Go-to-Market Strategy
Berkshire > Reading
The table below provides summary statistics and contractor rates for jobs advertised in Reading requiring GTM Strategy skills. It covers contract job vacancies from the 6 months leading up to 31 July 2026, with comparisons to the same periods in the previous two years.
|
|
6 months to
31 Jul 2026 |
Same period 2025 |
Same period 2024 |
| Rank |
86 |
- |
- |
| Rank change year-on-year |
- |
- |
- |
| Contract jobs citing GTM Strategy |
2 |
0 |
0 |
| As % of all contract jobs in Reading |
0.17% |
- |
- |
| As % of the Processes & Methodologies category |
0.21% |
- |
- |
| Number of daily rates quoted |
2 |
0 |
0 |
| Median daily rate (50th Percentile) |
£407 |
- |
- |
| Berkshire median daily rate |
£407 |
£595 |
- |
| % change year-on-year |
-31.60% |
- |
- |
GTM Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Reading.
| Contract vacancies with a requirement for process or methodology skills |
967 |
554 |
989 |
| As % of all contract IT jobs advertised in Reading |
83.72% |
92.49% |
86.53% |
| Number of daily rates quoted |
549 |
353 |
528 |
| 10th Percentile |
£355 |
£350 |
£331 |
| 25th Percentile |
£456 |
£450 |
£460 |
| Median daily rate (50th Percentile) |
£550 |
£538 |
£580 |
| Median % change year-on-year |
+2.33% |
-7.33% |
+5.45% |
| 75th Percentile |
£638 |
£625 |
£650 |
| 90th Percentile |
£733 |
£700 |
£713 |
| Berkshire median daily rate |
£525 |
£504 |
£550 |
| % change year-on-year |
+4.27% |
-8.45% |
+4.76% |
| Number of hourly rates quoted |
152 |
17 |
36 |
| 10th Percentile |
£57.50 |
- |
£14.50 |
| 25th Percentile |
£80.75 |
£14.75 |
£52.55 |
| Median hourly rate |
£85.00 |
£20.75 |
£61.60 |
| Median % change year-on-year |
+309.64% |
-66.31% |
-6.67% |
| 75th Percentile |
£88.00 |
£38.42 |
£79.61 |
| 90th Percentile |
£106.85 |
£60.50 |
£87.48 |
| Berkshire median hourly rate |
£84.00 |
£37.28 |
£61.60 |
| % change year-on-year |
+125.32% |
-39.48% |
+9.08% |
GTM Strategy
Job Vacancy Trend in Reading
Historical trend showing the proportion of contract IT job postings citing GTM Strategy relative to all contract IT jobs advertised in Reading.
GTM Strategy
Daily Rate Trend in Reading
Contractor daily rate distribution trend for jobs in Reading citing GTM Strategy.
GTM Strategy
Co-Occurring Skills & Capabilities in Reading by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
