The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies in Reading. Included is a benchmarking guide to the salaries offered in vacancies that cited Brand Awareness over the 6 months leading up to 30 July 2025, comparing them to the same period in the previous two years.
Brand Awareness falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in Reading.
Permanent vacancies with a requirement for common skills
312
740
982
As % of all permanent jobs advertised in Reading
58.10%
44.96%
63.07%
Number of salaries quoted
162
369
387
10th Percentile
£28,000
£29,750
£27,650
25th Percentile
£42,500
£37,500
£38,440
Median annual salary (50th Percentile)
£60,000
£52,500
£53,760
Median % change year-on-year
+14.29%
-2.34%
-5.68%
75th Percentile
£75,000
£65,250
£72,500
90th Percentile
£83,750
£81,250
£82,500
Berkshire median annual salary
£55,000
£52,500
£52,500
% change year-on-year
+4.76%
-
-4.55%
Brand Awareness Job Vacancy Trend in Reading
Job postings citing Brand Awareness as a proportion of all IT jobs advertised in Reading.
Brand Awareness Salary Trend in Reading
3-month moving average salary quoted in jobs citing Brand Awareness in Reading.
Brand Awareness Top 10 Co-occurring Skills and Capabilities in Reading
For the 6 months to 30 July 2025, job vacancies citing Brand Awareness also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Reading region with a requirement for Brand Awareness.
Brand Awareness Co-occurring Skills and Capabilities in Reading by Category
The follow tables expand on the table above by listing co-occurrences grouped by category.
The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
