Brand Awareness/Recognition
Berkshire > Reading
The table below looks at the prevalence of the term Brand Awareness in contract job vacancies in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Brand Awareness over the 6 months leading up to 2 August 2025, comparing them to the same period in the previous two years.
| 6 months to 2 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | - | 89 | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Brand Awareness | 0 | 1 | 0 |
| As % of all contract jobs advertised in Reading | - | 0.089% | - |
| As % of the General category | - | 0.16% | - |
| Number of daily rates quoted | 0 | 0 | 0 |
| Median daily rate (50th Percentile) | - | - | - |
| Berkshire median daily rate | - | - | - |
All General Skills
Reading
Brand Awareness falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in Reading.
| Contract vacancies with a requirement for common skills | 371 | 632 | 659 |
| As % of all contract IT jobs advertised in Reading | 61.73% | 56.08% | 60.29% |
| Number of daily rates quoted | 222 | 293 | 381 |
| 10th Percentile | £350 | £243 | £325 |
| 25th Percentile | £450 | £450 | £413 |
| Median daily rate (50th Percentile) | £538 | £575 | £525 |
| Median % change year-on-year | -6.52% | +9.52% | +5.00% |
| 75th Percentile | £638 | £638 | £638 |
| 90th Percentile | £700 | £698 | £701 |
| Berkshire median daily rate | £506 | £525 | £500 |
| % change year-on-year | -3.71% | +5.00% | - |
| Number of hourly rates quoted | 17 | 31 | 11 |
| 10th Percentile | - | £14.50 | £18.50 |
| 25th Percentile | £14.75 | £50.26 | £51.25 |
| Median hourly rate | £20.75 | £61.60 | £64.68 |
| Median % change year-on-year | -66.31% | -4.75% | +130.98% |
| 75th Percentile | £38.42 | £82.23 | £68.88 |
| 90th Percentile | £60.50 | £87.46 | £74.00 |
| Berkshire median hourly rate | £32.18 | £61.60 | £52.10 |
| % change year-on-year | -47.76% | +18.23% | +131.56% |
Brand Awareness
Job Vacancy Trend in Reading
Job postings citing Brand Awareness as a proportion of all IT jobs advertised in Reading.
Brand Awareness
Contractor Daily Rate Trend in Reading
3-month moving average daily rate quoted in jobs citing Brand Awareness in Reading.