Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in North Yorkshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
Yorkshire > North Yorkshire
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 89 110 91
Rank change year-on-year +21 -19 +39
Permanent jobs citing Digital Marketing 12 4 33
As % of all permanent IT jobs advertised in North Yorkshire 0.96% 0.26% 1.85%
As % of the Processes & Methodologies category 1.09% 0.30% 2.03%
Number of salaries quoted 10 4 52
North Yorkshire median annual salary £31,250 £36,250 £32,500
Median salary % change year-on-year -13.79% +11.54% +8.33%
10th Percentile £19,500 £26,625 £23,750
90th Percentile £38,750 £43,750 £37,500
Yorkshire median annual salary £30,000 £32,500 £32,500
% change year-on-year -7.69% - +8.33%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in North Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
North Yorkshire
Permanent vacancies with a requirement for process or methodology skills 1098 1351 1624
As % of all permanent IT jobs advertised in North Yorkshire 87.91% 87.22% 90.88%
Number of salaries quoted 892 1073 1429
North Yorkshire median annual salary £40,000 £40,000 £40,000
10th Percentile £26,000 £22,550 £22,750
90th Percentile £61,250 £57,900 £55,250
Yorkshire median annual salary £42,500 £42,000 £40,000
% change year-on-year +1.19% +5.00% +1.27%

Digital Marketing
Job Vacancy Trend in North Yorkshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in North Yorkshire.

Job vacancy trend for Digital Marketing in North Yorkshire

Digital Marketing
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in North Yorkshire.

Salary trend for Digital Marketing in North Yorkshire

Digital Marketing
Salary Histogram in North Yorkshire

The salary distribution of IT jobs citing Digital Marketing in North Yorkshire over the 6 months to 22 November 2017.

Salary histogram for Digital Marketing in North Yorkshire

Digital Marketing
Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the North Yorkshire region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
York - 7 £30,000 -
Harrogate +15 4 £26,750 -26.21% 1
Selby - 1 £32,500 - 1
Digital Marketing
Yorkshire

For the 6 months to 22 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North Yorkshire region with a requirement for Digital Marketing.

1 12 (100.00%) Marketing
2 7 (58.33%) Google
3 6 (50.00%) SEO
3 6 (50.00%) Social Media
4 5 (41.67%) Analytics
4 5 (41.67%) JavaScript
4 5 (41.67%) Content Management
4 5 (41.67%) CMS
4 5 (41.67%) Google Analytics
5 4 (33.33%) Advertising
5 4 (33.33%) Analytical Skills
6 3 (25.00%) AdWords
6 3 (25.00%) Twitter Bootstrap
6 3 (25.00%) Responsive Web Design
6 3 (25.00%) Customer Engagement
6 3 (25.00%) jQuery
6 3 (25.00%) E-Commerce
6 3 (25.00%) MVC
6 3 (25.00%) PHP
6 3 (25.00%) SQL
6 3 (25.00%) HTML
6 3 (25.00%) Java
6 3 (25.00%) CSS
6 3 (25.00%) Zend
6 3 (25.00%) Web Development
6 3 (25.00%) Pay per click
7 2 (16.67%) Retail
7 2 (16.67%) Degree
7 2 (16.67%) Blog
7 2 (16.67%) Microsoft Excel

Digital Marketing
Co-occurring IT Skills in North Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (41.67%) CMS
2 2 (16.67%) WordPress
Applications
1 2 (16.67%) Microsoft Excel
1 2 (16.67%) Microsoft Office
Cloud Services
1 5 (41.67%) Google Analytics
2 3 (25.00%) AdWords
3 1 (8.33%) MailChimp
General
1 12 (100.00%) Marketing
2 4 (33.33%) Advertising
3 2 (16.67%) Retail
Job Titles
1 5 (41.67%) Digital Executive
2 4 (33.33%) Developer
3 3 (25.00%) Digital Marketing Executive
3 3 (25.00%) Marketing Executive
4 2 (16.67%) Analyst
4 2 (16.67%) Full Stack Developer
4 2 (16.67%) PHP Developer
4 2 (16.67%) PPC Executive
4 2 (16.67%) Senior Analyst
4 2 (16.67%) Senior SEO Analyst
4 2 (16.67%) SEO Analyst
5 1 (8.33%) Digital Marketing Manager
5 1 (8.33%) Front End Developer (Client-Side Developer)
5 1 (8.33%) Marketing Manager
5 1 (8.33%) SQL Developer
Libraries, Frameworks & Software Standards
1 3 (25.00%) CSS
1 3 (25.00%) HTML
1 3 (25.00%) jQuery
1 3 (25.00%) Twitter Bootstrap
Miscellaneous
1 6 (50.00%) Social Media
2 4 (33.33%) Analytical Skills
3 2 (16.67%) Algorithms
3 2 (16.67%) Blog
3 2 (16.67%) User Experience
4 1 (8.33%) Management Information System
Processes & Methodologies
1 6 (50.00%) SEO
2 5 (41.67%) Analytics
2 5 (41.67%) Content Management
3 3 (25.00%) Customer Engagement
3 3 (25.00%) E-Commerce
3 3 (25.00%) MVC
3 3 (25.00%) Pay per click
3 3 (25.00%) Responsive Web Design
3 3 (25.00%) Web Development
4 2 (16.67%) Content Marketing
4 2 (16.67%) Data Protection
4 2 (16.67%) Lead Generation
4 2 (16.67%) Marketing Automation
4 2 (16.67%) Marketing Strategy
4 2 (16.67%) Performance Monitoring
4 2 (16.67%) Proactive Monitoring
5 1 (8.33%) Copywriting
5 1 (8.33%) Customer Acquisition
5 1 (8.33%) Front End Development
5 1 (8.33%) Mobile Development
Programming Languages
1 5 (41.67%) JavaScript
2 3 (25.00%) Java
2 3 (25.00%) PHP
2 3 (25.00%) SQL
Qualifications
1 2 (16.67%) Degree
Vendors
1 7 (58.33%) Google
2 3 (25.00%) Zend
3 2 (16.67%) Apple
3 2 (16.67%) Facebook
3 2 (16.67%) Hootsuite
3 2 (16.67%) Microsoft
3 2 (16.67%) Twitter
4 1 (8.33%) Capita
4 1 (8.33%) Sun