Period
to 23 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Berkshire > Reading
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 33 23 36
Rank change year-on-year -10 +13 +5
Contract jobs citing Marketing 59 96 89
As % of all contract IT jobs advertised in Reading 4.59% 6.45% 4.61%
As % of the General category 12.74% 16.16% 13.15%
Number of daily rates quoted 25 37 50
Reading median daily rate £385 £360 £288
Median daily rate % change year-on-year +6.94% +25.22% -11.54%
10th Percentile £211 £188 £200
90th Percentile £508 £458 £490
Berkshire median daily rate £413 £375 £325
% change year-on-year +10.00% +15.38% -7.14%
Number of hourly rates quoted 1 7 4
Reading median hourly rate £13.50 £22.50 £29.50
Median hourly rate % change year-on-year -40.00% -23.73% +59.46%
10th Percentile £12.75 £14.68 £25.23
90th Percentile £14.25 £28.00 £43.38
Berkshire median hourly rate £19.00 £17.75 £20.00
% change year-on-year +7.04% -11.25% +25.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Contract vacancies with a requirement for common skills 463 594 677
As % of all contract IT jobs advertised in Reading 36.00% 39.89% 35.04%
Number of daily rates quoted 239 257 366
Reading median daily rate £425 £400 £425
Median daily rate % change year-on-year +6.25% -5.88% +11.84%
10th Percentile £254 £218 £200
90th Percentile £575 £575 £550
Berkshire median daily rate £425 £400 £388
% change year-on-year +6.25% +3.23% +3.33%
Number of hourly rates quoted 15 18 10
Reading median hourly rate £12.50 £22.35 £29.50
Median hourly rate % change year-on-year -44.07% -24.24% +47.50%
10th Percentile £10.65 £14.93 £13.00
90th Percentile £17.40 £37.18 £66.00
Berkshire median hourly rate £18.00 £18.00 £22.50
% change year-on-year - -20.00% +30.43%

Marketing
Job Vacancy Trend in Reading

Job postings citing Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing in Reading

Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Reading.

Contractor daily rate trend for Marketing in Reading

Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Marketing in Reading over the 6 months to 23 November 2017.

Contractor daily rate histogram for Marketing in Reading

Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Reading.

Contractor hourly rate trend for Marketing in Reading

For the 6 months to 23 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Marketing.

1 20 (33.90%) Analytical Skills
2 17 (28.81%) Social Media
3 14 (23.73%) Photoshop
4 13 (22.03%) Microsoft
5 10 (16.95%) B2B
5 10 (16.95%) Salesforce.com
5 10 (16.95%) Telecoms
5 10 (16.95%) Twitter
5 10 (16.95%) Analytics
6 9 (15.25%) Facebook
6 9 (15.25%) Infographics
6 9 (15.25%) Legal
6 9 (15.25%) HTML
6 9 (15.25%) Adobe Illustrator
6 9 (15.25%) Stakeholder Management
7 8 (13.56%) Content Management
7 8 (13.56%) Microsoft PowerPoint
7 8 (13.56%) Video Editing
7 8 (13.56%) Business Intelligence
8 7 (11.86%) CSS
8 7 (11.86%) Adobe
8 7 (11.86%) Digital Marketing
8 7 (11.86%) Information Management
8 7 (11.86%) Publishing
9 6 (10.17%) Degree
9 6 (10.17%) Finance
9 6 (10.17%) Marketing Intelligence
10 5 (8.47%) Project Management
10 5 (8.47%) B2C
10 5 (8.47%) Programme Management

Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.08%) CMS
2 1 (1.69%) Confluence
2 1 (1.69%) SAS
Applications
1 14 (23.73%) Photoshop
2 9 (15.25%) Adobe Illustrator
3 8 (13.56%) Microsoft PowerPoint
4 3 (5.08%) Microsoft Office
5 2 (3.39%) InDesign
5 2 (3.39%) Microsoft Excel
6 1 (1.69%) Adobe Creative Suite
6 1 (1.69%) Microsoft Project
6 1 (1.69%) OmniGraffle
6 1 (1.69%) SPSS
Business Applications
1 3 (5.08%) Eloqua
2 2 (3.39%) Sprinklr
2 2 (3.39%) WebTrends
3 1 (1.69%) Dynamics CRM
3 1 (1.69%) Salesforce.com CRM
Cloud Services
1 5 (8.47%) Microsoft Azure
2 2 (3.39%) Adobe Analytics
2 2 (3.39%) Office 365
3 1 (1.69%) Azure Active Directory
3 1 (1.69%) FinancialForce
3 1 (1.69%) SaaS
Communications & Networking
1 1 (1.69%) Network Security
Database & Business Intelligence
1 2 (3.39%) MongoDB
2 1 (1.69%) Big Data
2 1 (1.69%) Data Warehouse
2 1 (1.69%) Power BI
2 1 (1.69%) QlikView
Development Applications
1 3 (5.08%) JIRA
2 2 (3.39%) Dreamweaver
3 1 (1.69%) Axure RP
General
1 10 (16.95%) Telecoms
2 9 (15.25%) Legal
3 7 (11.86%) Publishing
4 6 (10.17%) Finance
5 5 (8.47%) Multimedia
6 4 (6.78%) Retail
7 3 (5.08%) Electronics
7 3 (5.08%) Games
7 3 (5.08%) German Language
7 3 (5.08%) Manufacturing
8 2 (3.39%) Italian Language
8 2 (3.39%) Japanese Language
8 2 (3.39%) Korean Language
8 2 (3.39%) Russian Language
9 1 (1.69%) Advertising
9 1 (1.69%) Billing
9 1 (1.69%) Financial Institution
Job Titles
1 11 (18.64%) Marketing Manager
2 10 (16.95%) Analyst
3 5 (8.47%) Business Analyst
3 5 (8.47%) Marketing Specialist
4 4 (6.78%) Business Intelligence Analyst
4 4 (6.78%) Business Intelligence Business Analyst
4 4 (6.78%) Project Manager
5 3 (5.08%) Architect
5 3 (5.08%) Content Manager
5 3 (5.08%) Designer
5 3 (5.08%) Junior
5 3 (5.08%) Report Analyst
5 3 (5.08%) Salesforce Analyst
5 3 (5.08%) Web Manager
6 2 (3.39%) Developer
6 2 (3.39%) Email Marketing Manager
6 2 (3.39%) Finance Manager
6 2 (3.39%) Senior Audit Manager
6 2 (3.39%) Sitecore Architect
6 2 (3.39%) Social Media Manager
Libraries, Frameworks & Software Standards
1 9 (15.25%) HTML
2 7 (11.86%) CSS
3 2 (3.39%) .NET
3 2 (3.39%) ASP.NET
3 2 (3.39%) LINQ
3 2 (3.39%) Middleware
3 2 (3.39%) WebCenter
4 1 (1.69%) AngularJS
4 1 (1.69%) ATL
4 1 (1.69%) CSS3
4 1 (1.69%) HTML5
4 1 (1.69%) jQuery
4 1 (1.69%) React
Miscellaneous
1 20 (33.90%) Analytical Skills
2 17 (28.81%) Social Media
3 8 (13.56%) Video Editing
4 4 (6.78%) Computer Science
4 4 (6.78%) User Experience
5 3 (5.08%) Blog
5 3 (5.08%) Data Centre
5 3 (5.08%) W3C
6 2 (3.39%) Marketing Technology
7 1 (1.69%) Animation
7 1 (1.69%) Enterprise Software
7 1 (1.69%) FMCG
7 1 (1.69%) Graphic Design
7 1 (1.69%) NHS
7 1 (1.69%) Public Cloud
Operating Systems
1 1 (1.69%) Windows
1 1 (1.69%) Windows 10
1 1 (1.69%) Windows 7
Processes & Methodologies
1 10 (16.95%) Analytics
1 10 (16.95%) B2B
2 9 (15.25%) Infographics
2 9 (15.25%) Stakeholder Management
3 8 (13.56%) Business Intelligence
3 8 (13.56%) Content Management
4 7 (11.86%) Digital Marketing
4 7 (11.86%) Information Management
5 6 (10.17%) Marketing Intelligence
6 5 (8.47%) Agile Software Development
6 5 (8.47%) B2C
6 5 (8.47%) Business Analysis
6 5 (8.47%) Customer Engagement
6 5 (8.47%) Marketing Automation
6 5 (8.47%) Programme Management
6 5 (8.47%) Project Management
7 4 (6.78%) Campaign Management
7 4 (6.78%) CRM
7 4 (6.78%) Data Visualisation
7 4 (6.78%) Visualisation
Programming Languages
1 4 (6.78%) SQL
2 3 (5.08%) C#
3 2 (3.39%) Java
4 1 (1.69%) JavaScript
4 1 (1.69%) R
Qualifications
1 6 (10.17%) Degree
2 2 (3.39%) Computer Science Degree
3 1 (1.69%) CCIE
3 1 (1.69%) Cisco Certification
3 1 (1.69%) CISM
3 1 (1.69%) CRISC
3 1 (1.69%) MBA
3 1 (1.69%) PMI Certification
3 1 (1.69%) PMP
Quality Assurance & Compliance
1 2 (3.39%) GDPR
2 1 (1.69%) ISO/IEC 27001
2 1 (1.69%) PCI DSS
System Software
1 1 (1.69%) Active Directory
Systems Management
1 1 (1.69%) SCCM
1 1 (1.69%) Systems Management Server (SMS)
Vendors
1 13 (22.03%) Microsoft
2 10 (16.95%) Salesforce.com
2 10 (16.95%) Twitter
3 9 (15.25%) Facebook
4 7 (11.86%) Adobe
5 5 (8.47%) Tableau
6 4 (6.78%) Oracle
7 3 (5.08%) Marketo
7 3 (5.08%) SAP
8 2 (3.39%) Atlassian
8 2 (3.39%) Google
8 2 (3.39%) Sitecore
9 1 (1.69%) HubSpot
9 1 (1.69%) Pardot
9 1 (1.69%) Salesforce Marketing Cloud