Brand Awareness/Recognition
UK > Scotland
The table below looks at the prevalence of the term Brand Awareness in contract job vacancies in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Brand Awareness over the 6 months leading up to 6 November 2025, comparing them to the same period in the previous two years.
| 6 months to 6 Nov 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | - | 113 | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Brand Awareness | 0 | 2 | 0 |
| As % of all contract jobs in Scotland | - | 0.11% | - |
| As % of the General category | - | 0.17% | - |
| Number of daily rates quoted | 0 | 0 | 0 |
| Median daily rate (50th Percentile) | - | - | - |
| UK median daily rate | £475 | £450 | £300 |
| % change year-on-year | +5.56% | +50.00% | -32.58% |
All General Skills
Scotland
Brand Awareness falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in Scotland.
| Contract vacancies with a requirement for common skills | 1,077 | 1,163 | 1,586 |
| As % of all contract IT jobs advertised in Scotland | 67.69% | 64.72% | 67.03% |
| Number of daily rates quoted | 641 | 676 | 1,008 |
| 10th Percentile | £200 | £167 | £191 |
| 25th Percentile | £363 | £331 | £400 |
| Median daily rate (50th Percentile) | £460 | £450 | £475 |
| Median % change year-on-year | +2.22% | -5.26% | - |
| 75th Percentile | £538 | £531 | £575 |
| 90th Percentile | £613 | £619 | £688 |
| UK median daily rate | £500 | £525 | £550 |
| % change year-on-year | -4.76% | -4.55% | - |
| Number of hourly rates quoted | 56 | 38 | 37 |
| 10th Percentile | £13.00 | £13.24 | £11.86 |
| 25th Percentile | £16.02 | £14.73 | £12.26 |
| Median hourly rate | £19.05 | £19.30 | £19.50 |
| Median % change year-on-year | -1.27% | -1.05% | +7.68% |
| 75th Percentile | £25.80 | £24.18 | £56.40 |
| 90th Percentile | £47.09 | £36.90 | £75.45 |
| UK median hourly rate | £25.00 | £29.50 | £30.00 |
| % change year-on-year | -15.25% | -1.67% | +20.00% |
Brand Awareness
Job Vacancy Trend in Scotland
Historical trend showing the proportion of contract IT job postings citing Brand Awareness relative to all contract IT jobs advertised in Scotland.
