Behavioural Analytics Contract Job Trends in the North West

Behavioural Analytics
England > North West

The table below provides summary statistics and contractor rates for jobs advertised in the North West requiring Behavioural Analytics skills. It covers contract job vacancies from the 6 months leading up to 31 July 2026, with comparisons to the same periods in the previous two years.

6 months to
31 Jul 2026
Same period 2025 Same period 2024
Rank 174 118 -
Rank change year-on-year -56 - -
Contract jobs citing Behavioural Analytics 2 4 0
As % of all contract jobs in the North West 0.053% 0.18% -
As % of the Processes & Methodologies category 0.064% 0.21% -
Number of daily rates quoted 1 0 0
Median daily rate (50th Percentile) £500 - -
England median daily rate £488 £625 £625
% change year-on-year -22.00% - +56.25%
Number of hourly rates quoted 1 0 0
Median hourly rate £70.00 - -
England median hourly rate £70.00 £65.00 -
% change year-on-year +7.69% - -

All Process & Methodology Skills
North West

Behavioural Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the North West.

Contract vacancies with a requirement for process or methodology skills 3,112 1,909 2,052
As % of all contract IT jobs advertised in the North West 82.99% 88.05% 84.34%
Number of daily rates quoted 1,817 1,228 1,253
10th Percentile £277 £281 £300
25th Percentile £400 £375 £400
Median daily rate (50th Percentile) £492 £460 £500
Median % change year-on-year +6.96% -8.00% -
75th Percentile £594 £575 £588
90th Percentile £675 £671 £675
England median daily rate £525 £513 £525
% change year-on-year +2.44% -2.38% -4.55%
Number of hourly rates quoted 315 125 191
10th Percentile £17.25 £13.50 £10.95
25th Percentile £25.38 £18.87 £16.06
Median hourly rate £50.00 £28.43 £31.00
Median % change year-on-year +75.87% -8.29% +1.51%
75th Percentile £74.26 £58.27 £51.91
90th Percentile £85.00 £74.50 £70.90
England median hourly rate £45.00 £25.15 £41.50
% change year-on-year +78.93% -39.40% -2.35%

Behavioural Analytics
Job Vacancy Trend in the North West

Historical trend showing the proportion of contract IT job postings citing Behavioural Analytics relative to all contract IT jobs advertised in the North West.

Behavioural Analytics job vacancy trend in the North West

Behavioural Analytics
Daily Rate Trend in the North West

Contractor daily rate distribution trend for jobs in the North West citing Behavioural Analytics.

Contractor daily rate distribution trend for jobs in the North West citing Behavioural Analytics

Behavioural Analytics
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Behavioural Analytics within the North West region over the 6 months to 31 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Manchester -48 2 £500 - 2
Behavioural Analytics
England

Behavioural Analytics
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 2 (100.00%) Snowflake
2 1 (50.00%) Dialogflow
2 1 (50.00%) GCP
2 1 (50.00%) Power Platform
2 1 (50.00%) Vertex AI
Database & Business Intelligence
1 1 (50.00%) BigQuery
1 1 (50.00%) Data Lake
1 1 (50.00%) Power BI
1 1 (50.00%) Tableau
General
1 1 (50.00%) Analytical Skills
1 1 (50.00%) Banking
1 1 (50.00%) Finance
1 1 (50.00%) Financial Institution
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Architect
1 1 (50.00%) Artificial Intelligence Architect
1 1 (50.00%) Data Analyst
1 1 (50.00%) Lead
1 1 (50.00%) Lead Architect
1 1 (50.00%) SQL Analyst
1 1 (50.00%) SQL Data Analyst
1 1 (50.00%) Voice Architect
Libraries, Frameworks & Software Standards
1 1 (50.00%) PySpark
Miscellaneous
1 1 (50.00%) AI Agents
1 1 (50.00%) IVR
Processes & Methodologies
1 2 (100.00%) AI
1 2 (100.00%) Analytics
1 2 (100.00%) Machine Learning
2 1 (50.00%) A/B Testing
2 1 (50.00%) Conversational AI
2 1 (50.00%) Conversational UI
2 1 (50.00%) Data Analytics
2 1 (50.00%) Data Collection
2 1 (50.00%) Data Pipeline
2 1 (50.00%) Data Science
2 1 (50.00%) Data Strategy
2 1 (50.00%) Data-Driven Decision Making
2 1 (50.00%) Decision-Making
2 1 (50.00%) Fraud Detection
2 1 (50.00%) LLM
2 1 (50.00%) MLOps
2 1 (50.00%) Observability
2 1 (50.00%) Personalization
2 1 (50.00%) Problem-Solving
2 1 (50.00%) Retrieval-Augmented Generation
Programming Languages
1 1 (50.00%) Python
1 1 (50.00%) SQL
Quality Assurance & Compliance
1 1 (50.00%) Data Quality
1 1 (50.00%) GDPR
1 1 (50.00%) PCI DSS
Vendors
1 1 (50.00%) Databricks
1 1 (50.00%) Genesys
1 1 (50.00%) Google