The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 28 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Berkshire / Reading
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 15 27 57
Rank change year-on-year +12 +30  
Contract jobs citing Marketing 52 59 19
As % of all contract IT jobs advertised in Reading 7.91% 5.84% 1.88%
As % of the General category 18.31% 16.62% 6.74%
Number of daily rates quoted 23 24 4
Median daily rate £413 £255 £390
Median daily rate % change year-on-year +61.76% -34.61%  
90% offered a daily rate of more than £129 £195 £234
10% offered a daily rate of more than £546 £418 £637
UK excluding London median daily rate £400 £368 £365
% change year-on-year +8.84% +0.68%  
Number of hourly rates quoted 2 1 1
Median hourly rate £15.00 £16.00 £19.00
Median hourly rate % change year-on-year -6.25% -15.78%  
UK excluding London median hourly rate £29.50 £19.00 £16.25
% change year-on-year +55.26% +16.92%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for common skills.

General Skills
Reading
Contract job vacancies with a requirement for common skills 284 355 282
As % of all contract IT job vacancies advertised in Reading 43.23% 35.11% 27.87%
Number of daily rates quoted 132 152 114
Median daily rate £415 £425 £400
Median daily rate % change year-on-year -2.35% +6.25%  
90% offered a daily rate of more than £185 £235 £214
10% offered a daily rate of more than £550 £575 £625
UK excluding London median daily rate £412 £400 £400
% change year-on-year +2.87% -  
Number of hourly rates quoted 14 5 2
Median hourly rate £15.00 £15.50 £19.00
Median hourly rate % change year-on-year -3.22% -18.42%  
UK excluding London median hourly rate £27.00 £31.00 £25.00
% change year-on-year -12.90% +24.00%  

Marketing
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in Reading

Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Reading.

Contractor daily rate trend for Marketing in Reading

Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Marketing in Reading over the 3 months to 28 March 2017.

Contractor daily rate histogram for Marketing in Reading

Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Reading.

Contractor hourly rate trend for Marketing in Reading

For the 6 months to 28 March 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Marketing.

1 37 (40.66%) Finance
2 33 (36.26%) Analytical Skills
3 31 (34.07%) Analytics
4 27 (29.67%) Degree
5 22 (24.18%) Telecoms
6 17 (18.68%) CRM
7 16 (17.58%) Business Intelligence
8 14 (15.38%) Agile Software Development
9 13 (14.29%) Programme Management
9 13 (14.29%) Digital Marketing
10 12 (13.19%) Microsoft
11 11 (12.09%) Adobe
11 11 (12.09%) XML
12 10 (10.99%) HTML
12 10 (10.99%) Content Management
12 10 (10.99%) Information Management
12 10 (10.99%) Business Development
13 9 (9.89%) German Language
13 9 (9.89%) Publishing
13 9 (9.89%) Oracle
14 8 (8.79%) JavaScript
14 8 (8.79%) IBM
14 8 (8.79%) Salesforce.com
14 8 (8.79%) Mandarin Language
14 8 (8.79%) Customer Engagement
14 8 (8.79%) User Experience
15 7 (7.69%) Adobe Experience Manager
15 7 (7.69%) Data Architecture
15 7 (7.69%) Online Marketing
15 7 (7.69%) QA

Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (7.69%) Adobe Experience Manager
1 7 (7.69%) CMS
2 6 (6.59%) Apache Spark
3 1 (1.10%) SharePoint
3 1 (1.10%) SharePoint Server
Applications
1 6 (6.59%) MS Excel
1 6 (6.59%) MS PowerPoint
2 3 (3.30%) MS Office
3 2 (2.20%) Photoshop
4 1 (1.10%) MS Project
4 1 (1.10%) Spreadsheet
Business Applications
1 6 (6.59%) BigMachines
1 6 (6.59%) SAP Oil and Gas
2 4 (4.40%) Eloqua
Cloud Services
1 5 (5.49%) Office 365
2 4 (4.40%) Microsoft Azure
3 1 (1.10%) Cloud Computing
Communications & Networking
1 7 (7.69%) Internet
2 3 (3.30%) SMS
3 1 (1.10%) BGP
3 1 (1.10%) Firewall
3 1 (1.10%) IPv6
3 1 (1.10%) MPLS
3 1 (1.10%) Multicast
3 1 (1.10%) OSPF
3 1 (1.10%) TCP/IP
3 1 (1.10%) VPN
Database & Business Intelligence
1 6 (6.59%) Big Data
2 5 (5.49%) BusinessObjects
2 5 (5.49%) Hadoop
2 5 (5.49%) Power BI
3 3 (3.30%) HBase
3 3 (3.30%) NoSQL
4 2 (2.20%) SQL Server
5 1 (1.10%) Apache Hive
5 1 (1.10%) BusinessObjects Dashboards
5 1 (1.10%) BusinessObjects Web Intelligence
5 1 (1.10%) Data Warehouse
5 1 (1.10%) Oracle Reports
5 1 (1.10%) PostgreSQL
5 1 (1.10%) RDBMS
5 1 (1.10%) Relational Database
5 1 (1.10%) SQL Server 2012
Development Applications
1 2 (2.20%) Dreamweaver
2 1 (1.10%) JUnit
2 1 (1.10%) MSI
General
1 37 (40.66%) Finance
2 22 (24.18%) Telecoms
3 9 (9.89%) German Language
3 9 (9.89%) Publishing
4 8 (8.79%) Mandarin Language
5 7 (7.69%) Advertising
5 7 (7.69%) Financial Institution
5 7 (7.69%) Manufacturing
6 6 (6.59%) Electronics
6 6 (6.59%) Retail
6 6 (6.59%) Spanish Language
7 4 (4.40%) Banking
8 3 (3.30%) French Language
9 1 (1.10%) Aerospace
Job Titles
1 19 (20.88%) Marketing Manager
2 10 (10.99%) Analyst
3 8 (8.79%) Developer
4 7 (7.69%) Business Analyst
5 6 (6.59%) Business Manager
5 6 (6.59%) Marketing Assistant
5 6 (6.59%) Salesforce Analyst
5 6 (6.59%) Salesforce Business Analyst
5 6 (6.59%) Senior Analyst
5 6 (6.59%) Senior Business Analyst
5 6 (6.59%) Senior Salesforce Analyst
5 6 (6.59%) Senior Salesforce Business Analyst
5 6 (6.59%) Web Producer
6 4 (4.40%) Big Data Engineer
6 4 (4.40%) Content Manager
6 4 (4.40%) Data Engineer
6 4 (4.40%) Graduate
6 4 (4.40%) Web Content Manager
6 4 (4.40%) Web Content Producer
6 4 (4.40%) Web Manager
Libraries, Frameworks & Software Standards
1 11 (12.09%) XML
2 10 (10.99%) HTML
3 7 (7.69%) CSS
4 4 (4.40%) XSD
5 2 (2.20%) WebCenter
6 1 (1.10%) Kafka
6 1 (1.10%) REST
6 1 (1.10%) Ruby on Rails
6 1 (1.10%) Spring
Miscellaneous
1 33 (36.26%) Analytical Skills
2 8 (8.79%) User Experience
3 6 (6.59%) Management Information System
4 5 (5.49%) Credit Risk
5 3 (3.30%) Social Media
6 2 (2.20%) Virtual Team
6 2 (2.20%) W3C
7 1 (1.10%) Algorithms
7 1 (1.10%) Clustering
7 1 (1.10%) Foreign Exchange (FX)
7 1 (1.10%) Public Cloud
7 1 (1.10%) Xbox
Operating Systems
1 4 (4.40%) Windows
2 1 (1.10%) Windows 10
2 1 (1.10%) Windows Server
2 1 (1.10%) Windows Server 2012
Processes & Methodologies
1 31 (34.07%) Analytics
2 17 (18.68%) CRM
3 16 (17.58%) Business Intelligence
4 14 (15.38%) Agile Software Development
5 13 (14.29%) Digital Marketing
5 13 (14.29%) Programme Management
6 10 (10.99%) Business Development
6 10 (10.99%) Content Management
6 10 (10.99%) Information Management
7 8 (8.79%) Customer Engagement
8 7 (7.69%) B2B
8 7 (7.69%) Change Management
8 7 (7.69%) Data Architecture
8 7 (7.69%) Economics
8 7 (7.69%) Online Marketing
8 7 (7.69%) PLM
8 7 (7.69%) Project Management
9 6 (6.59%) Business Analysis
9 6 (6.59%) Enterprise Architecture
9 6 (6.59%) Responsive Web Design
Programming Languages
1 8 (8.79%) JavaScript
2 6 (6.59%) Java
3 4 (4.40%) Python
3 4 (4.40%) Scala
4 3 (3.30%) SQL
5 1 (1.10%) Go
5 1 (1.10%) PL/SQL
5 1 (1.10%) Ruby
Qualifications
1 27 (29.67%) Degree
2 6 (6.59%) MBA
3 1 (1.10%) CCIE
3 1 (1.10%) CCIP
3 1 (1.10%) CCNP
3 1 (1.10%) Cisco Certification
3 1 (1.10%) MCP
3 1 (1.10%) Microsoft Certification
3 1 (1.10%) SC Cleared
3 1 (1.10%) Security Cleared
Quality Assurance & Compliance
1 7 (7.69%) QA
2 1 (1.10%) Data Quality
2 1 (1.10%) GAAP
2 1 (1.10%) GDPR
2 1 (1.10%) PMO
2 1 (1.10%) SLA
System Software
1 1 (1.10%) HDFS
1 1 (1.10%) VMware ESXi
1 1 (1.10%) VMware Infrastructure
Systems Management
1 7 (7.69%) TeamSite
Vendors
1 12 (13.19%) Microsoft
2 11 (12.09%) Adobe
3 9 (9.89%) Oracle
4 8 (8.79%) IBM
4 8 (8.79%) Salesforce.com
5 7 (7.69%) Google
5 7 (7.69%) HP
5 7 (7.69%) SAP
6 6 (6.59%) Apttus
7 4 (4.40%) Thunderhead
8 1 (1.10%) Cadence
8 1 (1.10%) Cisco
8 1 (1.10%) Huawei
8 1 (1.10%) Marketo
8 1 (1.10%) Pega
8 1 (1.10%) Teradata
8 1 (1.10%) VMware
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