2 4 (28.57%) Machine Learning Engineer
3 3 (21.43%) Data Manager
3 3 (21.43%) Data Science Manager
4 2 (14.29%) PPC Specialist
4 2 (14.29%) Senior Data Warehouse Specialist
5 1 (7.14%) Analyst
5 1 (7.14%) Digital Marketing Specialist
5 1 (7.14%) Marketing Specialist
5 1 (7.14%) Test Analyst
Libraries, Frameworks & Software Standards
1 3 (21.43%) PySpark
Miscellaneous
1 4 (28.57%) Analytical Mindset
1 4 (28.57%) Self-Motivation
2 2 (14.29%) Social Media
Processes & Methodologies
1 7 (50.00%) Data Science
1 7 (50.00%) Machine Learning
2 6 (42.86%) A/B Testing
2 6 (42.86%) Analytics
2 6 (42.86%) Digital Marketing
2 6 (42.86%) Marketing Strategy
2 6 (42.86%) Pay per click
3 5 (35.71%) Artificial Intelligence
4 4 (28.57%) Agile
4 4 (28.57%) Campaign Management
4 4 (28.57%) Conversion Rate Optimisation
4 4 (28.57%) Creative Thinking
4 4 (28.57%) Customer Acquisition
4 4 (28.57%) Customer Engagement
4 4 (28.57%) Customer Experience
4 4 (28.57%) Data-Driven Decision Making
4 4 (28.57%) Decision-Making
4 4 (28.57%) Problem-Solving
4 4 (28.57%) Remarketing
4 4 (28.57%) Test Strategy
Programming Languages
1 7 (50.00%) Python
2 4 (28.57%) TypeScript
3 3 (21.43%) SQL
Qualifications
1 4 (28.57%) Degree
1 4 (28.57%) PhD
Quality Assurance & Compliance
1 1 (7.14%) Accessibility
1 1 (7.14%) QA
Vendors
1 6 (42.86%) Google
2 2 (14.29%) Facebook
2 2 (14.29%) Hotjar
2 2 (14.29%) Instagram
2 2 (14.29%) Optimizely