Period
to 19 September 2020

The following table provides summary statistics for contract job vacancies advertised in Newcastle upon Tyne with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 19 September 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Tyne and Wear > Newcastle upon Tyne
6 months to
19 Sep 2020
Same period 2019 Same period 2018
Rank 28 48 85
Rank change year-on-year +20 +37 -
Contract jobs citing Google Analytics 8 18 5
As % of all contract jobs advertised in Newcastle upon Tyne 3.92% 2.82% 0.58%
As % of the Cloud Services category 10.67% 9.73% 2.81%
Number of daily rates quoted 7 8 4
Median daily rate £425 £453 £275
Median daily rate % change year-on-year -6.08% +64.55% -
10th Percentile £394 £389 £263
90th Percentile £452 £496 £309
Tyne and Wear median daily rate £425 £453 £275
% change year-on-year -6.08% +64.55% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
Tyne and Wear median hourly rate - - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Newcastle upon Tyne with a requirement for cloud computing skills.

All Cloud Skills
Newcastle upon Tyne
Contract vacancies with a requirement for cloud computing skills 75 185 178
As % of all contract IT jobs advertised in Newcastle upon Tyne 36.76% 28.95% 20.72%
Number of daily rates quoted 51 115 129
Median daily rate £475 £424 £420
Median daily rate % change year-on-year +12.03% +0.95% +13.51%
10th Percentile £363 £156 £270
90th Percentile £588 £510 £598
Tyne and Wear median daily rate £475 £413 £420
% change year-on-year +15.15% -1.79% +13.51%
Number of hourly rates quoted 2 4 1
Median hourly rate £35.00 £15.79 £13.50
Median hourly rate % change year-on-year +121.66% +16.96% -
Median hourly rate £35.00 £16.58 £13.50
% change year-on-year +111.10% +22.81% -

Google Analytics
Job Vacancy Trend in Newcastle upon Tyne

Job postings citing Google Analytics as a proportion of all IT jobs advertised in Newcastle upon Tyne.

Job vacancy trend for Google Analytics in Newcastle upon Tyne

Google Analytics
Contractor Daily Rate Trend in Newcastle upon Tyne

3-month moving average daily rate quoted in jobs citing Google Analytics in Newcastle upon Tyne.

Daily rate trend for Google Analytics in Newcastle upon Tyne

For the 6 months to 19 September 2020, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Newcastle upon Tyne region with a requirement for Google Analytics.

1 8 (100.00%) Google
1 8 (100.00%) Analytics
2 7 (87.50%) Continuous Improvement
2 7 (87.50%) Agile Software Development
3 5 (62.50%) Web Analytics
3 5 (62.50%) Splunk
3 5 (62.50%) Microsoft Office
3 5 (62.50%) Windows
3 5 (62.50%) Data Modelling
3 5 (62.50%) Performance Analysis
3 5 (62.50%) SDLC
3 5 (62.50%) Google Tag Manager
3 5 (62.50%) Performance Measurement
4 4 (50.00%) Self-Motivation
4 4 (50.00%) Analytical Skills
4 4 (50.00%) Data Analysis
4 4 (50.00%) Scrum
5 3 (37.50%) Git (software)
5 3 (37.50%) Test Automation
5 3 (37.50%) Scala
5 3 (37.50%) Open Source
5 3 (37.50%) HTML5
5 3 (37.50%) Cucumber
5 3 (37.50%) Node.js
5 3 (37.50%) REST
5 3 (37.50%) CSS3
5 3 (37.50%) HTTP
5 3 (37.50%) TCP/IP
5 3 (37.50%) SSL
5 3 (37.50%) CSS

Google Analytics
Co-occurring IT Skills in Newcastle upon Tyne by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 5 (62.50%) Microsoft Office
Cloud Services
1 5 (62.50%) Google Tag Manager
2 3 (37.50%) GitHub
Communications & Networking
1 3 (37.50%) HTTP
1 3 (37.50%) SSL
1 3 (37.50%) TCP/IP
Development Applications
1 3 (37.50%) Cucumber
1 3 (37.50%) Gatling
1 3 (37.50%) Git (software)
1 3 (37.50%) Jenkins
1 3 (37.50%) JUnit
1 3 (37.50%) Selenium
General
1 3 (37.50%) Public Sector
Job Titles
1 5 (62.50%) Analyst
1 5 (62.50%) Performance Analyst
2 4 (50.00%) Digital Analyst
2 4 (50.00%) Digital Performance Analyst
3 3 (37.50%) Developer
3 3 (37.50%) Front End Developer (Client-Side Developer)
4 2 (25.00%) Requirements Analyst
5 1 (12.50%) Digital Analytics Analyst
5 1 (12.50%) Google Analytics Analyst
Libraries, Frameworks & Software Standards
1 3 (37.50%) CSS
1 3 (37.50%) CSS3
1 3 (37.50%) Gherkin
1 3 (37.50%) HTML
1 3 (37.50%) HTML5
1 3 (37.50%) JSON
1 3 (37.50%) Node.js
1 3 (37.50%) Play Framework
1 3 (37.50%) REST
1 3 (37.50%) Sass
1 3 (37.50%) XML
Miscellaneous
1 4 (50.00%) Analytical Skills
1 4 (50.00%) Self-Motivation
Operating Systems
1 5 (62.50%) Windows
Processes & Methodologies
1 8 (100.00%) Analytics
2 7 (87.50%) Agile Software Development
2 7 (87.50%) Continuous Improvement
3 5 (62.50%) Data Modelling
3 5 (62.50%) Performance Analysis
3 5 (62.50%) Performance Measurement
3 5 (62.50%) SDLC
3 5 (62.50%) Web Analytics
4 4 (50.00%) Data Analysis
4 4 (50.00%) Scrum
5 3 (37.50%) BEM - Block Element Modifier
5 3 (37.50%) Conflict Management
5 3 (37.50%) Continuous Integration
5 3 (37.50%) Front End Development
5 3 (37.50%) Line Management
5 3 (37.50%) Mentoring
5 3 (37.50%) Microservices
5 3 (37.50%) Open Source
5 3 (37.50%) Test Automation
5 3 (37.50%) Web Development
Programming Languages
1 3 (37.50%) JavaScript
1 3 (37.50%) Scala
Qualifications
1 2 (25.00%) SC Cleared
1 2 (25.00%) Security Cleared
Quality Assurance & Compliance
1 3 (37.50%) WCAG
Systems Management
1 3 (37.50%) Grafana
1 3 (37.50%) Kibana
Vendors
1 8 (100.00%) Google
2 5 (62.50%) Splunk