Period
to 20 June 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 20 June 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Berkshire > Reading
6 months to
20 Jun 2018
Same period 2017 Same period 2016
Rank 26 16 27
Rank change year-on-year -10 +11 +28
Contract jobs citing Marketing 82 100 114
As % of all contract IT jobs advertised in Reading 6.07% 8.04% 6.02%
As % of the General category 17.19% 18.21% 16.43%
Number of daily rates quoted 42 32 63
Reading median daily rate £351 £431 £260
Median daily rate % change year-on-year -18.55% +65.87% -3.70%
10th Percentile £220 £181 £171
90th Percentile £485 £600 £424
Berkshire median daily rate £365 £413 £322
% change year-on-year -11.52% +28.11% -2.42%
Number of hourly rates quoted 0 5 7
Reading median hourly rate - £15.00 £19.61
Median hourly rate % change year-on-year - -23.51% +3.21%
Berkshire median hourly rate £22.00 £20.00 £17.00
% change year-on-year +10.00% +17.65% +4.62%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Contract vacancies with a requirement for common skills 477 549 694
As % of all contract IT jobs advertised in Reading 35.28% 44.13% 36.64%
Number of daily rates quoted 268 260 319
Reading median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% -
10th Percentile £250 £235 £195
90th Percentile £587 £588 £541
Berkshire median daily rate £413 £425 £400
% change year-on-year -2.94% +6.25% +6.67%
Number of hourly rates quoted 13 18 15
Reading median hourly rate £17.50 £15.00 £19.61
Median hourly rate % change year-on-year +16.67% -23.51% +40.07%
10th Percentile £12.69 £12.25 £9.65
90th Percentile £46.50 £20.00 £47.50
Berkshire median hourly rate £26.00 £15.75 £16.50
% change year-on-year +65.08% -4.55% +0.76%

Marketing
Job Vacancy Trend in Reading

Job postings citing Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing in Reading

Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Reading.

Contractor daily rate trend for Marketing in Reading

Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Marketing in Reading over the 6 months to 20 June 2018.

Contractor daily rate histogram for Marketing in Reading

Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Reading.

Contractor hourly rate trend for Marketing in Reading

For the 6 months to 20 June 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Marketing.

1 28 (34.15%) Microsoft
2 22 (26.83%) Digital Marketing
2 22 (26.83%) Analytical Skills
3 18 (21.95%) Legal
4 17 (20.73%) Salesforce.com
4 17 (20.73%) Marketing Intelligence
5 16 (19.51%) Telecoms
5 16 (19.51%) Social Media
6 15 (18.29%) Degree
6 15 (18.29%) Project Management
7 13 (15.85%) Agile Software Development
8 12 (14.63%) Information Management
9 11 (13.41%) Advertising
9 11 (13.41%) B2B
9 11 (13.41%) Infographics
10 10 (12.20%) SEO
11 9 (10.98%) Finance
11 9 (10.98%) Microsoft PowerPoint
11 9 (10.98%) Process Improvement
11 9 (10.98%) Marketing Strategy
11 9 (10.98%) Twitter
11 9 (10.98%) Analytics
12 8 (9.76%) User Experience
12 8 (9.76%) Eloqua
12 8 (9.76%) HTML
12 8 (9.76%) SQL
12 8 (9.76%) CSS
13 7 (8.54%) Business Intelligence
13 7 (8.54%) Multimedia
13 7 (8.54%) Electronics

Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (8.54%) CMS
2 4 (4.88%) SharePoint
3 2 (2.44%) Apache
3 2 (2.44%) nginx
3 2 (2.44%) SAS
3 2 (2.44%) WordPress
4 1 (1.22%) Apache Pig
4 1 (1.22%) IIS
4 1 (1.22%) Kentico
Applications
1 9 (10.98%) Microsoft PowerPoint
2 6 (7.32%) Adobe Illustrator
2 6 (7.32%) Photoshop
3 5 (6.10%) Microsoft Office
4 4 (4.88%) Adobe Creative Suite
4 4 (4.88%) Microsoft Excel
5 3 (3.66%) Microsoft Project
6 1 (1.22%) SPSS
Business Applications
1 8 (9.76%) Eloqua
2 1 (1.22%) WebTrends
Cloud Services
1 7 (8.54%) Cloud Computing
2 6 (7.32%) Office 365
3 4 (4.88%) Microsoft Azure
4 2 (2.44%) Amazon AWS
4 2 (2.44%) GitHub
4 2 (2.44%) Google Analytics
Communications & Networking
1 1 (1.22%) DNS
Database & Business Intelligence
1 5 (6.10%) Power BI
2 2 (2.44%) Big Data
2 2 (2.44%) Hadoop
2 2 (2.44%) MySQL
2 2 (2.44%) NoSQL
3 1 (1.22%) Apache Cassandra
3 1 (1.22%) Apache Hive
3 1 (1.22%) BusinessObjects
3 1 (1.22%) Data Warehouse
3 1 (1.22%) MongoDB
3 1 (1.22%) Oracle Reports
3 1 (1.22%) Pentaho
3 1 (1.22%) QlikView
3 1 (1.22%) SQL Server
3 1 (1.22%) SQL Server 2005
3 1 (1.22%) SQL Server 2008
3 1 (1.22%) SQL Server Analysis Services
3 1 (1.22%) SQL Server Integration Services
3 1 (1.22%) SQL Server Reporting Services
3 1 (1.22%) Sqoop
Development Applications
1 2 (2.44%) JIRA
1 2 (2.44%) Vagrant
1 2 (2.44%) Visual Studio
2 1 (1.22%) Octopus Deploy
2 1 (1.22%) TeamCity
General
1 18 (21.95%) Legal
2 16 (19.51%) Telecoms
3 11 (13.41%) Advertising
4 9 (10.98%) Finance
5 7 (8.54%) Electronics
5 7 (8.54%) Multimedia
6 6 (7.32%) Retail
7 3 (3.66%) Mandarin Language
8 2 (2.44%) Manufacturing
9 1 (1.22%) Games
Job Titles
1 24 (29.27%) Analyst
2 17 (20.73%) Salesforce Analyst
3 14 (17.07%) Marketing Analyst
4 9 (10.98%) Operations Analyst
5 7 (8.54%) Developer
5 7 (8.54%) Project Manager
6 6 (7.32%) Consultant
6 6 (7.32%) Marketing Assistant
7 5 (6.10%) Campaign Manager
7 5 (6.10%) Sales Analyst
8 4 (4.88%) Business Intelligence Analyst
8 4 (4.88%) Marketing Manager
8 4 (4.88%) Senior Manager
9 3 (3.66%) Analyst Developer
9 3 (3.66%) Business Intelligence Developer
9 3 (3.66%) Change Management Consultant
9 3 (3.66%) Designer
9 3 (3.66%) Graphic Designer
10 2 (2.44%) Web Manager
10 2 (2.44%) Web Project Manager
Libraries, Frameworks & Software Standards
1 8 (9.76%) CSS
1 8 (9.76%) HTML
2 4 (4.88%) Ajax
2 4 (4.88%) CSS3
2 4 (4.88%) jQuery
3 3 (3.66%) XML
4 2 (2.44%) .NET
4 2 (2.44%) .NET Framework
4 2 (2.44%) ASP.NET
4 2 (2.44%) CodeIgniter
4 2 (2.44%) Google Maps API
4 2 (2.44%) HTML5
4 2 (2.44%) JSON
4 2 (2.44%) LAMP
4 2 (2.44%) Laravel
4 2 (2.44%) RESTful
4 2 (2.44%) Twitter Bootstrap
4 2 (2.44%) Web Services
4 2 (2.44%) XHTML
4 2 (2.44%) XSLT
Miscellaneous
1 22 (26.83%) Analytical Skills
2 16 (19.51%) Social Media
3 8 (9.76%) User Experience
4 7 (8.54%) Video Editing
5 5 (6.10%) Self-Motivation
6 4 (4.88%) Animation
7 3 (3.66%) Computer Science
7 3 (3.66%) Graphic Design
8 2 (2.44%) FMCG
8 2 (2.44%) Renewable Energy
8 2 (2.44%) Wiki
9 1 (1.22%) NHS
9 1 (1.22%) Replication
Operating Systems
1 3 (3.66%) Windows
2 2 (2.44%) Windows 10
3 1 (1.22%) Windows 7
3 1 (1.22%) Windows XP
Processes & Methodologies
1 22 (26.83%) Digital Marketing
2 17 (20.73%) Marketing Intelligence
3 15 (18.29%) Project Management
4 13 (15.85%) Agile Software Development
5 12 (14.63%) Information Management
6 11 (13.41%) B2B
6 11 (13.41%) Infographics
7 10 (12.20%) SEO
8 9 (10.98%) Analytics
8 9 (10.98%) Marketing Strategy
8 9 (10.98%) Process Improvement
9 7 (8.54%) Business Intelligence
9 7 (8.54%) Customer-Centricity
10 6 (7.32%) Coaching
10 6 (7.32%) Pay per click
11 5 (6.10%) Change Management
11 5 (6.10%) Competitor Analysis
11 5 (6.10%) Market Research
11 5 (6.10%) Stakeholder Management
11 5 (6.10%) Web Analytics
Programming Languages
1 8 (9.76%) SQL
2 4 (4.88%) JavaScript
3 2 (2.44%) C#
3 2 (2.44%) PHP
3 2 (2.44%) PHP 7
3 2 (2.44%) Python
3 2 (2.44%) R
4 1 (1.22%) F#
4 1 (1.22%) Java
4 1 (1.22%) PL/SQL
4 1 (1.22%) PowerShell
4 1 (1.22%) VBA
Qualifications
1 15 (18.29%) Degree
2 5 (6.10%) Master's Degree
3 3 (3.66%) MBA
3 3 (3.66%) Security Cleared
4 1 (1.22%) Computer Science Degree
4 1 (1.22%) MCDST
4 1 (1.22%) Microsoft Certification
4 1 (1.22%) Numerate Degree
4 1 (1.22%) SC Cleared
Quality Assurance & Compliance
1 2 (2.44%) GDPR
System Software
1 2 (2.44%) Docker
2 1 (1.22%) Apache Flume
Systems Management
1 2 (2.44%) AirWatch
1 2 (2.44%) Microsoft Intune
Vendors
1 28 (34.15%) Microsoft
2 17 (20.73%) Salesforce.com
3 9 (10.98%) Twitter
4 7 (8.54%) Facebook
5 6 (7.32%) Oracle
6 4 (4.88%) Adobe
6 4 (4.88%) Google
6 4 (4.88%) SAP
6 4 (4.88%) Tableau
7 2 (2.44%) Huawei
7 2 (2.44%) Marketo
8 1 (1.22%) Capita
8 1 (1.22%) Informatica
8 1 (1.22%) Netezza
8 1 (1.22%) Omniture
8 1 (1.22%) Optimizely
8 1 (1.22%) Sitecore
8 1 (1.22%) Talend
8 1 (1.22%) Teradata
8 1 (1.22%) Vertica