The following table provides summary statistics for contract job vacancies advertised in North Yorkshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Yorkshire / North Yorkshire
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 18 28 -
Rank change year-on-year +10 -  
Contract jobs citing Digital Marketing 3 2 0
As % of all contract IT jobs advertised in North Yorkshire 2.17% 1.09% -
As % of the Processes & Methodologies category 3.03% 1.35% -
Number of daily rates quoted 3 2 0
Median daily rate £275 £326 -
Median daily rate % change year-on-year -15.51% -  
UK excluding London median daily rate £475 £375 £375
% change year-on-year +26.66% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £32.00 £35.00
% change year-on-year -32.81% -8.57%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in North Yorkshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
North Yorkshire
Contract job vacancies with a requirement for process and methodology skills 99 148 173
As % of all contract IT job vacancies advertised in North Yorkshire 71.74% 80.87% 75.22%
Number of daily rates quoted 74 97 111
Median daily rate £375 £400 £400
Median daily rate % change year-on-year -6.25% -  
90% offered a daily rate of more than £178 £300 £300
10% offered a daily rate of more than £475 £500 £475
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 8 9 7
Median hourly rate £12.50 £18.50 £11.25
Median hourly rate % change year-on-year -32.43% +64.44%  
90% offered a hourly rate of more than £9.28 £13.50 £10.50
10% offered a hourly rate of more than £42.38 £19.85 £35.50
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Digital Marketing
Job Vacancy Trend in North Yorkshire

The job posting trend of jobs advertised in North Yorkshire citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in North Yorkshire

Digital Marketing
Contractor Daily Rate Trend in North Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in North Yorkshire.

Contractor daily rate trend for Digital Marketing in North Yorkshire

Digital Marketing
Contract Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the North Yorkshire region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Skipton - 2 £281 - 1
York - 1 £190 -
Digital Marketing
Yorkshire

For the 6 months to 25 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North Yorkshire region with a requirement for Digital Marketing.

1 3 (100.00%) Marketing
2 2 (66.67%) Web Development
2 2 (66.67%) Email Marketing
2 2 (66.67%) Web Design
2 2 (66.67%) HTML
2 2 (66.67%) JavaScript
2 2 (66.67%) PHP
2 2 (66.67%) MySQL
2 2 (66.67%) Photoshop
2 2 (66.67%) CSS
2 2 (66.67%) Adobe
2 2 (66.67%) jQuery
2 2 (66.67%) WordPress
2 2 (66.67%) HTML5
2 2 (66.67%) CSS3
2 2 (66.67%) Responsive Web Design
2 2 (66.67%) Email Management
3 1 (33.33%) Customer Insight
3 1 (33.33%) Analytics
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Finance
3 1 (33.33%) Legal
3 1 (33.33%) B2B
3 1 (33.33%) Data Management

Digital Marketing
Co-occurring IT Skills in North Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (66.67%) WordPress
Applications
1 2 (66.67%) Photoshop
Database & Business Intelligence
1 2 (66.67%) MySQL
General
1 3 (100.00%) Marketing
2 1 (33.33%) Finance
2 1 (33.33%) Legal
Job Titles
1 2 (66.67%) Developer
1 2 (66.67%) HTML CSS Developer
1 2 (66.67%) HTML Developer
1 2 (66.67%) JavaScript Developer
1 2 (66.67%) MySQL Developer
1 2 (66.67%) PHP Developer
1 2 (66.67%) PHP MySQL Developer
1 2 (66.67%) PHP Web Developer
1 2 (66.67%) PHP WordPress Developer
1 2 (66.67%) Web Developer
1 2 (66.67%) WordPress Developer
2 1 (33.33%) Consultant
2 1 (33.33%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 2 (66.67%) CSS
1 2 (66.67%) CSS3
1 2 (66.67%) HTML
1 2 (66.67%) HTML5
1 2 (66.67%) jQuery
Processes & Methodologies
1 2 (66.67%) Email Management
1 2 (66.67%) Email Marketing
1 2 (66.67%) Responsive Web Design
1 2 (66.67%) Web Design
1 2 (66.67%) Web Development
2 1 (33.33%) Analytics
2 1 (33.33%) B2B
2 1 (33.33%) Customer Insight
2 1 (33.33%) Data Management
2 1 (33.33%) Marketing Strategy
Programming Languages
1 2 (66.67%) JavaScript
1 2 (66.67%) PHP
Vendors
1 2 (66.67%) Adobe