Period
to 13 December 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 13 December 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Berkshire > Reading
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 40 29 31
Rank change year-on-year -11 +2 +11
Contract jobs citing Marketing 61 69 81
As % of all contract IT jobs advertised in Reading 3.87% 5.42% 5.55%
As % of the General category 11.84% 15.20% 14.29%
Number of daily rates quoted 32 33 30
Reading median daily rate £340 £385 £368
Median daily rate % change year-on-year -11.69% +4.76% +24.05%
10th Percentile £140 £208 £188
90th Percentile £475 £523 £469
Berkshire median daily rate £400 £395 £375
% change year-on-year +1.27% +5.33% +15.38%
Number of hourly rates quoted 1 1 6
Reading median hourly rate £30.00 £13.50 £22.50
Median hourly rate % change year-on-year +122.22% -40.00% -23.73%
10th Percentile £27.50 £12.75 £13.65
90th Percentile £32.50 £14.25 £28.75
Berkshire median hourly rate £34.00 £20.00 £17.50
% change year-on-year +70.00% +14.29% -10.26%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Contract vacancies with a requirement for common skills 515 454 567
As % of all contract IT jobs advertised in Reading 32.64% 35.66% 38.84%
Number of daily rates quoted 194 241 247
Reading median daily rate £424 £425 £400
Median daily rate % change year-on-year -0.29% +6.25% -5.88%
10th Percentile £143 £250 £225
90th Percentile £584 £575 £575
Berkshire median daily rate £425 £425 £400
% change year-on-year - +6.25% +2.56%
Number of hourly rates quoted 4 15 16
Reading median hourly rate £38.75 £12.50 £22.35
Median hourly rate % change year-on-year +210.00% -44.07% -17.22%
10th Percentile £22.78 £10.65 £14.38
90th Percentile £63.45 £17.40 £34.50
Berkshire median hourly rate £26.75 £18.00 £19.00
% change year-on-year +48.61% -5.26% -12.64%

Marketing
Job Vacancy Trend in Reading

Job postings citing Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing in Reading

Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Reading.

Contractor daily rate trend for Marketing in Reading

Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Marketing in Reading over the 6 months to 13 December 2018.

Contractor daily rate histogram for Marketing in Reading

Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Reading.

Contractor hourly rate trend for Marketing in Reading

For the 6 months to 13 December 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Marketing.

1 19 (31.15%) Microsoft
2 18 (29.51%) Project Management
3 17 (27.87%) Telecoms
4 15 (24.59%) Finance
4 15 (24.59%) Degree
5 14 (22.95%) Digital Marketing
6 13 (21.31%) Stakeholder Management
7 12 (19.67%) Agile Software Development
8 10 (16.39%) Retail
9 9 (14.75%) Legal
9 9 (14.75%) Windows
9 9 (14.75%) Thought Leadership
10 8 (13.11%) Decision-Making
10 8 (13.11%) SAP
10 8 (13.11%) Business Intelligence
10 8 (13.11%) Electronics
10 8 (13.11%) Manufacturing
10 8 (13.11%) Programme Management
11 7 (11.48%) Asset Management
11 7 (11.48%) Microsoft PowerPoint
11 7 (11.48%) Service Delivery
11 7 (11.48%) B2B
11 7 (11.48%) Microsoft Excel
11 7 (11.48%) C
11 7 (11.48%) Commercial Awareness
11 7 (11.48%) Stakeholder and Relationship Management
11 7 (11.48%) Contract Management
11 7 (11.48%) Radio Access Network
11 7 (11.48%) Analytics
11 7 (11.48%) Analytical Skills

Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (8.20%) Oracle Workflow
2 3 (4.92%) CMS
2 3 (4.92%) SharePoint
3 1 (1.64%) Adobe Experience Manager
3 1 (1.64%) SAS
Applications
1 7 (11.48%) Microsoft Excel
1 7 (11.48%) Microsoft PowerPoint
2 5 (8.20%) Microsoft Office
3 3 (4.92%) MS Visio
4 1 (1.64%) Microsoft Project
Business Applications
1 5 (8.20%) Eloqua
Cloud Services
1 2 (3.28%) Cloud Computing
1 2 (3.28%) Google Analytics
2 1 (1.64%) Amazon AWS
2 1 (1.64%) BlueKai
2 1 (1.64%) Microsoft Azure
2 1 (1.64%) Office 365
2 1 (1.64%) Trello
Communications & Networking
1 7 (11.48%) Radio Access Network
2 2 (3.28%) LAN
2 2 (3.28%) VLAN
2 2 (3.28%) WAN
3 1 (1.64%) HTTP
3 1 (1.64%) SSL
Database & Business Intelligence
1 1 (1.64%) PostgreSQL
1 1 (1.64%) Relational Database
Development Applications
1 1 (1.64%) Axure RP
1 1 (1.64%) Git (software)
1 1 (1.64%) JIRA
1 1 (1.64%) Subversion
General
1 17 (27.87%) Telecoms
2 15 (24.59%) Finance
3 10 (16.39%) Retail
4 9 (14.75%) Legal
5 8 (13.11%) Electronics
5 8 (13.11%) Manufacturing
6 3 (4.92%) Publishing
7 2 (3.28%) Advertising
8 1 (1.64%) Pharmaceutical
Job Titles
1 14 (22.95%) Project Manager
2 9 (14.75%) Analyst
3 8 (13.11%) Desktop Engineer
3 8 (13.11%) Desktop Support
3 8 (13.11%) Desktop Support Engineer
3 8 (13.11%) Marketing Manager
3 8 (13.11%) Support Engineer
4 7 (11.48%) Commercial Manager
4 7 (11.48%) Telecoms Manager
4 7 (11.48%) Vendor Manager
5 5 (8.20%) Digital Analyst
5 5 (8.20%) Functional Analyst
6 4 (6.56%) Graduate
6 4 (6.56%) Graduate Analyst
6 4 (6.56%) Marketing Project Manager
6 4 (6.56%) Operations Manager
7 3 (4.92%) Sales and Marketing Manager
7 3 (4.92%) Sales Manager
7 3 (4.92%) Sales Operations Manager
7 3 (4.92%) Web Producer
Libraries, Frameworks & Software Standards
1 4 (6.56%) CSS
1 4 (6.56%) HTML
2 3 (4.92%) XML
3 1 (1.64%) CSS3
3 1 (1.64%) HTML5
3 1 (1.64%) Play Framework
3 1 (1.64%) Ruby on Rails
3 1 (1.64%) Spring
3 1 (1.64%) Spring Boot
Miscellaneous
1 7 (11.48%) Analytical Skills
2 5 (8.20%) NHS
3 4 (6.56%) Virtual Team
4 3 (4.92%) Mobile App
5 2 (3.28%) RIA
5 2 (3.28%) Social Media
5 2 (3.28%) User Experience
6 1 (1.64%) Data Centre
6 1 (1.64%) Management Information System
Operating Systems
1 9 (14.75%) Windows
2 5 (8.20%) Windows 7
3 4 (6.56%) Windows Server 2003
3 4 (6.56%) Windows Server 2008
3 4 (6.56%) Windows XP
4 1 (1.64%) Linux
4 1 (1.64%) Mac OS X
4 1 (1.64%) Unix
4 1 (1.64%) Windows 10
Processes & Methodologies
1 18 (29.51%) Project Management
2 14 (22.95%) Digital Marketing
3 13 (21.31%) Stakeholder Management
4 12 (19.67%) Agile Software Development
5 9 (14.75%) Thought Leadership
6 8 (13.11%) Business Intelligence
6 8 (13.11%) Decision-Making
6 8 (13.11%) Programme Management
7 7 (11.48%) Analytics
7 7 (11.48%) Asset Management
7 7 (11.48%) B2B
7 7 (11.48%) Commercial Awareness
7 7 (11.48%) Contract Management
7 7 (11.48%) Service Delivery
7 7 (11.48%) Stakeholder and Relationship Management
8 6 (9.84%) Change Management
8 6 (9.84%) Line Management
8 6 (9.84%) Market Research
9 5 (8.20%) E-Commerce
9 5 (8.20%) Service Management
Programming Languages
1 7 (11.48%) C
2 4 (6.56%) JavaScript
3 2 (3.28%) Python
4 1 (1.64%) Java
4 1 (1.64%) R
4 1 (1.64%) Ruby
4 1 (1.64%) Scala
4 1 (1.64%) SQL
Qualifications
1 15 (24.59%) Degree
2 5 (8.20%) MCDST
2 5 (8.20%) Microsoft Certification
3 2 (3.28%) BPSS Clearance
3 2 (3.28%) Master's Degree
3 2 (3.28%) MBA
4 1 (1.64%) ITIL Certification
4 1 (1.64%) Numerate Degree
4 1 (1.64%) PMI Certification
4 1 (1.64%) PMP
Quality Assurance & Compliance
1 3 (4.92%) Data Quality
1 3 (4.92%) QA
1 3 (4.92%) SLA
Systems Management
1 1 (1.64%) Kubernetes
1 1 (1.64%) Puppet
1 1 (1.64%) TeamSite
1 1 (1.64%) Terraform
Vendors
1 19 (31.15%) Microsoft
2 8 (13.11%) SAP
3 5 (8.20%) Oracle
4 2 (3.28%) Google
4 2 (3.28%) Marketo
4 2 (3.28%) Salesforce.com
5 1 (1.64%) Adobe
5 1 (1.64%) CA Agile Central