Period
to 22 February 2018

The median annual salary for a Marketing Manager was £40,000 in advertised job vacancies in Reading during the 6 months to 22 February 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Manager
Berkshire > Reading
6 months to
22 Feb 2018
Same period 2017 Same period 2016
Rank 133 147 193
Rank change year-on-year +14 +46 +3
Permanent jobs requiring a Marketing Manager 21 27 27
As % of all permanent IT jobs advertised in Reading 0.81% 0.93% 0.60%
As % of the Job Titles category 0.84% 0.96% 0.63%
Number of salaries quoted 12 6 11
Reading median annual salary £40,000 £57,500 £44,000
Median salary % change year-on-year -30.43% +30.68% +15.79%
10th Percentile £33,000 £41,000 £43,750
90th Percentile £65,125 £68,750 £51,250
Berkshire median annual salary £40,000 £55,000 £47,500
% change year-on-year -27.27% +15.79% -2.56%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in Reading. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
Reading
Permanent vacancies in Reading with a recognized job title 2,487 2,827 4,282
% of permanent IT jobs with a recognized job title 96.06% 96.95% 95.20%
Number of salaries quoted 2,088 2,105 3,467
Reading median annual salary £46,500 £47,500 £47,500
Median salary % change year-on-year -2.11% - -
10th Percentile £26,250 £26,250 £27,500
90th Percentile £75,000 £71,250 £68,750
Berkshire median annual salary £47,500 £50,000 £50,000
% change year-on-year -5.00% - +5.26%

Marketing Manager
Job Vacancy Trend in Reading

Job postings that featured Marketing Manager in the job title as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing Manager in Reading

Marketing Manager
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager in Reading.

Salary trend for Marketing Manager in Reading

Marketing Manager
Salary Histogram in Reading

The salary distribution of IT jobs citing Marketing Manager in Reading over the 6 months to 22 February 2018.

Salary histogram for Marketing Manager in Reading

Marketing Manager Skill Set
Top 30 Co-occurring IT Skills in Reading

For the 6 months to 22 February 2018, Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Reading region featuring Marketing Manager in the job title.

1 21 (100.00%) Marketing
2 15 (71.43%) B2B
3 14 (66.67%) Social Media
4 12 (57.14%) Digital Marketing
5 10 (47.62%) Email Marketing
5 10 (47.62%) Marketing Strategy
5 10 (47.62%) Degree
6 9 (42.86%) Project Management
6 9 (42.86%) HTML
6 9 (42.86%) CRM
6 9 (42.86%) Marketo
7 7 (33.33%) Marketing Automation
7 7 (33.33%) Copywriting
7 7 (33.33%) B2C
7 7 (33.33%) Advertising
8 6 (28.57%) Salesforce.com
8 6 (28.57%) Content Marketing
8 6 (28.57%) Analytics
9 5 (23.81%) Mobile Marketing
9 5 (23.81%) Data Strategy
9 5 (23.81%) Content Development
9 5 (23.81%) Integrated Marketing
9 5 (23.81%) Search Engine Marketing
9 5 (23.81%) Display Advertising
9 5 (23.81%) Eloqua
9 5 (23.81%) Twitter
9 5 (23.81%) CSS
9 5 (23.81%) Microsoft Excel
9 5 (23.81%) Microsoft PowerPoint
9 5 (23.81%) Google

Marketing Manager Skill Set
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (14.29%) CMS
Applications
1 5 (23.81%) Microsoft Excel
1 5 (23.81%) Microsoft PowerPoint
2 2 (9.52%) Microsoft Office
Business Applications
1 5 (23.81%) Eloqua
Cloud Services
1 2 (9.52%) Cloud Computing
1 2 (9.52%) SaaS
Database & Business Intelligence
1 1 (4.76%) Power BI
General
1 21 (100.00%) Marketing
2 7 (33.33%) Advertising
3 5 (23.81%) Finance
4 2 (9.52%) Mandarin Language
4 2 (9.52%) Telecoms
5 1 (4.76%) Retail
Libraries, Frameworks & Software Standards
1 9 (42.86%) HTML
2 5 (23.81%) CSS
3 2 (9.52%) ATL
Miscellaneous
1 14 (66.67%) Social Media
2 2 (9.52%) Analytical Skills
Processes & Methodologies
1 15 (71.43%) B2B
2 12 (57.14%) Digital Marketing
3 10 (47.62%) Email Marketing
3 10 (47.62%) Marketing Strategy
4 9 (42.86%) CRM
4 9 (42.86%) Project Management
5 7 (33.33%) B2C
5 7 (33.33%) Copywriting
5 7 (33.33%) Marketing Automation
6 6 (28.57%) Analytics
6 6 (28.57%) Content Marketing
7 5 (23.81%) B2B Marketing
7 5 (23.81%) Content Development
7 5 (23.81%) Content Management
7 5 (23.81%) Data Strategy
7 5 (23.81%) Display Advertising
7 5 (23.81%) Integrated Marketing
7 5 (23.81%) Mobile Marketing
7 5 (23.81%) Pay per click
7 5 (23.81%) Search Engine Marketing
Qualifications
1 10 (47.62%) Degree
Vendors
1 9 (42.86%) Marketo
2 6 (28.57%) Salesforce.com
3 5 (23.81%) Google
3 5 (23.81%) Twitter
4 4 (19.05%) HubSpot
4 4 (19.05%) Pardot
5 2 (9.52%) Microsoft
5 2 (9.52%) Oracle