Period
to 20 August 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 20 August 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Berkshire > Reading
6 months to
20 Aug 2018
Same period 2017 Same period 2016
Rank 27 23 31
Rank change year-on-year -4 +8 +13
Contract jobs citing Marketing 78 89 91
As % of all contract IT jobs advertised in Reading 5.31% 7.09% 5.37%
As % of the General category 14.26% 17.45% 14.80%
Number of daily rates quoted 44 26 56
Reading median daily rate £303 £406 £300
Median daily rate % change year-on-year -25.54% +35.42% +4.35%
10th Percentile £145 £271 £170
90th Percentile £484 £540 £430
Berkshire median daily rate £375 £425 £350
% change year-on-year -11.76% +21.43% +7.69%
Number of hourly rates quoted 1 5 8
Reading median hourly rate £30.00 £15.00 £19.61
Median hourly rate % change year-on-year +100.00% -23.51% -
10th Percentile £27.50 £15.00 £13.75
90th Percentile £32.50 £20.00 £21.79
Berkshire median hourly rate £34.00 £18.00 £17.50
% change year-on-year +88.89% +2.86% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Contract vacancies with a requirement for common skills 547 510 615
As % of all contract IT jobs advertised in Reading 37.26% 40.64% 36.28%
Number of daily rates quoted 274 251 291
Reading median daily rate £425 £438 £400
Median daily rate % change year-on-year -2.86% +9.38% -
10th Percentile £190 £263 £208
90th Percentile £599 £588 £550
Berkshire median daily rate £400 £425 £400
% change year-on-year -5.88% +6.25% +6.67%
Number of hourly rates quoted 11 19 17
Reading median hourly rate £17.50 £15.00 £19.61
Median hourly rate % change year-on-year +16.67% -23.51% +40.07%
10th Percentile £16.25 £10.70 £12.60
90th Percentile £32.50 £21.45 £30.95
Berkshire median hourly rate £25.00 £15.00 £17.50
% change year-on-year +66.67% -14.29% -

Marketing
Job Vacancy Trend in Reading

Job postings citing Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing in Reading

Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Reading.

Contractor daily rate trend for Marketing in Reading

Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Marketing in Reading over the 6 months to 20 August 2018.

Contractor daily rate histogram for Marketing in Reading

Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Reading.

Contractor hourly rate trend for Marketing in Reading

For the 6 months to 20 August 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Marketing.

1 26 (33.33%) Microsoft
2 20 (25.64%) Digital Marketing
2 20 (25.64%) Analytical Skills
3 19 (24.36%) Legal
4 17 (21.79%) Project Management
5 15 (19.23%) Marketing Intelligence
5 15 (19.23%) Telecoms
5 15 (19.23%) Salesforce.com
6 14 (17.95%) Finance
6 14 (17.95%) B2B
7 13 (16.67%) Degree
7 13 (16.67%) Information Management
8 11 (14.10%) Agile Software Development
8 11 (14.10%) Eloqua
9 10 (12.82%) Stakeholder Management
10 9 (11.54%) Change Management
11 8 (10.26%) Business Intelligence
11 8 (10.26%) Oracle
11 8 (10.26%) Microsoft PowerPoint
11 8 (10.26%) Process Improvement
12 7 (8.97%) Marketing Strategy
12 7 (8.97%) Analytics
12 7 (8.97%) Retail
12 7 (8.97%) Microsoft Excel
12 7 (8.97%) Electronics
12 7 (8.97%) Programme Management
13 6 (7.69%) SEO
13 6 (7.69%) Manufacturing
13 6 (7.69%) SAP
13 6 (7.69%) Social Media

Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (5.13%) CMS
1 4 (5.13%) Oracle Workflow
2 2 (2.56%) SharePoint
3 1 (1.28%) Adobe Experience Manager
3 1 (1.28%) Kentico
3 1 (1.28%) SAS
Applications
1 8 (10.26%) Microsoft PowerPoint
2 7 (8.97%) Microsoft Excel
3 4 (5.13%) Adobe Illustrator
3 4 (5.13%) Microsoft Office
3 4 (5.13%) Photoshop
4 2 (2.56%) Microsoft Project
Business Applications
1 11 (14.10%) Eloqua
Cloud Services
1 4 (5.13%) Office 365
2 2 (2.56%) Google Analytics
3 1 (1.28%) Cloud Computing
3 1 (1.28%) Microsoft Azure
Communications & Networking
1 4 (5.13%) Radio Access Network
2 1 (1.28%) SSL
Database & Business Intelligence
1 2 (2.56%) Power BI
2 1 (1.28%) QlikView
Development Applications
1 1 (1.28%) Octopus Deploy
1 1 (1.28%) TeamCity
General
1 19 (24.36%) Legal
2 15 (19.23%) Telecoms
3 14 (17.95%) Finance
4 7 (8.97%) Electronics
4 7 (8.97%) Retail
5 6 (7.69%) Manufacturing
6 4 (5.13%) Advertising
7 3 (3.85%) Multimedia
7 3 (3.85%) Publishing
8 1 (1.28%) Pharmaceutical
Job Titles
1 25 (32.05%) Analyst
2 15 (19.23%) Salesforce Analyst
3 12 (15.38%) Marketing Analyst
4 10 (12.82%) Project Manager
5 8 (10.26%) Operations Analyst
6 6 (7.69%) Marketing Manager
7 5 (6.41%) Consultant
7 5 (6.41%) Sales Analyst
7 5 (6.41%) Telecoms Manager
8 4 (5.13%) Commercial Manager
8 4 (5.13%) Desktop Support
8 4 (5.13%) Digital Analyst
8 4 (5.13%) Functional Analyst
8 4 (5.13%) Operations Manager
8 4 (5.13%) Vendor Manager
9 3 (3.85%) Campaign Manager
9 3 (3.85%) Digital Project Manager
9 3 (3.85%) Software Manager
9 3 (3.85%) Software Project Manager
9 3 (3.85%) Web Producer
Libraries, Frameworks & Software Standards
1 3 (3.85%) CSS
1 3 (3.85%) HTML
1 3 (3.85%) XML
Miscellaneous
1 20 (25.64%) Analytical Skills
2 6 (7.69%) Social Media
3 4 (5.13%) NHS
3 4 (5.13%) User Experience
3 4 (5.13%) Virtual Team
4 2 (2.56%) Mobile App
4 2 (2.56%) Video Editing
5 1 (1.28%) Computer Science
5 1 (1.28%) Data Centre
5 1 (1.28%) Management Information System
Operating Systems
1 4 (5.13%) Windows
1 4 (5.13%) Windows 7
1 4 (5.13%) Windows XP
Processes & Methodologies
1 20 (25.64%) Digital Marketing
2 17 (21.79%) Project Management
3 15 (19.23%) Marketing Intelligence
4 14 (17.95%) B2B
5 13 (16.67%) Information Management
6 11 (14.10%) Agile Software Development
7 10 (12.82%) Stakeholder Management
8 9 (11.54%) Change Management
9 8 (10.26%) Business Intelligence
9 8 (10.26%) Process Improvement
10 7 (8.97%) Analytics
10 7 (8.97%) Marketing Strategy
10 7 (8.97%) Programme Management
11 6 (7.69%) Coaching
11 6 (7.69%) SEO
12 5 (6.41%) Content Management
12 5 (6.41%) Decision-Making
12 5 (6.41%) E-Commerce
12 5 (6.41%) Line Management
12 5 (6.41%) Workflow
Programming Languages
1 5 (6.41%) SQL
2 3 (3.85%) C
2 3 (3.85%) JavaScript
3 1 (1.28%) PowerShell
3 1 (1.28%) Python
3 1 (1.28%) R
3 1 (1.28%) VBA
Qualifications
1 13 (16.67%) Degree
2 5 (6.41%) Master's Degree
3 4 (5.13%) MCDST
3 4 (5.13%) Microsoft Certification
4 3 (3.85%) Security Cleared
5 2 (2.56%) BPSS Clearance
5 2 (2.56%) MBA
6 1 (1.28%) Numerate Degree
6 1 (1.28%) SC Cleared
Quality Assurance & Compliance
1 3 (3.85%) Data Quality
1 3 (3.85%) QA
1 3 (3.85%) SLA
2 2 (2.56%) GDPR
Systems Management
1 1 (1.28%) TeamSite
Vendors
1 26 (33.33%) Microsoft
2 15 (19.23%) Salesforce.com
3 8 (10.26%) Oracle
4 6 (7.69%) SAP
5 4 (5.13%) Facebook
5 4 (5.13%) Twitter
6 3 (3.85%) Capita
7 2 (2.56%) Google
7 2 (2.56%) Marketo
7 2 (2.56%) Tableau
8 1 (1.28%) Adobe
8 1 (1.28%) Sitecore