Period
to 21 October 2018

The median contractor rate for a Marketing Manager was £400 per day in advertised job vacancies in Reading during the 6 months to 21 October 2018.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Manager
Berkshire > Reading
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 85 74 85
Rank change year-on-year -11 +11 +15
Contract jobs requiring a Marketing Manager 8 11 13
As % of all contract IT jobs advertised in Reading 0.56% 0.88% 0.86%
As % of the Job Titles category 0.61% 0.95% 0.94%
Number of daily rates quoted 3 1 9
Reading median daily rate £400 £385 £195
Median daily rate % change year-on-year +3.90% +97.44% -13.33%
Berkshire median daily rate £400 £250 £250
% change year-on-year +60.00% - +11.11%
Number of hourly rates quoted 0 0 0
Reading median hourly rate - - -
Berkshire median hourly rate - £36.00 -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies advertised in Reading. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
Reading
Contract vacancies in Reading with a recognized job title 1,306 1,161 1,390
% of contract IT jobs with a recognized job title 91.46% 93.03% 91.81%
Number of daily rates quoted 741 660 783
Reading median daily rate £425 £413 £400
Median daily rate % change year-on-year +3.03% +3.13% -
10th Percentile £190 £255 £228
90th Percentile £575 £575 £563
Berkshire median daily rate £423 £425 £400
% change year-on-year -0.59% +6.25% +3.23%
Number of hourly rates quoted 28 65 76
Reading median hourly rate £21.50 £15.50 £15.25
Median hourly rate % change year-on-year +38.71% +1.64% -29.23%
10th Percentile £10.78 £9.25 £9.25
90th Percentile £45.78 £45.40 £35.13
Berkshire median hourly rate £20.00 £15.50 £14.50
% change year-on-year +29.03% +6.90% -32.71%

Marketing Manager
Job Vacancy Trend in Reading

Job postings that featured Marketing Manager in the job title as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing Manager in Reading

Marketing Manager
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Manager in Reading.

Contractor daily rate trend for Marketing Manager in Reading

Marketing Manager Skill Set
Top 30 Co-occurring IT Skills in Reading

For the 6 months to 21 October 2018, Marketing Manager contract jobs required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region featuring Marketing Manager in the job title.

1 8 (100.00%) Project Management
1 8 (100.00%) Marketing
2 6 (75.00%) Degree
3 5 (62.50%) Microsoft PowerPoint
3 5 (62.50%) Workflow
3 5 (62.50%) Finance
3 5 (62.50%) Microsoft Excel
4 4 (50.00%) CRM
4 4 (50.00%) Oracle
4 4 (50.00%) Microsoft Office
4 4 (50.00%) B2B
4 4 (50.00%) Oracle Workflow
4 4 (50.00%) Microsoft
4 4 (50.00%) Marketing Automation
4 4 (50.00%) Virtual Team
4 4 (50.00%) Actionable Insight
4 4 (50.00%) Eloqua
4 4 (50.00%) Analytics
5 3 (37.50%) Marketing Analytics
5 3 (37.50%) Analytical Skills
5 3 (37.50%) Data Quality
5 3 (37.50%) Retail
5 3 (37.50%) SLA
6 2 (25.00%) Problem-Solving
6 2 (25.00%) Sales Enablement
6 2 (25.00%) Data Analysis
6 2 (25.00%) Logistics
6 2 (25.00%) Creative Problem-Solving
6 2 (25.00%) Demand Generation
7 1 (12.50%) Creative Marketing

Marketing Manager Skill Set
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (50.00%) Oracle Workflow
2 1 (12.50%) SharePoint
Applications
1 5 (62.50%) Microsoft Excel
1 5 (62.50%) Microsoft PowerPoint
2 4 (50.00%) Microsoft Office
3 1 (12.50%) MS Visio
Business Applications
1 4 (50.00%) Eloqua
General
1 8 (100.00%) Marketing
2 5 (62.50%) Finance
3 3 (37.50%) Retail
Miscellaneous
1 4 (50.00%) Virtual Team
2 3 (37.50%) Analytical Skills
Processes & Methodologies
1 8 (100.00%) Project Management
2 5 (62.50%) Workflow
3 4 (50.00%) Actionable Insight
3 4 (50.00%) Analytics
3 4 (50.00%) B2B
3 4 (50.00%) CRM
3 4 (50.00%) Marketing Automation
4 3 (37.50%) Marketing Analytics
5 2 (25.00%) Creative Problem-Solving
5 2 (25.00%) Data Analysis
5 2 (25.00%) Demand Generation
5 2 (25.00%) Logistics
5 2 (25.00%) Problem-Solving
5 2 (25.00%) Sales Enablement
6 1 (12.50%) Creative Marketing
Qualifications
1 6 (75.00%) Degree
Quality Assurance & Compliance
1 3 (37.50%) Data Quality
1 3 (37.50%) SLA
Vendors
1 4 (50.00%) Microsoft
1 4 (50.00%) Oracle