Period
to 24 February 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 24 February 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Berkshire > Reading
6 months to
24 Feb 2018
Same period 2017 Same period 2016
Rank 22 31 42
Rank change year-on-year +9 +11 +13
Contract jobs citing Marketing 88 79 87
As % of all contract IT jobs advertised in Reading 7.25% 5.53% 4.37%
As % of the General category 21.62% 13.19% 13.34%
Number of daily rates quoted 39 32 48
Reading median daily rate £350 £375 £258
Median daily rate % change year-on-year -6.67% +45.35% -10.26%
10th Percentile £195 £205 £188
90th Percentile £506 £586 £488
Berkshire median daily rate £370 £400 £325
% change year-on-year -7.50% +23.08% -
Number of hourly rates quoted 1 3 4
Reading median hourly rate £13.50 £22.50 £29.50
Median hourly rate % change year-on-year -40.00% -23.73% +55.26%
10th Percentile £12.75 £21.25 £25.23
90th Percentile £14.25 £30.75 £43.38
Berkshire median hourly rate £33.00 £21.00 £19.00
% change year-on-year +57.14% +10.53% +16.92%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Contract vacancies with a requirement for common skills 407 599 652
As % of all contract IT jobs advertised in Reading 33.55% 41.95% 32.73%
Number of daily rates quoted 226 251 323
Reading median daily rate £410 £413 £400
Median daily rate % change year-on-year -0.61% +3.13% -
10th Percentile £220 £215 £213
90th Percentile £550 £575 £570
Berkshire median daily rate £425 £408 £400
% change year-on-year +4.29% +1.88% +2.56%
Number of hourly rates quoted 14 12 13
Reading median hourly rate £12.50 £15.25 £27.00
Median hourly rate % change year-on-year -18.03% -43.52% -2.98%
10th Percentile £11.25 £10.56 £12.50
90th Percentile £42.55 £23.38 £47.50
Berkshire median hourly rate £21.00 £18.50 £22.50
% change year-on-year +13.51% -17.78% +32.35%

Marketing
Job Vacancy Trend in Reading

Job postings citing Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing in Reading

Marketing
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Reading.

Contractor daily rate trend for Marketing in Reading

Marketing
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Marketing in Reading over the 6 months to 24 February 2018.

Contractor daily rate histogram for Marketing in Reading

Marketing
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Reading.

Contractor hourly rate trend for Marketing in Reading

For the 6 months to 24 February 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Marketing.

1 25 (28.41%) Microsoft
1 25 (28.41%) Social Media
1 25 (28.41%) Analytical Skills
2 18 (20.45%) Legal
3 17 (19.32%) Telecoms
3 17 (19.32%) Salesforce.com
4 16 (18.18%) Infographics
5 15 (17.05%) Agile Software Development
6 14 (15.91%) Twitter
6 14 (15.91%) Analytics
7 13 (14.77%) Degree
7 13 (14.77%) Video Editing
7 13 (14.77%) Digital Marketing
7 13 (14.77%) B2B
7 13 (14.77%) Marketing Intelligence
7 13 (14.77%) HTML
7 13 (14.77%) Photoshop
8 12 (13.64%) Project Management
8 12 (13.64%) Microsoft PowerPoint
9 11 (12.50%) Information Management
9 11 (12.50%) Adobe Illustrator
9 11 (12.50%) CSS
10 10 (11.36%) User Experience
10 10 (11.36%) Facebook
11 9 (10.23%) Multimedia
11 9 (10.23%) Advertising
11 9 (10.23%) Adobe
11 9 (10.23%) Business Intelligence
12 7 (7.95%) Microsoft Office
12 7 (7.95%) Finance

Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (7.95%) CMS
2 2 (2.27%) Apache
2 2 (2.27%) nginx
2 2 (2.27%) SAS
2 2 (2.27%) SharePoint
2 2 (2.27%) WordPress
3 1 (1.14%) Apache Pig
3 1 (1.14%) IIS
Applications
1 13 (14.77%) Photoshop
2 12 (13.64%) Microsoft PowerPoint
3 11 (12.50%) Adobe Illustrator
4 7 (7.95%) Microsoft Office
5 5 (5.68%) Adobe Creative Suite
6 2 (2.27%) InDesign
6 2 (2.27%) SPSS
7 1 (1.14%) Microsoft Excel
7 1 (1.14%) Microsoft Project
Business Applications
1 7 (7.95%) Eloqua
2 1 (1.14%) Dynamics CRM
2 1 (1.14%) WebTrends
Cloud Services
1 6 (6.82%) Cloud Computing
2 4 (4.55%) Microsoft Azure
3 3 (3.41%) Office 365
4 2 (2.27%) Adobe Analytics
4 2 (2.27%) Amazon AWS
4 2 (2.27%) GitHub
Communications & Networking
1 1 (1.14%) DNS
1 1 (1.14%) Network Security
Database & Business Intelligence
1 4 (4.55%) Power BI
2 2 (2.27%) Big Data
2 2 (2.27%) Hadoop
2 2 (2.27%) MongoDB
2 2 (2.27%) MySQL
2 2 (2.27%) NoSQL
3 1 (1.14%) Amazon Redshift
3 1 (1.14%) BusinessObjects
3 1 (1.14%) Data Warehouse
3 1 (1.14%) Oracle Reports
3 1 (1.14%) Pentaho
3 1 (1.14%) QlikView
3 1 (1.14%) SQL Server
3 1 (1.14%) SQL Server 2005
3 1 (1.14%) SQL Server 2008
3 1 (1.14%) SQL Server Analysis Services
3 1 (1.14%) SQL Server Integration Services
3 1 (1.14%) SQL Server Reporting Services
3 1 (1.14%) Sqoop
3 1 (1.14%) Triplestore
Development Applications
1 2 (2.27%) Dreamweaver
1 2 (2.27%) JIRA
1 2 (2.27%) Vagrant
1 2 (2.27%) Visual Studio
General
1 18 (20.45%) Legal
2 17 (19.32%) Telecoms
3 9 (10.23%) Advertising
3 9 (10.23%) Multimedia
4 7 (7.95%) Finance
5 6 (6.82%) Electronics
6 4 (4.55%) Retail
7 3 (3.41%) Games
7 3 (3.41%) Mandarin Language
8 2 (2.27%) German Language
8 2 (2.27%) Italian Language
8 2 (2.27%) Japanese Language
8 2 (2.27%) Korean Language
8 2 (2.27%) Manufacturing
8 2 (2.27%) Publishing
8 2 (2.27%) Russian Language
Job Titles
1 18 (20.45%) Analyst
2 11 (12.50%) Salesforce Analyst
3 10 (11.36%) Marketing Manager
4 7 (7.95%) Designer
4 7 (7.95%) Project Manager
5 6 (6.82%) Marketing Analyst
5 6 (6.82%) Marketing Assistant
6 5 (5.68%) Business Intelligence Analyst
6 5 (5.68%) Developer
6 5 (5.68%) Graphic Designer
6 5 (5.68%) Marketing Specialist
6 5 (5.68%) Report Analyst
7 4 (4.55%) Business Analyst
7 4 (4.55%) Junior
7 4 (4.55%) Product Manager
7 4 (4.55%) Technical Manager
8 3 (3.41%) IT Manager
8 3 (3.41%) IT Project Manager
8 3 (3.41%) Senior Manager
8 3 (3.41%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 13 (14.77%) HTML
2 11 (12.50%) CSS
3 4 (4.55%) Ajax
3 4 (4.55%) CSS3
3 4 (4.55%) jQuery
4 3 (3.41%) .NET
4 3 (3.41%) ASP.NET
4 3 (3.41%) XML
5 2 (2.27%) .NET Framework
5 2 (2.27%) ATL
5 2 (2.27%) CodeIgniter
5 2 (2.27%) Google Maps API
5 2 (2.27%) HTML5
5 2 (2.27%) JSON
5 2 (2.27%) Laravel
5 2 (2.27%) RESTful
5 2 (2.27%) Twitter Bootstrap
5 2 (2.27%) WebCenter
5 2 (2.27%) XHTML
5 2 (2.27%) XSLT
Miscellaneous
1 25 (28.41%) Analytical Skills
1 25 (28.41%) Social Media
2 13 (14.77%) Video Editing
3 10 (11.36%) User Experience
4 5 (5.68%) Animation
4 5 (5.68%) Computer Science
5 4 (4.55%) Graphic Design
6 2 (2.27%) FMCG
6 2 (2.27%) Marketing Technology
6 2 (2.27%) Renewable Energy
6 2 (2.27%) W3C
6 2 (2.27%) Wiki
7 1 (1.14%) Data Centre
7 1 (1.14%) NHS
7 1 (1.14%) Public Cloud
7 1 (1.14%) Replication
7 1 (1.14%) Virtual Team
Operating Systems
1 3 (3.41%) Windows
1 3 (3.41%) Windows 10
2 1 (1.14%) Windows 7
Processes & Methodologies
1 16 (18.18%) Infographics
2 15 (17.05%) Agile Software Development
3 14 (15.91%) Analytics
4 13 (14.77%) B2B
4 13 (14.77%) Digital Marketing
4 13 (14.77%) Marketing Intelligence
5 12 (13.64%) Project Management
6 11 (12.50%) Information Management
7 9 (10.23%) Business Intelligence
8 7 (7.95%) Stakeholder Management
8 7 (7.95%) Wireframes
9 6 (6.82%) B2C
9 6 (6.82%) Customer-Centricity
9 6 (6.82%) Marketing Automation
9 6 (6.82%) PRINCE2
9 6 (6.82%) Web Analytics
10 5 (5.68%) Business Analysis
10 5 (5.68%) Competitor Analysis
10 5 (5.68%) Content Management
10 5 (5.68%) Migration
Programming Languages
1 5 (5.68%) SQL
2 4 (4.55%) C#
2 4 (4.55%) JavaScript
3 2 (2.27%) PHP
3 2 (2.27%) PHP 7
3 2 (2.27%) R
4 1 (1.14%) F#
4 1 (1.14%) Java
4 1 (1.14%) PL/SQL
4 1 (1.14%) Python
Qualifications
1 13 (14.77%) Degree
2 3 (3.41%) Computer Science Degree
3 2 (2.27%) MBA
3 2 (2.27%) PRINCE2 Certification
4 1 (1.14%) CCIE
4 1 (1.14%) Cisco Certification
4 1 (1.14%) CISM
4 1 (1.14%) CRISC
Quality Assurance & Compliance
1 1 (1.14%) GDPR
1 1 (1.14%) ISO/IEC 27001
1 1 (1.14%) PCI DSS
System Software
1 2 (2.27%) Docker
2 1 (1.14%) Apache Flume
Systems Management
1 2 (2.27%) AirWatch
1 2 (2.27%) Microsoft Intune
2 1 (1.14%) Systems Management Server (SMS)
Vendors
1 25 (28.41%) Microsoft
2 17 (19.32%) Salesforce.com
3 14 (15.91%) Twitter
4 10 (11.36%) Facebook
5 9 (10.23%) Adobe
6 6 (6.82%) Tableau
7 4 (4.55%) Google
7 4 (4.55%) Marketo
7 4 (4.55%) Oracle
7 4 (4.55%) SAP
8 2 (2.27%) Huawei
8 2 (2.27%) HubSpot
8 2 (2.27%) Pardot
9 1 (1.14%) Informatica
9 1 (1.14%) Netezza
9 1 (1.14%) Omniture
9 1 (1.14%) Optimizely
9 1 (1.14%) Sitecore
9 1 (1.14%) Teradata
9 1 (1.14%) Vertica